Marketo and monday.com both provide robust solutions in the software market, with Marketo focusing on email marketing and automation and monday.com on project management. Based on user feedback, Marketo leads in email marketing capabilities, while monday.com stands out in project management features.
Features: Marketo provides a versatile toolset ideal for comprehensive email marketing, including advanced lead scoring, seamless Salesforce integration, and GDPR compliance. It excels in tracking customer interactions and offers significant automation capabilities. monday.com excels with its flexible boards and efficient integration with Slack and Google Workspace. It is highly valued for task and time management, which is essential for team collaboration and project tracking.
Room for Improvement: Marketo could enhance its user-friendliness by offering a more intuitive interface. Users seek improvements in analytics, integration capabilities, and more responsive JavaScript and API features. It struggles with scalability for large enterprises and lacks comprehensive reporting features. monday.com could improve its user interface, enhance automation and integrations, and provide better customization for notifications and templates. Users desire more sub-item functionalities and simpler board management for large projects.
Ease of Deployment and Customer Service: Marketo primarily utilizes Public Cloud deployment, with users noting some constraints in customer service regarding responsiveness and knowledgeable support, despite a valuable community forum. monday.com's deployment is flexible, offering various cloud options and generally recognized as user-friendly. Customers appreciate the prompt and helpful customer service, although some report challenges with complex inquiry support.
Pricing and ROI: Marketo is viewed as expensive, especially for small businesses, with notable price increases upon renewal. Despite this, larger enterprises find its extensive functionalities justify the cost. Users acknowledge a positive ROI when properly set up. monday.com offers a more affordable pricing model, particularly advantageous for small to medium teams with its tiered plans, recognized for enhancing productivity and organization while delivering a strong ROI and satisfaction.
I would rate their customer service a ten.
Stability depends on the data center.
Having some calculated formulas in a default format would enhance functionality.
The user interface could be improved.
The need for a stable connection is critical as there are network issues that slow our processes down.
I would like to have the ability to create more than two levels of subtasks in monday.com.
The solution is cheaper than Alacor.
It is quite expensive.
Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.
We are scoring based on behavior without pressure, and it keeps producing excellent results.
monday.com saves time and gets everyone on the same page within my team.
monday.com helps in quick decision-making by facilitating communication on the go through the comment section and email alerts when someone comments.
monday.com makes it very easy to input any information.
| Product | Market Share (%) |
|---|---|
| Marketo | 9.1% |
| monday.com for Enterprise | 7.8% |
| Other | 83.1% |
| Company Size | Count |
|---|---|
| Small Business | 12 |
| Midsize Enterprise | 5 |
| Large Enterprise | 10 |
| Company Size | Count |
|---|---|
| Small Business | 177 |
| Midsize Enterprise | 25 |
| Large Enterprise | 21 |
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
Monday.com enhances project management with automation, customization, and a user-friendly design, featuring Gantt charts, real-time updates, and extensive tool integrations.
Monday.com offers automation, customization, and user-friendly interfaces to improve project management capabilities. Its features, including Gantt charts, real-time updates, and integrations with tools like Slack and Google Suite, help teams streamline workflows. Users benefit from color coding, task assignments, subitems, and dashboards for a comprehensive project overview. Notifications, file-sharing, and forms increase collaboration, while templates simplify processes. However, it requires enhancements in user experience, speed, and mobile features. Challenges include limited boards, excessive notifications, and integration issues with Google Calendar and QuickBooks. Businesses use Monday.com for CRM tasks, sales tracking, marketing, and creative projects across fields like architecture, biotech, and nonprofits.
What are the key features of Monday.com?In industries like architecture, biotech, and nonprofit, Monday.com facilitates communication, task tracking, and collaboration for remote teams. It is commonly utilized for CRM, sales tracking, marketing, and creative project management, ensuring workflow organization and client management are streamlined.
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