

Zapier and Fivetran are key competitors in the automation and data integration category. Zapier holds an advantage in simplifying complex automation and offering numerous integrations, while Fivetran is preferred for real-time data replication and robust data management.
Features: Zapier allows easy automation configuration with its varied Zap integrations and user-friendly interface, enabling non-technical users to manage automations without custom coding. Fivetran focuses on data replication and integration with transformation tools like DBT, providing efficient data pipeline management and real-time syncing.
Room for Improvement: Zapier could enhance its interface for complex workflows and expand its Zap library. It lacks capabilities in data manipulation and detailed logic scenarios. Fivetran needs improvements in customization and integration breadth while its logging features could be more advanced. Expanding connectors and adding reverse ETL capabilities would be beneficial.
Ease of Deployment and Customer Service: Zapier is primarily cloud-based, offering easy setup with varied support experiences. Its simplicity attracts users but support reviews are mixed. Fivetran supports hybrid deployments with more flexibility but potentially higher complexity. Its customer service is positively noted for initial setup and troubleshooting assistance.
Pricing and ROI: Zapier offers flexible pricing with affordable entry points, though costs rise significantly at high usage levels. Users note significant ROI from time saved and ease of automation. Fivetran's usage-based pricing can be expensive as data volume increases but offers good ROI in comprehensive data management despite high initial costs.
Fivetran provides time savings, cost reductions, and improvements in data quality.
It saves us the effort of having one to two data engineers managing the tasks that Fivetran handles.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
If they could provide support more quickly, that would be great.
The technical support provided by Fivetran has generally been good, with a response time and competence that I would rate as good.
Customer support from Fivetran is quite good; it's really nice and responsive.
Their technical support is good; they respond promptly and are very helpful.
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
The experience was positive with prompt responses from their team.
Fivetran's scalability has been tested effectively, and it has been working well for our organization's growing data needs.
Zapier is suitable for small or simpler automation but not for complex ones.
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
They have 99.9% accuracy on the data load and they maintain transparency.
In my experience, Fivetran is stable with very few instances of downtime or reliability issues.
During the duration of the time that we used Fivetran, it was highly stable.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option.
I want more flexibility during ingestion, specifically for transformations needed beforehand.
Fivetran could improve by adapting more for technical users and by providing more options for such users.
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Our current yearly contract for Fivetran is approximately $70,000.
The pricing is in accordance with market standards and even lower in some cases.
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
The most valuable feature of Fivetran is its built-in connectors for a wide range of data sources.
The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline.
The ability to seamlessly integrate with a large variety of data sources is valuable.
They have approximately 7,000 connections.
The automation capabilities are impressive.
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
| Product | Mindshare (%) |
|---|---|
| Fivetran | 4.5% |
| Zapier | 2.7% |
| Other | 92.8% |

| Company Size | Count |
|---|---|
| Small Business | 10 |
| Midsize Enterprise | 7 |
| Large Enterprise | 16 |
| Company Size | Count |
|---|---|
| Small Business | 30 |
| Midsize Enterprise | 10 |
| Large Enterprise | 7 |
Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com
Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.
By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.
What Features Stand Out in Zapier?In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.
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