

QlikView and MicroStrategy are popular tools in the business intelligence category. MicroStrategy seems to have an upper hand due to its robust enterprise features, scalability, and comprehensive mobile integration.
Features: QlikView offers AQL technology, allowing flexible data analysis and boasts an interactive graphical interface. Users can leverage its associative query logic for fast in-memory processing. MicroStrategy provides a mature analytics platform known for its scalability, mobile integration, metadata management, and enterprise support, enhancing its value proposition.
Room for Improvement: QlikView could enhance its visualization capabilities and simplify its licensing. It's also challenging for non-technical users. MicroStrategy, while strong, can improve with simpler user interfaces, expand visualization features, and reduce its complexity to avoid necessitating specialized knowledge.
Ease of Deployment and Customer Service: QlikView is typically on-premises, with highly regarded support, though partner-dependent, which may affect quality. MicroStrategy, deployable in both cloud and on-premises, provides consistent and high-quality customer service through direct vendor relationships.
Pricing and ROI: QlikView is expensive, especially for small businesses, due to its complex licensing affecting scalability costs. MicroStrategy, despite a higher initial cost, offers better long-term value with robust features and diminished need for consulting. Both offer significant ROI through time savings and improved decision-making, though QlikView might struggle with increasing user licensing costs.
The biggest return on investment is the time saving for the customer.
I would rate the technical support from MicroStrategy as nine out of 10.
I would rate the customer support a solid 10.
MicroStrategy's scalability is good, as it has the possibility to read a lot of data and works fine with all the information that we have.
I would rate the stability of MicroStrategy as nine out of 10.
Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.
I would appreciate improvements in MicroStrategy related to integration or sharing features with Power BI.
MicroStrategy could learn from Power BI's user-friendly interface.
In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competitive with Power BI, aiming for at least a 30% reduction to stop the hemorrhaging to Power BI.
The license cost per user or per year for QlikView is about 500 Euros annually.
It's important because with MicroStrategy we can manage all our cubes and show data to our clients.
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
The best features in QlikView are rapid development, the fact that I can do what I want in QlikView, and full control along with ease of use.
| Product | Market Share (%) | 
|---|---|
| MicroStrategy | 10.4% | 
| QlikView | 10.9% | 
| Other | 78.7% | 


| Company Size | Count | 
|---|---|
| Small Business | 37 | 
| Midsize Enterprise | 26 | 
| Large Enterprise | 100 | 
| Company Size | Count | 
|---|---|
| Small Business | 73 | 
| Midsize Enterprise | 36 | 
| Large Enterprise | 75 | 
Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.
Product portfoilio:
MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.
Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.
QlikView is a Business Intelligence tool that allows you to keep tabs on all of your business-related information in a clean, clear, and easy to access database that is intuitive to build and simple to navigate. It is ideal for business owners who wish to improve overall output by creating the most productive system possible.
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