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HubSpot Marketing Hub vs SAP Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
39
Ranking in other categories
No ranking in other categories
SAP Marketing Cloud
Ranking in Marketing Automation
8th
Average Rating
7.0
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
Marketing Resource Management (2nd)
 

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.0%, up from 9.6% compared to the previous year. The mindshare of SAP Marketing Cloud is 2.3%, down from 5.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
HubSpot Marketing Hub10.0%
SAP Marketing Cloud2.3%
Other87.7%
Marketing Automation
 

Featured Reviews

Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
Abhijit Misra - PeerSpot reviewer
Director at a tech vendor with 10,001+ employees
Integrates well with master data but user experience and integration need improvement
Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Very user-friendly."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"Ease of editing and creating templates after initial development with the Design Manager."
"The product's initial setup phase was pretty easy."
"The best feature of HubSpot Marketing Hub is that it's pretty easy to understand and easy to onboard."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"Customer Service: Excellent. Technical Support: Excellent."
"Segmentation and campaigning are very important features."
"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."
 

Cons

"They're not the cheapest."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort."
"Increase the CRM size for sole proprietors before increasing the fee."
"In terms of analytics and SEO, HubSpot offers a subpar solution."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."
"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."
"Integration with third-party solutions is challenging with SAP Marketing Cloud."
"Email response could be improved."
 

Pricing and Cost Advice

"The solution is cheaper than its competitors."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
12%
Outsourcing Company
7%
Financial Services Firm
6%
Outsourcing Company
15%
Healthcare Company
13%
Manufacturing Company
11%
Wholesaler/Distributor
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise6
Large Enterprise11
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...
What needs improvement with SAP Marketing Cloud?
There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...
What is your primary use case for SAP Marketing Cloud?
My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...
 

Also Known As

No data available
SAP Hybris Marketing Cloud
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Find out what your peers are saying about HubSpot Marketing Hub vs. SAP Marketing Cloud and other solutions. Updated: March 2026.
885,264 professionals have used our research since 2012.