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Marketo vs monday.com comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 5, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
Marketo's ROI varies; its value depends on business needs, setup quality, and may not suit email-focused strategies.
Sentiment score
6.8
Users report enhanced productivity, efficiency, and ROI with monday.com, citing time savings, workflow improvements, and project management optimization.
 

Customer Service

Sentiment score
5.9
Marketo's customer service receives mixed reviews, with areas for improvement in technical support, response time, and communication.
Sentiment score
7.4
Monday.com's customer service is responsive and professional, though users seek more personalized support and improved live chat options.
I would rate their customer service a ten.
Head of Financial Team at resolutte
 

Scalability Issues

Sentiment score
7.6
Marketo is highly scalable, handling large databases efficiently post-Adobe acquisition, despite longer Salesforce sync times and higher costs.
Sentiment score
8.0
Monday.com is scalable and customizable, suitable for various team sizes, but may be costly for smaller businesses.
 

Stability Issues

Sentiment score
7.6
Marketo is reliable with minor disruptions, efficient syncing, and generally rated highly for stability despite occasional Salesforce delays.
Sentiment score
7.9
Monday.com is reliable with minimal outages, quickly resolved issues, and consistent performance, improving through updates and support.
Stability depends on the data center.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
 

Room For Improvement

Marketo users request improvements in UI, pricing, integration, analytics, support, scalability, and features for better efficiency and functionality.
Monday.com users desire enhanced customization, better tool integration, improved UI, faster performance, and a more intuitive mobile app.
Having some calculated formulas in a default format would enhance functionality.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
The user interface could be improved.
CEO at a tech vendor with 51-200 employees
The need for a stable connection is critical as there are network issues that slow our processes down.
PM at Galaxy Software Services
I would like to have the ability to create more than two levels of subtasks in monday.com.
Project manager at WITS
 

Setup Cost

Marketo's pricing varies by size and features, proving costly for small businesses but relatively affordable compared to some competitors.
monday.com offers customizable project management, providing good value for enterprises, despite higher costs justified by features and scalability.
The solution is cheaper than Alacor.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
It is quite expensive.
Head of Financial Team at resolutte
 

Valuable Features

Marketo excels in automation, Salesforce integration, user interface, analytics, support, integrations, and community training, enhancing marketing efficiency.
monday.com offers efficient project management with automation, customizable dashboards, visual tools, and real-time updates for enhanced team collaboration.
Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.
CEO at a tech vendor with 51-200 employees
We are scoring based on behavior without pressure, and it keeps producing excellent results.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
monday.com saves time and gets everyone on the same page within my team.
Head of Financial Team at resolutte
monday.com helps in quick decision-making by facilitating communication on the go through the comment section and email alerts when someone comments.
Project manager at WITS
monday.com makes it very easy to input any information.
PM at Galaxy Software Services
 

Categories and Ranking

Marketo
Ranking in Marketing Management
3rd
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
26
Ranking in other categories
Marketing Automation (2nd)
monday.com
Ranking in Marketing Management
7th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
227
Ranking in other categories
CRM (9th), Project Portfolio Management (6th), Project Management Software (2nd), Opportunity Management (5th)
 

Mindshare comparison

As of December 2025, in the Marketing Management category, the mindshare of Marketo is 9.3%, down from 10.4% compared to the previous year. The mindshare of monday.com is 6.8%, up from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Marketo9.3%
monday.com6.8%
Other83.9%
Marketing Management
 

Featured Reviews

reviewer2391396 - PeerSpot reviewer
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
Useful features, produces excellent results, with an easy setup
Some modern Marketo features could be improved. I'm quite good with the filters, and in the admin section, I can build it with many more third parties. This allows me to integrate some additional printers. Issues could be fixed rather than relying on third-party sources. While Marketo lacks a particular feature for calculating formulas, it could be integrated to allow easy calculation on forms. Right now, it only supports a single range of numbers. This feature might already be a default filter in the future. Marketo's lead scoring impacts the sales process, so improvements are possible. In the marketplace, I track campaigns and certificates, however, filter additions are needed. Having some calculated formulas in a default format would enhance functionality. Marketo filters are not very efficient, and timely updates or features could improve this aspect.
PW
Project manager at WITS
Effective project tracking enhances decision-making but requires improved subtask hierarchy
I would like to have the ability to create more than two levels of subtasks in monday.com. It was a significant challenge as I often wanted to make a task dependent on another group, but it was difficult. It would be more efficient if it were easier to establish dependencies across different groups.
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879,371 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
12%
Financial Services Firm
10%
Insurance Company
7%
Computer Software Company
9%
Manufacturing Company
8%
Comms Service Provider
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise10
By reviewers
Company SizeCount
Small Business178
Midsize Enterprise25
Large Enterprise23
 

Questions from the Community

What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...
Do you recommend Monday.com?
Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it bec...
What do you like most about monday.com?
The product's initial setup phase was straightforward.
What needs improvement with monday.com?
If monday.com was cheaper, that would be better because it's quite expensive.
 

Comparisons

 

Overview

 

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
Find out what your peers are saying about Marketo vs. monday.com and other solutions. Updated: December 2025.
879,371 professionals have used our research since 2012.