SAP is very easy to use.
Group IT Head at Ashapura Minechem Ltd
A CRM solution to analyse and manage interactions that is simple to use
Pros and Cons
- "SAP is very easy to use."
- "There is no scope for integration because SAP does not allow any personal integration."
What is most valuable?
What needs improvement?
There is no scope for integration because SAP does not allow any personal integration.
For how long have I used the solution?
I have been using SAP CRM for a couple of years.
What do I think about the stability of the solution?
I rate the solution’s stability an 8 out of 10.
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Which solution did I use previously and why did I switch?
I have used Salesforce.
How was the initial setup?
The initial setup is complex and takes more than 6 months.
What's my experience with pricing, setup cost, and licensing?
SAP is costly and requires money for every modification.
What other advice do I have?
SAP CRM is a legal product and very useful.
I cannot recommend SAP CRM. I recommend Cisco because It's easy to use.
Overall, I rate the solution an 8 out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Deputy Manager, Information Technology at Greenpanel Industries
Provides good scalability, but the UI needs improvement
Pros and Cons
- "The platform is highly scalable."
- "There could be some specific configurable options on the UI level to improve visibility."
What is our primary use case?
We use the product for quotation creation, sales management, master data management, and service management.
What needs improvement?
They could improve SAP CRM's UI. Customers prefer dynamic applications for insight access view. There could be some specific configurable options on the UI level to improve visibility.
For how long have I used the solution?
We have been using SAP CRM for two years. At present, we use the latest version.
What do I think about the stability of the solution?
I rate the product's stability a seven out of ten.
What do I think about the scalability of the solution?
The platform is highly scalable. It is more suitable for enterprises than small businesses.
How are customer service and support?
The quality of technical support services depends on the partner we are collaborating with. They help us in customizing the product. I have already worked in an SAP organization before. I provided support to clients worldwide. I know various aspects, including terms and conditions for creating tickets.
How was the initial setup?
The initial setup process has moderate complexity. We can deploy it on the cloud within a week if we have the code.
What was our ROI?
The ROI for the product depends on the account one wants to purchase, considering the budget.
What's my experience with pricing, setup cost, and licensing?
SAP CRM is an expensive product.
What other advice do I have?
I rate SAP CRM a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Implementer
Buyer's Guide
SAP CRM
August 2025

Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
867,370 professionals have used our research since 2012.
Senior Engineer at Team Computers
A stable solution that provides accurate information and good results, but its user interface could be improved
Pros and Cons
- "SAP CRM is very fast, providing accurate information and good results."
- "SAP CRM should create a more user-friendly graphical user interface (GUI)."
What is our primary use case?
We use SAP CRM for the material's incoming and outgoing delivery.
What is most valuable?
SAP CRM is very fast, providing accurate information and good results.
What needs improvement?
SAP CRM should create a more user-friendly graphical user interface (GUI).
For how long have I used the solution?
I have been using SAP CRM for six months.
What do I think about the stability of the solution?
The solution’s stability is good.
What do I think about the scalability of the solution?
SAP CRM is a scalable solution. Around 500 users are using the solution in our organization.
How was the initial setup?
The solution’s initial setup is a little complex.
What about the implementation team?
We implemented the solution through an integrator. It takes more than a week to deploy SAP CRM. Three to four engineers and developers are required for the solution's deployment and maintenance.
What's my experience with pricing, setup cost, and licensing?
We have to pay a yearly licensing fee for SAP CRM, which is expensive.
What other advice do I have?
I would recommend SAP CRM to other users.
Overall, I rate SAP CRM a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Assistance Mnager at Sistem Global Danışmanlık A.Ş.
Gives you more efficiency and time to improve in other areas
Pros and Cons
- "Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
What is our primary use case?
The main focus is human resources. When employees start their jobs, we need to handle legal requirements, especially in Turkey. Therefore, we primarily develop processes for SAP integration and sometimes use MS Office programs like Excel. Additionally, if our clients use CRM systems, we ensure seamless integration.
