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HubSpot Sales Hub vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.9
HubSpot Sales Hub enhances ROI with improved lead tracking, communication, customer profiling, supporting informed decisions despite longer sales cycles.
Sentiment score
5.3
Zoho CRM enhances sales and efficiency with automation, reducing costs and boosting productivity through real-time reporting and streamlined operations.
 

Customer Service

Sentiment score
6.7
HubSpot Sales Hub's customer service is praised for responsiveness, effective self-help resources, and overall user satisfaction despite minor downtime issues.
Sentiment score
6.7
Zoho CRM support varies in quality and availability, with mixed reviews on communication and resolution efficiency across regions.
It is more difficult with the language in Portuguese, which complicates understanding other functions.
Sometimes, they don't understand what my actual needs are.
There are multiple blogs and articles available online for self-help.
The 1.5 deduction from 10 is due to cultural communication differences based on where we're getting the support, as sometimes it takes a couple of times to communicate clearly enough for them to understand the issue.
 

Scalability Issues

Sentiment score
7.0
HubSpot Sales Hub is scalable and user-friendly but may lack features for large enterprises like Salesforce.
Sentiment score
7.8
Zoho CRM is scalable and integrates well for SMEs, though additional investments may be needed for full customization.
Zoho CRM is quite scalable; I have worked with clients who started with ten companies and have scaled up to managing 500 employees effectively within Zoho CRM.
The system is easy to understand, implement coding, and conduct training.
 

Stability Issues

Sentiment score
8.4
HubSpot Sales Hub is praised for its near 100% uptime and consistent stability, receiving varied ratings for reliability.
Sentiment score
7.7
Zoho CRM is praised for stability and reliability, with minor speed issues, earning high user satisfaction ratings overall.
I find Zoho CRM to be 100% stable and reliable as far as I know.
I would rate the stability of Zoho CRM as a nine.
 

Room For Improvement

HubSpot Sales Hub needs more automation, integrations, better reporting, AI capabilities, and interface improvements to meet enterprise demands.
Zoho CRM needs better integration, user interface, pricing, scalability, automation, and improved customer support and documentation.
HubSpot Sales Hub could be improved by being more affordable in other countries.
The platform does not save code versions similar to GitHub, where you can compare new versions with previous ones.
Some organizations may prefer not to have their data on the internet since Zoho CRM runs as a cloud service.
The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics.
 

Setup Cost

HubSpot Sales Hub is seen as valuable and scalable, starting at $100 monthly, with discounts for yearly commitments.
Zoho CRM provides flexible and competitive pricing, starting at $12 per user, with comprehensive plans like Zoho One available.
Zoho CRM and all of Zoho's software are quite affordable because they are specifically designed for small and medium businesses.
 

Valuable Features

HubSpot Sales Hub streamlines sales processes with integration, intuitive setup, pipeline management, automation, and enhanced reporting capabilities.
Zoho CRM offers customization, integration, analytics, and affordability, making it ideal for startups and businesses needing robust tools.
The divisions for sales and the graphics are very customizable in HubSpot Sales Hub.
The most valuable aspect of CRMs, including Zoho CRM, Salesforce, and Microsoft Dynamics, is automation capabilities.
You can customize everything—what you sell, be it products, services, or projects.
The most valuable features of Zoho CRM so far include Deluge script, which are custom functions, workflows which are mostly used while creating flows, and custom layouts which are used when adding extra fields or validations.
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
10th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
20
Ranking in other categories
No ranking in other categories
Zoho CRM
Ranking in CRM
6th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
55
Ranking in other categories
Opportunity Management (5th), Sales Force Automation (4th)
 

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of HubSpot Sales Hub is 1.3%, up from 0.5% compared to the previous year. The mindshare of Zoho CRM is 3.1%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Gonçalo Teixeira - PeerSpot reviewer
Offers better lead and opportunity management, improved forecasting, increased visibility, and time-saving benefits
The tool has improved my sales pipeline management. It allows me to track the progress of each sales cycle and receive alerts when a sales stage is ending, prompting me to take necessary actions. I can easily manage customer interactions, primarily through email, which are automatically associated with the corresponding lead or opportunity. This helps me forecast sales. Additionally, the tool offers other useful tools for marketing and email marketing activities. The most effective feature for email tracking is the integration that immediately captures customer replies and associates them with the customer's history. This allows easy access to all interactions via email without needing to search through emails. Additionally, integrating email signatures and managing multiple email accounts makes tracking and managing emails very convenient. The tool offers an easy overview of opportunities. The solution's reporting feature is easy to configure and manage. The value includes better lead and opportunity management, improved forecasting, increased visibility, and time-saving benefits.
Romani Labib - PeerSpot reviewer
Customization options empower workflow management, though support understanding can be enhanced
Currently, I am still working with Azure and I use the Azure products for my current work. I use Azure Active Directory. I don't use products like App Service from Azure or Azure Logic Apps, Front Door, but I think it's very straightforward. Once I take the first step to use Azure, I can track myself to use another application, program, or module in Azure. I use Office 365 because we actually have Exchange mail server 2019 on premises. In the last few months, I upgraded from Exchange on premise to use Office 365, which is faster, easier to troubleshoot, and more secure. I use Remote Desktop Services (RDS) as the best solution because I make a private server in my data center room. I have many users that need to access the internet, so I don't join the server to my domain because if I have any malware or other attacks, I can resolve it easily without any damage to my internal network. Microsoft RDS is more user-friendly and easier to use compared to RDS from Azure Microsoft or another provider. I purchase Microsoft Remote Desktop Services directly from Microsoft. I have had an MCSE and Microsoft account for 15 years. I work with SharePoint and Exchange, which are famous applications through Microsoft and Office 365. For daily tasks, I use Microsoft tools and Linux tools because I have applications like CRM, ERP, and HRM running over CentOS, an operating system by Linux. Regarding CentOS, in Egypt, we have issues paying for things from the internet, especially due to the large margin between US dollars and Egyptian pounds. CentOS is totally free from the internet, so I create ISO and install it on the server to use all features, policies, and security modules. Currently, I use 3CX as voice solutions, and Asterisk is the Linux platform I use, along with firewalls by Linux called pfSense. All data centers in my company have products between Microsoft and Linux systems. For DNS, I use deDNS to make remote access or subdomains from deDNS organization. Sometimes, I pay for a main domain from HostGator and re-route the domain to my data centers. Based on other competitors, I would rate Zoho CRM's price as a five, as it has a middle-range price compared to others. Overall, I rate Zoho CRM a seven out of ten.
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Top Industries

By visitors reading reviews
University
14%
Educational Organization
13%
Computer Software Company
10%
Retailer
8%
Manufacturing Company
9%
Computer Software Company
8%
University
8%
Educational Organization
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Sales Hub?
It provides efficient business forecasts.
What needs improvement with HubSpot Sales Hub?
HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market.
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
I rate the pricing as a five out of ten, as it offers good value for money.
What needs improvement with Zoho CRM?
The UX for the product in general is probably below standard compared to some of the other CRMs.
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about HubSpot Sales Hub vs. Zoho CRM and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.