Pipedrive vs Zoho CRM comparison

Pipedrive and Zoho are both solutions in the CRM category. Pipedrive is ranked #16 with an average rating of 8.1, while Zoho is ranked #5 with an average rating of 8.3. Pipedrive holds a 1.1% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

692 Views
288 Comparison Views

78% willing to recommend

Zoho CRM

Read 52 Zoho CRM reviews

2,597 Views
1,190 Comparison Views

88% willing to recommend

Pipedrive

Zoho CRM

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Executive SummaryUpdated on Apr 20, 2025

Zoho CRM and Pipedrive are competitive tools in the customer relationship management category. Zoho CRM seems to have the upper hand for businesses needing customization and integration with various applications, while Pipedrive is favored by sales-focused teams for its deal management capabilities.

Features: Zoho CRM provides extensive customization options, allowing businesses to tailor the CRM according to their needs, integrates seamlessly with other Zoho applications and Google Apps, and offers a robust reporting system which includes hierarchical data structures. Pipedrive is noted for its intuitive and easy-to-use interface, customizable data fields, and strong sales tracking capabilities.

Room for Improvement: Zoho CRM could enhance their email templates and telemarketing features, improve mobile app functionality, and streamline social media integrations, particularly with LinkedIn. Pipedrive users have identified pricing structure, automation features, and documentation clarity as areas for improvement, alongside enhancing data security and API functionalities.

Ease of Deployment and Customer Service: Zoho CRM is mainly deployed in the public cloud but also offers private and hybrid options, with customer service varying based on the subscription plan. Pipedrive is deployed on a public cloud and receives high ratings for its efficient technical support and quick problem resolution.

Pricing and ROI: Zoho CRM offers competitive pricing starting from affordable rates, with options like Zoho One offering substantial value through bundled applications, appealing to businesses mindful of cost. Pipedrive is seen as more affordable for sales-centric organizations, despite higher costs for advanced plans, delivering ROI by boosting sales and productivity.

To learn more, read our detailed Pipedrive vs. Zoho CRM Report (Updated: April 2025).

Buyer's Guide

Pipedrive vs. Zoho CRM

April 2025

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Helped 849,686 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

16th

Ranking in Opportunity Management

5th

Ranking in Sales Force Automation

6th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (5th)

Zoho CRM

Ranking in CRM

5th

Ranking in Opportunity Management

3rd

Ranking in Sales Force Automation

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of Pipedrive is 1.1%, up from 0.9% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Vykintas Arlauskas

CTO, Retal Group at RETAL

An easy- to- use and scalable cloud-based CRM tool for managing and tracking

I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good. However, we haven't integrated it with our ERP system yet, so that might pose a challenge. We'll have to see how it goes. The Integration with artificial intelligence should be available in the next release. In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer. Perhaps, in the future, this could be achieved through artificial intelligence.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the ability to create timelines and custom fields."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The solution is very stable."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

More Pipedrive pros

"The best thing about Zoho CRM is that it is integrated with other Zoho applications."

"There are many features that capture customer data."

"The most valuable features include the dashboards, deal tracking, email tracking, notes, managing notes and the ability to manage databases in one place."

"The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns."

"I think the whole pipeline tracking is most useful for us."

"Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes."

"Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."

"It has helped to manage, move forward, and also customize my processes. It has helped me with my sales pipeline, sales process, and performance."

More Zoho CRM pros

Cons

"New features sometimes seem bolted on rather than being smooth."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"Reporting capabilities of the solution could be improved."

"The platform could be even more robust."

"The product is expensive."

"The automation process is challenging."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"You must pay more if you need an additional feature."

More Pipedrive cons

"Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective."

"Zoho CRM has a rule engine or a place where you can set certain rules. That's not evolved very much. They could improve this within the platform."

"The login process could be improved as some users find it unfriendly. The documentation could also be more user-friendly and better organized."

"I'd like the solution to offer more integrations with other products."

"The process of creating reports is not very user-friendly - it takes time, and it's confusing."

"We'd like the solution to be less expensive."

"The solution's feature for forecast has limitations."

"The solution can improve by having a policy that allows us to integrate with the cloud."

More Zoho CRM cons

Pricing and Cost Advice

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"We pay $1000 a month for the tool."

"As of now, the pricing and value are quite good."

"Pipedrive is relatively more affordable than other solutions."

"The solution is affordable."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"The product is expensive but provides valuable services."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

More Pipedrive pricing and cost advice

"There is an annual license."

"The solution is cost-effective."

"The licensing is the subscription, where we pay $50 per month per user."

"This solution is less expensive than Salesforce."

"There is a license required for this solution."

"The product costs $35 per user per year."

"We consider it a good value and found it to be cost-effective."

"Zoho CRM is available at a fairly average price"

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

57%

Computer Software Company

Manufacturing Company

Government

Educational Organization

77%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

See all answers

What needs improvement with Zoho CRM?

The analytics and AI suggestion features need improvement.

See all answers

Comparisons

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Compared 74% of the time

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Compared 10% of the time

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Compared 8% of the time

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Compared 52% of the time

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Compared 8% of the time

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Compared 7% of the time

Oracle CRM vs Zoho CRM

Compared 6% of the time

Jobber vs Zoho CRM

Compared 4% of the time

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Product Reports

Buyer's Guide

Pipedrive

April 2025

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Buyer's Guide

Zoho CRM

April 2025

Download Zoho CRM product report

Also Known As

PipelineDeals

No data available

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Pipedrive vs. Zoho CRM

April 2025

Free Report: Pipedrive vs. Zoho CRM

Find out what your peers are saying about Pipedrive vs. Zoho CRM and other solutions. Updated: April 2025.

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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.