Assistant Manager at a tech services company with 10,001+ employees
MSP
Top 10
Oct 1, 2025
The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on our server and showing only six-month data because of the cost. They quoted approximately one dollar per KB.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees
Real User
Top 5
Oct 1, 2025
The pricing structure isn't straightforward and depends on the type of organization. In my small business, I was grandfathered into their freemium model, which they've since phased out. On an enterprise scale, I've had licenses ranging from tens of thousands to hundreds for my small business, each with different constraints and objectives. Domo has moved to a consumption pricing model, which can be both advantageous and challenging. For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately. The consumption basis requires discipline but provides more access and freedom. While this pricing model allows exploration of Domo's product features, it can become costly if you only use one or two product features, requiring some re-education.
Senior Engineer at a tech services company with 10,001+ employees
MSP
Top 10
Sep 12, 2025
Domo's pricing is high compared to other BI tools, and it is costly. I do not find Domo cost-effective; it would be very hard if it is a single user. However, if it goes with the organization's utilization, it will be a moderate price. It varies based on the company location in the US, and Indian companies may find it hard, feeling it is very costly.
VP, Information Systems & Data Solutions at White Glove
Real User
Feb 8, 2024
Domo can be crazy expensive. They have a lot of capabilities but depending on the pricing model you have, either they nickel-and-dime you for add-ons or charge you for each job execution under the consumption model. The consumption model effectively penalizes us for running frequent data set updates, diminishing the utility of Domo as a whole. Users don't want reports on stale data!
Without going into too many details, the cost of Domo is roughly 1% of my company's entire revenue. which is not in proportion compared to our tech budget. I'd like to find something about half the cost.
The solution is expensive compared to Tableau. Its license costs around $750 a year for one user. Apart from that, there are additional costs for infrastructure, maintenance support, etc. I rate its pricing as a four.
Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities.
I can't speak specifically to pricing, but we do not plan to increase our number of licenses. We are satisfied with what we currently have working for us.
Business Analyst at a tech services company with 1,001-5,000 employees
Real User
Mar 15, 2020
No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month. I'm not aware of other costs but there would likely be some type of cost for the storage that we use, because we're using Domo's cloud storage.
Business Analyst at a pharma/biotech company with 10,001+ employees
Real User
Mar 4, 2020
The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then. Our company purchased a private license for approximately 20 users.
Project Manager at a energy/utilities company with 201-500 employees
Real User
Jan 14, 2020
Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable. It's difficult to reach the right, mutually beneficial cost structure for us, and profit structure for Domo, because it's software as a service. In other words, you're paying for that convenience. That's me searching for a criticism, although it's more a characteristic. They've been very flexible in negotiating with us. Still, one of our other shops has Sisense and they've got unlimited licenses for the whole facility for $65,000 for the year, so that's a sweet deal. But that other shop is doing everything behind the scenes. Our 650 Domo licenses are really subscriptions because it's software as a service. With licenses you purchase, there might be annual maintenance, but you purchase them and you own those licenses. With the subscription, you're paying a fee, like Netflix, annually. Similar to Netflix where you don't own the movies, rather you're paying for the use of the environment, with Domo you don't need to set anything up and you have immediate access. You're renting the service.
Manager of Program Operations at a manufacturing company with 1,001-5,000 employees
Real User
Dec 16, 2019
We have a yearly contract and then we pay, as needed, if we need to add more seats. For about 100 users our cost is $95,800. There are additional costs if you want to have Professional Services hours. If you're going to do a data-shift or implement dashboards, you pay a one-time fee for additional hours to get you set up and running.
Manager - Talent Acquisition Analytics at a wholesaler/distributor
MSP
May 9, 2019
I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo.
Software Developer at CapitalVia Global Research Limited
Real User
Feb 12, 2019
Pricing was a huge factor. Domo is slightly costly but it's much cheaper than some. If possible, when we renew our subscription we will be requesting a price cut. We can get the same features from competitors. We may have to look for a new subscription.
They keep on coming up with more and more apps; they've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, they could justify those prices. Back then, when we bought it, pricing was very mystical. It seemed like it depended on who you were. There were no prices on the website, nothing public. It was probably on a case-by-case basis. It was silly expensive back then and it probably still is, or even more expensive. But, again, I've sold EMC storage solutions where we were four times more expensive than others and we could justify it. I'm a big believer in: "If you're poor you don't have money to buy poor quality."
