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Oracle CRM vs SAP CRM vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.0
Oracle CRM users report improved efficiency and cost savings, though exact ROI varies and is often user-reported.
Sentiment score
6.7
Salesforce Sales Cloud boosts data visibility, efficiency, team collaboration, and productivity, enhancing nonprofits' fundraising and grant competitiveness.
Sentiment score
6.6
Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.
Many first-time CRM users are unaware of all features and best practices, so we guide them with use cases, sample work, or sometimes create a POC to show them how their system will look and the expected outcomes.
Salesforce Sales Cloud is a fantastic tool but requires disciplined data entry by sales personnel and operations teams to maintain data quality.
 

Customer Service

Sentiment score
6.5
Oracle CRM's customer support is praised for availability but criticized for slow responses and inconsistent issue resolution.
Sentiment score
7.0
Salesforce Sales Cloud's support is efficient and helpful when paid, but free support is slow and basic.
Sentiment score
7.0
Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.
Support requires a subscription and when taken, the service is pretty nice.
I am satisfied with their response time and quality.
 

Scalability Issues

Sentiment score
7.2
Oracle CRM is scalable, adaptable for varying business needs, but on-premises setups may need additional investments for infrastructure.
Sentiment score
7.7
Salesforce Sales Cloud is scalable and adaptable across organizations but faces challenges with performance and licensing impact on scalability.
Sentiment score
8.1
SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.
Salesforce is highly scalable and operates efficiently.
It scales effortlessly with user growth.
We handle a huge amount of data in our CRM without any problems.
 

Stability Issues

Sentiment score
7.5
Oracle CRM is highly rated for stability, despite installation challenges and minor glitches that don't affect operations significantly.
Sentiment score
8.1
Salesforce Sales Cloud is stable and reliable, with high ratings, minor issues from configuration, and occasional performance slowdowns with large datasets.
Sentiment score
8.1
SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.
We haven't really had any technical challenges with Oracle CRM.
Salesforce Sales Cloud is very stable.
I have not experienced any degradation in Salesforce's performance.
 

Room For Improvement

Oracle CRM struggles with outdated UI, slow performance, integration issues, high costs, and inadequate support, needing significant enhancements.
Salesforce Sales Cloud is complex and expensive, with user interface, integration, scalability, and customization challenges impacting usability.
SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.
It's already integrated into our environment, so moving to something else will require a massive investment and change in strategy that we as an organization are not prepared to embark on just yet.
The AI feature needs improvement.
Compared to AWS, it is slower, which could be a hindrance.
With today's generative AI capabilities like ChatGPT, it should be possible to directly communicate with the software rather than navigating through the entire system manually.
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
 

Setup Cost

Oracle CRM is costly, best for top-tier companies, with scalable pricing and possible discounts on long-term contracts.
Salesforce Sales Cloud is costly but valued for ROI, with pricing varying by edition and negotiable for discounts.
SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.
This happened for the first time because of the new CEO, Arundhati, who revolutionized pricing strategies, allowing discounts of 60-70% for Salesforce Sales Cloud in India.
Without negotiation, costs can become expensive.
I would rate the price for Salesforce Sales Cloud as a three, where one is a high price.
SAP CRM is not suitable for small companies because of the cost.
 

Valuable Features

Oracle CRM offers customizable, cloud-based solutions with robust integrations, praised for stability, scalability, and comprehensive CRM functionalities.
Salesforce Sales Cloud enhances sales efficiency with customization, integration, automation, and analytics, appealing to organizations seeking seamless processes.
SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.
Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics.
The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud.
Its easy-to-navigate interface aids in delivering clear vision and organization, especially for sales and business management.
The biggest benefit of the Salesforce Sales Cloud is a centralized point, a centralized source of truth for customer-related information; you centralize all the information in a single database, and that's the biggest benefit.
The Einstein Analytics and the inbuilt reporting are very useful for keeping track of pipeline movement.
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
 

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Oracle CRM is 1.4%, down from 3.3% compared to the previous year. The mindshare of Salesforce Sales Cloud is 3.7%, down from 10.6% compared to the previous year. The mindshare of SAP CRM is 4.1%, down from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Sales Cloud3.7%
SAP CRM4.1%
Oracle CRM1.4%
Other90.8%
CRM
 

Featured Reviews

Erick Kathurima - PeerSpot reviewer
Seamless integration supports comprehensive customer management
I use Oracle CRM for sales purposes The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud. This includes reporting and advanced analytics capabilities. The AI feature needs improvement. The technical support also has…
Kamal Deep - PeerSpot reviewer
Experience exceptional project enhancements and seamless automation integration
Salesforce Sales Cloud itself is a wonderful solution, and there are two different versions: Lightning and classic. The Lightning version is a new generation version compatible with any mobile device, whether it's a phone, iPad, or any size of screen. The reporting and analytics functionalities, especially with the Einstein feature, are wonderful because it allows for analysis of data regarding your opportunity pipeline, giving insight into how long it will take to close deals. This gives a great understanding of running different levels of campaigns and defining smart workflows, where if one task is done, the other task can automatically get created and assigned to different team members. This flexibility is a key benefit of Salesforce Sales Cloud. Lead management is a great feature in Salesforce Sales Cloud because if you go for enterprise and above licenses, you can define different record types. For example, if one company is into two different businesses such as real estate and car reselling, both being opposite, this can be defined in Salesforce Sales Cloud, allowing for different workflows, fields, and mechanisms that do not affect each other's operations. The predictive insight feature known as forecasting is a very old feature of Salesforce Sales Cloud, giving predictions based on your pipeline and previous opportunity closings. The new Einstein analytics feature is more advanced and is enabled with AI, providing better forecasting based on your current pipeline. Salesforce Sales Cloud is working smartly with AI to help close more deals based on opportunity stages, trends, and industries, advising on the steps to take next. Lead generation is the most important thing because every sale starts from the lead. At the lead level, different stages and resources can be defined. You can capture leads from various resources, with Salesforce Sales Cloud offering a web-to-lead feature and integrations with LinkedIn to fetch data. Once a lead is qualified and converted into opportunities, there are stages with percentages, and workflows can help in easily closing deals.
ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.
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Top Industries

By visitors reading reviews
University
13%
Financial Services Firm
10%
Computer Software Company
9%
Educational Organization
9%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
9%
University
6%
Manufacturing Company
12%
University
9%
Financial Services Firm
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise2
Large Enterprise22
By reviewers
Company SizeCount
Small Business54
Midsize Enterprise26
Large Enterprise40
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
 

Questions from the Community

What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gathe...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are u...
What needs improvement with Oracle CRM?
The AI feature needs improvement. The technical support also has room for improvement.
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
From a customer perspective, it's a very stable system, and people are used to its functionalities, good and bad. Imp...
What is your primary use case for Salesforce Sales Cloud?
For managing two different things, I'm managing some sales pipeline, the pipeline of sales of some products, and also...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interacti...
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise compa...
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slo...
 

Also Known As

Market2Lead
Sales Cloud, SFDC, Salesforce
No data available
 

Overview

 

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: August 2025.
867,349 professionals have used our research since 2012.