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Domo vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.7
Domo enhances efficiency, decision-making, and revenue growth, though some face limited returns due to high costs or underutilization.
Sentiment score
7.7
MicroStrategy enhances reporting and visualization, boosts efficiency, reduces costs, yet quantifying ROI remains challenging for some users.
If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.
Founder & CEO at AI-OT
 

Customer Service

Sentiment score
6.7
Domo's customer and technical support is generally praised but needs improvement in responsiveness, especially for complex issues.
Sentiment score
5.2
MicroStrategy offers generally responsive customer service, though pricing, technical support expertise, and response times, especially after hours, need improvement.
No matter how complex the problem is, it can be taken care of by the support team.
Data Analyst at Anonymous
They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.
Analytics Manager at KOKO Networks
It's very easy to get technical support from Domo.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees
I would rate the technical support from MicroStrategy as nine out of 10.
Lead Software Engineer at Momentus
 

Scalability Issues

Sentiment score
6.2
Domo supports large-scale data and user roles, but some users experience technical challenges with ETL processes and storage limits.
Sentiment score
7.6
MicroStrategy offers effective scalability, though challenges with large data volumes or architecture can require robust infrastructure and support.
The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.
Analytics Manager at KOKO Networks
When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size.
Assistant Manager at a tech services company with 10,001+ employees
Everything comes under the same umbrella and it's pretty user-friendly.
Data Analyst at Anonymous
MicroStrategy's scalability is good, as it has the possibility to read a lot of data and works fine with all the information that we have.
Analyst - IM at a healthcare company with 10,001+ employees
 

Stability Issues

Sentiment score
6.6
Domo is praised for reliable data handling, minimal downtime, and efficiency, though some encounter occasional server connectivity issues.
Sentiment score
7.3
MicroStrategy is stable and reliable, with most issues resolved through updates or proper setup, garnering positive feedback.
In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.
Analytics Manager at KOKO Networks
In terms of overall stability of the platform, it's very stable.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees
During that time, we faced issues from the project side as Domo was not visible in our portal.
Assistant Manager at a tech services company with 10,001+ employees
I would rate the stability of MicroStrategy as nine out of 10.
Lead Software Engineer at Momentus
 

Room For Improvement

Domo users face data management and integration challenges, need better visualization, real-time processing, and improved UI and collaboration features.
MicroStrategy needs enhancements in usability, integration, and support, while addressing costly licensing and slow feature releases.
End users require a license to run their own reports and dashboards, which are fairly expensive.
Technical Project Manager at a educational organization with 201-500 employees
Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.
Senior Engineer at a tech services company with 10,001+ employees
One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.
Analytics Manager at KOKO Networks
Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.
Lead Software Engineer at Momentus
MicroStrategy could learn from Power BI's user-friendly interface.
Technical Analyst at Allianz
I would appreciate improvements in MicroStrategy related to integration or sharing features with Power BI.
Analyst - IM at a healthcare company with 10,001+ employees
 

Setup Cost

Domo's pricing is higher but seen as valuable for its features, with flexible models and negotiable terms encouraged.
MicroStrategy offers powerful features for large enterprises but is costly, with flexible licensing and competitive long-term ownership costs.
Domo's pricing is high compared to other BI tools, and it is costly.
Senior Engineer at a tech services company with 10,001+ employees
For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees
They quoted approximately one dollar per KB.
Assistant Manager at a tech services company with 10,001+ employees
 

Valuable Features

Domo is praised for ease of use, data integration, real-time insights, and collaboration, enhancing data accessibility for non-technical users.
MicroStrategy provides scalable BI solutions with advanced visualization, mobile integration, robust security, and extensive SDK/API for customization.
App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.
Senior Engineer at a tech services company with 10,001+ employees
None of the other tools provide the kind of support that enables chatting and working on the same item simultaneously.
Senior Analyst at Blend360
I have been using it for four years and have been able to extract the information I need from it.
Technical Project Manager at a educational organization with 201-500 employees
It's important because with MicroStrategy we can manage all our cubes and show data to our clients.
Analyst - IM at a healthcare company with 10,001+ employees
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
Technical Analyst at Allianz
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.
Lead Software Engineer at Momentus
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
3rd
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
47
Ranking in other categories
Data Integration (14th), Business Performance Management (5th), Reporting (3rd), Data Visualization (6th)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
12th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
162
Ranking in other categories
Embedded BI (3rd)
 

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 3.0%, down from 7.4% compared to the previous year. The mindshare of MicroStrategy is 1.3%, down from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Domo3.0%
MicroStrategy1.3%
Other95.7%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
AS
Lead Software Engineer at Momentus
Provides strong data visualization and security while easing deployment across multiple sectors
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements. MicroStrategy's data visualization capabilities are great, and I would rate them nine out of 10.
report
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880,954 professionals have used our research since 2012.
 

Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
University
10%
Financial Services Firm
9%
Computer Software Company
9%
Manufacturing Company
7%
Financial Services Firm
13%
Retailer
8%
Computer Software Company
7%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise12
Large Enterprise20
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise100
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What is your experience regarding pricing and costs for Domo?
The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...
What needs improvement with Domo?
I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I don't have any issues with MicroStrategy and would not suggest how it can be improved. I would not change anything because it's a great tool to build reports. I would appreciate improvements in M...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Domo vs. MicroStrategy and other solutions. Updated: December 2025.
880,954 professionals have used our research since 2012.