How has it helped my organization?
Using IPA in this process gives you more efficiency and time to improve in other areas. For example, Vendors, SAP managers, or other employees in the sales department often interact with customers physically. While they are out all day, inputting information about potential customers into the CRM is challenging. They might use WhatsApp or Excel while traveling to quickly input this information. Then, the process begins with RPA to quickly transfer the data into the CRM. Moreover, if they have different CRM options, such as registering potential customers, they can initiate other sales strategy processes.
What is most valuable?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement?
If we integrate the database, processes can run much faster than usual. This could potentially improve SAP timing. Also, incorporating additional features like enhanced AI could be beneficial.
For how long have I used the solution?
I have been using SAP CRM for more than three years.
What do I think about the stability of the solution?
The solution is stable.
I rate the solution's stability an eight out of ten.
What do I think about the scalability of the solution?
I rate the solution's scalability an eight out of ten.
How are customer service and support?
Customer support is pretty good.
How was the initial setup?
I rate the initial setup as an eight on a scale of one to ten, with one being difficult and ten being easy.
What's my experience with pricing, setup cost, and licensing?
I rate SAP as a three on a scale from one to ten, with one being inexpensive and ten being expensive.
What other advice do I have?
Overall, I rate the solution a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Senior Manager at a manufacturing company with 10,001+ employees
The solution has missing data and data latency issues, though its product hierarchy features are beneficial
Pros and Cons
- "The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
- "There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."
What is most valuable?
The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.
What needs improvement?
There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems. SAP CRM uses a patch program between the modules to send data from one system to another.
We faced two challenges with SAP CRM. One is the data latency issue, wherein data gets missed sometimes between the integration. Since it's always in a batch job, the data is not in real-time.
SAP CRM is a very old technology. Functionality-wise, it has a lot of capabilities, but the user interface and user experience are all very old-fashioned. The solution has some strong features, but the overall usage experience is something it needs to improve.
For how long have I used the solution?
I have been using SAP CRM for three years.
What do I think about the stability of the solution?
I rate SAP CRM an eight out of ten for stability.
What do I think about the scalability of the solution?
More than 1,000 users are using the solution in our organization. I use SAP CRM on a daily basis.
What other advice do I have?
We use the solution to manage our customer content. We also manage the bidding, invoice, and time submission with SAP CRM.
There is some integration between SAP CRM and other systems, which is very complicated and difficult to understand.
Overall, I rate SAP CRM a five out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
system engineer at Yaşar Holding
A stable solution that is easy to use and provides fast customer support
Pros and Cons
- "The tool is easy to use."
- "The product is very expensive."
What is our primary use case?
We use the solution for finances. We use the production environment very often.
What is most valuable?
The tool is easy to use.
What needs improvement?
The product is very expensive.
For how long have I used the solution?
I have been using the solution for many years.
What do I think about the stability of the solution?
The product is very stable.
What do I think about the scalability of the solution?
The product is scalable. Approximately 500 to 1000 people in our organization use the solution.
How are customer service and support?
We have contacted support. The support team answers fast.
How was the initial setup?
We are moving to the cloud environment.
What other advice do I have?
I will recommend the solution. Our software developers are working on creating a CRM program. We will switch to it once it is created. Overall, I rate the solution a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Manager at a consultancy with 5,001-10,000 employees
Good for pipeline management
Pros and Cons
- "The primary use case for us is lead creation and data management."
- "In terms of stability, there are some latency issues."
What is our primary use case?
The primary use case for us is lead creation and data management. We had multiple people visiting the same customer, and that was causing some issues. So managing that and having all the information in one place was a problem we needed to solve. Now, every time someone visits a customer, we have notifications sent to the main account lead, and all of that information is centralized.
Another use case is pipeline management. It's important to keep track of regular opportunities and manage them efficiently. So, we use SAP CRM for that purpose as well.
How has it helped my organization?
