We performed a comparison between Marketo and SugarCRM Platform based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable feature of this solution is Smart Campaigns."
"The most valuable features are the Marketo emails, both sending and tracking."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The smart campaign looks quite interesting and useful."
"The most valuable feature is the scoring."
"The product has been stable."
"I like that the solution is flexible."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"The most valuable aspect of this solution is its low cost."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"It works well with Jira. You can customize it to fit your needs."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"It could be more scalable."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Revenue management, attribution, and ABM can all be improved."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo should give more power to the users for data manipulation."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"I would like to see more integration on a mobile platform in the next release."
"You cannot include all your entities under one instance at the moment."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
Marketo is ranked 4th in Marketing Automation with 17 reviews while SugarCRM Platform is ranked 9th in Marketing Automation with 11 reviews. Marketo is rated 8.4, while SugarCRM Platform is rated 7.0. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, the top reviewer of SugarCRM Platform writes "User-friendly and allows for creating your own modules". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM, whereas SugarCRM Platform is most compared with Salesforce Sales Cloud. See our Marketo vs. SugarCRM Platform report.
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