BizTalk Server vs ServiceNow Orchestration comparison

Microsoft and ServiceNow are both solutions in the Process Automation category. Microsoft is ranked #14 with an average rating of 7.1, while ServiceNow is ranked #10 with an average rating of 8.2. Microsoft holds a 0.8% mindshare in PA, compared to ServiceNow’s 4.0% mindshare. Additionally, 80% of Microsoft users are willing to recommend the solution, compared to 92% of ServiceNow users who would recommend it.

BizTalk Server

Read 15 BizTalk Server reviews

1,180 Views
519 Comparison Views

80% willing to recommend

ServiceNow Orchestration

Read 16 ServiceNow Orchestration reviews

2,029 Views
1,988 Comparison Views

92% willing to recommend

BizTalk Server

ServiceNow Orchestration

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 17, 2024

BizTalk Server and ServiceNow Orchestration are competing products in IT management. BizTalk Server generally leads in integration and process automation, whereas ServiceNow Orchestration excels in workflow automation and cloud support.

Features: BizTalk Server offers integration with Visual Studio, advanced routing capabilities, and the AS2 communication protocol. ServiceNow Orchestration provides cloud service automation, seamless API orchestration, and user-friendly UI accessibility through URLs.

Room for Improvement: BizTalk Server could benefit from simplified setup processes, enhanced cloud capabilities, and reduced reliance on heavy initial investments. ServiceNow Orchestration might improve with enhanced network connectivity testing, simplified configuration for non-technical users, and more robust offline functionality.

Ease of Deployment and Customer Service: BizTalk Server requires intricate on-premises setup but offers comprehensive support. ServiceNow Orchestration, being cloud-based, allows fast deployment and emphasizes efficient process streamlining with extensive customer support.

Pricing and ROI: BizTalk Server requires a substantial initial cost with promising ROI for large-scale integrations. ServiceNow Orchestration involves higher subscription fees due to its cloud advantages, presenting strong ROI through operational efficiency and reduced maintenance. Its pricing favors long-term advantages.

To learn more, read our detailed BizTalk Server vs. ServiceNow Orchestration Report (Updated: July 2025).

Buyer's Guide

BizTalk Server vs. ServiceNow Orchestration

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BizTalk Server

Ranking in Process Automation

14th

Average Rating

7.4

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Business-to-Business Middleware (8th)

ServiceNow Orchestration

Ranking in Process Automation

10th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Process Automation category, the mindshare of BizTalk Server is 0.8%, up from 0.7% compared to the previous year. The mindshare of ServiceNow Orchestration is 4.0%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Process Automation

Featured Reviews

Vignesh Kumar Sekar

Senior Analyst at Sword Group

Enables message routing and provides a secure way to communicate between two systems

The AS2 communication protocol is one of the most advanced processes. It enables a handshake with the source and target systems using certificates. It is the most secure way of communicating between two systems. It is an advantage. We can do a lot of message routing. If we want to handle large data, we can put the data into different patterns to process it. We can do it through sequential convoy or parallel convoy orchestration. BizTalk comes with SQL Server. We can load temporary data in the database and use the batch process from BizTalk. It is an added advantage. Creating agreements is a manual job, but it's quite easy in BizTalk. Even a fresh college graduate can configure AS2 certificates and partner profiles and communicate with other systems. It is easy.

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Dinesh Kumar Raghu

Senior Software Engineer at NewRocket

Fastest upgrading technology in the market currently

In each upgrade, ServiceNow is enhancing its product across various areas. They continuously improve different aspects one by one, ensuring that their service evolves with the changing needs. However, frequent upgrades may negatively impact the performance of instances. Therefore, for now, I don't recommend any additional upgrades. The current version fulfills everyone's requirements, and ServiceNow automatically updates annually, keeping pace with industry standards. They've been performing well, so I see no need for further upgrades, especially considering their consistent updates.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We can handle a large number of messages without any issues, ensuring that everything runs smoothly."

"BizTalk Server offers workflow functionality that I find very effective for process automation."

"The most valuable feature is its reliability and stability. The first version of BizTalk was released in 2000, and many companies still use it. It was stable until 2013 when we had support."

"The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good."

"The BizTalk Server business rule engine was very useful for us and has helped us for the last 12 years."

"Essentially, you can do whatever you like with these systems, and you do not have to take care about the scaling because if one server is overloaded, it just forwards the message to the next server, even if it were designated to a specific server. It weeds out the messages according to the load. If you want to scale it, you just add new servers."

"Compared to the current solutions I use, like Azure Logic Apps and other cloud services, BizTalk was far better and more reliable."

"BIzTalk's integration with Visual Studio is the most valuable feature of this product."

More BizTalk Server pros

"Orchestration is commonly utilized by major corporations. The process of linking methods in ServiceNow, known as the RTS chain to parent methods, is executed seamlessly and efficiently. It's quite impressive and significant in its impact."