We have around 300 to 400 users in the organization. We are mostly accountants and other roles, not related to IT.
What is most valuable?
One of the valuable features for me is email.
What needs improvement?
An area of improvement could be in reducing latency.
For the next release, I would like to see the feature for better email integration. I've used Salesforce in the past. They have much better email integration.
For how long have I used the solution?
I have been using the SAP CRM for almost a decade now. It has been around ten years. Back then, it wasn't specifically SAP CRM, but rather an ERP suite from SAP that required customers to log in. I am currently using the latest version.
What do I think about the stability of the solution?
In terms of stability, there are some latency issues. I would rate it a seven out of ten.
What do I think about the scalability of the solution?
The scalability of the solution is good. I would rate it a nine out of ten.
How are customer service and support?
The customer support team is quite supportive.
How would you rate customer service and support?
Positive
What about the implementation team?
We have an internal team. I don't think anything is easy to deploy in a day. We have a dispatch system, which presents challenges. It's very characteristic of our company. I doubt if anyone could say it was easy to deploy. I've never seen a deployment go smoothly in the last ten years. Although, we didn't need any external assistance.
The deployment took about three months. There were some evaluation phases, and perhaps some configuration phases, but half the time we didn't know what we wanted or how we wanted it. It was difficult to evangelize what we needed to solve our problem. Sometimes, you need a business consultant to tell you what the structure can be and what you should want.
What's my experience with pricing, setup cost, and licensing?
On an annual basis, the subscription cost was half a million dollars for us.
What other advice do I have?
I would definitely recommend using the product. I would rate it an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer.
SAP Basis Consultant at Experis US, Inc.
Great support and easy to set up but can be quite expensive
Pros and Cons
- "Its scalability is good."
- "CRM is costlier than its competitors."
What is our primary use case?
I've worked on archiving on SAP CRM. I worked on an archiving object called CRM Act-On in my last project.
We've got something called IPC, Internet Pricing and Configurator. They have built a custom-built solution over that. Apart from that, the vendors use the CRM solution.
What is most valuable?
I'm not an SAP CRM expert. I don't dig deeply into the features.
There are use cases where I have supported it and it worked fine.
The initial setup is not too hard.
The solution is stable.
Its scalability is good.
Support has been great.
The architecture, the business functionality, and the features really help the current existing organization.
Integrating the existing SAP CRM with other SAP systems is easy. You would need somebody who has some cross-functional expertise if you work with both non-SAP and SAP solutions.
What needs improvement?
I read somewhere that SAP has ceded space to Salesforce in this area. I have heard SAP has stopped developing SAP CRM further.
We would like to see them offer lower pricing. There are other solutions in the market that will provide effective solutions at a much lower price. CRM is costlier than its competitors.
For how long have I used the solution?
I've been using the solution for four years.
What do I think about the stability of the solution?
The solution is very stable and offers straightforward reliability. I haven't dealt with bugs or glitches and haven't experienced crashes or freezing.
What do I think about the scalability of the solution?
It is not an issue if you need to scale. It can expand well.
I cannot speak to how many people are using the solution.
How are customer service and support?
We worked with SAP on my last project. We had an issue regarding the Bdocs, and then we worked with SAP support personnel.
They were a show-stopper and they really helped us. I would rate their support highly.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Choosing the solution was the job of the CTO.
There are a host of factors, including budget and support factors which will really go into decision-making. However, decisions on what to use or move away from is made at the C-suite level.
How was the initial setup?
The initial setup is pretty simple and straightforward. It is not difficult. People who are well-versed in CRM won't have trouble.
What's my experience with pricing, setup cost, and licensing?
I am not aware of the exact cost. However, my understanding is that it is quite costly.
What other advice do I have?
I'm an SAP consultant.
The solution is good, and if a client was looking into it, I would compare it to others in the market and recommend what was best for the client according to their environment. Sometimes CRM is the right solution. Sometimes it may not be.
I'd rate CRM a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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