Domo vs Zapier comparison

Domo and Zapier are both solutions in the Data Integration category. Domo is ranked #17 with an average rating of 7.8, while Zapier is ranked #23 with an average rating of 7.5. Domo holds a 0.7% mindshare in DI, compared to Zapier’s 1.0% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 94% of Zapier users who would recommend it.

Domo

Read 48 Domo reviews

9,253 Views
1,388 Comparison Views

85% willing to recommend

Zapier

Read 49 Zapier reviews

5,622 Views
2,530 Comparison Views

94% willing to recommend

Domo

Zapier

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 15, 2026

Domo and Zapier compete in the business analytics and automation categories. Domo has an edge in data visualization and extensive external data integrations, whereas Zapier excels in automating workflows effectively.

Features: Domo provides a robust data visualization platform, powerful ETL capabilities, and extensive external data connectivity, making it suitable for comprehensive business analysis. Zapier offers automation of workflows, integration with hundreds of apps, and the ability to automate tasks efficiently, benefiting businesses in process automation.

Room for Improvement: Domo can enhance visualization capabilities, pricing structure, and flexibility in dashboard configuration. Improvements are also desired in API performance and clarity in data handling. Zapier could benefit from improved UI design, better error handling messaging, and broader app integrations. Enhanced logic capabilities and competitive pricing would further enhance Zapier's appeal.

Ease of Deployment and Customer Service: Domo supports diverse deployment modes including on-premises, hybrid, and cloud solutions, catering to various business models, though its customer service receives mixed reviews. Zapier operates solely in the cloud, offering simplicity in deployment, with quick response customer service but room for improvement in resolving complex issues.

Pricing and ROI: Domo's pricing might be expensive and its value depends on the scale of usage, justified by end-to-end capabilities, though not always cost-effective. Zapier offers scalable pricing tiers starting from a free version, seen as cost-effective for smaller use, but gets costly for larger demands. Domo's ROI is seen in significant time savings and enhanced business processes, whereas Zapier provides ROI through resource optimization and ease in automating repetitive tasks.

To learn more, read our detailed Domo vs. Zapier Report (Updated: June 2026).

Buyer's Guide

Domo vs. Zapier

June 2026

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Helped 902,988 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

5.7

Domo users report efficiency and data visibility gains, though experiences with costs, functionality, and financial benefits vary significantly.

Sentiment score

5.7

Zapier is valued for its integration and efficiency, offering perceived ROI and savings compared to hiring, despite some cost concerns.

If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.

Samuel Adeyemo

Founder & CEO at AI-OT

For more quotes and insights, download the Domo report

In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.

Tarkeshwar Kumar

Chief Technology Advocate at PURESOFT GLOBAL LLC

For more quotes and insights, download the Zapier report

Customer Service

Sentiment score

6.8

Domo customer service is responsive and knowledgeable, but resource challenges sometimes delay resolution, especially for smaller customers.

Sentiment score

7.1

Zapier support is praised for responsiveness and knowledge, but criticized for delays and lack of chat options.

No matter how complex the problem is, it can be taken care of by the support team.

Manthan J.

Data Analyst at Anonymous

They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.

Denis Mwaniki

Analytics Manager at KOKO Networks

It's very easy to get technical support from Domo.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a wellness & fitness company with 1-10 employees

For more quotes and insights, download the Domo report

Their technical support is good; they respond promptly and are very helpful.

MuhammadImran

Go High Level Manager at Virtual Worker Now

This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.

Sachin Shrtivastava

Automation Engineer at Axe Automation

The experience was positive with prompt responses from their team.

Tarkeshwar Kumar

Chief Technology Advocate at PURESOFT GLOBAL LLC

For more quotes and insights, download the Zapier report

Scalability Issues

Sentiment score

6.2

Domo excels in scalability and integration, supporting diverse businesses with real-time analytics despite potential cost concerns.

Sentiment score

7.4

Zapier is scalable and adaptable for businesses, though costs and complexities can increase with intricate automations.

The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.

Denis Mwaniki

Analytics Manager at KOKO Networks

When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Everything comes under the same umbrella and it's pretty user-friendly.

Manthan J.

Data Analyst at Anonymous

For more quotes and insights, download the Domo report

Zapier is suitable for small or simpler automation but not for complex ones.

Sachin Shrtivastava

Automation Engineer at Axe Automation

Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.

René Ludwigs

Product Owner | Integration

For more quotes and insights, download the Zapier report

Stability Issues

Sentiment score

6.7

Users consider Domo stable with high uptime, efficient handling of large datasets, and quick resolution of maintenance issues.

Sentiment score

6.8

Users find Zapier stable and reliable, though issues arise from external triggers; resolutions are quick, but improvements are suggested.

In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.

Denis Mwaniki

Analytics Manager at KOKO Networks

In terms of overall stability of the platform, it's very stable.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a wellness & fitness company with 1-10 employees

During that time, we faced issues from the project side as Domo was not visible in our portal.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

For more quotes and insights, download the Domo report

In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.

René Ludwigs

Product Owner | Integration

For more quotes and insights, download the Zapier report

Room For Improvement

Domo struggles with pricing, interface, and data issues, needing better visualizations, support, ETL, AI, and customization features.

Zapier is seen as costly, with users seeking improved integrations, interface, support, documentation, and advanced workflow capabilities.

End users require a license to run their own reports and dashboards, which are fairly expensive.

reviewer2585304

Technical Project Manager at a educational organization with 201-500 employees

Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.

Denis Mwaniki

Analytics Manager at KOKO Networks

For more quotes and insights, download the Domo report

The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.

