Marketo Reviews

Marketo is reported to save approximately half a year's work. It challenges users in measuring ROI, yet some clients experience significant investment returns and product growth. Users with different business units find value in its use, though others seek alternatives for simpler tasks like email marketing. It can significantly enhance ROI when set up well for specific markets and businesses.

Marketo pricing varies based on database size and feature set, often requiring yearly renegotiations due to substantial renewal price increases. Users note the solution as costly but generally more affordable for larger enterprises compared to Oracle Eloqua and Salesforce Marketing Cloud. Licensing costs are influenced by user numbers and chosen features. Although considered expensive relative to others like HubSpot and Pardot, Marketo offers versatility suitable for mid-scale businesses, with upsells available for additional functionalities.

• "The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."
• "The pricing is not cheap, but it's not that expensive either."
• "Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

Users primarily employ Marketo for marketing automation, including email marketing, lead scoring, and nurturing. They create and manage landing pages, campaigns, and newsletters to engage leads. Many integrate Marketo with tools like Salesforce and track customer interactions via social media. Organizations use it for analytics, data management, event activities, and communication support in B2B marketing, contributing to campaign efficiency and revenue growth. Lead generation and demand management are also common use cases.

Marketo customer service receives mixed feedback. Some find it prompt and helpful, while others rate it poorly for response times. Technical support is generally rated well, yet it occasionally lacks depth and relies heavily on documentation. Users note basic support but often need to escalate issues for resolution. Community forums are valuable for additional guidance. Communication can be inconsistent, causing some challenges, though many appreciate the available support channels.

Some find Marketo's initial setup straightforward and quick, especially with prior technical experience, while others see complexity requiring IT professionals or Marketo experts. Deployment time varies from hours to weeks, influenced by tasks, requirements, and user expertise. Many emphasize the importance of a strategic approach and thorough planning. Agencies report effective vendor support, and users highlight Marketo's user-friendly interface as beneficial for those familiar with marketing and technology.

Marketo's scalability is highly regarded, with users reporting significant expansion without major issues. Adobe's acquisition enhanced its capabilities, offering seamless scalability for global companies. Some mention delays syncing with Salesforce as lead volumes increase. Most agree it's adaptable for varying user numbers, from a handful to thousands, and manages extensive databases up to a million records. A few note room for improvement, but generally, Marketo efficiently supports diverse operational needs.

Marketo exhibits strong stability, praised for being solid and rarely encountering significant issues. Some users note it can occasionally slow down due to its features, or when syncing with Salesforce. Server downtimes happen infrequently and are resolved quickly. Feedback indicates minor disruptions are typical, but major challenges are rare. Users frequently rate it between six and nine out of ten in stability, describing it as reliable but with room for improvement on responsiveness during high-usage periods.