BizTalk Server vs ServiceNow Orchestration comparison

Microsoft and ServiceNow are both solutions in the Process Automation category. Microsoft is ranked #12 with an average rating of 6.8, while ServiceNow is ranked #9 with an average rating of 8.2. Microsoft holds a 1.1% mindshare in PA, compared to ServiceNow’s 3.2% mindshare. Additionally, 75% of Microsoft users are willing to recommend the solution, compared to 93% of ServiceNow users who would recommend it.

BizTalk Server

Read 16 BizTalk Server reviews

1,370 Views
699 Comparison Views

75% willing to recommend

ServiceNow Orchestration

Read 16 ServiceNow Orchestration reviews

1,954 Views
1,915 Comparison Views

93% willing to recommend

BizTalk Server

ServiceNow Orchestration

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 17, 2024

BizTalk Server and ServiceNow Orchestration are competing products in IT management. BizTalk Server generally leads in integration and process automation, whereas ServiceNow Orchestration excels in workflow automation and cloud support.

Features: BizTalk Server offers integration with Visual Studio, advanced routing capabilities, and the AS2 communication protocol. ServiceNow Orchestration provides cloud service automation, seamless API orchestration, and user-friendly UI accessibility through URLs.

Room for Improvement: BizTalk Server could benefit from simplified setup processes, enhanced cloud capabilities, and reduced reliance on heavy initial investments. ServiceNow Orchestration might improve with enhanced network connectivity testing, simplified configuration for non-technical users, and more robust offline functionality.

Ease of Deployment and Customer Service: BizTalk Server requires intricate on-premises setup but offers comprehensive support. ServiceNow Orchestration, being cloud-based, allows fast deployment and emphasizes efficient process streamlining with extensive customer support.

Pricing and ROI: BizTalk Server requires a substantial initial cost with promising ROI for large-scale integrations. ServiceNow Orchestration involves higher subscription fees due to its cloud advantages, presenting strong ROI through operational efficiency and reduced maintenance. Its pricing favors long-term advantages.

To learn more, read our detailed BizTalk Server vs. ServiceNow Orchestration Report (Updated: December 2025).

Buyer's Guide

BizTalk Server vs. ServiceNow Orchestration

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BizTalk Server

Ranking in Process Automation

12th

Average Rating

7.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Business-to-Business Middleware (8th)

ServiceNow Orchestration

Ranking in Process Automation

9th

Average Rating

8.2

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Process Automation category, the mindshare of BizTalk Server is 1.1%, up from 0.8% compared to the previous year. The mindshare of ServiceNow Orchestration is 3.2%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Process Automation Market Share Distribution
Product	Market Share (%)
ServiceNow Orchestration	3.2%
BizTalk Server	1.1%
Other	95.7%

Process Automation

Featured Reviews

Taqi-Hasan

Senior Application Specialist at Taqa Distribution

Offers valuable integration services but requires better cloud adaptation

Biztalk server doesn't have API management so that our exposed can be protected against the SQL injection, DOS attacks. However, this is available in IBM WebMethods. The positive impact of BizTalk Server was initially limited because of scalability issues. That is the reason why management has decided to implement IBM WebMethods. We are going to decommission BizTalk Server next year. I believe the API response could be improved in BizTalk Server. We need to increase the number of servers in BizTalk Server. We used to have two servers; later on, we increased to a third server, which has improved performance. We can make it more highly available and scale out to improve BizTalk Server. Scale out means we can increase the number of servers horizontally.

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Claude-Yameogo

Consultant at a comms service provider with 1,001-5,000 employees

Has helped orchestrate processes and integrate workflows across cloud environments

I recommend ServiceNow Orchestration for larger companies because they have the capability to manage complex environments where it performs better. I promote low-code solutions for these implementations. I don't currently have an idea regarding the pre-built integrations of ServiceNow Orchestration, but I plan to check my area to determine what added value it can bring. I would rate this solution a nine overall.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Boomi has advantages over BizTalk Server because it is more flexible, low-code, no-code, easy to implement, and has a fast go-to-market."

"The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good."

"The most valuable feature is its reliability and stability. The first version of BizTalk was released in 2000, and many companies still use it. It was stable until 2013 when we had support."

"We can handle a large number of messages without any issues, ensuring that everything runs smoothly."

"BIzTalk's integration with Visual Studio is the most valuable feature of this product."

"Compared to the current solutions I use, like Azure Logic Apps and other cloud services, BizTalk was far better and more reliable."

"The BizTalk Server business rule engine was very useful for us and has helped us for the last 12 years."

"The most valuable feature of BizTalk Server is that it will turn XML into flexible transactions."

More BizTalk Server pros

"It's probably the best product out there."

"I use it to orchestrate processes and integration features to gather and update data during specified timeframes or exchange data in real-time when changes occur based on certain criteria."

"Provisioning of new systems is among the most impactful features for automating complex workflows with ServiceNow Orchestration."

"It is a very stable product, highly affordable."

"I use it to orchestrate processes and integration features to gather and update data during specified timeframes or exchange data in real-time when changes occur based on certain criteria."

"This is a user-friendly solution where scripts can be made with ease. There are also many integration options, including Microsoft products, which gives the product a competitive edge."

"The iTerm suite is also crucial for visibility and optimization."

More ServiceNow Orchestration pros

Cons

"The product could be improved in monitoring, managing, and support functionalities."

"The deployment could be simplified."

