Freshdesk vs Sprinklr comparison

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Freshdesk

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Executive SummaryUpdated on Mar 1, 2026

Freshdesk and Sprinklr compete in the customer support software category. Freshdesk seems to have the upper hand due to its strong automation and customization features, making it suitable for organizations looking to reduce costs and streamline workflows.

Features: Freshdesk offers workflow automation, highly customizable solutions, and live chat functionalities. It supports comprehensive ticket management and integration capabilities. Sprinklr provides strong data aggregation and integration with common CRMs, along with robust social media management tools.

Room for Improvement: Freshdesk could enhance custom dashboards, API rate limits, and simplify the ticket system for tasks involving multiple teams. Localization support is another area needing improvement. Sprinklr could improve its UI for new users, enhance post-editing capabilities, and offer more ready-made CRM integrations.

Ease of Deployment and Customer Service: Freshdesk offers flexible deployment options, including on-premises and cloud setups, and provides responsive customer service but could improve technical support. Sprinklr is a cloud solution with proactive customer support, yet users desire more direct 24/7 engagement and simpler integration processes.

Pricing and ROI: Freshdesk is known for competitive pricing and a scalable licensing model that delivers ROI by improving efficiency and reducing costs. Sprinklr is viewed as a premium tool with high costs justified by its extensive features, but pricing could be more inclusive to match capabilities.

To learn more, read our detailed Freshdesk vs. Sprinklr Report (Updated: November 2026).

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Freshdesk vs. Sprinklr

November 2026

Helped 920,929 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Freshdesk

Ranking in Customer Experience Management

3rd

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Field Service Management (3rd), Help Desk Software (4th), Knowledge Management Software (5th)

Sprinklr

Ranking in Customer Experience Management

7th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2026, in the Customer Experience Management category, the mindshare of Freshdesk is 2.7%, up from 2.7% compared to the previous year. The mindshare of Sprinklr is 2.7%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Mindshare Distribution
Product	Mindshare (%)
Freshdesk	2.7%
Sprinklr	2.7%
Other	94.6%

Customer Experience Management

Featured Reviews

Gauri Thakur

Director, Portfolio Projects at Microland Limited

Integrated support workflows have provided a unified view but need broader enterprise flexibility

Freshdesk's scalability could be improved for larger businesses across departments. Its intuitive interface is appealing for small to medium-sized businesses. However, when you look at larger enterprise levels, ServiceNow operates more efficiently. This scalability is an area where Freshdesk could expand its offerings. Additionally, I don't have too much hands-on experience with Freshdesk ticket routing. I need to check with the service desk team if they've used it. Similarly, for analytics capability, I haven't explored much on Freshdesk, but I have done it for ServiceNow. I have seen a lot on ServiceNow and the BMC Remedy, so I can speak better for them. I haven't had the chance to look at it so much that I can do a comparison. I haven't had much experience with Freshdesk's reporting. Within its paradigm of customer service management, Freshdesk is quite scalable. But I've said that inter-department and the interoperability is better off in ServiceNow than in Freshdesk.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The user experience on the platform itself is fantastic. The UI is clean and uncluttered, so it's easy to find any information about your customer or the issue at hand. You can find out the person responsible for that particular issue, what the problem is, who the stakeholders are, and how to resolve it. There are lots of tools that will help you do that as well."

"It is very easy to make reports."

"Ticket system - provides us with support tickets submitted by customers from various sources Sharing - team members can share progress of tickets"

"The feature that I have found most valuable is the way that it connects to various folders especially because we use it as a CRM tool, as we can connect it with our phones and our chat, and also with the API and have it as an email service, and Freshdesk just makes our life easier."

"We have made use of the training academy and the technical support team from Freshdesk. Both have been very good resources."

"We're able to respond to customer inquiries much faster and with better information."

"Its simplicity is most valuable. It is easy and simple, and it requires negligible training effort. I don't spend all my time goofing around trying to find stuff in the ticketing system."

"Freshdesk is a time saver and reduces the need for fewer employees."

More Freshdesk pros

"The interface is the most valuable feature to me."

"The most effective feature is the automation of the routing engine."

