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SAP CRM vs SAP Service Cloud comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in CRM
10th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (5th)
SAP Service Cloud
Ranking in CRM
89th
Average Rating
8.0
Reviews Sentiment
1.0
Number of Reviews
1
Ranking in other categories
Customer Experience Management (39th)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of SAP CRM is 1.8%, down from 4.1% compared to the previous year. The mindshare of SAP Service Cloud is 0.4%, down from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
SAP Service Cloud0.4%
Other97.8%
CRM
 

Featured Reviews

FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
Mo Sayed - PeerSpot reviewer
Sap Enterpise Cloud Architect at ECC Experienced Certified Consulting
Have built intelligent workflows and accelerated lead conversion through embedded AI and process integration
There's definitely room for process improvement in SAP Service Cloud. In my opinion, what can be better in SAP Service Cloud includes having the data center existence properly implemented. Not all cloud solutions are present in data centers. While we evaluate the product, we have to check the existence of the product in all nearest data centers. For example, while I check the data center through the Trust Center on SAP's website, I found that most cloud solutions are installed in Riyadh, but they are missing some very important tools such as LeanIX, which is not existent in Saudi Arabia. E-commerce solutions are also missing, and some aspects of C4C, such as Customer Data Cloud, are not present in many data centers. Not all components in cloud solutions exist in key centers in the Middle East and North Africa. They evaluate demand before installation, but having all solutions in the center point could encourage sales cycles.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The primary use case for us is lead creation and data management."
"SAP CRM has improved our sales activities by providing accurate information about the customers which assists the sales team to close deals."
"The user interface is excellent."
"The most valuable feature is lead management and integration."
"SAP CRM integrates well with SAP ERP which is useful."
"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
"From Marketing Planning to Lead Management and Forecasting Analytics, we gain complete customer insight to drive innovation that differentiates our products and services."
"The solution is highly scalable."
"The embedded AI inside SAP, called Business AI, impacts decision-making and resolution times significantly, working as a smart conversational chat in Joule to create dashboards and compare historical data with sales forecasts."
 

Cons

"The solution is slow."
"SAP CRM could improve by being easier to use and customer-friendly."
"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."
"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."
"SAP must provide a demo system for the customers."
"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"Not all components in cloud solutions exist in key centers in the Middle East and North Africa."
 

Pricing and Cost Advice

"The licensing model for SAP CRM is customer-based."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"The product is costly."
"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"SAP CRM is an expensive product."
"There is a license required for the solution and most of my clients purchase an annual license."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
8%
Construction Company
7%
Retailer
12%
Construction Company
11%
Comms Service Provider
9%
Pharma/Biotech Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
What needs improvement with SAP Service Cloud?
There's definitely room for process improvement in SAP Service Cloud. In my opinion, what can be better in SAP Service Cloud includes having the data center existence properly implemented. Not all ...
What is your primary use case for SAP Service Cloud?
I have experience working with Sales Cloud and Service Cloud. I am working as an Enterprise Architect, so I could evaluate whatever is needed in SAP. We are working as a partner with SAP in the Mid...
What advice do you have for others considering SAP Service Cloud?
The pricing for SAP Service Cloud is not the cheapest globally; it is a bit expensive compared to alternatives. The most challenging part about SAP is the pricing because SAP sells their cloud serv...
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
INICOM, Dulux
Find out what your peers are saying about Microsoft, Zoho, Salesforce and others in CRM. Updated: September 2026.
914,262 professionals have used our research since 2012.