Marketo vs monday.com comparison

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Adobe Logo
1,634 views|1,301 comparisons
94% willing to recommend
monday.com Logo
2,274 views|718 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Marketo and monday.com based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Marketo vs. monday.com Report (Updated: March 2024).
768,415 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable feature of this solution is Smart Campaigns.""The product has been stable.""It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.""I like that the solution is flexible.""The smart campaign looks quite interesting and useful.""The main feature of Marketo is sending out emails, so that would be the most valuable feature.""The most valuable feature is the scoring.""The most valuable features are the Marketo emails, both sending and tracking."

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"We use the status column quite frequently and the search bar to easily find specific customers and orders.""monday.com is easy to set up.""Being able to see the physical status of a single team without having to drill down to the task level is very valuable.""The ability to attach files to boards and truly make it collaborative is the most important aspect of the solution.""It is nice that you can color code everything.""The solution provides a one-stop place for notes, progress, and sharing the status of projects.""Timeline and countdown systems have been great for us as well as the ability to "@" team members in comment sections to have collaborative conversations, give feedback, and share files.""We can remove, add, and modify a project or task charter easily."

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Cons
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this.""It could be more scalable.""I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.""Marketo should give more power to the users for data manipulation.""Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution.""Its APIs need to be more flexible because there are some things that are not available in the API.""The user experience needs improvement, particularly in terms of ease of use and navigation between projects.""Revenue management, attribution, and ABM can all be improved."

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"In recent months, Monday.com has been down about once a week.""There should be on-screen PC/Mac notifications when the website/service is not open on the screen.""Not a suitable solution for complex projects.""Alongside the integrations, a Mailchimp one would help to add tags directly from Monday to the Mailchimp account.""We have always wanted to be able to perform a global search for a phone number.""The solution needs easier automation.""It does everything we need it to, so no improvements are necessary.""I would really like to see the reporting functionality updated."

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Pricing and Cost Advice
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • More Marketo Pricing and Cost Advice →

  • "I wasn't involved with the licensing, but I believe it's negotiable."
  • "The solution is quite inexpensive. For example, we pay $8,500 for 75 users. It's somewhere around $100 a user, approximately."
  • "The project manager would be responsible for any licensing fees. As an end-user, we just follow suit."
  • "Fees are paid monthly per user."
  • "The price is reasonable for the number of users we have."
  • "I am using its free version."
  • "We tell others it's about $2200 for a ten-person plan and it can be adjusted; it's easy to scale."
  • "monday.com's pricing is fair compared to its competitors, although it is a bit more expensive than most of them. It's more expensive than Jira, Zoho, ClickUp, and Trello. But it is fairly priced when you compare the kinds of features and the capabilities that you get and the ROI."
  • More monday.com Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:I like that the solution is flexible.
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Top Answer:Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it… more »
    Top Answer:The product's initial setup phase was straightforward.
    Top Answer:Mostly, the sub-items in the organization of the project are areas where improvements are needed. Though it offers full customizability, the table is an area where the product's performance is not… more »
    Ranking
    5th
    Views
    1,634
    Comparisons
    1,301
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    2nd
    Views
    2,274
    Comparisons
    718
    Reviews
    211
    Average Words per Review
    672
    Rating
    9.5
    Comparisons
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    Asana logo
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    Microsoft Dynamics CRM logo
    Compared 11% of the time.
    Zoho CRM logo
    Compared 7% of the time.
    Microsoft Project logo
    Compared 6% of the time.
    Also Known As
    DaPulse
    Learn More
    Overview

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Monday.com is a project management solution used for CRM, task tracking, managing projects across multiple disciplines, and maintaining continuity of service for clients and team members. Its most valuable features include global search, scalability, stability, flexibility, affordability, user-friendliness, and task management features. The solution is also praised for its ease of use, adaptability, and automation capabilities. Monday.com has improved efficiency, provided automatic reminders and dashboards for executives, allowed for better collaboration, and reduced paper usage. It has helped organizations to be more organized and improve communication.

    monday.com is a basic yet intuitive work operating system that facilitates teamwork in these ways:

    • Allows teams to define workflows

    • Adapts to changing demands

    • Establishes transparency

    • Allows for collaboration

    • Eliminates manual grunt work

    monday.com is extremely adaptable and may be utilized in any sector and for any workflow. You can build your apps to match your specific operational needs and modify your boards, dashboards, and documents to fit your team properly. It may be used for anything, including projects and procedures, and it can be used across teams, departments, leaders, and organizations.

