Marketo Reviews

My use case is very similar to how we push emails and run notes of contents. The application includes late scoring and late licensing management as well. Marketo is an advanced solution. I am not fully utilizing our current Marketo. I am using my data more extensively. We can do multiple things with my data rather than just pushing it.

I have a good special setup and a huge NetFlow to the sales channel. We are scoring based on behavior without pressure, and it keeps producing excellent results. The client is very happy as they can specifically pick up the qualified leads they can accept for service.

Some modern Marketo features could be improved. I'm quite good with the filters, and in the admin section, I can build it with many more third parties. This allows me to integrate some additional printers. Issues could be fixed rather than relying on third-party sources. While Marketo lacks a particular feature for calculating formulas, it could be integrated to allow easy calculation on forms. 

Right now, it only supports a single range of numbers. This feature might already be a default filter in the future. 

Marketo's lead scoring impacts the sales process, so improvements are possible. In the marketplace, I track campaigns and certificates, however, filter additions are needed. Having some calculated formulas in a default format would enhance functionality. Marketo filters are not very efficient, and timely updates or features could improve this aspect.

Stability depends on the data center. Sometimes the data center might encounter issues in the management section, causing trouble logging in. Apart from that, Marketo is a good product.

I recommend my clients call Marketo support. 

The setup is quite easy with Marketo since everything in the marketable space is clearly labeled. It's easy to understand, so anyone using the platform can experiment and learn more about marketing stuff.

The solution is cheaper than Alacor. That said, I do not know the exact price.

Understand the integration capabilities with third parties. If you were using Marketo for the first time, I'd recommend it. Integrating between CRM and backups requires some adjustments, however, it's gotten quite easy with recent updates. Starting with CRM and maintaining track is advantageous, and I'd recommend Marketo for that. Its ease of navigation and drag-and-drop features make it user-friendly. 

Overall product rating: eight out of ten.

We use Marketo to provide complex solutions that can be easily implemented. It is a great tool for managing lead databases.

Using the revenue cycle modeler, if set up correctly, the solution allows for pulling out useful reports.

Marketo is excellent in terms of hands-on usability and lead database management.

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

I have used Marketo for around seven years.

I would rate the stability of the solution as an eight out of ten.

I would rate the scalability of the solution as a seven out of ten.

I would rate my experience with customer support as an eight out of ten. They are not very prompt and take much time in fixing things and providing the right solution.

Positive

I have set up around five to six clients from scratch.

It depends on the setup of the markets and businesses in Marketo. If set up correctly, it can contribute significantly to ROI through useful reports.

The pricing is on the expensive side. I would rate it as a seven to eight out of ten.

Marketo has some very good inbuilt features and processes that are flexible compared to other tools. However, they can improve by integrating AI and other advancements to enhance the system.

I'd rate the solution seven out of ten.

Within the tool, we can do many activities, mainly related to lead capture and lead engagement. We market through email channels, Facebook, and Twitter. These channels allow us to place our digital banner ads in the respective company portals to generate leads.

In Marketo, we can do entirely B2B marketing. We can build forms and landing pages that can be hosted on social sites, emails, or websites. These are the high-level things we can do with the product.

So, as vendors, we assist various stakeholders by providing services for their projects. One of the services we offer is helping them with Marketo communication. We build the platform from the ground up and support them in sending marketing communications, tracking analytics, and deploying various activities related to marketing.

The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms.

One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations.

I have been working with the product for two years. 

Every platform has occasional glitches, especially when new software packages are deployed. However, I haven't encountered any major challenges in planning, deployment, or campaign management in Marketo yet. So, despite these occasional challenges, I would rate the tool around seven or eight out of ten in terms of efficiency and stability.

My company had seven users, out of which one was an admin. 

I didn't have the opportunity to interact with the technical team because I was on the frontend. The backend and data architecture team used to handle all those aspects.

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise.

One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack.

Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce.

I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy.

Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM.

The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics.

This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

I will give you an example. You consider Marketo an iPhone or iOS and Salesforce or Oracle Eloqua a completely Android phone.

