Oracle CRM and Act-On Software compete in the customer relationship management and marketing automation categories. Oracle CRM has an edge with its robust data integration and extensive CRM tools, while Act-On Software is favored for its intuitive marketing automation features.
Features: Oracle CRM offers advanced analytics, customizable dashboards, and extensive sales automation tools. Act-On Software delivers seamless marketing automation, email marketing, and lead scoring.
Ease of Deployment and Customer Service: Oracle CRM requires a complex deployment, often needing professional help, with more thorough but slower customer support. Act-On Software provides a simpler deployment process with more accessible support.
Pricing and ROI: Oracle CRM has higher setup costs but offers significant ROI due to its wide feature set, ideal for large enterprises. Act-On Software is more affordable, offering quicker ROI, especially for marketing-focused businesses.
| Product | Market Share (%) |
|---|---|
| Oracle CRM | 2.0% |
| Act-On Software | 1.5% |
| Other | 96.5% |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 1 |
| Large Enterprise | 1 |
| Company Size | Count |
|---|---|
| Small Business | 16 |
| Midsize Enterprise | 2 |
| Large Enterprise | 22 |
On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
