HubSpot Sales Hub vs Pipedrive comparison

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HubSpot Sales Hub

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Executive SummaryUpdated on Dec 19, 2024

Pipedrive and HubSpot Sales Hub are competing products in the sales process enhancement category. HubSpot Sales Hub has a slight upper hand due to its comprehensive feature set, despite its higher cost.

Features: Pipedrive offers a clean user interface, customizable sales pipelines, and insightful reporting features. HubSpot Sales Hub excels in advanced marketing automation, seamless integration with Gmail and calendar tools, and robust CRM capabilities.

Room for Improvement: Pipedrive could enhance email integration, improve its automation capabilities, and expand its customer support options. HubSpot Sales Hub could simplify its flexibility options, streamline its user interface for even easier navigation, and reduce complexity in automation tools.

Ease of Deployment and Customer Service: Both Pipedrive and HubSpot Sales Hub offer cloud-based deployment. HubSpot provides extensive onboarding and comprehensive support, easing the setup process. Pipedrive is highlighted for its quick and intuitive onboarding experience, maintaining simplicity and accessibility.

Pricing and ROI: Pipedrive is a cost-effective solution, suited for small to mid-sized businesses seeking functional and budget-friendly tools, providing good ROI. HubSpot Sales Hub, with a higher price point, delivers substantial ROI for larger enterprises aiming to invest in a broad array of services and tools.

To learn more, read our detailed HubSpot Sales Hub vs. Pipedrive Report (Updated: March 2026).

HubSpot Sales Hub vs. Pipedrive

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Sales Hub

Ranking in CRM

8th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

AI Sales & Marketing (1st)

Pipedrive

Ranking in CRM

21st

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (7th), Opportunity Management (5th), Sales Force Automation (10th)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of HubSpot Sales Hub is 1.1%, up from 0.7% compared to the previous year. The mindshare of Pipedrive is 1.1%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot Sales Hub	1.1%
Pipedrive	1.1%
Other	97.8%

CRM

Featured Reviews

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

Seamless integration boosts workflow through custom connectivity

The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.

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Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."

"There is definitely ROI because it helps manage the overall sales pipeline effectively; without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy."

"HubSpot Sales Hub is a good integration tool. It helps us with other platforms. We can integrate data quite easily."

"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."

"HubSpot Sales Hub is useful for managing workflows."

"It provides efficient business forecasts."

"HubSpot Sales Hub provides its users with very user-friendly UX or customization controls."

"What I like about HubSpot Sales Hub the most is that it's complex in a good way, it has everything I need, it's well-integrated with other tools, and it's easy to integrate with."

More HubSpot Sales Hub pros

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"The usability of the solution is its valuable feature."

"It's very flexible and we can really fit it into our business model."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The solution is pretty easy to use and intuitive."

"It is a stable platform."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

More Pipedrive pros

Cons

"The initial setup process is not very complicated."

"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."

"The tool doesn't effectively summarize conversations and note-taking features. The solution needs to include predictive analytic capabilities. There is room for improvement in post-call functionalities. After a sales call, more can be done, such as providing detailed insights and better note-taking capabilities. An AI-enabled sales assistant feature would also be beneficial."

"The pricing structure includes a base payment for the sales part, which is somewhat expensive compared to other options."

"There is room for improvement in the dashboard. If we can actually connect it to maybe a Power BI or some dynamic reporting tool where we can actually slice and dice, that would be really great."

"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."

"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."

"The tool should get better at catching leads. Currently, it works better on catching inbound leads. Whenever a person signs up on the website, HubSpot catches the lead and creates an account. However, it is not 100 percent accurate."

More HubSpot Sales Hub cons

"The product is expensive."

"New features sometimes seem bolted on rather than being smooth."

"The platform could be even more robust."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"You must pay more if you need an additional feature."

"Reporting capabilities of the solution could be improved."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The automation process is challenging."

More Pipedrive cons

Pricing and Cost Advice

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."

"The tool's licensing offers value."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

"The solution is very affordable from the perspective of the features."

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."

More HubSpot Sales Hub pricing and cost advice

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"As of now, the pricing and value are quite good."

"The price of Pipedrive has been reasonable."

"The solution is affordable."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"The product is expensive but provides valuable services."

"We pay $1000 a month for the tool."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

University

16%

Manufacturing Company

10%

Educational Organization

Comms Service Provider

Outsourcing Company

12%

Computer Software Company

12%

Retailer

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	4
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for HubSpot Sales Hub?

The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...

What needs improvement with HubSpot Sales Hub?

I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI o...

What is your primary use case for HubSpot Sales Hub?

My usual use cases for HubSpot Sales Hub are the sales process and email automation.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

What advice do you have for others considering Pipedrive?

I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.

Bigin by Zoho CRM vs HubSpot Sales Hub

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Product Reports

HubSpot Sales Hub

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Overview

Powerful Sales Software That Grows With You
Track how deals are progressing, organize all sales activity in one place, and accelerate sales cycles to close more deals, faster.

HubSpot

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

HubSpot Sales Hub vs. Pipedrive