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HubSpot Marketing Hub vs SAP Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
3rd
Average Rating
8.2
Reviews Sentiment
5.8
Number of Reviews
38
Ranking in other categories
No ranking in other categories
SAP Marketing Cloud
Ranking in Marketing Automation
8th
Average Rating
7.0
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
Marketing Resource Management (2nd)
 

Mindshare comparison

As of November 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 9.9% compared to the previous year. The mindshare of SAP Marketing Cloud is 3.4%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
HubSpot Marketing Hub9.5%
SAP Marketing Cloud3.4%
Other87.1%
Marketing Automation
 

Featured Reviews

Xx Ee - PeerSpot reviewer
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
Abhijit Misra - PeerSpot reviewer
Integrates well with master data but user experience and integration need improvement
Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."
"Ease of editing and creating templates after initial development with the Design Manager."
"The most valuable features are the reports, overall usability, and ease of use."
"The solution helps me to structure and track marketing and sales emails."
"The tool is very stable and very reliable."
"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"As a CRM tool, it looks good."
"Very user-friendly."
"Segmentation and campaigning are very important features."
"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."
 

Cons

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."
"Increase the CRM size for sole proprietors before increasing the fee."
"An expensive solution."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"There are issues with the consistency of notifications."
"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"The solution is not recommended for launching investment."
"Integration with third-party solutions is challenging with SAP Marketing Cloud."
"Email response could be improved."
 

Pricing and Cost Advice

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"Have sufficient content before signing up for the 30-day trial."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"I believe an individual license costs $50 per month."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Manufacturing Company
13%
Educational Organization
7%
Performing Arts
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise6
Large Enterprise11
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...
What needs improvement with SAP Marketing Cloud?
There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...
What is your primary use case for SAP Marketing Cloud?
My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...
 

Also Known As

No data available
SAP Hybris Marketing Cloud
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Find out what your peers are saying about HubSpot Marketing Hub vs. SAP Marketing Cloud and other solutions. Updated: September 2025.
872,837 professionals have used our research since 2012.