Android has many applications that can be downloaded from the Play Store. It's messy, but it offers a wide range of functionalities. On the other hand, the iPhone has limited apps and a structured environment, but its architecture is robust and less prone to issues.

Similarly, Marketo has many features and is easy to handle for anyone with a marketing background or knowledge related to marketing and technology. Salesforce or Oracle Eloqua have more bottlenecks in terms of integrations and require specialists to manage them. Everything is manually coded, requiring specialized skills.

In contrast, the tool offers a user-friendly interface where anyone with basic knowledge can understand what's happening in the backend and configure and integrate accordingly. This is the best part of it, as other platforms require extensive manual integration from specialists. When it comes to Marketo, it's elegant.

Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs.

Marketo is deployed on the cloud. Adobe recently acquired Marketo, making it the only cloud platform we use, which is a very good platform from our perspective.

If you're considering using Marketo for the first time, consider starting with simpler platforms like ActiveCampaign or Klaviyo. They offer good features and easier setups, especially if you're starting small or don't have a big team. With these platforms, you get support for setting up everything, like integrating data and running campaigns, all included in the package.

But if you like Marketo's features and have the time, you can go for it. Just be ready for a longer setup time; you might need to hire specialists to help you set things up properly. It can take a few months to get everything up and running with Marketo.

Marketo is easy for beginners to learn. Its learning portal, Marketo University, offers lots of content and straightforward documentation. The company also offers on-demand learning modules that explain everything you need to know. You don't need to be technical to use Marketo; it's pretty straightforward.

I would rate the tool around an eight out of ten. It's great for scalability and platform integration with various tools and third-party apps, such as webinar platforms or social media sites. It has good API connectivity and performs well overall.

As a consultant, I help clients create marketing campaigns, send webinars, and do data massaging when leads come in through the website or other sources like LinkedIn campaigns or Google Ads. I've also helped them set up clean life cycle management, lead scoring, and all of those things. 

Basically, doing all this to get them better revenue and deliver good quality leads to the sales team.

There are some default integrations available, like GoToWebinar and Zoom for webinar hosting platforms. You can integrate LinkedIn and Facebook, so you can create LinkedIn Lead Gen Forms in LinkedIn, and the data will flow directly into Marketo. Apart from that, you can also create custom integrations using webhooks. 

Organizations that provide support with Marketo can help with custom integrations using webhooks. If not, there are a few integration tools, like Zapier, that help integrate Marketo with tools that don't have direct integration.

Marketo is user-friendly. It gives you smart campaigns, and it also has an engagement map now. It's easy to see which campaign is calling which campaign. It was kind of difficult before, but now it's easy, just like HubSpot or Pardot, where you can have a chain-like structure connecting one to another. The engagement map provides that now.

In terms of email, it's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers. They are fully responsive emails. So if they are not touching anything on the template, it's pretty good and handy. In terms of that, Pardot or HubSpot don't provide that functionality.

The engagement map was an area that needed improvement. Earlier, if you were creating multiple programs, it was difficult to see how they connected to different campaigns. The engagement map helps visualize that, so that's a good improvement.

They have also introduced dynamic chat. Earlier, we had to use third-party tools. They have been creating and introducing new sub-apps that are easy to integrate with Marketo. So they are doing that. For example, using Bizible, we can also track the source. It's pretty handy in Marketo.

There is a learning curve. If you know strategy but don't know Marketo, that will be a problem. If you know Marketo but are not good with strategy, that will also be a problem. You should be good at both to get more out of it.

It's been five and a half years as of now.

It's rare that it breaks down. But when it does, they have a status URL where you can check the issue and which regions it's happening in. They are pretty updated with that. 

And if anything breaks down, they are pretty quick to fix it, usually within 24 hours. The occurrence of these types of things is pretty rare, like maybe once or twice in six months.

I would rate the stability a nine out of ten. 

It is a scalable solution. No issues with scalability.

The technical support team is good at providing details. But sometimes, if a knowledgeable person is facing an issue, the support team relies too much on documentation. 

They are not always that knowledgeable. But if you escalate the issue to a senior person on the support team, they are pretty good. 

The first person you get in touch with may not be able to resolve your issue, but if it's complex, you need to escalate it.

