SAP CRM vs Teradata comparison

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SAP CRM

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Executive SummaryUpdated on Sep 30, 2025

SAP CRM and Teradata compete in the enterprise software category, where SAP CRM has an edge due to its strong integration capabilities and comprehensive customer service solutions.

Features: SAP CRM offers robust integrations with marketing planning and lead management solutions, customizable reports for informed decision-making, and strong integration with other SAP systems to enhance customer service. Teradata excels in handling massive parallel processing, providing efficient data storage and analytics, which is critical for enterprises focused on performance and scalability.

Room for Improvement: SAP CRM could improve by enhancing customization and user navigation, developing better mobile interfaces, and improving integration with Microsoft products. Teradata needs to advance its cloud capabilities, offer more cost-effective pricing, improve analytics functionality, and better integrate with unstructured data.

Ease of Deployment and Customer Service: SAP CRM offers flexibility in deployment with strong support due to direct access to engineers, though service levels can vary by partner. Challenges exist in user adaptability. Teradata provides consistent deployment performance across environments but receives mixed support reviews, particularly regarding high costs and complex configurations. Expertise is necessary for both platforms for ideal deployment and support.

Pricing and ROI: SAP CRM provides competitive pricing models with multiple licensing options, appealing for long-term value despite high initial costs, which may not suit smaller businesses. Teradata, while expensive, offers unmatched data handling capabilities and operational efficiencies, making it ideal for organizations that demand robust data management and analytics capabilities, justifying the higher cost over the long-term through positive ROI.

To learn more, read our detailed SAP CRM vs. Teradata Report (Updated: September 2025).

SAP CRM vs. Teradata

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.6

Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.

Sentiment score

8.1

Teradata improved speed, efficiency, and customer satisfaction, achieving significant ROI, enhanced analytics, and reduced staffing needs for users.

No quotes available

For more quotes and insights, download the SAP CRM report

We have realized a return on investment, with a reduction of staff from 27 to eight, and our current return on investment is approximately 14%.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Customer Service

Sentiment score

7.0

Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.

Sentiment score

7.1

Teradata support is highly rated for professionalism and resources, though some users note slow response times and technical support challenges.

I am satisfied with their response time and quality.

For more quotes and insights, download the SAP CRM report

CRM administrator at a manufacturing company with 10,001+ employees

The customer support for Teradata has been great.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

The technical support from Teradata is quite advanced.

Principal Consultant & Director at Quensulting

Customer support is very good, rated eight out of ten under our essential agreement.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Scalability Issues

Sentiment score

8.1

SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.

Sentiment score

7.4

Teradata offers exceptional scalability and speed, though some users face challenges with hardware requirements and scaling involvement.

We handle a huge amount of data in our CRM without any problems.

For more quotes and insights, download the SAP CRM report

CRM administrator at a manufacturing company with 10,001+ employees

This expansion can occur without incurring downtime or taking systems offline.

Principal Consultant & Director at Quensulting

Scalability is complex as you need to purchase a license and coordinate with Teradata for additional disk space and CPU.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Teradata's scalability is great; it's been awesome.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Stability Issues

Sentiment score

8.1

SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.

Sentiment score

8.3

Teradata is stable and reliable, with excellent uptime, minimal downtime, and seamless upgrades, though large dataset issues occur.

No quotes available

For more quotes and insights, download the SAP CRM report

The workload management and software maturity provide a reliable system.

Principal Consultant & Director at Quensulting

I find the stability to be almost a ten out of ten.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Room For Improvement

SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.

Teradata requires cost-effective improvements in cloud integration, scalability, UI, data processing, analytics, compatibility, support, and pricing.

I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.

For more quotes and insights, download the SAP CRM report

CRM administrator at a manufacturing company with 10,001+ employees

Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The most challenging aspect is finding Teradata resources, so we are focusing on internal training and looking for more Teradata experts.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Setup Cost

SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.

Teradata offers advanced features and cloud flexibility, though enterprises need careful cost-benefit analysis for its premium pricing.

SAP CRM is not suitable for small companies because of the cost.

For more quotes and insights, download the SAP CRM report

CRM administrator at a manufacturing company with 10,001+ employees

Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.