    Here are a few examples of how monday.com software can be put to good use:

    • Marketing pipelines
    • Recruitment procedures
    • Video production planning
    • Tracking progress
    • Product timelines
    • Business management
    • Design planning
    • Bug tracking
    • Event planning
    • Construction planning

    monday.com Features

    monday.com has many valuable features. Some of the most useful ones include:

    • Customized workflows
    • Task prioritizing
    • File sharing
    • Drag-and-drop
    • Context-aware communication
    • Progress and milestone monitoring

    The most popular key features include:

    • Work scheduling: monday.com’s Workload feature allows you to accurately assign and schedule team members at any given time. Check who's available and who isn't so you may reschedule or reassign work as needed to meet all of your project deadlines.
    • Tracking time for tasks: It's crucial to know where your time goes, especially if you're invoicing clients by the hour. Greater work precision is achieved by having a clear grasp of how much time is spent on each task because you’re able to make more informed decisions about how you spend your time.
    • Automated processes: Automations eliminate the need for manual labor in the completion of repetitive tasks.
    • At-a-glance dashboards: Dashboards are an excellent method to quickly see what's essential. They make it simple to gather useful information, manage project progress, predict effort, and keep track of budgets. They also keep your team focused and engaged on the high-level objectives that drive progress.
    • Integration with external tools: With two-click integrations, you can easily make monday.com your primary work hub. Integrate popular external apps like Jira and Slack, as well as Gmail and Mailchimp, to optimize your workflow even further.
    • Varied options for viewing data with Views: monday.com provides a number of ways to examine the data in your boards, including Gantt Chart View for project plans and Chart View for progress tracking. Views helps you to take a fresh perspective on things and obtain crucial insights that you might not have gotten otherwise.

    Reviews from Real Users

    monday.com stands out among its competitors for a number of reasons. Two major ones are its task status feature and its ability to integrate with external apps. PeerSpot users take note of the advantages of these features in their reviews:

    Ben D., Front End Developer at a marketing services firm, writes of the product, “Their flagship feature, what used to be called the pulse, is great. Pulse offers great management. Being able to see everything at a glance and check task status, is wonderful. They use subtasks and the simple aspects of task management have been really helpful.”

    Another PeerSpot reviewer, the Head of Projects at Smart Media SA, notes, “The boards offer an amazing and clear view of my tasks, campaigns, and progress. Automations especially with Slack and Outlook help with keeping my team up-to-date always. Graphs and charts are valuable for reporting purposes and to track progress made. Workforms/surveys are valuable and a very cool added feature.”

    Sample Customers
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company21%
    Financial Services Firm14%
    Manufacturing Company6%
    Healthcare Company6%
    REVIEWERS
    Marketing Services Firm18%
    Non Tech Company9%
    Manufacturing Company7%
    Retailer6%
    VISITORS READING REVIEWS
    Educational Organization53%
    Computer Software Company6%
    Financial Services Firm5%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business45%
    Midsize Enterprise25%
    Large Enterprise30%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    REVIEWERS
    Small Business80%
    Midsize Enterprise11%
    Large Enterprise9%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise58%
    Large Enterprise32%
    Buyer's Guide
    Marketo vs. monday.com
    March 2024
    Find out what your peers are saying about Marketo vs. monday.com and other solutions. Updated: March 2024.
    768,415 professionals have used our research since 2012.

    Marketo is ranked 5th in Marketing Management with 17 reviews while monday.com is ranked 2nd in Marketing Management with 222 reviews. Marketo is rated 8.4, while monday.com is rated 9.4. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, the top reviewer of monday.com writes "We can collaborate with our customers efficiently and professionally, and automation makes it easy for everyone". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM, whereas monday.com is most compared with Wrike, Asana, Microsoft Dynamics CRM, Zoho CRM and Microsoft Project. See our Marketo vs. monday.com report.

    See our list of best Marketing Management vendors and best Project Portfolio Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.