Manager of Data Analytics & CRM Operations at a tech company with 201-500 employees
Vendor
Dec 19, 2018
Domo is expensive compared to some of its competitors but it is well worth it, mostly because the competitors either want you to store the data yourself, or they have similar pricing that isn't really worth it when you compare some of the features that Domo gives you.
Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in...
My experience with pricing, setup cost, and licensing is that there was very little.
The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on our server and showing only six-month data because of the cost. They quoted approximately one dollar per KB.
The pricing structure isn't straightforward and depends on the type of organization. In my small business, I was grandfathered into their freemium model, which they've since phased out. On an enterprise scale, I've had licenses ranging from tens of thousands to hundreds for my small business, each with different constraints and objectives. Domo has moved to a consumption pricing model, which can be both advantageous and challenging. For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately. The consumption basis requires discipline but provides more access and freedom. While this pricing model allows exploration of Domo's product features, it can become costly if you only use one or two product features, requiring some re-education.
Domo's pricing is high compared to other BI tools, and it is costly. I do not find Domo cost-effective; it would be very hard if it is a single user. However, if it goes with the organization's utilization, it will be a moderate price. It varies based on the company location in the US, and Indian companies may find it hard, feeling it is very costly.
Domo is expensive compared to other solutions.
I'm not sure about the pricing. We just use it.
Domo can be crazy expensive. They have a lot of capabilities but depending on the pricing model you have, either they nickel-and-dime you for add-ons or charge you for each job execution under the consumption model. The consumption model effectively penalizes us for running frequent data set updates, diminishing the utility of Domo as a whole. Users don't want reports on stale data!
Without going into too many details, the cost of Domo is roughly 1% of my company's entire revenue. which is not in proportion compared to our tech budget. I'd like to find something about half the cost.
The solution is expensive compared to Tableau. Its license costs around $750 a year for one user. Apart from that, there are additional costs for infrastructure, maintenance support, etc. I rate its pricing as a four.
The solution has a standard license with some embedding. It is expensive so I rate it as three out of ten.
The pricing differs from customer to customer, depending on the package.
I think it is reasonable. I will say that all of the competitors right now I think are a little pricey, but I am cheap.
Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities.
I can't speak specifically to pricing, but we do not plan to increase our number of licenses. We are satisfied with what we currently have working for us.
No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month. I'm not aware of other costs but there would likely be some type of cost for the storage that we use, because we're using Domo's cloud storage.
The pricing is partnership-based for us. There are no other costs for Domo aside from the standard fees.
The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then. Our company purchased a private license for approximately 20 users.
Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable. It's difficult to reach the right, mutually beneficial cost structure for us, and profit structure for Domo, because it's software as a service. In other words, you're paying for that convenience. That's me searching for a criticism, although it's more a characteristic. They've been very flexible in negotiating with us. Still, one of our other shops has Sisense and they've got unlimited licenses for the whole facility for $65,000 for the year, so that's a sweet deal. But that other shop is doing everything behind the scenes. Our 650 Domo licenses are really subscriptions because it's software as a service. With licenses you purchase, there might be annual maintenance, but you purchase them and you own those licenses. With the subscription, you're paying a fee, like Netflix, annually. Similar to Netflix where you don't own the movies, rather you're paying for the use of the environment, with Domo you don't need to set anything up and you have immediate access. You're renting the service.
We have a yearly contract and then we pay, as needed, if we need to add more seats. For about 100 users our cost is $95,800. There are additional costs if you want to have Professional Services hours. If you're going to do a data-shift or implement dashboards, you pay a one-time fee for additional hours to get you set up and running.
I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo.
Pricing was a huge factor. Domo is slightly costly but it's much cheaper than some. If possible, when we renew our subscription we will be requesting a price cut. We can get the same features from competitors. We may have to look for a new subscription.
It is on the pricier end.
They keep on coming up with more and more apps; they've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, they could justify those prices. Back then, when we bought it, pricing was very mystical. It seemed like it depended on who you were. There were no prices on the website, nothing public. It was probably on a case-by-case basis. It was silly expensive back then and it probably still is, or even more expensive. But, again, I've sold EMC storage solutions where we were four times more expensive than others and we could justify it. I'm a big believer in: "If you're poor you don't have money to buy poor quality."
Domo is expensive compared to some of its competitors but it is well worth it, mostly because the competitors either want you to store the data yourself, or they have similar pricing that isn't really worth it when you compare some of the features that Domo gives you.