Principal Consultant & Director at Quensulting

Teradata is much more expensive than SQL, which is well-performed and cheaper.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

We spent roughly $295,000 on setup costs.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Valuable Features

SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.

Teradata excels in fast query processing, scalability, robust security, and cross-platform integration, enhancing performance and reducing administrative effort.

If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.

For more quotes and insights, download the SAP CRM report

CRM administrator at a manufacturing company with 10,001+ employees

It has resulted in better performance improvement within our team as we now cover nine business units instead of 18, thanks to the data performance, which has increased data visibility and helped the enterprise achieve a higher rate of internal return on financials.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

The data mover is valuable over the last two years as it allows us to achieve data replication to our disaster recovery systems.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Categories and Ranking

SAP CRM

Ranking in Marketing Management

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd)

Teradata

Ranking in Marketing Management

5th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Customer Experience Management (6th), Backup and Recovery (21st), Data Integration (17th), Relational Databases Tools (8th), Data Warehouse (3rd), BI (Business Intelligence) Tools (13th), Cloud Data Warehouse (4th)

Mindshare comparison

As of October 2025, in the Marketing Management category, the mindshare of SAP CRM is 18.1%, down from 19.0% compared to the previous year. The mindshare of Teradata is 1.4%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
SAP CRM	18.1%
Teradata	1.4%
Other	80.5%

Marketing Management

Featured Reviews

ToniaSpight-Sokoya

Personal Service Consultant at Sokoya Networking

A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Read full review

Has improved data quality, optimized reporting processes, and enabled predictive insights across business units

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

The limitation we encountered was related to speed, prompting us to increase our AWS cloud thresholds and benchmarks on the servers, adding more throughput. We have been testing that, but speed remains one of our key issues. The integration has been awesome because of the platforms and their usage, and usability is great. The most challenging aspect is finding Teradata resources, so we are focusing on internal training and looking for more Teradata experts. If Teradata could provide a list of certified experts, that would be fantastic. I rated Teradata a nine because the main area for improvement is the bandwidth of resources that could assist us in applying to our projects, specifically more certified and expert resources. The market share of Teradata professionals is limited, creating an issue for us.

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

Read full review

Top Industries

By visitors reading reviews

Manufacturing Company

12%

Computer Software Company

Financial Services Firm

University

Financial Services Firm

25%

Computer Software Company

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

By reviewers
Company Size	Count
Small Business	26
Midsize Enterprise	12
Large Enterprise	49

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

Microsoft Dynamics CRM vs SAP CRM

Comparisons

Compared 35% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 19% of the time

Zoho CRM vs SAP CRM

Compared 11% of the time

Siebel CRM vs SAP CRM

Compared 8% of the time

Oracle CRM vs SAP CRM

Compared 8% of the time

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Oracle Exadata vs Teradata

Compared 11% of the time

IBM Db2 Database vs Teradata

Compared 7% of the time

Snowflake vs Teradata

Compared 7% of the time

SQL Server vs Teradata

Compared 7% of the time

OpenText Analytics Database (Vertica) vs Teradata

Compared 6% of the time

More Teradata Competitors

Product Reports

SAP CRM

Download SAP CRM product report

Download Teradata product report

Also Known As

No data available

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.

Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.

What are the key features of Teradata?

Parallel Processing Architecture: Enables efficient handling of substantial data volumes.
Cloud and On-Premise Deployment: Offers seamless adaptability across environments.
Query Tuning: Improves speed and performance of data retrieval processes.
Workload Management: Ensures optimal resource allocation for enhanced performance.
Robust Security: Provides high levels of data protection and system integrity.
Data Integration: Facilitates cohesive data management from multiple sources.
Automation for Real-time Reporting: Enhances timely data insights and decision-making.
Optimizer and Intelligent Partitioning: Further increase query speed and system efficiency.
Multi-Temperature Data Management: Optimizes the handling and retrieval of data.

What benefits and ROI do users look for?

Efficient Data Management: Facilitates smooth integration and processing of diverse data sets.
Scalability: Easy adjustment to increasing or decreasing data requirements.
Improved Performance: Fast query speeds and optimized resource use.
Comprehensive Security: Safeguards data integrity and accessibility.
Ease of Use: Simplifies data handling and operational processes.

In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

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SAP CRM vs. Teradata