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Matillion Data Productivity Cloud vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Matillion Data Productivity Cloud saves time and reduces costs, offering a rapid ROI and improved efficiencies with integrated platforms.
Sentiment score
6.1
Users experience benefits from Zapier's automation and cost savings, though calculating specific ROI can be challenging.
Consequently, we adjusted our processes to use Matillion Data Productivity Cloud only for extraction and ingestion, while Snowflake handled all transformations and jobs.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
 

Customer Service

Sentiment score
7.6
Matillion Data Productivity Cloud excels in service and support with fast response, comprehensive resources, and high customer satisfaction.
Sentiment score
7.0
Mixed experiences with Zapier support: praised for responsiveness and knowledge, yet some note delays and lack of chat.
They communicate effectively and respond quickly to all inquiries.
Their technical support is good; they respond promptly and are very helpful.
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Sometimes, in my early days, when I was stuck with something, they helped me solve these issues, and even helped me solve some of my automations.
 

Scalability Issues

Sentiment score
7.4
Matillion Data Productivity Cloud effectively scales with cloud resources and databases, though managing multiple nodes can be challenging.
Sentiment score
7.4
Zapier is ideal for small businesses prioritizing simple tasks, though costs and stability may concern larger organizations.
Depending on the nature of data sets, volume, and mixture of different data, the scalability could be improved as manual code writing is still required.
The autoscale process works well, allowing the system to start another node automatically if the first machine reaches 80% capacity.
Zapier is suitable for small or simpler automation but not for complex ones.
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
 

Stability Issues

Sentiment score
7.9
Matillion Data Productivity Cloud is stable and effective, with responsive support; hardware or configurations occasionally cause issues.
Sentiment score
6.7
Users find Zapier reliable, with minor issues often linked to third-party tools, and rate stability highly for varied needs.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
 

Room For Improvement

Matillion needs frequent API updates, improved UI, better documentation, more integrations, enhanced scalability, and real-time data capture.
Zapier users face issues with Google Sheets, insufficient integrations, complex workflows, high costs, and limited customization and support.
Connections to BigQuery for extracting information are complex.
The main areas for improvement are AI features and scalability.
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
I would appreciate if there would be a feature where we can use actions right after loops. Currently, you cannot use any other action after the loop. Everything needs to be within the loop.
 

Setup Cost

Matillion's pricing is competitive, flexible, and cost-effective, with discounts for annual commitments and strategic instance management.
Enterprise buyers find Zapier cost-effective for its integrations, despite some viewing it as pricier than alternatives.
Matillion Data Productivity Cloud offers discounts and special deals, especially when dealing with high-volume clients or fewer existing clients in specific regions, like Spain.
The pricing is moderate, neither expensive nor cheap.
The pricing is in accordance with market standards and even lower in some cases.
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
 

Valuable Features

Matillion Data Productivity Cloud enhances ETL processes with user-friendly tools, automation, and security for efficient, scalable data management.
Zapier offers over 20,000 integrations, automating workflows without coding, enhancing productivity with user-friendly, drag-and-drop functionality.
The predefined connectors eliminate the need to write code for connectivity.
Matillion Data Productivity Cloud is effective for ingest functions, particularly when moving information to Snowflake and performing many transformations.
They have approximately 7,000 connections.
Even a person with no technical knowledge can use Zapier to create automations.
The automation capabilities are impressive.
 

Categories and Ranking

Matillion Data Productivity...
Ranking in Cloud Data Integration
9th
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
28
Ranking in other categories
No ranking in other categories
Zapier
Ranking in Cloud Data Integration
11th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Cloud Data Integration category, the mindshare of Matillion Data Productivity Cloud is 5.0%, up from 4.0% compared to the previous year. The mindshare of Zapier is 2.5%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Market Share Distribution
ProductMarket Share (%)
Matillion Data Productivity Cloud5.0%
Zapier2.5%
Other92.5%
Cloud Data Integration
 

Featured Reviews

Jitendra Jena - PeerSpot reviewer
Easy integration and workflow proposals streamline processes
The predefined connectors eliminate the need to write code for connectivity. If you have a predefined connector, it is easy to use with plug and play functionality. The processing time and ease of use are significant benefits. As everyone is moving into AI integration, it will definitely help. When creating workflows, they can propose solutions directly.
Sachin Shrtivastava - PeerSpot reviewer
Automation of simple tasks improves with user-friendly interface but needs enhancement in handling complex scenarios
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenario or automation is complex, it becomes difficult to create and deploy because of various routes. For example, with 20 routes, it becomes really difficult to create them due to certain limits, and the UI is not conducive for viewing all the routes.
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
16%
Manufacturing Company
9%
Insurance Company
5%
Financial Services Firm
9%
Computer Software Company
8%
University
8%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise10
Large Enterprise11
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

What do you like most about Matillion ETL?
The new version with the Productivity Cloud is very simple. It's easy to use, navigate, and understand.
What is your experience regarding pricing and costs for Matillion ETL?
The pricing is managed by the tooling team. The pricing is moderate, neither expensive nor cheap.
What needs improvement with Matillion ETL?
The main areas for improvement are AI features and scalability.
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Also Known As

Matillion ETL for Redshift, Matillion ETL for Snowflake, Matillion ETL for BigQuery
No data available
 

Overview

 

Sample Customers

Thrive Market, MarketBot, PWC, Axtria, Field Nation, GE, Superdry, Quantcast, Lightbox, EDF Energy, Finn Air, IPRO, Twist, Penn National Gaming Inc
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Matillion Data Productivity Cloud vs. Zapier and other solutions. Updated: September 2025.
867,349 professionals have used our research since 2012.