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Odoo vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Odoo
Ranking in CRM
7th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
35
Ranking in other categories
ERP (10th)
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of Odoo is 4.8%, up from 2.3% compared to the previous year. The mindshare of SAP CRM is 10.7%, up from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

ThomasPetrou - PeerSpot reviewer
Integration across functionalities has streamlined business operations and improved cost efficiency
Odoo's documentation needs improvement, as there are areas that are not well-documented. Additionally, some underlying technologies need refactoring to more modern structures. Although it's not immediately necessary since the system works, changes to the architecture would be beneficial. From the transition from version 17 to 18, it appears they are aware and have begun addressing some of these concerns.
GodfreyNoel - PeerSpot reviewer
Excellent user experience with ease of use and reliable technical support
When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We like how the solution is integrated."
"The product is stable...The product is scalable."
"The versatility of Odoo is one of its most valuable features for business productivity. It offers modules for purchase, inventory, manufacturing, sales, help desk, timesheets, point of sale, email marketing, and more, which can greatly benefit businesses."
"Odoo is flexible and serves us quite well. Its interface has improved."
"We find manufacturing and stock quite useful, as well as the CRM to be the most valuable features."
"The feature allows customization as we wish."
"Odoo's setup phase is easy."
"I find the financial module, along with the integrations of projects and the HR human resource module, to be the most valuable aspects of Odoo."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."
"The most valuable feature for me is the flexibility to consolidate the products."
"The solution is easy to use."
"The solution is highly scalable."
"We like that this solution has made our whole accounting function paperless."
"The most valuable feature is lead management and integration."
"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
 

Cons

"The tool needs to improve its scalability."
"Odoo lacks a complete dashboard, and the reports are basic. The reporting could be improved by adding some graphics."
"The user interface is not the best."
"Odoo's documentation needs improvement, as there are areas that are not well-documented."
"The price of the solution could be reduced to improve the overall offering."
"Odoo could be better integrated with our warehouse management system."
"Odoo can invest in improvements, considering areas like AI and ML, where there are shortcomings."
"The solution lacks local API support. Also, it lacks some database integration platforms. In short, it lacks an API integration platform."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."
"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."
"In terms of stability, there are some latency issues."
"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."
"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
"When features do get added, we would like the product to notify us in a timely way."
"They should improve the design to make it more appealing to users."
 

Pricing and Cost Advice

"The solution's licensing costs are low compared to its competitors."
"Odoo is an open-source tool. I don't have to pay for it."
"There is a need to pay towards the licensing costs attached to the solution. It is not an expensive solution, especially in my country."
"Odoo is straightforward in terms of costs. You pay the vendor for both the software and implementation. We selected one of the twelve certified vendors for implementation in our local area, opting for the vendor named Four Zero Five."
"The price of the solution depends on the use case. However, it can be expensive and we are paying annually."
"The cost is expensive but cheaper than some other competitors."
"They offer three packages – free, standard, and custom."
"I would rate this product on pricing as a six. If it is a SaaS solution, it is fixed. It is reasonably expensive."
"SAP CRM costs approximately a couple of thousand a month."
"There is a license required to use SAP CRM."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
"The pricing from SAP is good but it takes time to realize the investment."
"The product is costly."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
12%
Comms Service Provider
8%
Educational Organization
7%
Computer Software Company
12%
Manufacturing Company
10%
Financial Services Firm
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Odoo?
The versatility of Odoo is one of its most valuable features for business productivity. It offers modules for purchase, inventory, manufacturing, sales, help desk, timesheets, point of sale, email ...
What is your experience regarding pricing and costs for Odoo?
The pricing for Odoo is affordable, with the solution being significantly cheaper than its competitors like SAP, Microsoft, and Oracle, while offering a comparable range of services. Thus, in terms...
What needs improvement with Odoo?
Odoo's documentation needs improvement, as there are areas that are not well-documented. Additionally, some underlying technologies need refactoring to more modern structures. Although it's not imm...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Odoo vs. SAP CRM and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.