"BizTalk Server is an outdated legacy system that does not support messaging."

"BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages."

"Updating things in BizTalk is a headache."

"It's an on-premises system, requiring physical servers for deployment. This is different from Azure; you don't need any servers with Azure. If you have a subscription, you can do whatever you want. There are unit restrictions based on the environment (like non-production vs. production) in BizTalk. You need physical servers and databases. In Azure, those are not required – it's all in the cloud."

"It's a complex product because you have many degrees of freedom to connect different parts together. Whether it's sensible or not, is up to you, but the machine does allow it. But because of the vast degrees of freedom, it's complex."

"BizTalk is in the past, Microsoft is not going to evolve it any further or add any new features."

More BizTalk Server cons

"It is a highly complex platform to work on."

"I would like a user experience module to be added."

"If I compare the interface of ServiceNow Orchestration with Boomi, it is easier to use Boomi than ServiceNow Orchestration."

"The automatic remediation needs enhancement, particularly integrating ServiceNow with tools like SolarWinds and Logic Monitor. It is functional, but it needs improvement."

"Efficiency of some features could be improved."

"If I compare the interface of ServiceNow Orchestration with Boomi, it is easier to use Boomi than ServiceNow Orchestration."

"Frequent upgrades may negatively impact the performance of instances. Therefore, for now, I don't recommend any additional upgrades."

"ServiceNow Orchestration needs to improve multiple aspects in which their event monitoring system is one. The solution lacks event monitoring systems which makes them non-competitive. They need to include improvements in a similar manner that they did in Sweden."

More ServiceNow Orchestration cons

Pricing and Cost Advice

"The cost will depend on the client's requirements."

"BizTalk Server is cheap. I would rate its pricing a two out of five."

"Based on the knowledge, it is relatively cheaper than Azure Identity Services and cloud services in general."

"BizTalk Server is not freeware. There's a significant licensing cost involved. Be sure you will actually utilize its features fully."

"The solution is expensive."

"It was not cheap, but it was affordable."

"This is an expensive product, but it is the best in the market considering the features and lack of competitors."

"The solution is costly and orchestrations are very expensive."

"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."

"In terms of price, this solution is at the higher end of what you'll find."

"Pricing is custom to every customer."

"It is not very expensive."

"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."

"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Manufacturing Company

13%

Computer Software Company

11%

Healthcare Company

Financial Services Firm

22%

Manufacturing Company

Computer Software Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	4
Large Enterprise	9

Questions from the Community

What do you like most about BizTalk Server?

The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good.

See all answers

What needs improvement with BizTalk Server?

I am generally satisfied with BizTalk Server, but there are some gaps, as we have multiple integration tools. Thus, there is associated cost, operation cost, license cost, and CapEx, so we are tryi...

See all answers

What advice do you have for others considering BizTalk Server?

I have not worked with Amazon API Gateway or Mule ESB; I am just testing them. I am using Boomi iPaaS and WebMethods. I did not purchase it on AWS Marketplace; those are product API systems, and in...

See all answers

What do you like most about ServiceNow Orchestration?

The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in l...

See all answers

What is your experience regarding pricing and costs for ServiceNow Orchestration?

The cost of ServiceNow Orchestration is considered medium; it is expensive but powerful. I would rate the pricing experience as a six out of ten.

See all answers

What needs improvement with ServiceNow Orchestration?

If I compare the interface of ServiceNow Orchestration with Boomi, it is easier to use Boomi than ServiceNow Orchestration. Boomi is an ESB with orchestration features to integrate and exchange dat...

See all answers

Comparisons

SEEBURGER Business Integration Suite vs BizTalk Server

Compared 13% of the time

IBM Sterling B2B Integration Services vs BizTalk Server

Compared 11% of the time

MuleSoft Anypoint Platform vs BizTalk Server

Compared 10% of the time

IBM BPM vs BizTalk Server

Compared 9% of the time

Camunda vs BizTalk Server

Compared 9% of the time

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Camunda vs ServiceNow Orchestration

Compared 30% of the time

Control-M vs ServiceNow Orchestration

Compared 13% of the time

Temporal vs ServiceNow Orchestration

Compared 8% of the time

Nintex Process Platform vs ServiceNow Orchestration

Compared 7% of the time

IBM BPM vs ServiceNow Orchestration

Compared 6% of the time

More ServiceNow Orchestration Competitors

Product Reports

Buyer's Guide

BizTalk Server

January 2026

Download BizTalk Server product report

Buyer's Guide

ServiceNow Orchestration

January 2026

Download ServiceNow Orchestration product report

Overview

Connects systems both inside and across organizations, exchange data and orchestrate business processes across multiple systems.

Microsoft

ServiceNow is the fastest-growing enterprise cloud software company in the world above $1 billion (2018 revenue was $2.6 billion, up 36% year over year). We deliver digital workflows that create great experiences and unlock productivity to approximately 5,400 enterprise customers worldwide, including almost 75% of the Fortune 500.

ServiceNow

Sample Customers

Centrebet, Seoul National University Bundang Hospital, QualCare, Wªrth Handelsges.m.b.H, DTEK, Allscripts, United BioSource, Hogg Robinson

experian, BEACHBODY, HealthPartners, Banosoft

Buyer's Guide

BizTalk Server vs. ServiceNow Orchestration

December 2025

Free Report: BizTalk Server vs. ServiceNow Orchestration

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