Sprinklr and Percolate are leading social media management solutions in the market. Sprinklr has a stronger hold in terms of features and user satisfaction, while Percolate is noted for its accessible pricing, appealing to budget-conscious buyers.
Features: Sprinklr provides advanced AI capabilities for predictive analytics, a comprehensive suite for social media management, and robust engagement tools. Percolate focuses on strong content marketing, collaboration tools suited for content-driven campaigns, and easy-to-use publishing features.
Ease of Deployment and Customer Service: Sprinklr offers flexible deployment options and reliable customer support, which facilitates seamless integration into existing systems. Percolate features straightforward setup and quick implementation. Its customer service is regarded as responsive, though the personalized support experience may vary.
Pricing and ROI: Sprinklr is associated with a higher initial setup cost justified by its comprehensive features which provide substantial long-term ROI for enterprises. Percolate presents a more cost-effective initial setup cost, appealing to smaller organizations or those with budget constraints. The higher upfront investment in Sprinklr can result in greater returns over time for larger scale operations.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 14.3% |
| Percolate | 5.4% |
| Other | 80.3% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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