Oracle CRM and Act-On Software compete in the customer relationship management and marketing automation categories. Oracle CRM has an edge with its robust data integration and extensive CRM tools, while Act-On Software is favored for its intuitive marketing automation features.
Features: Oracle CRM offers advanced analytics, customizable dashboards, and extensive sales automation tools. Act-On Software delivers seamless marketing automation, email marketing, and lead scoring.
Ease of Deployment and Customer Service: Oracle CRM requires a complex deployment, often needing professional help, with more thorough but slower customer support. Act-On Software provides a simpler deployment process with more accessible support.
Pricing and ROI: Oracle CRM has higher setup costs but offers significant ROI due to its wide feature set, ideal for large enterprises. Act-On Software is more affordable, offering quicker ROI, especially for marketing-focused businesses.
| Product | Market Share (%) |
|---|---|
| Oracle CRM | 2.2% |
| Act-On Software | 1.8% |
| Other | 96.0% |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 1 |
| Large Enterprise | 1 |
| Company Size | Count |
|---|---|
| Small Business | 17 |
| Midsize Enterprise | 2 |
| Large Enterprise | 22 |
On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.
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