Awais Mehmood

Webflow Developer at Qureos

You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.

René Ludwigs

Product Owner | Integration

Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.

reviewer2716083

Business Intelligence Developer at a consultancy with 51-200 employees

For more quotes and insights, download the Zapier report

Setup Cost

Domo offers flexible, negotiable pricing, often high but justified by integrated features, comparable to tools like Tableau.

Zapier, though expensive compared to competitors, is valued for automating workflows without developers, with prices scaling by usage.

Domo's pricing is high compared to other BI tools, and it is costly.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a wellness & fitness company with 1-10 employees

They quoted approximately one dollar per KB.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

For more quotes and insights, download the Domo report

The pricing is in accordance with market standards and even lower in some cases.

Tarkeshwar Kumar

Chief Technology Advocate at PURESOFT GLOBAL LLC

The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.

MuhammadImran

Go High Level Manager at Virtual Worker Now

For more quotes and insights, download the Zapier report

Valuable Features

Domo provides user-friendly data transformation, real-time insights, and secure governance, ideal for large-scale deployments and efficient decision-making.

Zapier excels in seamless app integration and automation, allowing users to streamline tasks without coding effortlessly.

App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

None of the other tools provide the kind of support that enables chatting and working on the same item simultaneously.

BijayKumar

Senior Analyst at Blend360

Domo has positively impacted my organization by giving everyone the ability to see different data cards and make decisions quicker without relying on BI.

reviewer2801583

Marketing Manager at a construction company with 501-1,000 employees

For more quotes and insights, download the Domo report

A webhook is what helps solve most of it because we can create all the different modules as a separate workflow in Zapier with their own custom webhook URL and then call them or chain them together to create a complex workflow solving a bigger use case problem.

Amrit Dash

Automation Engineer at a educational organization with 11-50 employees

They have approximately 7,000 connections.

René Ludwigs

Product Owner | Integration

The automation capabilities are impressive.

reviewer2716083

Business Intelligence Developer at a consultancy with 51-200 employees

For more quotes and insights, download the Zapier report

Categories and Ranking

Domo

Ranking in Data Integration

17th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (6th), Business Performance Management (7th), Reporting (4th), Data Visualization (7th)

Zapier

Ranking in Data Integration

23rd

Average Rating

8.4

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Cloud Data Integration (14th), Business Orchestration and Automation Technologies (19th), AI Software Development (18th)

Mindshare comparison

As of July 2026, in the Data Integration category, the mindshare of Domo is 0.7%, up from 0.6% compared to the previous year. The mindshare of Zapier is 1.0%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Mindshare Distribution
Product	Mindshare (%)
Domo	0.7%
Zapier	1.0%
Other	98.3%

Data Integration

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

MuhammadImran

Go High Level Manager at Virtual Worker Now

Automation expertise grows and enhances global collaboration

The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access. I use multi-step automation workflows in my tasks, which increases productivity and efficiency. The features such as if-else conditions allow for different branches in automation, making the automation more productive. I utilized conditional logic, text parsing, and formatting. My experience with these advanced features has been excellent. For instance, I once pushed data from Zapier to GoHighLevel while checking the date, and based on that date, I created automation in GoHighLevel that involved various branches, effectively creating a loop. Remote access to Zapier's automated workflows and cloud integration is beneficial. I use cloud services such as Google Drive and Dropbox within Zapier. The remote capabilities are advantageous, allowing us to provide services from Pakistan for businesses based in the USA, reducing company expenses when hiring employees from the USA. The ability to work remotely globally through Zapier is a significant opportunity.

Read full review

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Financial Services Firm

University

Comms Service Provider

Construction Company

16%

Manufacturing Company

10%

Financial Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	32
Midsize Enterprise	10
Large Enterprise	7

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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What is your experience regarding pricing and costs for Zapier?

The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.

See all answers

What needs improvement with Zapier?

Zapier can be improved by having more complex running scenarios, such as running code and more custom modules, and maybe multi-router cases which will make the workflows even tighter and more compl...

See all answers

What is your primary use case for Zapier?

My main use case for Zapier is that it acts as a no-code automation platform which helps us in automating business platforms and business process automation. It is a tool that we were using prior t...

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Comparisons

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Compared 22% of the time

Microsoft Power BI vs Domo

Compared 20% of the time

QlikView vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

Google Data Studio vs Domo

Compared 2% of the time

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Compared 6% of the time

Boomi iPaaS vs Zapier

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MuleSoft Composer vs Zapier

Compared 4% of the time

SSIS vs Zapier

Compared 4% of the time

Oracle Data Integrator (ODI) vs Zapier

Compared 4% of the time

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Product Reports

Buyer's Guide

Domo

June 2026

Download Domo product report

Buyer's Guide

Zapier

June 2026

Download Zapier product report

Also Known As

corda

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Overview

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Domo

Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.

By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.

What Features Stand Out in Zapier?

App Connectivity: Integrates thousands of tools, simplifying task automation.
Ease of Use: No coding needed to set up integrations.
Webhooks: Offers real-time data transfer between applications.
Multi-step Zaps: Allows complex workflows across various apps.
Comprehensive Library: Extensive list of app integrations for users.

What Benefits Should You Expect?

Increased Productivity: Facilitates seamless automation of tasks.
Efficiency Improvement: Streamlines processes across multiple tools.
Business Agility: Supports varied workflows to meet specific needs.
Integration Flexibility: Connects a wide range of popular applications.
Simple Automation: Users automate processes without technical skills.

In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.

Zapier

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

BuzzFeed, Groupon, Spotify, Columbia University, FOX

Buyer's Guide

Domo vs. Zapier

June 2026

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