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SAP CRM Reviews

Vendor: SAP
3.9 out of 5
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What is SAP CRM?

SAP CRM provides comprehensive tools for managing leads, opportunities, and tasks, while strengthening integration with SAP ERP. Its customizable dashboards and reports are vital for strategic planning, supporting global market operations.

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SAP CRM is the #2 ranked solution in top Local Government CRM solutions, #4 ranked solution in top Marketing Management solutions, and #5 ranked solution in top CRM solutions. PeerSpot users give SAP CRM an average rating of 7.8 out of 10. SAP CRM is most commonly compared to Teradata: SAP CRM vs Teradata. SAP CRM is popular among the large enterprise segment, accounting for 48% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a manufacturing company, accounting for 13% of all views.
Buyer's Guide
SAP CRM
April 2026
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SAP CRM mindshare

Product category:
CRM
As of April 2026, the mindshare of SAP CRM in the CRM category stands at 1.8%, down from 11.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
Microsoft Dynamics CRM2.4%
Salesforce Sales Cloud2.1%
Other93.7%
CRM

PeerResearch reports based on SAP CRM reviews

TypeTitleDate
CategoryCRMApr 26, 2026Download
ProductReviews, tips, and advice from real usersApr 26, 2026Download
ComparisonSAP CRM vs Microsoft Dynamics CRMApr 26, 2026Download
ComparisonSAP CRM vs Salesforce Sales CloudApr 26, 2026Download
ComparisonSAP CRM vs Zoho CRMApr 26, 2026Download
Suggested products
TitleRatingMindshareRecommending
Teradata4.1N/A88%83 interviewsAdd to research
Microsoft Dynamics CRM3.92.4%93%80 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

SAP CRM enhances customer insights and drives innovation with robust marketing, lead management, and forecasting analytics. Its integration with SAP ERP and other platforms offers seamless data access, improving decision-making and customer service. Users appreciate the customizable reports, real-time data, and task management. The system's flexibility, scalability, and support streamline processes, supporting global market needs with efficient sales, marketing, and contract management capabilities. Its user-friendly interface simplifies use across diverse applications.
  • "We use SAP CRM to improve service functions and processes to complete all the activities with clients."
  • "SAP is highly stable compared to competitors like Salesforce and Microsoft Dynamics 365, as we haven't seen significant downtime in the last couple of years and it runs smoothly with disaster recovery made easy by the NetApp and SAP partnership, so the product works flawlessly."
  • "SAP CRM is a highly stable solution and one of the best on the market."

Room for Improvement

SAP CRM faces challenges with user-friendliness, outdated interface, and limited integration with other systems. Users often experience performance lags and data latency issues. The platform's customization capabilities are restricted and costly compared to competitors like Salesforce. Improvements are needed in analytics, mobile interface, and integration with tools like Microsoft Teams and Outlook. Enhancing AI features and addressing security concerns are also priorities for users, who find the CRM expensive and complex.
  • "The implementation and integrations could be better. After we went into the production environment, we had some issues."
  • "Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database."
  • "SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration."

ROI

Sales and revenue have increased post-implementation of SAP CRM. Users report performance improvements and note that a significant return can take three to five years. While a good investment long-term, results are user-specific. Larger organizations may face high costs. Complex integrations with SAP BW and SAP ECC have been challenging, leading some to switch to Salesforce.

Pricing

SAP CRM pricing is high, with costs typically requiring annual licenses. Large enterprises find it more affordable due to economies of scale, whereas it's often prohibitive for smaller businesses. The solution offers a competitive but expensive price point, with features justifying the cost for some. Hosting and server management add extra expenses for legacy systems. Organizations note that initial setup can be costly, impacting its feasibility for small and medium-sized businesses. Pricing varies based on user count and chosen features.
  • "As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
  • "Every user needs to have a license."
  • "The solution is expensive."

Popular Use Cases

SAP CRM is used for managing sales teams, customer contact, and lead generation. Companies utilize it for real-time analytics, customer profiling, and order-to-cash processes. It supports B2B sales, marketing campaigns, service management, human resources, finance, and data integration. Businesses rely on it for sales tracking, opportunity management, and customer engagement. Users benefit from centralized information, risk management, and compliance features. SAP CRM is deployed in public cloud, on-premise, and integrates with third-party applications.

Service and Support

SAP CRM support is rated positively, with responsive, knowledgeable customer service available via email, phone, and chat. Users indicate that support teams resolve issues quickly, though some report delays and prioritization concerns. Technical support is rated between seven and eight out of ten. There is a reliance on partner expertise for tailored needs. Some express that internal support supplements SAP CRM efforts effectively. While generally good, results depend on the chosen implementation partner.

Deployment

SAP CRM's initial setup experiences vary, with some finding it straightforward and others facing complexity depending on customization needs and environmental factors. Timeframes range from a few hours to several months, often requiring specialized knowledge or third-party consultants. While some report easy integration with existing systems, others note challenges, especially with large databases or specific business requirements. Many emphasize the importance of customization and training for successful setup.

Scalability

SAP CRM is regarded as highly scalable, catering to both medium-sized and large enterprises. It handles significant user volumes and data efficiently. Many organizations indicate seamless expansion and integration across various functions. Numerous users rely on it daily without facing issues, showcasing its ability to manage massive traffic and simultaneous interactions. Its scalability receives high ratings, reflecting confidence in its capacity to support growth across diverse industry sectors.

