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Oracle Eloqua pros and cons

Vendor: Oracle

4.4 out of 5

38 reviews
94% willing to recommend

Pros & Cons summary

Oracle Eloqua boosts marketing efforts with effective lead scoring and a user-friendly design editor for emails and landing pages. It supports large databases and simplifies initial setup, requiring minimal technical expertise. Data tracking and quick email scheduling enhance efficiency, though reporting and dashboards are clunky. While lacking features like WhatsApp and SMS, issues with third-party integrations and cost remain challenges. Eloqua's user-friendly interface stands out against competitors like Marketo.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Lead scoring is beneficial for measuring campaign effectiveness and deciding which leads to forward to sales.

Oracle Eloqua provides excellent support for large databases and offers straightforward initial setup.

The system is stable and easy to maintain, particularly useful for B2B email marketing.

Oracle Eloqua's reporting capabilities allow detailed insights on customer activities.

Oracle Eloqua is easier to use than Salesforce Marketing Cloud, requiring only CSS, HTML, and occasionally JavaScript.

CONS

Reporting features are not user-friendly and need improvement.

Oracle Eloqua lacks modern features such as built-in WhatsApp marketing and SMS functionality.

The cost of Oracle Eloqua requires consideration for improvement.

Crashes can occur due to integration with systems like Zapier and SixSense.

Data modeling capabilities should be enhanced to allow better data manipulation through SQL queries.

Oracle Eloqua Pros review quotes

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Vishwashree Vivek Khopade

Application Development Team Lead at Accenture

Aug 19, 2025

In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly.

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Senior Analyst at Deloitte

Aug 22, 2025

Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Aug 21, 2025

Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript.

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reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Apr 17, 2024

I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with.

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reviewer1063653

Head of the Business Applications Department at a media company with 201-500 employees

Dec 27, 2021

The solution is stable.

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Senior Technical Consultant at Mastek

Apr 17, 2024

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

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Account Manager at RightWave, Inc.

Jun 14, 2021

It provides good support for really large databases.

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PS

Solution Architect at Aberdeen Standard Investments

Jul 27, 2023

The solution is good for B2B email marketing.

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CEO at Leap2 Solutions

Feb 1, 2024

The solution's engine framework is quite simple, giving you the agility you need in the business.

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Digital Marketing Executive at Experian

Dec 18, 2017

Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way.

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Oracle Eloqua Cons review quotes

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Vishwashree Vivek Khopade

Application Development Team Lead at Accenture

Aug 19, 2025

One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation.

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Senior Analyst at Deloitte

Aug 22, 2025

The dashboards or the data which we get from insights reports could be improved.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Aug 21, 2025

Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense.

Read full review

Free Report: Oracle Eloqua Reviews and More

Learn what your peers think about Oracle Eloqua. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.

865,738 professionals have used our research since 2012.

reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Apr 17, 2024

There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself.

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reviewer1063653

Head of the Business Applications Department at a media company with 201-500 employees

Dec 27, 2021

The reporting features should be improved.

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Senior Technical Consultant at Mastek

Apr 17, 2024

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality.

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Account Manager at RightWave, Inc.

Jun 14, 2021

This product hasn't kept up to date on features.

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PS

Solution Architect at Aberdeen Standard Investments

Jul 27, 2023

The solution does not have a good database architecture.

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CEO at Leap2 Solutions

Feb 1, 2024

The solution should consider adding functionality related to event listening, such as webhooks.

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Digital Marketing Executive at Experian

Dec 18, 2017

Reporting is very clunky and not user friendly.

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Show 3 more reviews (out of 13)

Product Categories

Product Categories

Marketing Automation

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Product Categories

Product Categories

Marketing Automation

Popular Comparisons

Popular Comparisons

Salesforce Marketing Cloud vs Oracle Eloqua

Marketo vs Oracle Eloqua

Oracle CRM vs Oracle Eloqua

HubSpot Marketing Hub vs Oracle Eloqua

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See all alternatives

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