SAP CRM vs Teradata comparison

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SAP CRM

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Executive SummaryUpdated on Apr 20, 2025

SAP CRM and Teradata compete in the enterprise software category, where SAP CRM leads in CRM-specific integration and Teradata in data warehousing performance.

Features: SAP CRM offers custom reports, lead management, and integration with SAP ERP to enhance decision-making. Teradata excels in high-performance data warehousing with features like massive parallel processing, efficient analytics handling, and robust data management capabilities.

Room for Improvement: SAP CRM could enhance its user-friendliness, mobile interface, and speed of updates. Teradata should improve its cloud adoption, scalability, and unstructured data handling.

Ease of Deployment and Customer Service: SAP CRM provides flexible deployment options but often needs experienced partners for smooth implementation. Its customer service quality can vary. Teradata supports multiple deployment models and requires user-friendliness improvements and more responsive support.

Pricing and ROI: SAP CRM is generally expensive, best suited for large enterprises, with flexible pricing models showing ROI over time. Teradata also has high costs, offset by advanced performance and scalability, offering competitive pricing but remains a premium solution focusing on long-term ROI.

To learn more, read our detailed SAP CRM vs. Teradata Report (Updated: April 2025).

SAP CRM vs. Teradata

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Ranking in Marketing Management

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd)

Teradata

Ranking in Marketing Management

6th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Customer Experience Management (6th), Backup and Recovery (20th), Data Integration (17th), Relational Databases Tools (7th), Data Warehouse (3rd), BI (Business Intelligence) Tools (10th), Cloud Data Warehouse (6th)

Mindshare comparison

As of May 2025, in the Marketing Management category, the mindshare of SAP CRM is 20.4%, up from 14.2% compared to the previous year. The mindshare of Teradata is 3.6%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

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SurjitChoudhury

Data engineer at Cocos pt

Offers seamless integration capabilities and performance optimization features, including extensive indexing and advanced tuning capabilities

We created and constructed the warehouse. We used multiple loading processes like MultiLoad, FastLoad, and Teradata Pump. But those are loading processes, and Teradata is a powerful tool because if we consider older technologies, its architecture with nodes, virtual processes, and nodes is a unique concept. Later, other technologies like Informatica also adopted the concept of nodes from Informatica PowerCenter version 7.x. Previously, it was a client-server architecture, but later, it changed to the nodes concept. Like, we can have the database available 24/7, 365 days. If one node fails, other nodes can take care of it. Informatica adopted all those concepts when it changed its architecture. Even Oracle databases have since adapted their architecture to them. However, this particular Teradata company initially started with its own different type of architecture, which major companies later adopted. It has grown now, but initially, whatever query we sent it would be mapped into a particular component. After that, it goes to the virtual processor and down to the disk, where the actual physical data is loaded. So, in between, there's a map, which acts like a data dictionary. It also holds information about each piece of data, where it's loaded, and on which particular virtual processor or node the data resides. Because Teradata comes with a four-node architecture, or however many nodes we choose, the cost is determined by that initially. So, what type of data does each and every node hold? It's a shared-no architecture. So, whatever task is given to a virtual processor it will be processed. If there's a failure, then it will be taken care of by another virtual processor. Moreover, this solution has impacted the query time and data performance. In Teradata, there's a lot of joining, partitioning, and indexing of records. There are primary and secondary indexes, hash indexing, and other indexing processes. To improve query performance, we first analyze the query and tune it. If a join needs a secondary index, which plays a major role in filtering records, we might reconstruct that particular table with the secondary index. This tuning involves partitioning and indexing. We use these tools and technologies to fine-tune performance. When it comes to integration, tools like Informatica seamlessly connect with Teradata. We ensure the Teradata database is configured correctly in Informatica, including the proper hostname and properties for the load process. We didn't find any major complexity or issues with integration. But, these technologies are quite old now. With newer big data technologies, we've worked with a four-layer architecture, pulling data from Hadoop Lake to Teradata. We configure Teradata with the appropriate hostname and credentials, and use BTEQ queries to load data. Previously, we converted the data warehouse to a CLD model as per Teradata's standardized procedures, moving from an ETL to an EMT process. This allowed us to perform gap analysis on missing entities based on the model and retrieve them from the source system again. We found Teradata integration straightforward and compatible with other tools.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."

"The initial setup of SAP CRM was simple."

"SAP is very easy to use."

"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."

"The solution is highly scalable."

"SAP CRM has a good performance."

"It was comfortable setting up the tool."

"The tool is easy to use."

More SAP CRM pros

"It is very stable. It's 100% uptime. Speed and resilience are one of the greatest features of this product. In almost twenty years we've never had downtime, except for outages for patches and upgrades. We've never had a system failure in twenty years."