Stability

Users find SAP CRM to be highly stable, experiencing minimal downtime and no significant issues such as bugs or crashes. It is considered reliable and robust, especially during maintenance periods. Some users rate its stability between eight to ten out of ten. Users note occasional latency issues, but these are rare. SAP CRM's partnership with NetApp enhances stability, especially for disaster recovery efforts. Stability is often compared favorably against competitors like Salesforce and Microsoft Dynamics.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our SAP CRM Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business13
Midsize Enterprise5
Large Enterprise25
By reviewers
By visitors reading reviews
Company SizeCount
Small Business145
Midsize Enterprise86
Large Enterprise210
By visitors reading reviews

Top industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
University
8%
Computer Software Company
6%
Educational Organization
6%
Retailer
5%
Construction Company
5%
Comms Service Provider
5%
Government
5%
Healthcare Company
4%
Transportation Company
3%
Hospitality Company
3%
Energy/Utilities Company
3%
Outsourcing Company
2%
Media Company
2%
Performing Arts
2%
Engineering Company
2%
Marketing Services Firm
2%
Non Profit
2%
Wholesaler/Distributor
2%
Real Estate/Law Firm
2%
Legal Firm
1%
Insurance Company
1%
Logistics Company
1%
Photography Company
1%
Pharma/Biotech Company
1%
Leisure / Travel Company
1%
Recreational Facilities/Services Company
1%

Compare SAP CRM with alternative products

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Learn more about SAP CRM

SAP CRM offers lead management, opportunity tracking, and task handling with seamless SAP ERP integration. Users enjoy personalized dashboards, aiding strategic planning, and enhanced global data regulation compliance. The ease of use improves client onboarding. Marketing tools support segmentation for better audience engagement. SAP CRM is scalable and provides real-time data access, aligning with business needs. Customization ensures adaptability across sectors, yet improvements in performance, navigation, and Microsoft integration could enhance user experience. Modern features, AI, analytics, and stronger security are anticipated advancements.

What are the key features of SAP CRM?
  • Lead Management: Streamlines lead capturing and nurturing for effective customer acquisition.
  • Opportunity Tracking: Monitors sales opportunities throughout the pipeline for better conversion rates.
  • Task Management: Organizes tasks efficiently to ensure timely completion.
  • ERP Integration: Enhances CRM capabilities through seamless SAP ERP connectivity.
  • Customizable Dashboards: Provides tailored views and insights to support decision making.
What benefits and ROI can users expect from SAP CRM?
  • Scalable Implementation: Adapts to business growth without loss of performance.
  • Improved Client Onboarding: Simplifies onboarding processes, increasing satisfaction.
  • Real-Time Data Access: Provides up-to-date information for informed decision making.
  • Enhanced Communication: Centralizes customer interactions to improve engagement.

SAP CRM serves diverse industries by facilitating account management, order placement, and marketing campaigns. Companies leverage it for B2B sales, talent acquisition, and real-time analytics. It supports finance, supply chain, and service management, ensuring compliance and risk management while integrating with varied modules for comprehensive support.

SAP CRM customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

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  • 93
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  • 71
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  • 45
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What is the best customer onboarding software to work with Temenos T24 (an integrated core banking solution)?
  • 75
What is the best CRM for a small company?

Product Categories

Product Categories
CRM
Local Government CRM
Marketing Management

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SAP CRM Reviews Summary
Author infoRatingReview Summary
CRM administrator at a manufacturing company with 10,001+ employees4.0We use SAP CRM to monitor sales and marketing activities, benefiting from its customization and automation features. While we appreciate its capabilities and support, we've noticed price increases and slow report performance as areas for improvement.
Personal Service Consultant at Sokoya Networking5.0SAP CRM has significantly enhanced our ability to protect consumer information and manage risks, essential for compliance and governance. The iVest Viewer and improved integration capabilities streamline processes, though the security model requires refinement for records management and retention policies.
Distribution Cordinator at Unilever Inc.4.5In my logistics role, I use SAP CRM for order placement and vendor onboarding. It offers a good user experience and ease of use but has long maintenance times, impacting business continuity. Cloud-based access could improve efficiency.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees2.0I use SAP CRM across our organization in India for client insights. While it's great for global scalability and data localization, it's slow, with a complex interface. We chose SAP over Microsoft due to conflict of interest concerns with other providers.
Founder & CEO at imfine.club4.0I have used SAP CRM in various projects, both cloud and on-premise. The cloud version offers more features, but navigation needs improving. Despite a successful integration, high costs led clients to switch to Salesforce. SAP suits massive organizations.
Assistance Mnager at Sistem Global Danışmanlık A.Ş.3.5In our focus on human resources, seamless integration with SAP is essential to handle legal requirements, particularly in Turkey. Information accessibility is crucial, and integrating databases can enhance efficiency. Improved AI features could further optimize SAP processes.
Global Key User CRM at Weidmüller Interface GmbH & Co. KG3.5We use SAP CRM for marketing campaign management, sales activities, and customer service improvement. It efficiently integrates customer data with SAP ERP, enhancing customer targeting. However, its integration with Microsoft Teams and Outlook needs improvement for better synchronization and contact management.
CLO at a financial services firm with 10,001+ employees3.5I work in a bank using SAP CRM for managing customer portfolios and banking services. While it offers valuable features like straightforward API integration, it requires customization and lacks future support as we're transitioning to the cloud by 2027.