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Tray.io vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Tray.io
Ranking in Cloud Data Integration
32nd
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Process Automation (55th), Low-Code Development Platforms (70th), Integration Platform as a Service (iPaaS) (24th)
Zapier
Ranking in Cloud Data Integration
12th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Data Integration (17th), Business Orchestration and Automation Technologies (16th), AI Software Development (14th)
 

Mindshare comparison

As of January 2026, in the Cloud Data Integration category, the mindshare of Tray.io is 0.7%, up from 0.3% compared to the previous year. The mindshare of Zapier is 2.5%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Market Share Distribution
ProductMarket Share (%)
Zapier2.5%
Tray.io0.7%
Other96.8%
Cloud Data Integration
 

Featured Reviews

Use Tray.io?
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RL
Product Owner | Integration
Diverse integration options support workflow automation while pricing and support need improvements
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.
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Top Industries

By visitors reading reviews
Computer Software Company
21%
Outsourcing Company
13%
Comms Service Provider
9%
Financial Services Firm
8%
University
9%
Computer Software Company
9%
Financial Services Firm
8%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

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What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Comparisons

 

Overview

 

Sample Customers

Copper, DigitalOcean, Udemy, AdRoll, FICO, Outreach
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Amazon Web Services (AWS), Informatica, Salesforce and others in Cloud Data Integration. Updated: December 2025.
879,477 professionals have used our research since 2012.