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Domo vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Domo users report varying ROI, highlighting efficiency and decision-making benefits despite occasional high costs and inadequate returns.
Sentiment score
7.7
MicroStrategy offers cost-effective BI solutions, enhancing reporting, reducing maintenance, and providing significant ROI through tailored data management and visualization.
 

Customer Service

Sentiment score
7.0
Domo's customer service is knowledgeable but sometimes slow, with varying ongoing support and effective direct support channels.
Sentiment score
6.2
MicroStrategy receives praise for its responsive customer service and knowledge base, though some experience delays with complex issues.
While they eventually provide the correct answers, their support for smaller customers could be improved.
I would rate the technical support from MicroStrategy as nine out of 10.
 

Scalability Issues

Sentiment score
7.2
Domo offers scalable, cloud-based solutions for diverse roles, supporting large datasets and user growth with robust performance and adaptability.
Sentiment score
7.5
MicroStrategy is highly scalable, supporting many users and large data, with some performance challenges but positive overall ratings.
Sigma, which is written for Snowflake, scales more easily than Domo.
 

Stability Issues

Sentiment score
7.8
Domo is a reliable cloud-based tool with minimal downtime, strong server performance, and rare access issues for users.
Sentiment score
7.4
Users find MicroStrategy stable, noting proper setup and newer versions' improvements, despite occasional bugs and configuration-specific performance issues.
I would rate the stability of MicroStrategy as nine out of 10.
 

Room For Improvement

Domo faces concerns over ease of use, integration, visualization, pricing, ETL tools, user interface, and advanced AI capabilities.
MicroStrategy needs improved visualizations, user interface, and data integration to compete with more user-friendly platforms like Tableau and Power BI.
End users require a license to run their own reports and dashboards, which are fairly expensive.
Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.
MicroStrategy could learn from Power BI's user-friendly interface.
 

Setup Cost

Domo's pricing is high but justified by features and integration, suitable for larger enterprises, often requiring negotiation.
MicroStrategy's pricing is high; negotiate for discounts, align licenses with needs, and consider potential long-term cost benefits.
Domo is expensive compared to other solutions.
 

Valuable Features

Domo offers user-friendly data transformation, visualization, and integration with extensive connectors, handling large data sets efficiently.
MicroStrategy provides scalable analytics with customizable reports, self-service, real-time data, and mobile access for enhanced decision-making and visualization.
I have been using it for four years and have been able to extract the information I need from it.
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
37
Ranking in other categories
Data Integration (47th), Business Performance Management (15th), Reporting (12th), Data Visualization (13th)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
8th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
161
Ranking in other categories
Embedded BI (3rd)
 

Mindshare comparison

As of June 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 6.3%, up from 5.1% compared to the previous year. The mindshare of MicroStrategy is 2.9%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

James John Wilson - PeerSpot reviewer
Robust, powerful, and easy to use
There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
University
11%
Manufacturing Company
8%
Financial Services Firm
8%
Financial Services Firm
17%
Computer Software Company
11%
Retailer
8%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive. Domo is also not the easiest product to use and is more expensiv...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Domo vs. MicroStrategy and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.