MicroStrategy Reviews

Name: MicroStrategy
Brand: MicroStrategy
Rating: 4.1 (160 reviews)

4.1 out of 5

160 reviews
92% willing to recommend

6,220 followers

What is MicroStrategy?

Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

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MicroStrategy is the #3 ranked solution in top Embedded BI Tools and #8 ranked solution in top Business Intelligence Tools. PeerSpot users give MicroStrategy an average rating of 8.2 out of 10. MicroStrategy is most commonly compared to Microsoft Power BI: MicroStrategy vs Microsoft Power BI. MicroStrategy is popular among the large enterprise segment, accounting for 70% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 17% of all views.

Helped 850,834 peers since 2012

Featured MicroStrategy reviews

AJIN S L

Technical Analyst at Allianz

The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.

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Harjinder-Singh

Data engineer at a insurance company with 10,001+ employees

The solution provider should take some initiatives to grow the MicroStrategy community because, presently, it's quite small, and I wasn't able to find a solution to my problem by searching in the community. MicroStrategy can offer user-friendly training through platforms such as YouTube. Recently, at our company, the features we were able to utilize in the developer tool were not there in the workstation; such issues can be resolved through training videos or learning content distribution from MicroStrategy. The solution provider is presently promoting the workstation on the cloud instead of the developer tool, so there should be relevant resources for learning about the product. MicroStrategy is also working on integrating AI technology into its product. The object migration process from one environment to another using the solution is somewhat complex. It involves package creation, dependency, and transportation. But the migration process is rather simpler in OBIEE, where reports need to be archived in one system and unarchived in another, for example, from Dev to SID.

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Azhagupandi Parthiban

Vice President Of Technology at a tech services company with 1,001-5,000 employees

MicroStrategy, for me, it's the visualization and user-friendliness that needs improvement. When compared to Power BI and Tableau, that's their sweet spot. They're super easy to pick up and use. Plus, they've got this cool association feature that updates when you change the timeframe. But with MicroStrategy, there's a lot of room for improvement, especially in integrating with developed mobile solutions using MicroStrategy. We struggled to deploy to iOS, and the Android adaptation was a big challenge for us. Everything that worked in iOS wouldn't work in Android, and videos and calendars were a whole other mess. So, user-friendliness for non-technical users and mobile performance on Android, particularly in India, where it's the dominant platform, those are my two big areas for improvement.

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MicroStrategy mindshare

Product category:

As of May 2025, the mindshare of MicroStrategy in the BI (Business Intelligence) Tools category stands at 3.0%, down from 3.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

PeerResearch reports based on MicroStrategy reviews

Type	Title	Date
Category	BI (Business Intelligence) Tools	May 12, 2025	Download
Product	Reviews, tips, and advice from real users	May 12, 2025	Download
Comparison	MicroStrategy vs Microsoft Power BI	May 12, 2025	Download
Comparison	MicroStrategy vs Tableau	May 12, 2025	Download
Comparison	MicroStrategy vs Amazon QuickSight	May 12, 2025	Download

Title	Rating	Mindshare	Recommending
Microsoft Power BI	4.0	21.4%	93%	321 interviews Add to research
Tableau	4.2	17.1%	89%	303 interviews Add to research

Valuable Features

MicroStrategy is praised for its scalability, robust architecture, and integration capabilities. Key features include advanced SQL engine, reusable metadata, and Visual Insights for intuitive data exploration. Users appreciate the platform's user-friendly interface and mobile BI support. The ability to generate optimized SQL for various DBMS, seamless data blending, and strong security measures add to its appeal. It supports diverse data sources and provides powerful metadata and in-memory BI functionalities.

"I usually recommend MicroStrategy to my customers."
"The most effective features of MicroStrategy for data analysis are those that cater to user needs."
"The most valuable feature of MicroStrategy is the ability to make your own cubes and, from those, create viewpoints."

Room for Improvement

MicroStrategy faces challenges in improving report performance, simplifying its licensing model, enhancing analytic capabilities, and speeding up feature deployment. The web interface needs to be more user-friendly and responsive, while data integration, especially with external sources like web data and JSON, requires expansion. Visualization capabilities are lacking compared to competitors like Tableau, and the setup and maintenance process can be complex, making it less appealing for users seeking easy-to-use BI tools.

