Domo vs Zapier comparison

Domo and Zapier are both solutions in the Data Integration category. Domo is ranked #14 with an average rating of 7.9, while Zapier is ranked #17 with an average rating of 7.5. Domo holds a 0.7% mindshare in DI, compared to Zapier’s 0.7% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 94% of Zapier users who would recommend it.

Domo

Read 47 Domo reviews

5,252 Views
578 Comparison Views

85% willing to recommend

Zapier

Read 48 Zapier reviews

1,779 Views
996 Comparison Views

94% willing to recommend

Domo

Zapier

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 11, 2025

Domo and Zapier operate in the analytics and automation software sectors. Domo exhibits strong data integration and user-friendly dashboards, while Zapier excels with its process automation capabilities, offering seamless integrations and ease of workflow creation, favoring users with minimal technical expertise.

Features: Domo provides extensive data integration with numerous connectors and a robust ETL tool, supporting rapid prototyping and customizable dashboards. This makes it accessible for a variety of users. Zapier's strength is its automation ability, connecting numerous applications without requiring code and supporting a wide array of workflows.

Room for Improvement: Domo needs better data management and visualization flexibility. Users experience difficulty in merging data effectively and desire advanced visualization features. Zapier's areas for development include the expansion of its integration library and enhancements in error reporting. Users also call for improvements in handling complex tasks.

Ease of Deployment and Customer Service: Domo offers diverse deployment options including cloud and on-premises solutions, though its customer service is mixed with some delays in resolving technical issues. Zapier is cloud-based with straightforward deployment and adequate customer support but requires improved initial setup guidance.

Pricing and ROI: Domo is expensive, positioned at the higher end due to its comprehensive tools, making it less suitable for small businesses despite significant ROI through efficiency gains. Zapier's flexible plans, including a free tier, make it accessible for startups. While advanced features have costs, it remains financially viable for automating tasks.

To learn more, read our detailed Domo vs. Zapier Report (Updated: December 2025).

Buyer's Guide

Domo vs. Zapier

December 2025

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Helped 881,114 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

5.7

Domo enhances efficiency, decision-making, and revenue growth, though some face limited returns due to high costs or underutilization.

Sentiment score

6.1

Zapier offers time-saving automation with varied ROI, often seen as cost-effective and a valuable investment despite indirect impacts.

If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.

Samuel Adeyemo

Founder & CEO at AI-OT

For more quotes and insights, download the Domo report

In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.

Tarkeshwar Kumar

Chief Technology Advocate at PURESOFT GLOBAL LLC

For more quotes and insights, download the Zapier report

Customer Service

Sentiment score

6.7

Domo's customer and technical support is generally praised but needs improvement in responsiveness, especially for complex issues.

Sentiment score

7.0

Zapier's customer support is generally rated positively for efficiency, though some desire improved live chat options.

No matter how complex the problem is, it can be taken care of by the support team.

Manthan J.

Data Analyst at Anonymous

They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.

Denis Mwaniki

Analytics Manager at KOKO Networks

It's very easy to get technical support from Domo.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees

For more quotes and insights, download the Domo report

Their technical support is good; they respond promptly and are very helpful.

MuhammadImran

Go High Level Manager at Virtual Worker Now

This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.

Sachin Shrtivastava

Automation Engineer at Axe Automation

The experience was positive with prompt responses from their team.

Tarkeshwar Kumar

Chief Technology Advocate at PURESOFT GLOBAL LLC

For more quotes and insights, download the Zapier report

Scalability Issues

Sentiment score

6.2

Domo supports large-scale data and user roles, but some users experience technical challenges with ETL processes and storage limits.

Sentiment score

7.4

Zapier is adaptable for small to mid-size businesses, but scaling can be costly and less suitable for complex automations.

The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.

Denis Mwaniki

Analytics Manager at KOKO Networks

When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Everything comes under the same umbrella and it's pretty user-friendly.

Manthan J.

Data Analyst at Anonymous

For more quotes and insights, download the Domo report

Zapier is suitable for small or simpler automation but not for complex ones.

Sachin Shrtivastava

Automation Engineer at Axe Automation

Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.

René Ludwigs

Product Owner | Integration

For more quotes and insights, download the Zapier report

Stability Issues

Sentiment score

6.6

Domo is praised for reliable data handling, minimal downtime, and efficiency, though some encounter occasional server connectivity issues.

Sentiment score

6.7

Most users find Zapier reliable, despite occasional connectivity issues and challenges with integration changes affecting performance.

In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.

Denis Mwaniki

Analytics Manager at KOKO Networks

In terms of overall stability of the platform, it's very stable.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees

During that time, we faced issues from the project side as Domo was not visible in our portal.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

For more quotes and insights, download the Domo report

In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.

René Ludwigs

Product Owner | Integration

For more quotes and insights, download the Zapier report

Room For Improvement

Domo users face data management and integration challenges, need better visualization, real-time processing, and improved UI and collaboration features.

