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ServiceNow Customer Service Management vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ServiceNow Customer Service...
Ranking in Customer Experience Management
7th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
17
Ranking in other categories
CRM Customer Engagement Centers (5th)
Sprinklr
Ranking in Customer Experience Management
5th
Average Rating
8.0
Number of Reviews
11
Ranking in other categories
Social CRM (1st), Customer Feedback Management (2nd), Community Platforms (1st), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (4th)
 

Mindshare comparison

As of July 2026, in the Customer Experience Management category, the mindshare of ServiceNow Customer Service Management is 2.1%, down from 4.9% compared to the previous year. The mindshare of Sprinklr is 2.6%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Sprinklr2.6%
ServiceNow Customer Service Management2.1%
Other95.3%
Customer Experience Management
 

Featured Reviews

BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Structured ticket workflows have improved resolution speed and have supported SLA-driven support
ServiceNow Customer Service Management is offering very good things, but I felt improvements to our process would allow us to depend on this tool in many other ways. Regarding the interface, currently the user who creates the ticket has a very limited interface with only the options for creating a ticket and providing details, while the support team has a much larger interface with many options, including SLA details and report generation. While this classification is great, I felt that some modifications could be brought to the interface. I felt that further modifications can be made so that it could be a perfect tool.
Leonid Mironov - PeerSpot reviewer
Social & Digital Media Performance, Senior Manager at Majid Al Futtaim
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool is very useful as it helps us run businesses smoothly."
"Overall, I like the workflow capabilities, orchestration, and integration with existing business apps. The product is awesome in terms of capabilities."
"ServiceNow Customer Service Management integrates the admin, finance, HR, and service departments, enabling an employee of an organization to get service from a single window."
"The tool's most valuable feature is the service portal."
"ServiceNow Customer Service Management has impacted our organization positively; we have formed a very good process with this tool that has helped increase the productivity of the team."
"The product provides flexibility in managing and categorizing the incidents."
"One of the solution's most valuable features is its integration with the ITSM suite. When you acquire it, you also get access to incident and problem management from ITSM. This allows you to register a ticket in the product to work with the end user while using ITSM to handle the internal resolution process."
"The setup phase of the solution was straightforward...Regarding the product's user interface, there is an in-built portal developed by ServiceNow, which is good."
"Everything is integrated in one platform."
"The most valuable features are case management and reporting."
"I recommend it for entrepreneurs who are wearing a lot of different hats."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."
"The most important feature of Sprinklr is its high availability since it is a cloud solution."
"The Unified-CXM Platform has enabled cost savings on resources by aggregating data and sorting messages before reaching an agent, reducing the workload and optimizing headcount."
"AI manages customer interactions really well, and the flow becomes easier."
 

Cons

"ServiceNow Customer Service Management could be improved by incorporating Gen AI into ServiceNow."
"In terms of the initial setup of ServiceNow Customer Service Management, the complexity of scripting is challenging. Sometimes, extensive scripting is required and many checks have to be made to add basic functionality."
"ServiceNow Customer Service Management is expensive. It's one of the most costly CSM options in the marketplace."
"If our organization wants to customize features that are not initially available in the system, these customizations might cause issues during upgrades."
"The solution seems to be moving towards low-code/no-code technology. It is a negative aspect of my experience with the product. It also needs to introduce a clearer pricing structure."
"The product lacks customization capabilities. In the future, the product should include more options for customization to be able to meet the demands of the customers."
"The product's AI feature should be improved."
"One area for improvement would be integrating IVR systems. Many customers need the ticketing solution and a native IVR system within the same platform. ServiceNow Customer Service Management doesn't offer an IVR solution that works natively or comes in the same package. Customers often have to integrate their IVR with third-party solutions like Twilio. However, the agreement between ServiceNow and Twilio ended some months ago, making it more challenging to integrate IVR functionalities."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"Sprinklr could be more drag-and-drop friendly."
"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."
"Depending on someone's needs, based on the price and functionality, I would lean towards no recommendation."
"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."
"Their support team should opt for phone calls over emails to resolve issues faster."
 

Pricing and Cost Advice

"The product has a premium price"
"I rate the product's pricing a five on a scale of one to ten, where one is cheap, and ten is expensive. The solution is neither cheap nor expensive."
"ServiceNow Customer Service Management is expensive. It's one of the most costly CSM options in the marketplace."
"I rate the tool's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
9%
Retailer
7%
Financial Services Firm
11%
Comms Service Provider
8%
Construction Company
8%
Media Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise9
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise5
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for ServiceNow Customer Service Management?
My experience with pricing, setup cost, and licensing is that these were done by the VP of our company, thus I have no idea about the same.
What needs improvement with ServiceNow Customer Service Management?
ServiceNow Customer Service Management could be improved by incorporating Gen AI into ServiceNow. Though ServiceNow has a Now Assist feature for their CSM module, it still needs a lot of work to do...
What is your primary use case for ServiceNow Customer Service Management?
My main use case for ServiceNow Customer Service Management is that I use it as an end user to provide customer support to our clients. For a specific example of how I use it to provide customer su...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Also Known As

ServiceNow CSM
Get Satisfaction, Unified-CXM Platform
 

Overview

 

Sample Customers

Siemens Healthineers, SAP SuccessFactors, Asurion
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about ServiceNow Customer Service Management vs. Sprinklr and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.