Apollo.io vs Pipedrive comparison

Why PeerSpot?

Apollo.io and Pipedrive are both solutions in the Opportunity Management category. Apollo.io is ranked #2 with an average rating of 7.9, while Pipedrive is ranked #7 with an average rating of 9.0. Apollo.io holds a 7.4% mindshare in OM, compared to Pipedrive’s 5.9% mindshare. Additionally, 82% of Apollo.io users are willing to recommend the solution, compared to 78% of Pipedrive users who would recommend it.

Apollo.io

Read 14 Apollo.io reviews

2,331 Views
2,331 Comparison Views

82% willing to recommend

Pipedrive

Read 13 Pipedrive reviews

5,425 Views
1,573 Comparison Views

78% willing to recommend

Apollo.io

Pipedrive

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 2, 2025

Pipedrive and Apollo.io are both CRM platforms competing in sales and marketing optimization. While Apollo.io has an edge with its robust data enrichment and outreach tools, Pipedrive excels in simple sales management and integration options.

Features: Pipedrive is recognized for its intuitive sales pipeline management, customizable dashboards, and easy activity management. Apollo.io provides automatic data enrichment, a vast database for lead research, and efficient prospecting functionalities that cater to specific market needs.

Room for Improvement: Pipedrive could enhance its automation features, expand its data structures, and improve API programming requirements. Apollo.io might benefit from refining its intent data accuracy, improving email integration, and broadening free plan features.

Ease of Deployment and Customer Service: Pipedrive offers a quick setup with efficient onboarding, supported by comprehensive customer services. Apollo.io ensures an easy deployment process, emphasizing robust training and dedicated assistance to guide its users effectively.

Pricing and ROI: Pipedrive presents competitive pricing with flexible plans, supporting faster ROI for those focused on sales efficiency. Apollo.io, although demanding higher initial costs, justifies the investment with its superior lead generation tools, promising substantial long-term revenue growth.

To learn more, read our detailed Apollo.io vs. Pipedrive Report (Updated: September 2026).

Buyer's Guide

Apollo.io vs. Pipedrive

September 2026

Download the complete report

Helped 913,806 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

2nd

Average Rating

8.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in Opportunity Management

7th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

CRM (18th), Local Government CRM (6th), Sales Force Automation (9th)

Mindshare comparison

As of September 2026, in the Opportunity Management category, the mindshare of Apollo.io is 7.4%, down from 16.1% compared to the previous year. The mindshare of Pipedrive is 5.9%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management Mindshare Distribution
Product	Mindshare (%)
Apollo.io	7.4%
Pipedrive	5.9%
Other	86.7%

Opportunity Management

Featured Reviews

Mahmood Nazeer

Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers

Reliability decreases as UI improves with useful features but needs better support

Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be. They used to provide more verified emails and numbers, but nowadays, it's not as reliable. We sometimes have to go through other tools to get more information as they have been lackluster in that area. Their information gathering is not as updated as it used to be. They don't have enough information. When it comes to performance, it's a very heavy app now. It takes time to load, stutters, and gets stuck frequently. Previously, it used to be much less laggy and easier to use. The UI live update was good before, but nowadays, I have to refresh the page to see if they had sourced the email or if old information is still being displayed. LinkedIn keeps updating their tools, rules, and regulations. Due to these reasons, Apollo.io experiences bugs, crashes, detail updates, and jumbled columns during updates. These issues are understandable from a developer perspective, but they create minor inconveniences for customers. I would appreciate if Apollo.io could restore the reliability of their email service to its previous level.

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Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."

"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."

"I like the tool's UI. Its user experience is clear."

"The product's most valuable feature is its ease of use, especially for beginners."

"Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available."

"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."

"The fact that it combines both database and outreach tools in one place is valuable."

"The cost of Apollo.io is acceptable and helps in saving costs compared to using multiple tools."

More Apollo.io pros

"Our primary use case for this solution ranges from using it for daily activities in sales to forecasting and KPIs and following up on every deal we are working on and every lease we are opening."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"It is a stable platform."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The usability of the solution is its valuable feature."

"The solution is pretty easy to use and intuitive."

"It's very flexible and we can really fit it into our business model."

"Anyone thinking about using this solution should definitely look at it and seriously consider it because it's a very good product."

More Pipedrive pros

Cons

"They should provide a larger number of free emails."

"The solution's initial setup process could be better."

"The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive."

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."

"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."

"Apollo.io can be improved because, although they are trying hard, there are so many features that it is difficult to get onboarded and to understand how to use it."

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"There are some glitches within Apollo.io, where sometimes it will give us incorrect information."

More Apollo.io cons

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"You must pay more if you need an additional feature."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The platform could be even more robust."

"New features sometimes seem bolted on rather than being smooth."

"Pipedrive is relatively stable, but the performance is lackluster compared to other solutions in this space."

"The automation process is challenging."

"Reporting capabilities of the solution could be improved."

