BizTalk Server vs ServiceNow Orchestration comparison

Microsoft and ServiceNow are both solutions in the Process Automation category. Microsoft is ranked #14 with an average rating of 6.8, while ServiceNow is ranked #12 with an average rating of 8.0. Microsoft holds a 0.8% mindshare in PA, compared to ServiceNow’s 3.7% mindshare. Additionally, 75% of Microsoft users are willing to recommend the solution, compared to 92% of ServiceNow users who would recommend it.

BizTalk Server

Read 16 BizTalk Server reviews

1,168 Views
526 Comparison Views

75% willing to recommend

ServiceNow Orchestration

Read 15 ServiceNow Orchestration reviews

1,896 Views
1,858 Comparison Views

92% willing to recommend

BizTalk Server

ServiceNow Orchestration

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 17, 2024

BizTalk Server and ServiceNow Orchestration are competing products in IT management. BizTalk Server generally leads in integration and process automation, whereas ServiceNow Orchestration excels in workflow automation and cloud support.

Features: BizTalk Server offers integration with Visual Studio, advanced routing capabilities, and the AS2 communication protocol. ServiceNow Orchestration provides cloud service automation, seamless API orchestration, and user-friendly UI accessibility through URLs.

Room for Improvement: BizTalk Server could benefit from simplified setup processes, enhanced cloud capabilities, and reduced reliance on heavy initial investments. ServiceNow Orchestration might improve with enhanced network connectivity testing, simplified configuration for non-technical users, and more robust offline functionality.

Ease of Deployment and Customer Service: BizTalk Server requires intricate on-premises setup but offers comprehensive support. ServiceNow Orchestration, being cloud-based, allows fast deployment and emphasizes efficient process streamlining with extensive customer support.

Pricing and ROI: BizTalk Server requires a substantial initial cost with promising ROI for large-scale integrations. ServiceNow Orchestration involves higher subscription fees due to its cloud advantages, presenting strong ROI through operational efficiency and reduced maintenance. Its pricing favors long-term advantages.

To learn more, read our detailed BizTalk Server vs. ServiceNow Orchestration Report (Updated: September 2025).

Buyer's Guide

BizTalk Server vs. ServiceNow Orchestration

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BizTalk Server

Ranking in Process Automation

14th

Average Rating

7.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Business-to-Business Middleware (8th)

ServiceNow Orchestration

Ranking in Process Automation

12th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Process Automation category, the mindshare of BizTalk Server is 0.8%, down from 0.8% compared to the previous year. The mindshare of ServiceNow Orchestration is 3.7%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Process Automation Market Share Distribution
Product	Market Share (%)
ServiceNow Orchestration	3.7%
BizTalk Server	0.8%
Other	95.5%

Process Automation

Featured Reviews

Vignesh Kumar Sekar

Senior Analyst at Sword Group

Enables message routing and provides a secure way to communicate between two systems

The AS2 communication protocol is one of the most advanced processes. It enables a handshake with the source and target systems using certificates. It is the most secure way of communicating between two systems. It is an advantage. We can do a lot of message routing. If we want to handle large data, we can put the data into different patterns to process it. We can do it through sequential convoy or parallel convoy orchestration. BizTalk comes with SQL Server. We can load temporary data in the database and use the batch process from BizTalk. It is an added advantage. Creating agreements is a manual job, but it's quite easy in BizTalk. Even a fresh college graduate can configure AS2 certificates and partner profiles and communicate with other systems. It is easy.

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Dinesh Kumar Raghu

Senior Software Engineer at NewRocket

Fastest upgrading technology in the market currently

In each upgrade, ServiceNow is enhancing its product across various areas. They continuously improve different aspects one by one, ensuring that their service evolves with the changing needs. However, frequent upgrades may negatively impact the performance of instances. Therefore, for now, I don't recommend any additional upgrades. The current version fulfills everyone's requirements, and ServiceNow automatically updates annually, keeping pace with industry standards. They've been performing well, so I see no need for further upgrades, especially considering their consistent updates.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good."

"The BizTalk Server business rule engine was very useful for us and has helped us for the last 12 years."

"The AS2 communication protocol is one of the most advanced processes."

"The BizTalk Server business rule engine was very useful for us and has helped us for the last 12 years."

"BizTalk Server offers workflow functionality that I find very effective for process automation."

"We can handle a large number of messages without any issues, ensuring that everything runs smoothly."

"Essentially, you can do whatever you like with these systems, and you do not have to take care about the scaling because if one server is overloaded, it just forwards the message to the next server, even if it were designated to a specific server. It weeds out the messages according to the load. If you want to scale it, you just add new servers."

"Boomi has advantages over BizTalk Server because it is more flexible, low-code, no-code, easy to implement, and has a fast go-to-market."

More BizTalk Server pros

"The solution effectively automates business processes."