So, there is bit room for improvement in level one support team.

Neutral

I have been supporting mostly all the major marketing automation tools.

The initial setup depends upon the task and requirements, and it also depends upon the person working on it. It depends on their knowledge and how handy they are with the tool. 

If you know strategy but don't know Marketo, that will be a problem. If you know Marketo but are not good with strategy, that will also be a problem. You should be good at both to get more out of it.

Each organization gets its own credentials and interface, and you can access it on Google or any browser.

There is ROI. It is worth the money. 

The pricing is not cheap, but it's not that expensive either. If we look for cheaper solutions, there's HubSpot and Pardot. 

Marketo was a little more expensive than HubSpot and Pardot, but it's pretty good for mid-scale companies and small-scale companies. So, it's a good fit for mid-scale businesses.

You need to go in and dig around the system to understand how you can leverage the features and functionality.

Marketo is one of my favorite marketing automation tools, so ten out of ten.

We use the tool for our marketing campaigns, which involve designing emails, sending out campaigns, and implementing various strategies. Additionally, we use it for data uploading, pulling reports, etc.

One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler.

The integration of Marketo with Salesforce was smooth. We used it for reporting and data capture. Also, integrating Marketo with Zoom for webinars went quite well. We haven't used Webex much, so I can't comment. Overall, the Salesforce integration was seamless, and Zoom worked fine, too.

I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters.

I have been using the product for more than two years. 

I rate the tool's stability a nine out of ten. The Marketo server goes down, but sometimes, it runs slowly, especially when there is a lot in the queue.

I didn't encounter any issues with the tool's scalability. 

Marketo's deployment is easy. 

Marketo is used a lot because it's cheaper and preferred by many firms.

I rate the tool a nine out of ten. I would recommend it. Marketo offers great opportunities, especially for developers and data professionals. There's a lot of potential in this area. 

I basically use it for email marketing. I track the performance of campaigns and get customer feedback. It's for sending regular lead nurturing emails as well as promotional emails.

We also integrate Marketo with a tool called SplashThat. We use the SplashThat data within Marketo for further email marketing outreach.

It's a tool where I can use your data in a flexible manner. That means you can work with data you've imported into the system as well as target audiences using Excel files. There are some limitations on the number of contacts you can import, but overall, it's a cloud-based system.

It's one of the best tools for scoring leads. Marketo's lead generation and scoring are better than most other tools. 

Marketo changed the way our team collaborates on marketing campaigns., especially in our sales team. We assign numbers to contacts based on their behavior, but those are just numbers. It was hard to tell if a high number meant strong interest or just general activity. So, we created another matrix called LeadGrid metrics to categorize leads from A1 to A5, B1 to B5, and so on. Seeing a prospect as an 'A5' tells our sales team that it's a hot lead, while a 'C5' indicates lower interest.

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with.

Another great thing is the different types of programs you have in Marketo – default programs, event programs, and email programs. These are built-in, and you can customize them to your needs.

Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited.

I have been using it for one and a half years. 

Marketo is quite stable, especially for B2B or companies with more advanced users. They work exceptionally well, and I don't recall any major issues. Updates happen automatically, so there's very little disruption.

There are two to three different clients within my company using Marketo. Our clients were already using Marketo when we onboarded them.

There's a community called Marketo Nation where they provide guidance. If you have any unique questions, you can ask over there.

It addresses common doubts I might have.

The setup is not that difficult. You just need an IT professional to do it. You'll need a Munchkin code for your website, which represents your company. An IT professional or Marketo expert is best for the initial setup.

In my case, it was worth the money. I have different business units in the same company, and Marketo is one of the few tools that handles that well. Otherwise, if you're only looking for email marketing and nothing else, you might choose a different product.

Marketo is too expensive for a small-sized company but more affordable for a larger-sized company.

You need to outline your basic requirements first. We use Marketo because it can be more cost-effective than other tools. However, compared to SFMC (Salesforce Marketing Cloud), it's still more expensive. Assess your market, your business type, and your budget. If you're an enterprise-level company, Marketo makes sense. Otherwise, tools like HubSpot, Mailchimp, or Act-On could be good options.

