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Fivetran vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Fivetran enhances efficiency and saves resources by reducing data engineering needs, though its cost may limit financial returns.
Sentiment score
6.1
Users experience benefits from Zapier's automation and cost savings, though calculating specific ROI can be challenging.
It saves us the effort of having one to two data engineers managing the tasks that Fivetran handles.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
 

Customer Service

Sentiment score
6.2
Fivetran's support is responsive and effective, with enterprise plans offering especially timely assistance despite occasional delays.
Sentiment score
7.0
Mixed experiences with Zapier support: praised for responsiveness and knowledge, yet some note delays and lack of chat.
If they could provide support more quickly, that would be great.
The technical support provided by Fivetran has generally been good, with a response time and competence that I would rate as good.
Their technical support is good; they respond promptly and are very helpful.
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Sometimes, in my early days, when I was stuck with something, they helped me solve these issues, and even helped me solve some of my automations.
 

Scalability Issues

Sentiment score
7.2
Fivetran scales effectively for all business sizes with adaptable costs, handling large data well but may incur higher expenses.
Sentiment score
7.4
Zapier is ideal for small businesses prioritizing simple tasks, though costs and stability may concern larger organizations.
Zapier is suitable for small or simpler automation but not for complex ones.
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
 

Stability Issues

Sentiment score
7.9
Fivetran is praised for stability and reliability, with strong data accuracy, self-recovery, and minimal downtime, despite rare issues.
Sentiment score
6.7
Users find Zapier reliable, with minor issues often linked to third-party tools, and rate stability highly for varied needs.
They have 99.9% accuracy on the data load and they maintain transparency.
During the duration of the time that we used Fivetran, it was highly stable.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
 

Room For Improvement

Fivetran needs to improve database connections, user interface, data security, documentation, monitoring, cost efficiency, and customer support.
Zapier users face issues with Google Sheets, insufficient integrations, complex workflows, high costs, and limited customization and support.
From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option.
Fivetran could improve by adapting more for technical users and by providing more options for such users.
If Fivetran can build in more transformations, that would be really helpful in my opinion.
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
I would appreciate if there would be a feature where we can use actions right after loops. Currently, you cannot use any other action after the loop. Everything needs to be within the loop.
 

Setup Cost

Fivetran's pricing is seen as costly and complex, with negotiable discounts, auto-renewal issues, and tiered benefits for large enterprises.
Enterprise buyers find Zapier cost-effective for its integrations, despite some viewing it as pricier than alternatives.
Our current yearly contract for Fivetran is approximately $70,000.
The pricing is in accordance with market standards and even lower in some cases.
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
 

Valuable Features

Fivetran offers seamless data integration with ease of use, robust connectors, real-time replication, and integration with dbt for efficiency.
Zapier offers over 20,000 integrations, automating workflows without coding, enhancing productivity with user-friendly, drag-and-drop functionality.
The most valuable feature of Fivetran is its built-in connectors for a wide range of data sources.
The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline.
The ability to seamlessly integrate with a large variety of data sources is valuable.
They have approximately 7,000 connections.
Even a person with no technical knowledge can use Zapier to create automations.
The automation capabilities are impressive.
 

Categories and Ranking

Fivetran
Ranking in Cloud Data Integration
7th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
28
Ranking in other categories
Data Integration (12th), Data Replication (3rd)
Zapier
Ranking in Cloud Data Integration
11th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Cloud Data Integration category, the mindshare of Fivetran is 5.7%, up from 4.4% compared to the previous year. The mindshare of Zapier is 2.5%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Market Share Distribution
ProductMarket Share (%)
Fivetran5.7%
Zapier2.5%
Other91.8%
Cloud Data Integration
 

Featured Reviews

Vigneswar Jeyaraj - PeerSpot reviewer
Real-time data replication and integration streamline processes and enhance productivity
The most valuable feature of Fivetran so far is the data replication. The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline. Even when an error occurs, it automatically tries to solve the issue without manual interaction needed. The effectiveness of Fivetran's pre-built connectors in enhancing my customer's productivity is significant because everything is easily configurable. The documentation is very clear, so there's no difficulty in finding the necessary steps. Everything is pre-documented. The pre-built connectors that are available are excellent. Most functionalities are covered, and in most cases, it works according to expectations.
Sachin Shrtivastava - PeerSpot reviewer
Automation of simple tasks improves with user-friendly interface but needs enhancement in handling complex scenarios
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenario or automation is complex, it becomes difficult to create and deploy because of various routes. For example, with 20 routes, it becomes really difficult to create them due to certain limits, and the UI is not conducive for viewing all the routes.
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
11%
Retailer
6%
Financial Services Firm
9%
Computer Software Company
8%
University
8%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise7
Large Enterprise16
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Comparisons

 

Overview

 

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Fivetran vs. Zapier and other solutions. Updated: September 2025.
867,370 professionals have used our research since 2012.