"I recommend it for entrepreneurs who are wearing a lot of different hats."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"The Unified-CXM Platform has enabled cost savings on resources by aggregating data and sorting messages before reaching an agent, reducing the workload and optimizing headcount."

"AI manages customer interactions really well, and the flow becomes easier."

More Sprinklr pros

Cons

"I would like to see a little bit more color in the solution."

"We have encountered lots of issues from observations of our QA, such as concatenated new lines displaying '=0' and differences between line spaces, and we are still waiting for resolutions for others, such as not being able to recover lost data or tickets."

"More automation would be beneficial, as it could greatly improve our efficiency and reduce manual tasks."

"Freshdesk could improve its capabilities. It's missing the article formatting, and the overall look and feel make it not easy to use. The administration instructions on how to manage the automation, capability, and integration with third parties, such as chat or bots, are very important in these types of solutions."

"I give it a seven because the usability is not bad, but it is not entirely out of the box; for the pricing, seven is an average score for the product."

"Having so many tags makes everyday work a lot more complicated, and a lot more time-consuming."

"Technical support is not the best. It could be much, much better and offer better support to users."

"There are issues with technical incidences, such as not being able to receive messages from certain email addresses."

More Freshdesk cons

"Their support team should opt for phone calls over emails to resolve issues faster."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"Sprinklr could be more drag-and-drop friendly."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"Depending on someone's needs, based on the price and functionality, I would lean towards no recommendation."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."

More Sprinklr cons

Pricing and Cost Advice

"We use a combination of Freshdesk, Freshservice, and Freshchat. We use the whole suite. Weirdly enough, we pay more for Freshdesk than we do for Freshservice. I would rate it a three out of five in terms of pricing. You can get different bundles, and you can always move to different plans that are standard. Freshservice can go anywhere from $19 up to $120 per agent, per month. There is such a wide range, and it is very customizable to your needs."

"It was definitely not expensive. It was two grand or maybe three grand total for a year. It has just straight and simple standard licensing fees. There is no additional fee."

"It is costly."

"The pricing is pretty manageable and acceptable."

"We pay approximately $70 per agent to use Freshdesk. We have 10 agents, which is approximately $700 or $800 per month. It is a fixed license, there are not any additional fees."

"We use a licensing model only so we pay for the number of agents we have configured in the system only."

"The price could be better, but it's okay. Compared to ServiceNow and JIRA, Freshworks offers a competitive price. There are also additional licensing costs because you need Microsoft Outlook. Each new email account costs around $15 to $19."

"Freshdesk was the best solution with the best price. It was cost efficient and included all the features that we needed."

More Freshdesk pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Construction Company

10%

Manufacturing Company

Comms Service Provider

Financial Services Firm

11%

Comms Service Provider

Manufacturing Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	6
Large Enterprise	13

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What needs improvement with Freshdesk?

I think the main problem with Freshdesk is the deep settings, interface, and analytics. When you need complex cross-functional reports, such as a link between tickets and CRM data or a specific vis...

What is your primary use case for Freshdesk?

My main use case for Freshdesk is customer support tickets. A specific example of how my team uses Freshdesk for customer support tickets is that it was a pre-integrated Freshdesk tool with Jira, w...

What advice do you have for others considering Freshdesk?

My advice for others looking into using Freshdesk is to consider that compared to Zendesk or Salesforce, where the settings might take months, Freshdesk can allow you to launch it in just a few day...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

JIRA Service Management vs Freshdesk

Comparisons

ServiceNow vs Freshdesk

Compared 9% of the time

Compared 6% of the time

Zendesk vs Freshdesk

Compared 5% of the time

ManageEngine ServiceDesk Plus vs Freshdesk

Compared 4% of the time

IFS Cloud Platform vs Freshdesk

Compared 3% of the time

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Salesforce Marketing Cloud vs Sprinklr

Compared 8% of the time

Qualtrics XM Platform vs Sprinklr

Compared 6% of the time

HootSuite vs Sprinklr

Compared 5% of the time

Intercom Customer Communications Platform vs Sprinklr

Compared 4% of the time

Sprout Social vs Sprinklr

Compared 4% of the time

More Sprinklr Competitors

Product Reports

Download Freshdesk product report

Freshdesk

November 2026

Download Sprinklr product report

October 2026

Also Known As

No data available

Get Satisfaction, Unified-CXM Platform

Overview

Freshdesk enhances support operations with features like a centralized ticketing system, omnichannel communication, and seamless tool integration. It addresses customer queries and automates processes, driving efficiency and satisfaction.

