SAP CRM vs Teradata comparison

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SAP CRM

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Executive SummaryUpdated on Sep 30, 2025

SAP CRM and Teradata compete in the enterprise software category, where SAP CRM has an edge due to its strong integration capabilities and comprehensive customer service solutions.

Features: SAP CRM offers robust integrations with marketing planning and lead management solutions, customizable reports for informed decision-making, and strong integration with other SAP systems to enhance customer service. Teradata excels in handling massive parallel processing, providing efficient data storage and analytics, which is critical for enterprises focused on performance and scalability.

Room for Improvement: SAP CRM could improve by enhancing customization and user navigation, developing better mobile interfaces, and improving integration with Microsoft products. Teradata needs to advance its cloud capabilities, offer more cost-effective pricing, improve analytics functionality, and better integrate with unstructured data.

Ease of Deployment and Customer Service: SAP CRM offers flexibility in deployment with strong support due to direct access to engineers, though service levels can vary by partner. Challenges exist in user adaptability. Teradata provides consistent deployment performance across environments but receives mixed support reviews, particularly regarding high costs and complex configurations. Expertise is necessary for both platforms for ideal deployment and support.

Pricing and ROI: SAP CRM provides competitive pricing models with multiple licensing options, appealing for long-term value despite high initial costs, which may not suit smaller businesses. Teradata, while expensive, offers unmatched data handling capabilities and operational efficiencies, making it ideal for organizations that demand robust data management and analytics capabilities, justifying the higher cost over the long-term through positive ROI.

To learn more, read our detailed SAP CRM vs. Teradata Report (Updated: December 2025).

SAP CRM vs. Teradata

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.6

Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.

Sentiment score

6.9

Teradata significantly boosts speed, efficiency, and ROI, with studies showing a 427% average ROI over three years.

No quotes available

For more quotes and insights, download the SAP CRM report

At least fifteen to twenty percent of our time has been saved using Teradata, which has positively affected team productivity and business outcomes.

Shugoyal Shugoyal

Senior product analyst at a financial services firm with 10,001+ employees

Independent research showed that Teradata VantageCloud users achieved an average ROI of 427% across three years with payback under a year, demonstrating the platform's ability to deliver a strong financial return.

Engineers at a consultancy with 11-50 employees

We have realized a return on investment, with a reduction of staff from 27 to eight, and our current return on investment is approximately 14%.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Customer Service

Sentiment score

7.0

Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.

Sentiment score

7.1

Teradata's support is praised for professionalism and responsiveness, but feedback on speed is mixed; training resources enhance service.

I am satisfied with their response time and quality.

For more quotes and insights, download the SAP CRM report

CRM administrator at a manufacturing company with 10,001+ employees

The customer support for Teradata has been great.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

They are responsive and knowledgeable, and the documentation is very helpful.

Engineers at a consultancy with 11-50 employees

Customer support is very good, rated eight out of ten under our essential agreement.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Scalability Issues

Sentiment score

8.1

SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.

Sentiment score

7.5

Teradata offers scalable cloud and on-premise solutions with strong adaptability, overcoming hardware limitations and cost challenges efficiently.

In terms of scalability with data and number of users, I would give it a nine out of ten.

For more quotes and insights, download the SAP CRM report

CRM administrator at a manufacturing company with 10,001+ employees

Whenever we need more resources, we can add that in Teradata, and when not needed, we can scale it down as well.

Shugoyal Shugoyal

Senior product analyst at a financial services firm with 10,001+ employees

This flexibility allows organizations to scale according to their needs, balancing performance, cost, and compliance requirements.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

This expansion can occur without incurring downtime or taking systems offline.

RajeshKumar25

Principal Consultant & Director at Quensulting

Stability Issues

Sentiment score

8.1

SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.

Sentiment score

8.3

Teradata's robust architecture ensures exceptional stability and reliability, with minimal downtime and high user ratings despite some integration challenges.

No quotes available

For more quotes and insights, download the SAP CRM report

Its massively parallel process architecture allows the platform to distribute workload efficiently, enabling organizations to run heavy analytic queries without compromising speed or stability.

Engineers at a consultancy with 11-50 employees

I find the stability to be almost a ten out of ten.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The workload management and software maturity provide a reliable system.

RajeshKumar25

Principal Consultant & Director at Quensulting

Room For Improvement

SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.

Teradata requires improvements in transaction processing, scalability, UI, cost-effectiveness, analytics features, integration capabilities, and security measures.

I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.