It is easy for a beginner to learn to use Marketo for the first time. There's a lot of documentation and pre-made setup programs on Marketo Nation that guide you through using it. Watch those videos first, and it'll be easier to understand.

Overall, I would rate the solution an eight out of ten. It's good for many things: generating leads and managing multiple business units. But, the main downside is that the reporting and dashboards aren't great. If a client wants to see campaign performance, we have to export the data to another tool.

We are using Marketo to capture leads on our website through form fill-outs, as well as for lead nurturing and scoring.

The most valuable features of Marketo are its ease of use and flexibility. We are able to keep the total cost of ownership down due to these features. Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.

The user interface could be improved. I would like to see an updated UI for 2025.

I have been using Marketo since 2011.

I do not consent to use my real name and company name when publishing the review. On a scale of one to ten, I would rate Marketo as an eight.

We use the tool for demand generation or lead generation. It's basically used for setting up the campaign strategy, like the lead scoring, the revenue cycle model, and the lead lifecycle model. Based on that, we run our digital campaigns.

I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity.

Marketo adds new features every three months and provides a newsletter detailing the upcoming features. Over time, they continuously improve the platform.

The tool provides an API and web features that allow integration with other tools, such as CRM systems or third-party applications.

Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync.

I have been using the tool for more than eight years. 

The product is stable. 

The solution is scalable. 

Every account has one admin, and we can contact the service support team. If we create a ticket, they prioritize it from P1 to P4.

If everything is ready, deploying a campaign in Marketo takes less than 20 minutes.

I rate the overall product a nine out of ten. 

The use cases for the solution involve project management tools, planning, and collaboration with team members.

I like that the solution is flexible. It’s pretty easy to train new members to use the solution. I also appreciate different features depending on the context. We use project tracking, budget tracking, and collaboration with team members for various tasks.

The user experience needs improvement, particularly in terms of ease of use and navigation between projects.

I have been using the solution for the past six months.

The solution’s stability could be improved. The solution slows down sometimes. I rate it six out of ten.

The solution is scalable. We have around 50 active users for the solution. I rate it an eight out of ten.

The initial setup was straightforward. It took us a couple of weeks to deploy the solution. I rate it a seven out of ten.

I recommend trying it first to see if it suits your projects before deciding whether to use it. Overall, I rate Marketo an eight out of ten.

We use Marketo to send emails, score leads for our sales team, run nurture campaigns, and help us upsell products across the board.

With the scoring and how we deploy it, we have a greater integration between Marketo and Salesforce, which allows our sales team to focus on people we believe are ready for conversations, rather than everyone they had to talk to before.

The most valuable feature is the scoring.

Revenue management, attribution, and ABM can all be improved.

I have used Marketo in the last 12 months.

We are using what we purchased in 2019, and there are releases every month.

Marketo is a stable solution. I don't have any issues with the stability of Marketo.

The scalability of Marketo is good.

We have 18 people in the system. Those are 18 people in the organization with various roles for sending emails, but this is our only email tool. It is used pervasively at some level throughout the organization.

Technical support is not good. I would rate them a two out of five.

Previously, we used an association tool called higher logic. We switched because it didn't meet our needs.

The initial setup was complex.

My initial experience with the initial setup was good, but once we started using it, we realized that the setup had not been completed correctly. 

We have two people who are dedicated to the maintenance of Marketo.

We received assistance from a Marketo consultant.

The initial pricing was excellent, but the pricing for renewals is not as good. I would give their initial pricing a four out of five, and their renewal fee is a one out of five.

Upsells are available. The various components, such as attribution modeling and the calendar function. They simply have a lot of upselling pieces to it.

Before choosing Marketo, we evaluated Sales Cloud and Eloqua.

One of the issues we had was that we were initially brought on a system, we didn't have much work on how to look at scalability and how much it would cost to scale. If it would be less expensive to charge per contact, as Marketo does. We could have doubled or tripled our contacts with the initial purchase rather than having to add contacts as our business grew. People should consider the cost of scaling and whether it should be factored into the initial contract or added later.

I would rate Marketo a six out of ten.