Freshdesk offers robust capabilities for managing customer support, enhancing efficiency through automation and integration. Its streamlined ticketing system centralizes queries from multiple platforms, including email, chat, and social media. Features like a knowledge base help reduce repetitive inquiries, while its easy integration with tools such as Slack and Jira supports effective team collaboration. However, users seek improvements in customization flexibility, scalability, and pricing for advanced features. Performance issues may arise with high volumes, and there's room for improved API limits and cloud availability. Freshdesk's automation and communication abilities make it crucial for both internal IT and external customer service, ensuring seamless resolutions and SLA compliance.

What Features Stand Out in Freshdesk?

Ticketing System: Centralizes customer interactions for streamlined management.
Omnichannel Support: Integrates communication platforms for consistent service.
Automation: Reduces manual tasks, boosting efficiency.
Knowledge Base: Decreases repetitive inquiries with self-service resources.
Tool Integration: Connects seamlessly with platforms like Slack and Jira.
Analytics & Reporting: Tracks performance for informed decision-making.

What Benefits Should Users Look For?

Improved Efficiency: Automation and centralized systems enhance support speed.
Customer Satisfaction: Consistent and responsive service elevates user experience.
Scalability: Adapts to growing support needs with integrations and customization.
Reduced Manual Effort: Automates repetitive tasks, allowing focus on complex issues.

Freshdesk is widely adopted in industries like IT and customer service, where efficient issue resolution and communication are critical. By converting emails to tickets and automating assignments, companies enhance their response times and maintain SLA compliance. Its integration capabilities support diverse tools, facilitating a multi-channel approach for superior customer experiences.

Freshworks

Sprinklr is the definitive AI-native customer experience management platform, built to help the world's biggest brands deliver extraordinary experiences across every touchpoint. Its Unified-CXM approach breaks down silos by connecting conversations across marketing, insights, social, and customer service on one platform, so customer-facing teams can collaborate seamlessly and act on a single, real-time source of truth. With over a decade of AI purpose-built for customer experience infused into every workflow, Sprinklr helps enterprises unify their teams, tools, data, and channels, elevate every interaction with human-AI collaboration, and turn customer experience into a lasting competitive edge.

Key Features

Unified-CXM Platform: Consolidates disconnected tools, data, and channels onto one AI-native platform, unifying marketing, service, and CX teams for connected experiences at scale.

Four AI-Native Product Suites: A single platform spanning Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, and Sprinklr Service, all built on the same foundation.

AI-Native Foundation: Purpose-built CX AI is seamlessly infused across every workflow, action, decision, and interaction, powering continuous innovation for customer-facing teams.

Intelligence: Extract actionable intelligence from unstructured data across millions of online conversations to power informed decisions and meaningful action.

Sprinklr Copilot: Automate workflows, surface insights, and get real-time conversational assistance across the entire Sprinklr platform.

AI Agents: Deploy intelligent, industry-specific AI Agents to ensure consistent, compliant, high-quality experiences across every touchpoint.

Workflows and Governance: Manage, route, assign, configure, and govern with ease across the platform to scale automation and drive team efficiency.

Enterprise-Grade Scale: Extensive customizability and seamless integration with your existing tech stack, built to scale effortlessly as enterprise needs evolve.

Human-AI Collaboration: Natively infuses specialized, generative, and agentic AI to work alongside teams, automating journeys and powering personalized interactions.

Recognized Across Every CX Category: A Leader in the 2026 Gartner Magic Quadrant for both Social Media Management and Social Listening and Voice of the Customer Platforms, a Leader in multiple Forrester Wave reports, a G2 Contact Center Leader

Sample Customers

Honda, 3M, Hugo Boss, Petronas, Sony Pictures, The Atlantic, goodreads, Clear Channel Radio, Penn University of Pennsylvania, unicef, Kuoni, Movember

Panasonic, Alaska Air Group, KIA, Virtusa, Breville, Puma, Infosys