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Marketo vs monday.com for Enterprise comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 31, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
Marketo's ROI varies; its value depends on business needs, setup quality, and may not suit email-focused strategies.
Sentiment score
6.9
Users reported increased productivity, efficiency, and satisfaction with monday.com for Enterprise, noting significant intangible and tangible benefits.
 

Customer Service

Sentiment score
5.9
Marketo's customer service receives mixed reviews, with areas for improvement in technical support, response time, and communication.
Sentiment score
7.5
monday.com for Enterprise offers responsive, helpful customer service with quick resolutions, though some desire more personalized communication options.
 

Scalability Issues

Sentiment score
7.6
Marketo is highly scalable, handling large databases efficiently post-Adobe acquisition, despite longer Salesforce sync times and higher costs.
Sentiment score
8.0
Monday.com for Enterprise offers scalability, customization, and flexibility, though pricing impacts smaller businesses; suitable for all company sizes.
 

Stability Issues

Sentiment score
7.6
Marketo is reliable with minor disruptions, efficient syncing, and generally rated highly for stability despite occasional Salesforce delays.
Sentiment score
7.9
monday.com for Enterprise is praised for stability and reliability, with quick resolutions to occasional bugs and minor issues.
Stability depends on the data center.
 

Room For Improvement

Marketo users request improvements in UI, pricing, integration, analytics, support, scalability, and features for better efficiency and functionality.
Monday.com for Enterprise needs improvements in user experience, customization, integration, collaboration features, system reliability, and pricing flexibility.
Having some calculated formulas in a default format would enhance functionality.
The user interface could be improved.
The need for a stable connection is critical as there are network issues that slow our processes down.
I would like to have the ability to create more than two levels of subtasks in monday.com.
 

Setup Cost

Marketo's pricing varies by size and features, proving costly for small businesses but relatively affordable compared to some competitors.
Enterprise buyers find monday.com's competitive pricing justified by extensive features and scalability, emphasizing tailored plans for cost efficiency.
The solution is cheaper than Alacor.
 

Valuable Features

Marketo excels in automation, Salesforce integration, user interface, analytics, support, integrations, and community training, enhancing marketing efficiency.
Monday.com for Enterprise provides customizable project management with automation, collaboration, and integration features for efficient task management and communication.
Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.
We are scoring based on behavior without pressure, and it keeps producing excellent results.
monday.com saves time and gets everyone on the same page within my team.
monday.com helps in quick decision-making by facilitating communication on the go through the comment section and email alerts when someone comments.
monday.com makes it very easy to input any information.
 

Categories and Ranking

Marketo
Ranking in Marketing Management
4th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
26
Ranking in other categories
Marketing Automation (2nd)
monday.com for Enterprise
Ranking in Marketing Management
5th
Average Rating
9.4
Reviews Sentiment
7.4
Number of Reviews
227
Ranking in other categories
CRM (4th), Project Portfolio Management (6th), Project Management Software (4th), Opportunity Management (4th)
 

Mindshare comparison

As of August 2025, in the Marketing Management category, the mindshare of Marketo is 10.3%, down from 11.8% compared to the previous year. The mindshare of monday.com for Enterprise is 5.1%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

Anika Gaur - PeerSpot reviewer
Effective lead management and useability with room for reporting improvements
Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.
Alan Chiou - PeerSpot reviewer
User-friendly interface simplifies project management but it requires stable connectivity
We primarily use monday.com for project management within our department, which includes sales, operations, and engineering monday.com makes it very easy to input any information. The style and format are user-friendly, making it practical for our needs despite some network issues. The need for…
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865,670 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
19%
Manufacturing Company
9%
Financial Services Firm
9%
Insurance Company
7%
Computer Software Company
11%
Financial Services Firm
9%
Government
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...
Do you recommend Monday.com?
Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it bec...
What do you like most about monday.com?
The product's initial setup phase was straightforward.
What needs improvement with monday.com?
If monday.com was cheaper, that would be better because it's quite expensive.
 

Overview

 

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
Find out what your peers are saying about Marketo vs. monday.com for Enterprise and other solutions. Updated: July 2025.
865,670 professionals have used our research since 2012.