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Pipedrive vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pipedrive
Ranking in CRM
19th
Ranking in Opportunity Management
3rd
Ranking in Sales Force Automation
8th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
13
Ranking in other categories
Local Government CRM (10th)
Zoho CRM
Ranking in CRM
4th
Ranking in Opportunity Management
5th
Ranking in Sales Force Automation
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
58
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Pipedrive is 0.8%, down from 0.9% compared to the previous year. The mindshare of Zoho CRM is 1.8%, down from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Zoho CRM1.8%
Pipedrive0.8%
Other97.4%
CRM
 

Featured Reviews

Willem Lambrechts - PeerSpot reviewer
Offers the ability to create multiple pipelines and the flexibility in filtering and reporting
We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.
Romani Labib - PeerSpot reviewer
Customization options empower workflow management, though support understanding can be enhanced
Currently, I am still working with Azure and I use the Azure products for my current work. I use Azure Active Directory. I don't use products like App Service from Azure or Azure Logic Apps, Front Door, but I think it's very straightforward. Once I take the first step to use Azure, I can track myself to use another application, program, or module in Azure. I use Office 365 because we actually have Exchange mail server 2019 on premises. In the last few months, I upgraded from Exchange on premise to use Office 365, which is faster, easier to troubleshoot, and more secure. I use Remote Desktop Services (RDS) as the best solution because I make a private server in my data center room. I have many users that need to access the internet, so I don't join the server to my domain because if I have any malware or other attacks, I can resolve it easily without any damage to my internal network. Microsoft RDS is more user-friendly and easier to use compared to RDS from Azure Microsoft or another provider. I purchase Microsoft Remote Desktop Services directly from Microsoft. I have had an MCSE and Microsoft account for 15 years. I work with SharePoint and Exchange, which are famous applications through Microsoft and Office 365. For daily tasks, I use Microsoft tools and Linux tools because I have applications like CRM, ERP, and HRM running over CentOS, an operating system by Linux. Regarding CentOS, in Egypt, we have issues paying for things from the internet, especially due to the large margin between US dollars and Egyptian pounds. CentOS is totally free from the internet, so I create ISO and install it on the server to use all features, policies, and security modules. Currently, I use 3CX as voice solutions, and Asterisk is the Linux platform I use, along with firewalls by Linux called pfSense. All data centers in my company have products between Microsoft and Linux systems. For DNS, I use deDNS to make remote access or subdomains from deDNS organization. Sometimes, I pay for a main domain from HostGator and re-route the domain to my data centers. Based on other competitors, I would rate Zoho CRM's price as a five, as it has a middle-range price compared to others. Overall, I rate Zoho CRM a seven out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's very flexible and we can really fit it into our business model."
"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."
"The initial setup is straightforward."
"The most valuable feature is the ability to create timelines and custom fields."
"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."
"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."
"The usability of the solution is its valuable feature."
"It is a stable platform."
"I like Zoho CRM's automatic lead assignment and automated workflows."
"The most valuable aspect of CRMs, including Zoho CRM, Salesforce, and Microsoft Dynamics, is automation capabilities—without requiring a large team or manual intervention, the system can execute entire business flows in seconds through proper configuration and automation setup."
"Some of the best features of Zoho CRM include the open architecture; it's fairly easy to modify it to your business process without having to get professionals involved."
"CRM software that's simple to use, with good technical support, scalability, and stability."
"The login and logout times of each employee of our company are recorded by Zoho CRM for productivity calculations"
"Zoho CRM has a location-based feature where if I'm visiting certain customers in a day, it can indicate to me the most efficient route. However, this is if the location of all the offices or places is updated, it saves my time. The calendar in Zoho CRM is synchronized with Google Calander which is very useful for me."
"The whole forecasting and pipeline management is very good."
"We use the solution for different projects. We use it to patch lead details from clients' sources."
 

Cons

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."
"The platform could be even more robust."
"Reporting capabilities of the solution could be improved."
"The automation process is challenging."
"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."
"You must pay more if you need an additional feature."
"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."
"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."
"The support response time for this solution could be improved."
"I have issues with the tool's scalability."
"The solution's feature for forecast has limitations."
"Sometimes, there are technical glitches. When we add product details, the information disappears. It can be improved from this aspect. Some of the bugs also need to be resolved."
"One area of Zoho CRM that could be improved would be email support. The email support is really slow, but the in-app support is superb."
"The process of creating reports is not very user-friendly - it takes time, and it's confusing."
"It does require some technical background before starting to do anything with Zoho CRM."
"Zoho could be more user friendly by improving the UI of the interface."
 

Pricing and Cost Advice

"The solution is affordable."
"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."
"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."
"The product is expensive but provides valuable services."
"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."
"As of now, the pricing and value are quite good."
"We pay $1000 a month for the tool."
"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."
"The price of Zoho CRM is already competitive, but we would always like to have a better discount. Most of the features are included in the price but if we want the extra features then we have to purchase them."
"Professional plans cost $35 per user in the USA and EUR 35 in Europe."
"We pay for an annual license to use this solution."
"We consider it a good value and found it to be cost-effective."
"There is an annual license."
"This solution is less expensive than Salesforce."
"Zoho CRM has a subscription-based license, which is not too expensive."
"The licensing is the subscription, where we pay $50 per month per user."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Retailer
10%
Comms Service Provider
8%
Outsourcing Company
8%
Manufacturing Company
9%
Computer Software Company
8%
University
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise6
Large Enterprise10
 

Questions from the Community

What do you like most about Pipedrive?
The most valuable feature is the ability to create timelines and custom fields.
What needs improvement with Pipedrive?
New features sometimes seem bolted on rather than being smooth.
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
Zoho CRM and all of Zoho's software are quite affordable because they are specifically designed for small and medium businesses.
What needs improvement with Zoho CRM?
The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics. Zoho CRM's support can improve significantly, although it's designed to require mi...
 

Comparisons

 

Overview

 

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Pipedrive vs. Zoho CRM and other solutions. Updated: August 2025.
867,341 professionals have used our research since 2012.