Act-On Software vs Oracle CRM comparison

Act-On Software and Oracle are both solutions in the Marketing Automation category. Act-On Software is ranked #15, while Oracle is ranked #5 with an average rating of 8.0. Act-On Software holds a 2.1% mindshare in MA, compared to Oracle’s 2.1% mindshare. Additionally, 100% of Act-On Software users are willing to recommend the solution, compared to 90% of Oracle users who would recommend it.

Act-On Software

Read 7 Act-On Software reviews

560 Views
493 Comparison Views

100% willing to recommend

Oracle CRM

Read 42 Oracle CRM reviews

2,530 Views
531 Comparison Views

90% willing to recommend

Act-On Software

Oracle CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Act-On Software compete in the customer relationship management and marketing automation categories. Oracle CRM has an edge with its robust data integration and extensive CRM tools, while Act-On Software is favored for its intuitive marketing automation features.

Features: Oracle CRM offers advanced analytics, customizable dashboards, and extensive sales automation tools. Act-On Software delivers seamless marketing automation, email marketing, and lead scoring.

Ease of Deployment and Customer Service: Oracle CRM requires a complex deployment, often needing professional help, with more thorough but slower customer support. Act-On Software provides a simpler deployment process with more accessible support.

Pricing and ROI: Oracle CRM has higher setup costs but offers significant ROI due to its wide feature set, ideal for large enterprises. Act-On Software is more affordable, offering quicker ROI, especially for marketing-focused businesses.

To learn more, read our detailed Act-On Software vs. Oracle CRM Report (Updated: March 2026).

Buyer's Guide

Act-On Software vs. Oracle CRM

March 2026

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Helped 884,933 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Act-On Software

Ranking in Marketing Automation

15th

Average Rating

9.0

Reviews Sentiment

8.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (7th)

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Act-On Software is 2.1%, up from 0.8% compared to the previous year. The mindshare of Oracle CRM is 2.1%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle CRM	2.1%
Act-On Software	2.1%
Other	95.8%

Marketing Automation

Featured Reviews

it_user82449

Business Systems Manager at a consultancy with 501-1,000 employees

The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.

The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.

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reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Act-On has an outstanding customer support team and they escalate issues to their technical teams before the frustration level."

"Act-On is simple to use and it makes campaign development a breeze."

"Our organization was operating blindfolded before implementing Act-On."

"Before I joined, my company used a larger, more expensive but more popular software, and after switching to this, my team can still do everything it needs to for cheaper."

"It is now much easier for us to send and segment emails, analyze our results and make smarter decisions."

"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."

"The most valuable feature of Oracle CRM is the organization it provides."

"I see operational cost reductions after the implementation of Oracle CRM."

"We believe that Oracle is the most powerful service module over other products."

"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."

"The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud."

"I find the reporting features impactful."

"It is very simple."

More Oracle CRM pros

Cons

"The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall."

"One area of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me."

"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"Oracle should improve its hosted applications such as Oracle CRM with more flexible, effective and state-of-the-art enhancements, rather than abandoning them and leading its clientele using the hosted applications to Cloud applications."

"The data visualization should be better in Oracle CRM."

"The interface could be more user friendly. It is currently not intuitive, and it can be better."

"I would like to see the UI improved ."

"The user interface and performance could be better."

"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."

More Oracle CRM cons

Pricing and Cost Advice

Information not available

"There are licenses needed to use this solution and they are managed by our product team."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"The solution is expensive."

"The cost of a license with support is slightly higher than a regular license."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

More Oracle CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

University

12%

Financial Services Firm

11%

Educational Organization

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	23

Questions from the Community

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What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

I wouldn't say that the deployment was the time-consuming aspect that is the room for improvement; our organizational processes were so complex that they needed to be mapped properly to the solutio...

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Comparisons

Oracle Eloqua vs Act-On Software

Compared 17% of the time

Marketo vs Act-On Software

Compared 17% of the time

HubSpot Marketing Hub vs Act-On Software

Compared 14% of the time

Salesforce Marketing Cloud vs Act-On Software

Compared 12% of the time

LeadSquared vs Act-On Software

Compared 6% of the time

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Salesforce Sales Cloud vs Oracle CRM

Compared 11% of the time

Siebel CRM vs Oracle CRM

Compared 11% of the time

SAP CRM vs Oracle CRM

Compared 9% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 9% of the time

Teneo vs Oracle CRM

Compared 6% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

Marketing Automation

February 2026

Download Act-On Software product report

Buyer's Guide

Oracle CRM

March 2026

Download Oracle CRM product report

Also Known As

No data available

Market2Lead

Overview

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

Act-On Software

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

Act-On Software vs. Oracle CRM

March 2026

Free Report: Act-On Software vs. Oracle CRM

Find out what your peers are saying about Act-On Software vs. Oracle CRM and other solutions. Updated: March 2026.

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