LeadSquared vs Marketo comparison

LeadSquared and Adobe are both solutions in the Marketing Automation category. LeadSquared is ranked #9 with an average rating of 7.5, while Adobe is ranked #2 with an average rating of 8.3. LeadSquared holds a 0.7% mindshare in MA, compared to Adobe’s 14.7% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 96% of Adobe users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

202 Views
136 Comparison Views

80% willing to recommend

Marketo

Read 26 Marketo reviews

1,951 Views
1,554 Comparison Views

96% willing to recommend

LeadSquared

Marketo

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Executive SummaryUpdated on Jan 6, 2025

Marketo and LeadSquared are marketing automation platforms competing for enterprise clients due to their distinct offerings. Marketo holds an edge in scalability and integration capabilities, making it a favored option for large enterprises, whereas LeadSquared attracts businesses focused on customer engagement and sales optimization.

Features: Marketo offers advanced analytics capabilities, extensive email marketing automation, and strong CRM integration. LeadSquared differentiates itself with lead scoring features, efficient customer journey mapping, and a seamless intersection between marketing and sales activities.

Room for Improvement: Marketo could benefit from simplifying its deployment process and reducing the technical expertise required for integration. Improvements in LeadSquared could focus on expanding analytics capabilities, better integration options, and enhancing its scalability for larger enterprises.

Ease of Deployment and Customer Service: LeadSquared is recognized for its straightforward deployment and responsive customer service, facilitating a quick and easy setup. Marketo's deployment can be complex and might require more technical expertise; however, it provides comprehensive support despite a steeper learning curve.

Pricing and ROI: Marketo incurs a higher setup cost due to its extensive features, potentially leading to a longer path to ROI. In contrast, LeadSquared offers budget-friendly pricing with quicker ROI, stemming from a streamlined setup and focused lead management solutions.

To learn more, read our detailed LeadSquared vs. Marketo Report (Updated: April 2025).

Buyer's Guide

LeadSquared vs. Marketo

April 2025

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Helped 850,028 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM (32nd)

Marketo

Ranking in Marketing Automation

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of LeadSquared is 0.7%, down from 1.6% compared to the previous year. The mindshare of Marketo is 14.7%, down from 16.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is the customization."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The initial setup is very easy."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"The smart campaign looks quite interesting and useful."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"The product has been stable."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"Marketo is excellent in terms of hands-on usability and lead database management."

More Marketo pros

Cons

"The solution can get quite expensive, especially as you add more users."

"The solution’s UI could be more user-friendly."

"The notifications and workflow management can be improved in LeadSquared."

"The solution's report section is not very capable and could be improved."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"The user interface could be improved."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Revenue management, attribution, and ABM can all be improved."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

More Marketo cons

Pricing and Cost Advice

"The license is paid yearly, and it is about 30 euros per month per user."

"LeadSquared is not as costly as other CRM solutions."

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The licensing cost usually depends on the users."

"The pricing is not cheap, but it's not that expensive either."

"The solution is expensive compared to others."

"It is expensive. We have a yearly license."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The initial pricing was excellent, but the pricing for renewals is not as good."

More Marketo pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

15%

Media Company

10%

Educational Organization

10%

Computer Software Company

21%

Financial Services Firm

14%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

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Comparisons

Zoho CRM vs LeadSquared

Compared 100% of the time

More LeadSquared Competitors

Salesforce Marketing Cloud vs Marketo

Compared 34% of the time

HubSpot Marketing Hub vs Marketo

Compared 18% of the time

Oracle Eloqua vs Marketo

Compared 17% of the time

SAP Marketing Cloud vs Marketo

Compared 10% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

More Marketo Competitors

Product Reports

Buyer's Guide

CRM

March 2025

Download LeadSquared product report

Buyer's Guide

Marketo

April 2025

Download Marketo product report

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Buyer's Guide

LeadSquared vs. Marketo

April 2025

Free Report: LeadSquared vs. Marketo

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