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Marketo vs Oracle Fusion Service comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on May 21, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
Marketo's ROI varies; its value depends on business needs, setup quality, and may not suit email-focused strategies.
Sentiment score
6.9
Oracle Fusion Service boosts ROI by 30% through tailored payments, efficiency, loyalty, and streamlined operations, despite some unquantified returns.
Within CRM, I have worked on B2C service and sales extensively.
Consultant at Deloitte
 

Customer Service

Sentiment score
5.9
Marketo's customer service receives mixed reviews, with areas for improvement in technical support, response time, and communication.
Sentiment score
5.6
Oracle Fusion Service offers good support, hindered by inconsistency, but escalations often enhance service quality and response time.
Sometimes the technical support is knowledgeable and helpful.
Consultant at Deloitte
Customer service varies as sometimes I receive a good response, and other times I need to escalate issues and involve engineers from Oracle in an OWC session.
Solutions Architect at Western Digital
 

Scalability Issues

Sentiment score
7.6
Marketo is highly scalable, handling large databases efficiently post-Adobe acquisition, despite longer Salesforce sync times and higher costs.
Sentiment score
8.3
Oracle Fusion Service efficiently scales from small teams to large enterprises, supporting diverse operational needs across locations.
Initially, we had ten ERPs, and I have added more since.
Solutions Architect at Western Digital
Regarding scalability, the solution provides useful configurations that clients can utilize effectively.
Consultant at Deloitte
 

Stability Issues

Sentiment score
7.6
Marketo is reliable with minor disruptions, efficient syncing, and generally rated highly for stability despite occasional Salesforce delays.
Sentiment score
8.0
Oracle Fusion Service is highly stable, achieving 90% uptime with minor outages, rated 8-9/10 by organizations.
Stability depends on the data center.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
If work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up.
Consultant at Deloitte
 

Room For Improvement

Marketo users request improvements in UI, pricing, integration, analytics, support, scalability, and features for better efficiency and functionality.
Oracle Fusion Service needs enhancements in B2B customization, UI/UX, technical support, and improving mobile application functionality and attractiveness.
Having some calculated formulas in a default format would enhance functionality.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
The user interface could be improved.
CEO at a tech vendor with 51-200 employees
When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them.
Solutions Architect at Western Digital
Simpler integration capabilities.
Associate Architect-Technology at Virtusa Global
It is currently restricted to Groovy scripting.
Consultant at Deloitte
 

Setup Cost

Marketo's pricing varies by size and features, proving costly for small businesses but relatively affordable compared to some competitors.
Oracle Fusion Service is costly with variable pricing, depending on users, data, integrations, and geographical location.
The solution is cheaper than Alacor.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
Regarding licensing cost, according to each country's conditions, for Egypt, it's so expensive.
Oracle HCM Manager at PwC
I think it's expensive, yet it does not pose a threat, making it costly for my enterprise.
Solutions Architect at Western Digital
 

Valuable Features

Marketo excels in automation, Salesforce integration, user interface, analytics, support, integrations, and community training, enhancing marketing efficiency.
Oracle Fusion Service enhances customer engagement with omni-channel communication, AI tools, and scalable cloud-based architecture for seamless integration.
Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.
CEO at a tech vendor with 51-200 employees
We are scoring based on behavior without pressure, and it keeps producing excellent results.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
The company has invested in ERP Cloud, and the seeded APIs and VIP features allow for customization using Groovy script.
Solutions Architect at Western Digital
Based on utilizing Groovy scripts and JavaScript, we can integrate with other external systems.
Consultant at Deloitte
For HCM, it makes the life of users easier for self-service, payroll run, and applying tax according to the country, where different tax laws according to the country are very easy in Fusion.
Oracle HCM Manager at PwC
 

Categories and Ranking

Marketo
Ranking in Marketing Management
3rd
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
26
Ranking in other categories
Marketing Automation (2nd)
Oracle Fusion Service
Ranking in Marketing Management
6th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
35
Ranking in other categories
CRM Customer Engagement Centers (4th), CRM (10th)
 

Mindshare comparison

As of December 2025, in the Marketing Management category, the mindshare of Marketo is 9.3%, down from 10.4% compared to the previous year. The mindshare of Oracle Fusion Service is 2.7%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Marketo9.3%
Oracle Fusion Service2.7%
Other88.0%
Marketing Management
 

Featured Reviews

reviewer2391396 - PeerSpot reviewer
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
Useful features, produces excellent results, with an easy setup
Some modern Marketo features could be improved. I'm quite good with the filters, and in the admin section, I can build it with many more third parties. This allows me to integrate some additional printers. Issues could be fixed rather than relying on third-party sources. While Marketo lacks a particular feature for calculating formulas, it could be integrated to allow easy calculation on forms. Right now, it only supports a single range of numbers. This feature might already be a default filter in the future. Marketo's lead scoring impacts the sales process, so improvements are possible. In the marketplace, I track campaigns and certificates, however, filter additions are needed. Having some calculated formulas in a default format would enhance functionality. Marketo filters are not very efficient, and timely updates or features could improve this aspect.
Dhivakar I - PeerSpot reviewer
Consultant at Deloitte
Have faced persistent configuration issues and performance delays that slow down large workflows
From a developer's perspective, it could be more open for programming language configurations. It is currently restricted to Groovy scripting. While UI and UX designs are open to JavaScript configurations, there are restrictions on certain functions that can be used. The solution could be enhanced to better serve customers when dealing with complex programs. The customer's websites face issues with loading properly, and response time gets longer when implementing larger workflows. This could be improved to achieve lower response times even with larger workflows involving multiple system integrations and complex architecture. The agent decay capabilities need improvement in future releases. Currently, there are some agent decay configurations available for developers to implement, but this area needs enhancement. Performance issues exist in the Sandbox area. The Sandbox is a trial area for configurations, but if work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up. This has caused significant rework and effort multiple times. Technical support can be challenging to work with. When facing product-related issues or configuration problems, the support experience varies. Sometimes the technical support is knowledgeable and helpful, but often they redirect problems elsewhere and cause delays in resolution.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
12%
Financial Services Firm
10%
Insurance Company
7%
Manufacturing Company
11%
Financial Services Firm
9%
Computer Software Company
7%
Wholesaler/Distributor
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise10
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise6
Large Enterprise22
 

Questions from the Community

What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...
What needs improvement with Oracle Service Cloud?
Oracle Fusion Service has many challenges, as it's not easy in customization and for adding features; there's no access for the database directly. For example, we cannot create a database link. We ...
What is your primary use case for Oracle Service Cloud?
The typical use cases for Oracle Fusion Service involve many products and services such as HCM, Supply Chain, Finance, and Fixed Assets.
 

Also Known As

No data available
Oracle Service Cloud, Oracle RightNow
 

Overview

 

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.
Find out what your peers are saying about Marketo vs. Oracle Fusion Service and other solutions. Updated: December 2025.
879,371 professionals have used our research since 2012.