"The product has a flexible interface for development."

"The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in languages like Java. But along with that, there are limitation in terms of network connectivity testing and administrator faces regular challenges in conducting connectivity tests due to these limitations."

"It's scalable."

"The solution effectively automates business processes."

"Great with IT processes and business processes."

"It's probably the best product out there."

"There are a lot of ready to use orchestration custom packs."

More ServiceNow Orchestration pros

Cons

"BizTalk Server is an outdated legacy system that does not support messaging."

"The deployment could be simplified."

"It's a complex product because you have many degrees of freedom to connect different parts together. Whether it's sensible or not, is up to you, but the machine does allow it. But because of the vast degrees of freedom, it's complex."

"The product's deployment can be quicker"

"BizTalk lacks native cloud support. BizTalk doesn't offer in-built support for cloud. We need to use third-party adapters to connect it to cloud services."

"I didn't find anything particularly valuable in BizTalk Server. It didn't help me, and we are moving away from BizTalk Server to a new platform."

"BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages."

"BizTalk is in the past, Microsoft is not going to evolve it any further or add any new features."

More BizTalk Server cons

"There is still room for more integrations. Or, it would be nice to bundle multiple products together rather than selling everything as a model as that turns out to be a bit costly."

"The flow rate for releases and updates is very, very slow and does not meet customers' objectives for scalability."

"ServiceNow Orchestration needs to improve multiple aspects in which their event monitoring system is one. The solution lacks event monitoring systems which makes them non-competitive. They need to include improvements in a similar manner that they did in Sweden."

"The third-party integrations are challenging when the tools are not from ServiceNow partners. This presents issues when integrating solutions from other vendors."

"I would like a user experience module to be added."

"Efficiency of some features could be improved."

"It is a highly complex platform to work on."

"There should be connectors to cover at least the top industry applications, and they should be easier to configure in a plug-and-play fashion."

More ServiceNow Orchestration cons

Pricing and Cost Advice

"Based on the knowledge, it is relatively cheaper than Azure Identity Services and cloud services in general."

"BizTalk Server is not freeware. There's a significant licensing cost involved. Be sure you will actually utilize its features fully."

"BizTalk Server is cheap. I would rate its pricing a two out of five."

"The cost will depend on the client's requirements."

"The solution is expensive."

"It was not cheap, but it was affordable."

"In terms of price, this solution is at the higher end of what you'll find."

"The solution is costly and orchestrations are very expensive."

"Pricing is custom to every customer."

"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."

"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."

"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."

"This is an expensive product, but it is the best in the market considering the features and lack of competitors."

"It is not very expensive."

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Manufacturing Company

13%

Computer Software Company

10%

Healthcare Company

Financial Services Firm

21%

Computer Software Company

10%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about BizTalk Server?

The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good.

See all answers

What needs improvement with BizTalk Server?

BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages....

See all answers

What advice do you have for others considering BizTalk Server?

BizTalk Server has adapted to the changing needs of business over time with steady development, but there are new requirements, for example, on APIs, application programming interfaces. That functi...

See all answers

What do you like most about ServiceNow Orchestration?

The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in l...

See all answers

What is your experience regarding pricing and costs for ServiceNow Orchestration?

The cost of ServiceNow Orchestration is considered medium; it is expensive but powerful. I would rate the pricing experience as a six out of ten.

See all answers

What needs improvement with ServiceNow Orchestration?

The third-party integrations are challenging when the tools are not from ServiceNow ( /products/servicenow-reviews ) partners. This presents issues when integrating solutions from other vendors.

See all answers

Comparisons

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Compared 10% of the time

SAP Process Orchestration vs BizTalk Server

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IBM BPM vs ServiceNow Orchestration

Compared 5% of the time

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Product Reports

Buyer's Guide

BizTalk Server

August 2025

Download BizTalk Server product report

Buyer's Guide

ServiceNow Orchestration

July 2025

Download ServiceNow Orchestration product report

Overview

Connects systems both inside and across organizations, exchange data and orchestrate business processes across multiple systems.

Microsoft

ServiceNow is the fastest-growing enterprise cloud software company in the world above $1 billion (2018 revenue was $2.6 billion, up 36% year over year). We deliver digital workflows that create great experiences and unlock productivity to approximately 5,400 enterprise customers worldwide, including almost 75% of the Fortune 500.

ServiceNow

Sample Customers

Centrebet, Seoul National University Bundang Hospital, QualCare, Wªrth Handelsges.m.b.H, DTEK, Allscripts, United BioSource, Hogg Robinson

experian, BEACHBODY, HealthPartners, Banosoft

Buyer's Guide

BizTalk Server vs. ServiceNow Orchestration

July 2025

Free Report: BizTalk Server vs. ServiceNow Orchestration

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