Oracle Fusion Service and Marketo are competitive solutions within the tech buyer market. Oracle Fusion Service is favored for pricing and support while Marketo excels in features despite a higher cost.
Features: Oracle Fusion Service provides an omni-channel suite offering chat, knowledge base, and smart assistants with efficient scalability and integration. Marketo stands out for marketing capabilities such as lead management, automation, and integrates well with platforms like Salesforce and GoToWebinar.
Room for Improvement: Oracle Fusion Service could enhance B2B customization, business rule interfaces, and documentation quality. Marketo should focus on improving interface usability, enterprise scalability, data manipulation, and support quality.
Ease of Deployment and Customer Service: Oracle Fusion Service supports public, private, and hybrid cloud deployments, with good but inconsistent service outside the US. Marketo emphasizes public cloud, offering strong support, though implementation expertise varies.
Pricing and ROI: Oracle Fusion Service faces higher licensing costs challenging small businesses, despite competitive pricing for specific segments. Marketo is often more affordable for larger companies, though renewal price increases are frequent, with both solutions delivering promised ROI through time savings and scalability.
Within CRM, I have worked on B2C service and sales extensively.
Sometimes the technical support is knowledgeable and helpful.
Customer service varies as sometimes I receive a good response, and other times I need to escalate issues and involve engineers from Oracle in an OWC session.
Initially, we had ten ERPs, and I have added more since.
Regarding scalability, the solution provides useful configurations that clients can utilize effectively.
Stability depends on the data center.
If work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up.
Marketo filters are not very efficient, and timely updates or features could improve this aspect.
The user interface could be improved.
Sometimes the technical support is knowledgeable and helpful, but often they redirect problems elsewhere and cause delays in resolution.
Simpler integration capabilities.
When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them.
The solution is cheaper than Alacor.
I think it's expensive, yet it does not pose a threat, making it costly for my enterprise.
Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.
We are scoring based on behavior without pressure, and it keeps producing excellent results.
Oracle Fusion Service allows seamless integration with other applications.
There are ERP connectors available for Oracle middleware, enabling seamless integration through a drag-and-drop interface.
There is also a focus on maintaining efficiency, and it is a significant time saver.
| Product | Market Share (%) |
|---|---|
| Marketo | 9.1% |
| Oracle Fusion Service | 1.7% |
| Other | 89.2% |
| Company Size | Count |
|---|---|
| Small Business | 12 |
| Midsize Enterprise | 5 |
| Large Enterprise | 10 |
| Company Size | Count |
|---|---|
| Small Business | 10 |
| Midsize Enterprise | 6 |
| Large Enterprise | 21 |
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
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