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Domo vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.4
Domo's effectiveness varies widely, offering cost savings and efficiency for some, while others find it costly and inefficient.
Sentiment score
7.7
MicroStrategy offers cost-effective BI solutions, enhancing reporting, reducing maintenance, and providing significant ROI through tailored data management and visualization.
 

Customer Service

Sentiment score
6.8
Domo's customer service is responsive but faces communication delays and gaps between support teams, impacting smaller clients.
Sentiment score
5.2
MicroStrategy receives praise for its responsive customer service and knowledge base, though some experience delays with complex issues.
While they eventually provide the correct answers, their support for smaller customers could be improved.
I would rate the technical support from MicroStrategy as nine out of 10.
 

Scalability Issues

Sentiment score
7.0
Domo efficiently scales with diverse user groups and data, though performance may vary with massive datasets, facing competition.
Sentiment score
7.6
MicroStrategy is highly scalable, supporting many users and large data, with some performance challenges but positive overall ratings.
Sigma, which is written for Snowflake, scales more easily than Domo.
 

Stability Issues

Sentiment score
7.6
Domo is generally stable, handling large data efficiently, with minor data refresh issues and connectivity dependent on internet quality.
Sentiment score
7.3
Users find MicroStrategy stable, noting proper setup and newer versions' improvements, despite occasional bugs and configuration-specific performance issues.
I would rate the stability of MicroStrategy as nine out of 10.
 

Room For Improvement

Domo users seek improved data integration, visualization, browser compatibility, cost-effectiveness, and support, while desiring enhanced collaboration and customization features.
MicroStrategy needs improved visualizations, user interface, and data integration to compete with more user-friendly platforms like Tableau and Power BI.
End users require a license to run their own reports and dashboards, which are fairly expensive.
Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.
MicroStrategy could learn from Power BI's user-friendly interface.
 

Setup Cost

Domo's pricing is higher but justified by robust features, flexible licensing, and included cloud infrastructure reducing IT needs.
MicroStrategy's pricing is high; negotiate for discounts, align licenses with needs, and consider potential long-term cost benefits.
Domo is expensive compared to other solutions.
 

Valuable Features

Domo excels in ETL, data visualization, governance, and collaboration, offering user-friendly tools for handling complex data tasks.
MicroStrategy provides scalable analytics with customizable reports, self-service, real-time data, and mobile access for enhanced decision-making and visualization.
I have been using it for four years and have been able to extract the information I need from it.
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
13th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
38
Ranking in other categories
Data Integration (40th), Business Performance Management (13th), Reporting (10th), Data Visualization (10th)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
161
Ranking in other categories
Embedded BI (3rd)
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 5.9%, up from 5.8% compared to the previous year. The mindshare of MicroStrategy is 2.8%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Sumit  Chakraborty - PeerSpot reviewer
Fast installation, reliable, with proven results for small to mid-size companies
The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
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865,384 professionals have used our research since 2012.
 

Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
University
12%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
7%
Financial Services Firm
14%
Computer Software Company
10%
Retailer
8%
Insurance Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Domo vs. MicroStrategy and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.