More Pipedrive cons

Pricing and Cost Advice

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"The solution's price is reasonable."

"We pay $1000 a month for the tool."

"The solution is affordable."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"As of now, the pricing and value are quite good."

"The price of Pipedrive has been reasonable."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

Outsourcing Company

15%

Marketing Services Firm

13%

Comms Service Provider

11%

Retailer

Outsourcing Company

16%

Construction Company

12%

Comms Service Provider

11%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for Apollo.io?

We don't integrate our CRMs. We use HubSpot.

See all answers

What needs improvement with Apollo.io?

When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...

See all answers

What is your primary use case for Apollo.io?

From my perspective, I use Apollo.io to get and run simultaneous campaigns including LinkedIn outreach, email outreach, and cold calling. When it comes to cold calling, we find contact numbers. For...

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What advice do you have for others considering Pipedrive?

I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.

See all answers

Comparisons

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Compared 8% of the time

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Salesforce Sales Cloud vs Apollo.io

Compared 8% of the time

Saleshandy vs Apollo.io

Compared 7% of the time

Outreach vs Apollo.io

Compared 7% of the time

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Zoho CRM vs Pipedrive

Compared 8% of the time

Freshsales vs Pipedrive

Compared 8% of the time

noCRM.io vs Pipedrive

Compared 8% of the time

Pipeliner CRM vs Pipedrive

Compared 6% of the time

Real Estate CRM vs Pipedrive

Compared 5% of the time

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Product Reports

Buyer's Guide

Apollo.io

September 2026

Download Apollo.io product report

Buyer's Guide

Pipedrive

September 2026

Download Pipedrive product report

Overview

Apollo.io is a renowned platform for B2B prospect data management, offering tools for sourcing, verifying, and automating tasks to enhance sales efficiency, with expansive data coverage and integration capabilities.

Apollo.io enhances sales activities by providing extensive filters, accurate targeting, and a substantial database. Known for its seamless integration with LinkedIn and CRM platforms via its Chrome extension, Apollo.io offers data enrichment and lead management functionalities. Its competitive pricing and data depth attract users seeking efficient automation in sales pipelines. Despite challenges in data accuracy and CRM functionality, Apollo.io remains favored for its ability to handle outreach channels like email and LinkedIn, streamline workflows, and build custom profiles using technographic and industry filters.

What features does Apollo.io offer?

User-friendly interface enhances navigation and efficiency.
Extensive filters aid in precise targeting.
Chrome extension integrates seamlessly with LinkedIn and CRM platforms.
Data enrichment using multiple tools and APIs.
Automated task management improves productivity.
Robust database supports comprehensive data coverage.

What benefits should users look for in Apollo.io reviews?

Improved sales efficiency through automated workflows.
Data accuracy and comprehensive coverage enable better outreach.
Enhanced lead scoring facilitates campaign management.
Chrome extension boosts productivity by integrating platforms.
Pricing structure compared to competitors offers value.

In industries focused on B2B client acquisition and retention, Apollo.io supports sales teams by managing data-rich prospecting activities. Organizations leverage it for building effective outreach strategies, using features like recruitment filters and CSV uploads to manage sales pipelines efficiently. Its CRM-like functionalities promote streamlined data collection tailored to specific job roles and industries.

Apollo.io

Pipedrive offers an intuitive interface for tracking deals with customizable features and extensive reporting to enhance sales management.

Pipedrive is a CRM tool designed to streamline sales processes. Known for its Kanban-style interface, it allows for easy tracking of deals and activities. Users find value in its customizable features, extensive reporting, and ability to manage communication. With flexible data structures, filters, and automation, Pipedrive improves sales management and communication integration. Although users seek better pricing and enhanced features for basic versions, the platform effectively supports tasks like deal tracking, email integration, and client relationship management.

What are the key features of Pipedrive?

Kanban-style interface: Facilitates easy deal tracking.
Customizable features: Allows adaptable data structures and processes.
Extensive reporting: Provides insights into sales activities.
Workflow automation: Enhances efficiency by automating repetitive tasks.
Email integration: Streamlines communication within the platform.

What benefits should users look for in Pipedrive?

Improved sales tracking: Enhances visibility into sales activities and pipelines.
Increased efficiency: Saves time through automation of routine tasks.
Customizability: Supports diverse business needs with flexible setup.
Scalability: Adapts to growing business requirements.
Better communication: Facilitates seamless interaction between team members.

In real estate and other industries, Pipedrive assists in managing client relationships by tracking interactions from introduction to closing. It supports sales funnels, lead capturing, and campaign management, enabling companies to effectively streamline workflows and forecast outcomes.

Pipedrive

Sample Customers

Information Not Available

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Buyer's Guide

Apollo.io vs. Pipedrive

September 2026

Free Report: Apollo.io vs. Pipedrive

Find out what your peers are saying about Apollo.io vs. Pipedrive and other solutions. Updated: September 2026.

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We monitor all Opportunity Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.