HubSpot Sales Hub vs Pipedrive comparison

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HubSpot Sales Hub

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Executive SummaryUpdated on Dec 19, 2024

Pipedrive and HubSpot Sales Hub are competing products in the sales process enhancement category. HubSpot Sales Hub has a slight upper hand due to its comprehensive feature set, despite its higher cost.

Features: Pipedrive offers a clean user interface, customizable sales pipelines, and insightful reporting features. HubSpot Sales Hub excels in advanced marketing automation, seamless integration with Gmail and calendar tools, and robust CRM capabilities.

Room for Improvement: Pipedrive could enhance email integration, improve its automation capabilities, and expand its customer support options. HubSpot Sales Hub could simplify its flexibility options, streamline its user interface for even easier navigation, and reduce complexity in automation tools.

Ease of Deployment and Customer Service: Both Pipedrive and HubSpot Sales Hub offer cloud-based deployment. HubSpot provides extensive onboarding and comprehensive support, easing the setup process. Pipedrive is highlighted for its quick and intuitive onboarding experience, maintaining simplicity and accessibility.

Pricing and ROI: Pipedrive is a cost-effective solution, suited for small to mid-sized businesses seeking functional and budget-friendly tools, providing good ROI. HubSpot Sales Hub, with a higher price point, delivers substantial ROI for larger enterprises aiming to invest in a broad array of services and tools.

To learn more, read our detailed HubSpot Sales Hub vs. Pipedrive Report (Updated: September 2025).

HubSpot Sales Hub vs. Pipedrive

September 2025

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Helped 871,688 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Sales Hub

Ranking in CRM

9th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in CRM

26th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (14th), Opportunity Management (4th), Sales Force Automation (9th)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of HubSpot Sales Hub is 1.0%, up from 0.6% compared to the previous year. The mindshare of Pipedrive is 0.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot Sales Hub	1.0%
Pipedrive	0.8%
Other	98.2%

CRM

Featured Reviews

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

Seamless integration boosts workflow through custom connectivity

The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.

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Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."

"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."

"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."

"HubSpot Sales Hub is useful for managing workflows."

"We use the tool for email automation and responses. It helps with sales nurturing, and we have integrated it with Factors.ai. The biggest pro is its intuitive and easy-to-use interface. I can easily access the information I need. Another strong point is the customer education they provide. There are numerous resources available to help understand how to use it. HubSpot Sales Hub does a great job with automation and structuring sales processes."

"The solution is very straightforward to utilize."

"The customer service and support are very good because every time I need something, they reply immediately even in the free version."

"The solution makes it easy for you to log in and manage your pipeline. So pipeline management is very easy and simple."

More HubSpot Sales Hub pros

"The solution is very stable."

"The usability of the solution is its valuable feature."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The solution is pretty easy to use and intuitive."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"It is a stable platform."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

More Pipedrive pros

Cons

"The tool should add a prospect success feature. Some intelligence should be drawn from our activities and the data we're feeding to recommend the next action. Some AI enablement will help us take the next step for a particular prospect or recommend solutions to help with prospect conversion from an out-of-the-box perspective."

"There have been some challenges related to workflow customization and terminology."

"The solution should have more integration options."

"There have been many instances where we later identified certain customers that should have been on our target list yet were not."

"The initial setup process is not very complicated."

"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."

"The tool doesn't effectively summarize conversations and note-taking features. The solution needs to include predictive analytic capabilities. There is room for improvement in post-call functionalities. After a sales call, more can be done, such as providing detailed insights and better note-taking capabilities. An AI-enabled sales assistant feature would also be beneficial."

"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."

More HubSpot Sales Hub cons

"The automation process is challenging."

"New features sometimes seem bolted on rather than being smooth."

"The product is expensive."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

More Pipedrive cons

Pricing and Cost Advice

"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"The solution is very affordable from the perspective of the features."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"We have to pay for licenses. They are not expensive."

More HubSpot Sales Hub pricing and cost advice

"Pipedrive is relatively more affordable than other solutions."

"The product is expensive but provides valuable services."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"The solution is affordable."

"We pay $1000 a month for the tool."

"The price of Pipedrive has been reasonable."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

University

14%

Educational Organization

13%

Computer Software Company

10%

Performing Arts

10%

Computer Software Company

14%

Outsourcing Company

13%

Retailer

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	4
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What do you like most about HubSpot Sales Hub?

It provides efficient business forecasts.

What is your experience regarding pricing and costs for HubSpot Sales Hub?

The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...

What needs improvement with HubSpot Sales Hub?

There are areas that could be improved in terms of custom reporting. The associated lists feature, while new, has certain limitations when exporting data. Some features cannot be linked to custom r...

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

Bigin by Zoho CRM vs HubSpot Sales Hub

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Compared 6% of the time

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Product Reports

Download HubSpot Sales Hub product report

HubSpot Sales Hub

October 2025

Download Pipedrive product report

October 2025

Overview

Powerful Sales Software That Grows With You
Track how deals are progressing, organize all sales activity in one place, and accelerate sales cycles to close more deals, faster.

HubSpot

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo