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Fivetran vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.2
Fivetran boosts efficiency and reduces engineering costs, enabling businesses to focus on operations rather than engineering solutions.
Sentiment score
6.8
Zapier is praised for automation and cost savings, offering significant value especially in early stages despite ROI challenges.
It saves us the effort of having one to two data engineers managing the tasks that Fivetran handles.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
 

Customer Service

Sentiment score
6.2
Fivetran's customer service gets mixed reviews, with praise and criticism for responsiveness, communication, and tech support experiences.
Sentiment score
7.6
Zapier's technical support is praised for efficiency and competence, though some users desire more immediate communication options.
The technical support provided by Fivetran has generally been good, with a response time and competence that I would rate as good.
The experience was positive with prompt responses from their team.
Sometimes, in my early days, when I was stuck with something, they helped me solve these issues, and even helped me solve some of my automations.
 

Scalability Issues

Sentiment score
7.5
Fivetran scales across company sizes, handles data volumes, integrates sources easily, but involves cost and resource management challenges.
Sentiment score
7.7
Zapier is ideal for small to mid-sized businesses, offering effective scalability and integration, but may not suit larger enterprises.
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
 

Stability Issues

Sentiment score
7.9
Fivetran is generally reliable with minor downtimes, but some users face challenges with connectors and varying vendor support.
Sentiment score
6.9
Users generally find Zapier reliable with occasional minor issues often linked to external factors, rating stability six to nine.
During the duration of the time that we used Fivetran, it was highly stable.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
 

Room For Improvement

Fivetran needs improvements in UI, security, cost, logging, customization, support, connectors, real-time processing, and API visibility.
Zapier users desire enhanced features, better integrations, improved support, and more flexibility alongside competitive pricing and comprehensive documentation.
From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option.
Fivetran could improve by adapting more for technical users and by providing more options for such users.
While Zapier already has more than 2,000 webhooks, users or developers should have the flexibility to create additional custom connectors.
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
 

Setup Cost

Fivetran pricing varies by usage and features, impacting small and large enterprises differently, with flexible but complex pricing.
Zapier offers flexible pricing, with costs rising for heavy use, yet many find it valuable for automation and time savings.
Our current yearly contract for Fivetran is approximately $70,000.
The pricing is in accordance with market standards and even lower in some cases.
 

Valuable Features

Fivetran offers easy, reliable data integration with built-in connectors, seamless setup, real-time syncing, and in-platform data transformation.
Zapier facilitates seamless app integration and task automation with user-friendly tools, supporting platforms like Salesforce and Google Sheets.
The most valuable feature of Fivetran is its built-in connectors for a wide range of data sources.
The ability to seamlessly integrate with a large variety of data sources is valuable.
Zapier is integrated with most applications I have been using, making it helpful for integration within any platform.
They have approximately 7,000 connections.
Zapier AI that you can integrate within workflows has been a great help. No other automation tool has their own AI.
 

Categories and Ranking

Fivetran
Ranking in Cloud Data Integration
5th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
27
Ranking in other categories
Data Integration (11th), Data Replication (3rd)
Zapier
Ranking in Cloud Data Integration
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
45
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Cloud Data Integration category, the mindshare of Fivetran is 6.2%, up from 4.7% compared to the previous year. The mindshare of Zapier is 2.0%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration
 

Featured Reviews

Mediha Šiljić - PeerSpot reviewer
Built-in connectors offer extensive data source integration and time savings
Fivetran could improve by adapting more for technical users and by providing more options for such users. There should be more adaptability in terms of new features. If a specific feature is required, it should be integrated promptly. Improvement in existing connectors with new features is desirable. Enhancements around customer-focused product adaptation are also suggested.
FrankHo - PeerSpot reviewer
Though the tool offers a visually appealing UI, it needs to improve its documentation
With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation. The product has many bugs, so users have to wait for a period ranging from five minutes to an hour to see where the Zap went. In Zapier, Zaps aren't very understandable owing to the way they work. As a user, you would think that in Zapier, a Zap works in a particular way once you set it up, but it won't happen. At times, some Zaps can interfere with each other, because of which there might be infinite loops that may occur, owing to which multiple Zaps continue to run or break down in general, after which nothing would run in your environment. You would not be notified about the breakdown of Zaps. The bugs in the product may be considered to understand or get an explanation of how Zaps works between software systems, so for something between Gmail and HubSpot, Zapier would explain through better documentation what would work and what wouldn't work. Maybe if Zapier had better functionality with Python or any other coding language in general, it would make the product a lot better.
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Top Industries

By visitors reading reviews
Educational Organization
15%
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
9%
Computer Software Company
14%
Financial Services Firm
10%
University
9%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is suitable. It's not cheap, but not expensive.
What needs improvement with Zapier?
The pricing could be a little cheaper.
 

Comparisons

 

Overview

 

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Fivetran vs. Zapier and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.