Zapier needs better Google Sheets features, API support, UI improvements, enhanced logic functions, documentation, and integration capabilities.

End users require a license to run their own reports and dashboards, which are fairly expensive.

reviewer2585304

Technical Project Manager at a educational organization with 201-500 employees

Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.

Denis Mwaniki

Analytics Manager at KOKO Networks

For more quotes and insights, download the Domo report

The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.

Awais Mehmood

Webflow Developer at Qureos

You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.

René Ludwigs

Product Owner | Integration

Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.

reviewer2716083

Business Intelligence Developer at a consultancy with 51-200 employees

For more quotes and insights, download the Zapier report

Setup Cost

Domo's pricing is higher but seen as valuable for its features, with flexible models and negotiable terms encouraged.

Zapier's pricing ranges from free to $800, depending on usage, with mixed opinions on cost versus time-saving benefits.

Domo's pricing is high compared to other BI tools, and it is costly.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees

They quoted approximately one dollar per KB.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

For more quotes and insights, download the Domo report

The pricing is in accordance with market standards and even lower in some cases.

Tarkeshwar Kumar

Chief Technology Advocate at PURESOFT GLOBAL LLC

The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.

MuhammadImran

Go High Level Manager at Virtual Worker Now

For more quotes and insights, download the Zapier report

Valuable Features

Domo is praised for ease of use, data integration, real-time insights, and collaboration, enhancing data accessibility for non-technical users.

Zapier seamlessly connects apps for task automation, offering intuitive interfaces with advanced features like webhooks and multi-step zaps.

App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

None of the other tools provide the kind of support that enables chatting and working on the same item simultaneously.

BijayKumar

Senior Analyst at Blend360

I have been using it for four years and have been able to extract the information I need from it.

reviewer2585304

Technical Project Manager at a educational organization with 201-500 employees

For more quotes and insights, download the Domo report

They have approximately 7,000 connections.

René Ludwigs

Product Owner | Integration

The automation capabilities are impressive.

reviewer2716083

Business Intelligence Developer at a consultancy with 51-200 employees

Creating integration points through webhooks is particularly useful for anyone working on integration projects.

Tarkeshwar Kumar

Chief Technology Advocate at PURESOFT GLOBAL LLC

For more quotes and insights, download the Zapier report

Categories and Ranking

Domo

Ranking in Data Integration

14th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (3rd), Business Performance Management (5th), Reporting (3rd), Data Visualization (6th)

Zapier

Ranking in Data Integration

17th

Average Rating

8.4

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Cloud Data Integration (12th), Business Orchestration and Automation Technologies (16th), AI Software Development (14th)

Mindshare comparison

As of January 2026, in the Data Integration category, the mindshare of Domo is 0.7%, up from 0.3% compared to the previous year. The mindshare of Zapier is 0.7%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Domo	0.7%
Zapier	0.7%
Other	98.6%

Data Integration

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

René Ludwigs

Product Owner | Integration

Diverse integration options support workflow automation while pricing and support need improvements

You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.

Read full review

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Top Industries

By visitors reading reviews

University

10%

Financial Services Firm

Computer Software Company

Manufacturing Company

University

10%

Financial Services Firm

10%

Retailer

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	10
Large Enterprise	7

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

See all answers

What do you like most about Zapier?

The product's most valuable feature is automation.

See all answers

What is your experience regarding pricing and costs for Zapier?

The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.

See all answers

What needs improvement with Zapier?

In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...

See all answers

Comparisons

Tableau Enterprise vs Domo

Compared 30% of the time

Microsoft Power BI vs Domo

Compared 28% of the time

QlikView vs Domo

Compared 3% of the time

Julius AI vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

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Fivetran vs Zapier

Compared 7% of the time

Matillion Data Productivity Cloud vs Zapier

Compared 6% of the time

Coefficient vs Zapier

Compared 6% of the time

Workato vs Zapier

Compared 6% of the time

Tray.io vs Zapier

Compared 6% of the time

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Product Reports

Buyer's Guide

Domo

January 2026

Download Domo product report

Buyer's Guide

Zapier

January 2026

Download Zapier product report

Also Known As

corda

No data available

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.

By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.

What Features Stand Out in Zapier?

App Connectivity: Integrates thousands of tools, simplifying task automation.
Ease of Use: No coding needed to set up integrations.
Webhooks: Offers real-time data transfer between applications.
Multi-step Zaps: Allows complex workflows across various apps.
Comprehensive Library: Extensive list of app integrations for users.

What Benefits Should You Expect?

Increased Productivity: Facilitates seamless automation of tasks.
Efficiency Improvement: Streamlines processes across multiple tools.
Business Agility: Supports varied workflows to meet specific needs.
Integration Flexibility: Connects a wide range of popular applications.
Simple Automation: Users automate processes without technical skills.

In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.

Zapier

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

BuzzFeed, Groupon, Spotify, Columbia University, FOX

Buyer's Guide

Domo vs. Zapier

December 2025

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