Pipedrive vs Zoho CRM comparison

Pipedrive and Zoho are both solutions in the CRM category. Pipedrive is ranked #16 with an average rating of 8.1, while Zoho is ranked #4 with an average rating of 8.3. Pipedrive holds a 1.1% mindshare in CRM, compared to Zoho’s 3.1% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

663 Views
247 Comparison Views

78% willing to recommend

Zoho CRM

Read 52 Zoho CRM reviews

2,172 Views
920 Comparison Views

88% willing to recommend

Pipedrive

Zoho CRM

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Executive SummaryUpdated on Apr 20, 2025

Zoho CRM and Pipedrive are competitive tools in the customer relationship management category. Zoho CRM seems to have the upper hand for businesses needing customization and integration with various applications, while Pipedrive is favored by sales-focused teams for its deal management capabilities.

Features: Zoho CRM provides extensive customization options, allowing businesses to tailor the CRM according to their needs, integrates seamlessly with other Zoho applications and Google Apps, and offers a robust reporting system which includes hierarchical data structures. Pipedrive is noted for its intuitive and easy-to-use interface, customizable data fields, and strong sales tracking capabilities.

Room for Improvement: Zoho CRM could enhance their email templates and telemarketing features, improve mobile app functionality, and streamline social media integrations, particularly with LinkedIn. Pipedrive users have identified pricing structure, automation features, and documentation clarity as areas for improvement, alongside enhancing data security and API functionalities.

Ease of Deployment and Customer Service: Zoho CRM is mainly deployed in the public cloud but also offers private and hybrid options, with customer service varying based on the subscription plan. Pipedrive is deployed on a public cloud and receives high ratings for its efficient technical support and quick problem resolution.

Pricing and ROI: Zoho CRM offers competitive pricing starting from affordable rates, with options like Zoho One offering substantial value through bundled applications, appealing to businesses mindful of cost. Pipedrive is seen as more affordable for sales-centric organizations, despite higher costs for advanced plans, delivering ROI by boosting sales and productivity.

To learn more, read our detailed Pipedrive vs. Zoho CRM Report (Updated: May 2025).

Buyer's Guide

Pipedrive vs. Zoho CRM

May 2025

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Helped 856,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

16th

Ranking in Opportunity Management

2nd

Ranking in Sales Force Automation

7th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (7th)

Zoho CRM

Ranking in CRM

4th

Ranking in Opportunity Management

4th

Ranking in Sales Force Automation

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of Pipedrive is 1.1%, up from 0.9% compared to the previous year. The mindshare of Zoho CRM is 3.1%, down from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a stable platform."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"The initial setup is straightforward."

"The most valuable feature is the ability to create timelines and custom fields."

"The solution is very stable."

"It's very flexible and we can really fit it into our business model."

More Pipedrive pros

"It is customizable. We have customized the CRM according to our needs."

"The most valuable features include the dashboards, deal tracking, email tracking, notes, managing notes and the ability to manage databases in one place."

"Its initial setup process for the cloud-based version is straightforward."

"The solution is always stable."

"The login and logout times of each employee of our company are recorded by Zoho CRM for productivity calculations"

"Zoho CRM is easy to use and easy to understand."

"I like the solution's reminder feature which is helpful for big projects. There are many tasks that run at the same time. The reminder feature makes things easy for me since I use Zoho's mobile version as well."

"Zoho CRM handles the entire customer relationship management, from lead generation to workflows, reports, and lead qualification."

More Zoho CRM pros

Cons

"The automation process is challenging."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The product is expensive."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"You must pay more if you need an additional feature."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"Reporting capabilities of the solution could be improved."

More Pipedrive cons

"They should provide an option to customize modules."

"It would be useful to have some way of mapping organizations that could add more value. If I have X company's database and am trying to create multiple contexts for different entities of the same company, I should be able to map it in such a way that I can see the organization chart."

"The process of creating reports is not very user-friendly - it takes time, and it's confusing."

"Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective."

"The reporting for developers should be improved."

"We would like to always email users as soon as any new features are launched."

"It is hard to modify information around a customer. You need to pay for the features and the tool needs to improve it."

"Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."

More Zoho CRM cons

Pricing and Cost Advice

"The price of Pipedrive has been reasonable."

"We pay $1000 a month for the tool."

"Pipedrive is relatively more affordable than other solutions."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"The product is expensive but provides valuable services."

"The solution is affordable."

More Pipedrive pricing and cost advice

"We pay for an annual license to use this solution."

"On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

"This solution is less expensive than Salesforce."

"I have no information about the pricing for Zoho CRM because the finance department handles that."

"Its price is lower than the other software."

"The licensing is the subscription, where we pay $50 per month per user."

"Professional plans cost $35 per user in the USA and EUR 35 in Europe."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

43%

Computer Software Company

Government

Manufacturing Company

Educational Organization

63%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

See all answers

What needs improvement with Zoho CRM?

The analytics and AI suggestion features need improvement.

See all answers

Comparisons

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Compared 73% of the time

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Compared 10% of the time

Microsoft Dynamics CRM vs Pipedrive

Compared 9% of the time

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SAP CRM vs Zoho CRM

Compared 54% of the time

Odoo vs Zoho CRM

Compared 8% of the time

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Compared 6% of the time

Oracle CRM vs Zoho CRM

Compared 6% of the time

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Product Reports

Buyer's Guide

Pipedrive

May 2025

Download Pipedrive product report

Buyer's Guide

Zoho CRM

May 2025

Download Zoho CRM product report

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Pipedrive vs. Zoho CRM

May 2025

Free Report: Pipedrive vs. Zoho CRM

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