"It's probably the best product out there."

"It is a very stable product, highly affordable."

"This is a user-friendly solution where scripts can be made with ease. There are also many integration options, including Microsoft products, which gives the product a competitive edge."

"It has competitive AI capabilities."

"The product has a flexible interface for development."

"It's scalable."

"Great with IT processes and business processes."

More ServiceNow Orchestration pros

Cons

"BizTalk is in the past, Microsoft is not going to evolve it any further or add any new features."

"The product's deployment can be quicker"

"We want to get rid of BizTalk Server, as there is unnecessary license cost, and there are some limitations, so we might go for Azure Integration Services."

"It's a complex product because you have many degrees of freedom to connect different parts together. Whether it's sensible or not, is up to you, but the machine does allow it. But because of the vast degrees of freedom, it's complex."

"Updating things in BizTalk is a headache."

"BizTalk lacks native cloud support. BizTalk doesn't offer in-built support for cloud. We need to use third-party adapters to connect it to cloud services."

"I didn't find anything particularly valuable in BizTalk Server. It didn't help me, and we are moving away from BizTalk Server to a new platform."

"The deployment could be simplified."

More BizTalk Server cons

"There can be gaps in integration."

"The flow rate for releases and updates is very, very slow and does not meet customers' objectives for scalability."

"There is still room for more integrations. Or, it would be nice to bundle multiple products together rather than selling everything as a model as that turns out to be a bit costly."

"The automatic remediation needs enhancement, particularly integrating ServiceNow with tools like SolarWinds and Logic Monitor. It is functional, but it needs improvement."

"Efficiency of some features could be improved."

"I would like a user experience module to be added."

"Frequent upgrades may negatively impact the performance of instances. Therefore, for now, I don't recommend any additional upgrades."

"We cannot perform GUI automation using the tool."

More ServiceNow Orchestration cons

Pricing and Cost Advice

"BizTalk Server is not freeware. There's a significant licensing cost involved. Be sure you will actually utilize its features fully."

"The cost will depend on the client's requirements."

"It was not cheap, but it was affordable."

"The solution is expensive."

"BizTalk Server is cheap. I would rate its pricing a two out of five."

"Based on the knowledge, it is relatively cheaper than Azure Identity Services and cloud services in general."

"It is not very expensive."

"In terms of price, this solution is at the higher end of what you'll find."

"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."

"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."

"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."

"The solution is costly and orchestrations are very expensive."

"Pricing is custom to every customer."

"This is an expensive product, but it is the best in the market considering the features and lack of competitors."

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Manufacturing Company

13%

Computer Software Company

10%

Healthcare Company

Financial Services Firm

21%

Computer Software Company

10%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

What do you like most about BizTalk Server?

The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good.

See all answers

What needs improvement with BizTalk Server?

Biztalk server doesn't have API management so that our exposed can be protected against the SQL injection, DOS attacks. However, this is available in IBM WebMethods. The positive impact of BizTalk ...

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What advice do you have for others considering BizTalk Server?

For BizTalk Server's monitoring and alerting tools, we are using a BizTalk 360 monitoring tool. BizTalk 360 is a product that helps us in getting the insight of API response and number of API calls...

See all answers

What do you like most about ServiceNow Orchestration?

The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in l...

See all answers

What is your experience regarding pricing and costs for ServiceNow Orchestration?

The cost of ServiceNow Orchestration is considered medium; it is expensive but powerful. I would rate the pricing experience as a six out of ten.

See all answers

What needs improvement with ServiceNow Orchestration?

The third-party integrations are challenging when the tools are not from ServiceNow ( /products/servicenow-reviews ) partners. This presents issues when integrating solutions from other vendors.

See all answers

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Compared 11% of the time

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IBM BPM vs ServiceNow Orchestration

Compared 6% of the time

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Compared 5% of the time

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Product Reports

Buyer's Guide

BizTalk Server

October 2025

Download BizTalk Server product report

Buyer's Guide

ServiceNow Orchestration

September 2025

Download ServiceNow Orchestration product report

Overview

Connects systems both inside and across organizations, exchange data and orchestrate business processes across multiple systems.

Microsoft

ServiceNow is the fastest-growing enterprise cloud software company in the world above $1 billion (2018 revenue was $2.6 billion, up 36% year over year). We deliver digital workflows that create great experiences and unlock productivity to approximately 5,400 enterprise customers worldwide, including almost 75% of the Fortune 500.

ServiceNow

Sample Customers

Centrebet, Seoul National University Bundang Hospital, QualCare, Wªrth Handelsges.m.b.H, DTEK, Allscripts, United BioSource, Hogg Robinson

experian, BEACHBODY, HealthPartners, Banosoft

Buyer's Guide

BizTalk Server vs. ServiceNow Orchestration

September 2025

Free Report: BizTalk Server vs. ServiceNow Orchestration

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