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Fivetran vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Fivetran offers significant time and cost-saving benefits, simplifying data integration and maintenance while reducing reliance on data engineers.
Sentiment score
6.1
Users experience benefits from Zapier's automation and cost savings, though calculating specific ROI can be challenging.
Fivetran provides time savings, cost reductions, and improvements in data quality.
It saves us the effort of having one to two data engineers managing the tasks that Fivetran handles.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
 

Customer Service

Sentiment score
6.0
Fivetran customer support is efficient yet sometimes slow, rated 7-9, with calls for improved critical issue communication.
Sentiment score
7.0
Mixed experiences with Zapier support: praised for responsiveness and knowledge, yet some note delays and lack of chat.
If they could provide support more quickly, that would be great.
The technical support provided by Fivetran has generally been good, with a response time and competence that I would rate as good.
Customer support from Fivetran is quite good; it's really nice and responsive.
Their technical support is good; they respond promptly and are very helpful.
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Sometimes, in my early days, when I was stuck with something, they helped me solve these issues, and even helped me solve some of my automations.
 

Scalability Issues

Sentiment score
7.1
Fivetran scales well for various businesses, accommodating data needs but can be costly and complex for smaller enterprises.
Sentiment score
7.4
Zapier is ideal for small businesses prioritizing simple tasks, though costs and stability may concern larger organizations.
Fivetran's scalability has been tested effectively, and it has been working well for our organization's growing data needs.
Zapier is suitable for small or simpler automation but not for complex ones.
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
 

Stability Issues

Sentiment score
8.0
Users generally express high satisfaction with Fivetran's stable reliability, despite occasional issues with API connections and custom setups.
Sentiment score
6.7
Users find Zapier reliable, with minor issues often linked to third-party tools, and rate stability highly for varied needs.
They have 99.9% accuracy on the data load and they maintain transparency.
In my experience, Fivetran is stable with very few instances of downtime or reliability issues.
During the duration of the time that we used Fivetran, it was highly stable.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
 

Room For Improvement

Fivetran needs improvements in connectors, real-time processing, user interface, pricing, support, documentation, and integration capabilities.
Zapier users face issues with Google Sheets, insufficient integrations, complex workflows, high costs, and limited customization and support.
From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option.
I want more flexibility during ingestion, specifically for transformations needed beforehand.
Fivetran could improve by adapting more for technical users and by providing more options for such users.
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
I would appreciate if there would be a feature where we can use actions right after loops. Currently, you cannot use any other action after the loop. Everything needs to be within the loop.
 

Setup Cost

Fivetran's pricing is high, favoring larger enterprises with discounts available; smaller companies may find it prohibitive.
Enterprise buyers find Zapier cost-effective for its integrations, despite some viewing it as pricier than alternatives.
Our current yearly contract for Fivetran is approximately $70,000.
The pricing is in accordance with market standards and even lower in some cases.
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
 

Valuable Features

Fivetran is valued for seamless data replication, user-friendly interface, scalability, and minimal coding, enabling efficient data handling.
Zapier offers over 20,000 integrations, automating workflows without coding, enhancing productivity with user-friendly, drag-and-drop functionality.
The most valuable feature of Fivetran is its built-in connectors for a wide range of data sources.
The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline.
The ability to seamlessly integrate with a large variety of data sources is valuable.
They have approximately 7,000 connections.
Even a person with no technical knowledge can use Zapier to create automations.
The automation capabilities are impressive.
 

Categories and Ranking

Fivetran
Ranking in Cloud Data Integration
7th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Integration (12th), Data Replication (3rd)
Zapier
Ranking in Cloud Data Integration
11th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Cloud Data Integration category, the mindshare of Fivetran is 5.5%, up from 4.5% compared to the previous year. The mindshare of Zapier is 2.6%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Market Share Distribution
ProductMarket Share (%)
Fivetran5.5%
Zapier2.6%
Other91.9%
Cloud Data Integration
 

Featured Reviews

Hafiz Usman - PeerSpot reviewer
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.
Sachin Shrtivastava - PeerSpot reviewer
Automation of simple tasks improves with user-friendly interface but needs enhancement in handling complex scenarios
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenario or automation is complex, it becomes difficult to create and deploy because of various routes. For example, with 20 routes, it becomes really difficult to create them due to certain limits, and the UI is not conducive for viewing all the routes.
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Retailer
6%
Financial Services Firm
10%
Computer Software Company
9%
University
8%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Overview

 

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Fivetran vs. Zapier and other solutions. Updated: September 2025.
872,778 professionals have used our research since 2012.