"MicroStrategy could learn from Power BI's user-friendly interface. I find the user interface lacking when compared to Power BI."
"MicroStrategy could learn from Power BI's user-friendly interface."
"There is a need to improve the automatic generation of metrics in MicroStrategy, as currently everything must be done manually."

ROI

Organizations experience significant ROI from MicroStrategy. Some report a 200% return and cite efficient internal and external reporting capabilities achieved within one month. Others mention high returns due to competitive licensing costs. It enhances business efficiency and enables data management that fosters new service creation. Challenges in precise quantification exist but benefits include a unified BI platform that reduces maintenance and accelerates market readiness. Businesses note that while adjustments may be necessary, returns are evident.

Pricing

MicroStrategy's pricing is generally perceived as expensive, particularly due to the high cost of licensing, which is typically structured per user or per CPU. Users often negotiate discounts to manage expenses. Some find the initial setup costly, though the long-term total cost of ownership is competitive due to efficient development processes. Recent updates in licensing models have simplified costs, allowing broader access to functionalities without additional charge for web features. Enterprise buyers should evaluate based on scalability needs.

"For larger businesses, the pricing is logical."
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"The solution’s licensing cost is expensive."

Popular Use Cases

MicroStrategy is utilized across various industries primarily for analytics, data visualization, and enterprise reporting. Users in sectors like healthcare, transportation, insurance, and retail deploy it for tasks such as patient transport analysis, sales analytics, financial reporting, and mobile data access. It's often integrated with other applications for a unified data management experience, enabling enterprise-wide reporting, self-service analytics, dashboard creation, and BI-related visualization tasks.

Service and Support

MicroStrategy's customer service is varied; some users find it helpful and responsive, while others face delays. Many rely on an extensive community and knowledge base for issue resolution. Technical support receives mixed feedback—some praise its efficiency and knowledgeable staff, while others note slow responses and a need for better expertise. The support quality can depend on the region and support package, with elite customers experiencing better service. Overall, there is room for improvement.

Deployment

Experiences with MicroStrategy's initial setup vary. Many describe it as complex, involving numerous configurations, yet straightforward with proper understanding. Complexity often arises from project scope, environment specifics, and data model requirements. Some emphasize ease of installation but note challenges in configuration and adapting to updates. Users benefit from comprehensive documentation but face a learning curve. Cloud deployment simplifies the process, while on-premise setups demand technical expertise. Familiarity with MicroStrategy aids in easing the process.

Scalability

MicroStrategy scales well across various environments and user bases. Users generally do not encounter issues with performance when scaling. Some attribute scalability challenges to database dependencies or infrastructure limitations rather than MicroStrategy itself. Licenses and memory requirements can affect scalability. The tool supports large user groups, with reports indicating successful deployment across thousands of users without significant problems. Some improvements could enhance scalability further, particularly in larger environments.

Stability

Users find MicroStrategy generally stable with rare issues. Many experience no disruptions, while some mention infrequent, minor problems that are easily resolved. Memory and infrastructure configurations impact stability but can usually be managed. As versions progress, some have seen improvements in stability. A few report issues with specific features or environments, but they describe the tool as reliable and robust. MicroStrategy is praised for its enterprise readiness, and its stability is often comparable to other leading BI tools.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our MicroStrategy Buyer's Guide for additional reliable information.

Review data by company size

By reviewers

By visitors reading reviews

Top industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

12%

Retailer

Insurance Company

Manufacturing Company

Educational Organization

Healthcare Company

University

Government

Media Company

Energy/Utilities Company

Real Estate/Law Firm

Wholesaler/Distributor

Comms Service Provider

Recreational Facilities/Services Company

Hospitality Company

Performing Arts

Legal Firm

Construction Company

Consumer Goods Company

Transportation Company

Non Profit

Wellness & Fitness Company

Pharma/Biotech Company

Outsourcing Company

Compare MicroStrategy with alternative products

Learn more about MicroStrategy

Product portfoilio:

MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

MicroStrategy customers

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.