LeadSquared vs Marketo comparison

LeadSquared and Adobe are both solutions in the Marketing Automation category. LeadSquared is ranked #10 with an average rating of 7.5, while Adobe is ranked #2 with an average rating of 8.3. LeadSquared holds a 1.0% mindshare in MA, compared to Adobe’s 11.7% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 96% of Adobe users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

572 Views
137 Comparison Views

80% willing to recommend

Marketo

Read 26 Marketo reviews

1,613 Views
1,323 Comparison Views

96% willing to recommend

LeadSquared

Marketo

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Executive SummaryUpdated on Jan 6, 2025

Marketo and LeadSquared are marketing automation platforms competing for enterprise clients due to their distinct offerings. Marketo holds an edge in scalability and integration capabilities, making it a favored option for large enterprises, whereas LeadSquared attracts businesses focused on customer engagement and sales optimization.

Features: Marketo offers advanced analytics capabilities, extensive email marketing automation, and strong CRM integration. LeadSquared differentiates itself with lead scoring features, efficient customer journey mapping, and a seamless intersection between marketing and sales activities.

Room for Improvement: Marketo could benefit from simplifying its deployment process and reducing the technical expertise required for integration. Improvements in LeadSquared could focus on expanding analytics capabilities, better integration options, and enhancing its scalability for larger enterprises.

Ease of Deployment and Customer Service: LeadSquared is recognized for its straightforward deployment and responsive customer service, facilitating a quick and easy setup. Marketo's deployment can be complex and might require more technical expertise; however, it provides comprehensive support despite a steeper learning curve.

Pricing and ROI: Marketo incurs a higher setup cost due to its extensive features, potentially leading to a longer path to ROI. In contrast, LeadSquared offers budget-friendly pricing with quicker ROI, stemming from a streamlined setup and focused lead management solutions.

To learn more, read our detailed LeadSquared vs. Marketo Report (Updated: September 2025).

Buyer's Guide

LeadSquared vs. Marketo

September 2025

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Helped 869,566 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

10th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM (36th)

Marketo

Ranking in Marketing Automation

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of LeadSquared is 1.0%, down from 1.4% compared to the previous year. The mindshare of Marketo is 11.7%, down from 16.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Marketo	11.7%
LeadSquared	1.0%
Other	87.3%

Marketing Automation

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup is very easy."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is the customization."

"The most valuable features are the Marketo emails, both sending and tracking."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"Marketo is excellent in terms of hands-on usability and lead database management."

"I have a good special setup and a huge NetFlow to the sales channel."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

More Marketo pros

Cons

"The solution's report section is not very capable and could be improved."

"The notifications and workflow management can be improved in LeadSquared."

"The solution’s UI could be more user-friendly."

"The solution can get quite expensive, especially as you add more users."

"Revenue management, attribution, and ABM can all be improved."

"It could be more scalable."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

More Marketo cons

Pricing and Cost Advice

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"We have an annual renewable license for LeadSquared."

"The license is paid yearly, and it is about 30 euros per month per user."

"LeadSquared is not as costly as other CRM solutions."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The solution is expensive compared to others."

"It is expensive. We have a yearly license."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The pricing is not cheap, but it's not that expensive either."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

More Marketo pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

See all answers

Comparisons

Zoho CRM vs LeadSquared

Compared 57% of the time

Zendesk vs LeadSquared

Compared 43% of the time

More LeadSquared Competitors

Salesforce Marketing Cloud vs Marketo

Compared 29% of the time

HubSpot Marketing Hub vs Marketo

Compared 22% of the time

Oracle Eloqua vs Marketo

Compared 16% of the time

SAP Marketing Cloud vs Marketo

Compared 8% of the time

Microsoft Dynamics CRM vs Marketo

Compared 5% of the time

More Marketo Competitors

Product Reports

Buyer's Guide

CRM

September 2025

Download LeadSquared product report

Buyer's Guide

Marketo

September 2025

Download Marketo product report

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Buyer's Guide

LeadSquared vs. Marketo

September 2025

Free Report: LeadSquared vs. Marketo

Find out what your peers are saying about LeadSquared vs. Marketo and other solutions. Updated: September 2025.

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