Apollo.io vs Pipedrive comparison

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Apollo.io

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Executive SummaryUpdated on Jan 2, 2025

Pipedrive and Apollo.io are both CRM platforms competing in sales and marketing optimization. While Apollo.io has an edge with its robust data enrichment and outreach tools, Pipedrive excels in simple sales management and integration options.

Features: Pipedrive is recognized for its intuitive sales pipeline management, customizable dashboards, and easy activity management. Apollo.io provides automatic data enrichment, a vast database for lead research, and efficient prospecting functionalities that cater to specific market needs.

Room for Improvement: Pipedrive could enhance its automation features, expand its data structures, and improve API programming requirements. Apollo.io might benefit from refining its intent data accuracy, improving email integration, and broadening free plan features.

Ease of Deployment and Customer Service: Pipedrive offers a quick setup with efficient onboarding, supported by comprehensive customer services. Apollo.io ensures an easy deployment process, emphasizing robust training and dedicated assistance to guide its users effectively.

Pricing and ROI: Pipedrive presents competitive pricing with flexible plans, supporting faster ROI for those focused on sales efficiency. Apollo.io, although demanding higher initial costs, justifies the investment with its superior lead generation tools, promising substantial long-term revenue growth.

To learn more, read our detailed Apollo.io vs. Pipedrive Report (Updated: June 2025).

Apollo.io vs. Pipedrive

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Helped 860,825 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

4th

Average Rating

8.6

Reviews Sentiment

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in Opportunity Management

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

CRM (18th), Local Government CRM (10th), Sales Force Automation (8th)

Mindshare comparison

As of July 2025, in the Opportunity Management category, the mindshare of Apollo.io is 17.9%, up from 11.1% compared to the previous year. The mindshare of Pipedrive is 11.7%, up from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management

Featured Reviews

Vaibhav Patil

Digital Marketer at DigiLiterate

It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available

My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.

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Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product's most valuable feature is its ease of use, especially for beginners."

"It is a scalable solution."

"I like the tool's UI. Its user experience is clear."

"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."

"Apollo is very user-friendly."

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"The most valuable feature is the ability to create timelines and custom fields."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"It is a stable platform."

"The initial setup is straightforward."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"The usability of the solution is its valuable feature."

More Pipedrive pros

Cons

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."

"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."

"They should provide a larger number of free emails."

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"The solution's initial setup process could be better."

"The platform could be even more robust."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The automation process is challenging."

"New features sometimes seem bolted on rather than being smooth."

"The product is expensive."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

More Pipedrive cons

Pricing and Cost Advice

"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"The solution's price is reasonable."

"The price of Pipedrive has been reasonable."

"Pipedrive is relatively more affordable than other solutions."

"The solution is affordable."

"We pay $1000 a month for the tool."

"As of now, the pricing and value are quite good."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

More Pipedrive pricing and cost advice

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Use our free recommendation engine to learn which Opportunity Management solutions are best for your needs.

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Financial Services Firm

14%

Comms Service Provider

Wholesaler/Distributor

Educational Organization

20%

Computer Software Company

12%

Government

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

What is your experience regarding pricing and costs for Apollo.io?

We are using the free version of the solution.

What needs improvement with Apollo.io?

Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

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Product Reports

Opportunity Management

Download Apollo.io product report

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Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Sample Customers

Information Not Available

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Apollo.io vs. Pipedrive