For more quotes and insights, download the SAP CRM report

CRM administrator at a manufacturing company with 10,001+ employees

I want to highlight two features for improvement: first, storing data in various formats without requiring a tabular structure, accommodating unstructured data; and second, adding AI ML features to better integrate Gen AI, LLM concepts, and user-friendly experiences such as text-to-SQL capabilities.

Ganesh Verma

Data Engineer at Tredence Inc.

Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The most challenging aspect is finding Teradata resources, so we are focusing on internal training and looking for more Teradata experts.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Setup Cost

SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.

Teradata offers high-value analytics with flexible pricing, excelling in performance and ROI, ideal for large enterprises and data-intensive sectors.

SAP CRM is not suitable for small companies because of the cost.

For more quotes and insights, download the SAP CRM report

CRM administrator at a manufacturing company with 10,001+ employees

Teradata is much more expensive than SQL, which is well-performed and cheaper.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.

RajeshKumar25

Principal Consultant & Director at Quensulting

Role-based access control (RBAC), strong audit and compliance features, high availability, fault tolerance, and encrypted data at rest and in-transit are key features.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

Valuable Features

SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.

Teradata excels in parallel processing, scalability, and performance, offering robust data management, security, and integration for efficient data warehousing.

If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.

For more quotes and insights, download the SAP CRM report

CRM administrator at a manufacturing company with 10,001+ employees

Teradata's security helps our organization meet compliance requirements such as GDPR and IFRS, and it is particularly essential for revenue contracting or revenue recognition.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

It facilitates data integration, where we integrate and analyze data from various sources, making it a powerful and high-quality reliable solution for the company.

reviewer2783274

Senior Data Engineer at a media company with 1,001-5,000 employees

Categories and Ranking

SAP CRM

Ranking in Marketing Management

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd)

Teradata

Ranking in Marketing Management

5th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Customer Experience Management (6th), Backup and Recovery (17th), Data Integration (15th), Relational Databases Tools (7th), Data Warehouse (3rd), BI (Business Intelligence) Tools (9th), Cloud Data Warehouse (3rd), Database Management Systems (DBMS) (4th)

Mindshare comparison

As of December 2025, in the Marketing Management category, the mindshare of SAP CRM is 13.6%, down from 20.9% compared to the previous year. The mindshare of Teradata is 2.5%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
SAP CRM	13.6%
Teradata	2.5%
Other	83.9%

Marketing Management

Featured Reviews

Customization and automation drive effective user training and insights sharing

CRM administrator at a manufacturing company with 10,001+ employees

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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Delivers consistent performance and enables advanced analytics across complex data environments

Engineers at a consultancy with 11-50 employees

Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

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879,371 professionals have used our research since 2012.

Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

Computer Software Company

University

Financial Services Firm

23%

Manufacturing Company

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	13
Large Enterprise	52

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

What needs improvement with SAP CRM?

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

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Comparisons

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Salesforce Sales Cloud vs SAP CRM

Compared 15% of the time

Zoho CRM vs SAP CRM

Compared 8% of the time

Oracle CRM vs SAP CRM

Compared 7% of the time

Siebel CRM vs SAP CRM

Compared 6% of the time

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Oracle Exadata vs Teradata

Compared 8% of the time

Snowflake vs Teradata

Compared 7% of the time

SQL Server vs Teradata

Compared 6% of the time

IBM Db2 Database vs Teradata

Compared 6% of the time

Oracle Database vs Teradata

Compared 5% of the time

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Product Reports

SAP CRM

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Also Known As

No data available

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.

Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.

What are the key features of Teradata?

Parallel Processing Architecture: Enables efficient handling of substantial data volumes.
Cloud and On-Premise Deployment: Offers seamless adaptability across environments.
Query Tuning: Improves speed and performance of data retrieval processes.
Workload Management: Ensures optimal resource allocation for enhanced performance.
Robust Security: Provides high levels of data protection and system integrity.
Data Integration: Facilitates cohesive data management from multiple sources.
Automation for Real-time Reporting: Enhances timely data insights and decision-making.
Optimizer and Intelligent Partitioning: Further increase query speed and system efficiency.
Multi-Temperature Data Management: Optimizes the handling and retrieval of data.

What benefits and ROI do users look for?

Efficient Data Management: Facilitates smooth integration and processing of diverse data sets.
Scalability: Easy adjustment to increasing or decreasing data requirements.
Improved Performance: Fast query speeds and optimized resource use.
Comprehensive Security: Safeguards data integrity and accessibility.
Ease of Use: Simplifies data handling and operational processes.

In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

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SAP CRM vs. Teradata