"The cloud is ten times better than physical hardware; it is more cost-effective and the upgrade process is ten times easier."

"The two types of partitioning have been very significant for us - row and columnar partitioning."

"It effectively has allowed us to remove over 20 portion copies of the data sets on other DB platforms for real-time operational reporting purposes."

"I like this solution's ease of design and the fact that its performance is quite good. It is stable as well."

"It is a stable program."

"The performance is great, we are able to query our data in one operation."

"Teradata's pretty fast."

More Teradata pros

Cons

"The product is very expensive."

"In terms of stability, there are some latency issues."

"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."

"There is no scope for integration because SAP does not allow any personal integration."

"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

More SAP CRM cons

"The user interface needs to be improved."

"When backups are performed, it locks the database, preventing user access, which is a concern."

"I would like to see an improved Knowledge Base on the web."

"Teradata's UI could be improved."

"Teradata is a bit late for the cloud."

"The SQL Assistant is very basic. This tool can be improved for usability."

"Apart from Control-M, it would be nice if it could integrate with other tools."

"It could use some more advanced analytics relating to structured and semi-structured data."

More Teradata cons

Pricing and Cost Advice

"The product is costly."

"The solution is expensive."

"The licensing model for SAP CRM is customer-based."

"There is a license required to use SAP CRM."

"SAP CRM costs approximately a couple of thousand a month."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"The product is expensive."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

More SAP CRM pricing and cost advice

"The product cost is high for what the client gets. There may be more cost-effective solutions for small and medium-sized organizations."

"I am using the free version of Teradata."

"The tool costs about 30,000 euros a month, while Azure Synapse SQL only costs 10,000."

"The solution requires a license."

"In the past, it turned out that other solutions, in order to provide the full range of abilities that the Teradata platform provides plus the migration costs, would end up costing more than Teradata does."

"The initial cost may seem high, but the TCO is low."

"I rate the product price a nine on a scale of one to ten, where one is cheap and ten is expensive."

"Teradata pricing is fine, and it's competitive with all the legacy models. On a scale of one to five, with one being the worst and five being the best, I'm giving Teradata a three, because it can be a little expensive, when compared to other solutions."

More Teradata pricing and cost advice

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Financial Services Firm

26%

Computer Software Company

11%

Healthcare Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

Microsoft Dynamics CRM vs SAP CRM

Comparisons

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 24% of the time

Zoho CRM vs SAP CRM

Compared 13% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Oracle CRM vs SAP CRM

Compared 10% of the time

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Oracle Exadata vs Teradata

Compared 14% of the time

SQL Server vs Teradata

Compared 11% of the time

Snowflake vs Teradata

Compared 7% of the time

MySQL vs Teradata

Compared 7% of the time

IBM Db2 Database vs Teradata

Compared 6% of the time

More Teradata Competitors

Product Reports

SAP CRM

Download SAP CRM product report

Download Teradata product report

Also Known As

No data available

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Teradata is a scalable data analytics platform designed to meet enterprise demands for large-scale data management and processing, focusing on performance, scalability, and security for complex query executions.

As a leading data warehousing solution, Teradata integrates advanced analytics enabling organizations to derive insights from massive datasets. It supports high-volume data workloads with its architecture optimized for analytical queries. Users benefit from its robust scalability, allowing seamless expansion as data grows. Teradata's SQL engine is compatible with a wide range of data types, ensuring flexibility in data analysis. With advanced security measures, it protects sensitive data across various environments, providing peace of mind to users handling critical information.

What are the most important features of Teradata?

Linear Scalability: Easily expands data processing capabilities to handle increasing data loads without performance degradation.
Advanced Analytics: Supports complex analytical operations integrating machine learning and AI for predictive insights.
SQL Compatibility: Offers a comprehensive SQL interface that supports complex queries across diverse data types.
Data Security: Implements rigorous security protocols to protect data integrity and confidentiality.

What benefits and ROI should users look for?

Improved Decision-Making: Derive actionable insights quickly for strategic business decisions.
Cost Efficiency: Optimized resource usage reduces operational costs associated with data processing.
Increased Productivity: Streamlined data operations save time, allowing teams to focus on analysis.
Enhanced Scalability: Seamless growth without significant additional investment as data volumes increase.

Teradata is widely used in industries like finance, telecommunications, and healthcare, where data-driven decisions are critical. Companies leverage its robust analytics capabilities to enhance customer experiences, streamline operations, and ensure compliance with regulatory requirements. In these sectors, quick access to data insights can significantly impact competitive advantage.

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

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SAP CRM vs. Teradata