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Looker vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker
Ranking in Embedded BI
6th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in Embedded BI
3rd
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
161
Ranking in other categories
BI (Business Intelligence) Tools (8th)
 

Mindshare comparison

As of June 2025, in the Embedded BI category, the mindshare of Looker is 9.3%, down from 12.1% compared to the previous year. The mindshare of MicroStrategy is 11.6%, up from 11.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With Looker, I have experienced benefits in terms of usability and shareability."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"The product is easy to use."
"It is a pretty stable solution because it is a cloud-based product."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"We can centralize all our data models."
"From a developer's perspective, the way the functionality's being handled is great."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"The mobile for MicroStrategy is the best of all the BI platforms. As a separate product for the mobile device, MicroStrategy is the entire BI platform. It is an enterprise solution, a separate unit, etc."
"Has a great semantic layer."
"Provides seamless integration between browser-based BI and Mobile BI."
"The most valuable features of MicroStrategy are user-friendliness and integration with the different data warehouse systems."
"Comprehensive security control and more."
"You can build once and deploy to multiple operating systems. Also, it resizes in the way you want it to​."
"The feature I found most valuable is the drop and drag functionality available."
"Having the analytics capabilities on a single platform."
 

Cons

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The integration with different databases must be improved."
"Stability needs improvement."
"It needs to be more user-friendly."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The product does not have documented material."
"Integrations with other BI tools could be better."
"The visualization capability of the product is limited."
"​The product is designed for enterprise. A lightweight version would be easier for a smaller workgroup.​"
"One of the things that I want to see MicroStrategy do is become more cloud native. Right now, the deployment on cloud is very easy to ruin, it is very much like spinning up separate VMs."
"Scalability is something which will need to be improved when it goes to a bigger audience."
"There are some challenges in our organization on how we store the data."
"Enterprise Manager should be a little bit less quirky when you build out-of-the-box customization reports for it."
"Something I would be interested in is more visualizations, because right now we use SDK to create some. If there were more out-of-the-box options, we would be happy with that."
"The In-Memory Capability (cubes) needs a lot of improvement."
"The areas that have room for improvement in MicroStrategy are mainly related to building additional tools. Specifically, the embedding process has been a bit of a struggle."
 

Pricing and Cost Advice

"It's not cheap, but it's not expensive for big companies."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"Additional costs are associated with maintenance."
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
"Pricing, in general, is high. With Power BI, you get mobile with the license, whereas with MicroStrategy, you have to purchase mobile for extra."
"The pricing list itself is not publicly accessible, so it's a bit opaque."
"The pricing is fair."
"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
13%
Educational Organization
12%
Manufacturing Company
6%
Financial Services Firm
17%
Computer Software Company
10%
Retailer
8%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
 

Comparisons

 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Looker vs. MicroStrategy and other solutions. Updated: June 2025.
859,579 professionals have used our research since 2012.