Marketo Reviews

We use Marketo to send emails, score leads for our sales team, run nurture campaigns, and help us upsell products across the board.

With the scoring and how we deploy it, we have a greater integration between Marketo and Salesforce, which allows our sales team to focus on people we believe are ready for conversations, rather than everyone they had to talk to before.

The most valuable feature is the scoring.

Revenue management, attribution, and ABM can all be improved.

I have used Marketo in the last 12 months.

We are using what we purchased in 2019, and there are releases every month.

Marketo is a stable solution. I don't have any issues with the stability of Marketo.

The scalability of Marketo is good.

We have 18 people in the system. Those are 18 people in the organization with various roles for sending emails, but this is our only email tool. It is used pervasively at some level throughout the organization.

Technical support is not good. I would rate them a two out of five.

Previously, we used an association tool called higher logic. We switched because it didn't meet our needs.

The initial setup was complex.

My initial experience with the initial setup was good, but once we started using it, we realized that the setup had not been completed correctly. 

We have two people who are dedicated to the maintenance of Marketo.

We received assistance from a Marketo consultant.

The initial pricing was excellent, but the pricing for renewals is not as good. I would give their initial pricing a four out of five, and their renewal fee is a one out of five.

Upsells are available. The various components, such as attribution modeling and the calendar function. They simply have a lot of upselling pieces to it.

Before choosing Marketo, we evaluated Sales Cloud and Eloqua.

One of the issues we had was that we were initially brought on a system, we didn't have much work on how to look at scalability and how much it would cost to scale. If it would be less expensive to charge per contact, as Marketo does. We could have doubled or tripled our contacts with the initial purchase rather than having to add contacts as our business grew. People should consider the cost of scaling and whether it should be factored into the initial contract or added later.

I would rate Marketo a six out of ten.

We use it in our company, which is a market research company. In terms of the version, I don't think there are multiple versions, so it's the latest one that I have.

The main feature of Marketo is sending out emails, so that would be the most valuable feature.

It could be more scalable.

I have been using this solution for six years.

So far, it looks stable.

It could be more scalable. Currently, 20 people are using it in my company. We are definitely going to expand its usage in the future.

Their technical support is all right.

I was not a part of it, but from what I've heard, it was complex.

It is expensive. We have a yearly license.

I would advise others to ask for expert services from an agency. I would rate Marketo an eight out of 10.

We use the solution for marketing automation such as email marketing and lead aggregation.

The smart campaign looks quite interesting and useful. My experience is in sales, though we use Marketo for marketing it has more strength for sales. They have a very good lead force system when somebody views our website or clicks on something, I notice a strong interest. I am able to understand what is the customer is looking for and what is the feature, or function that they care about. This solution gives me a qualified lead, it will drive your sales even faster. This is the beauty I found out about Marketo.

Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the Adobe website. I had to Google around and go to websites to get familiar with the system. 

For an upcoming release, the UI could improve.

I have been using the solution for four months.

We have not had any issues with the stability of the solution.

The solution has shown to be scalable. We have several users using the solution on a daily basis.

We did not have issues to use the support.

The maintenance of the solution is done internally.

The solution is expensive compared to others.

When it comes to sales I think this solution is more suitable but if you want a solution for marketing I believe Salesforce is better. Look at your companies culture, and into the teams to see which one has more influence, the sales, or the marketing team, then decide from there.

I rate Marketo an eight out of ten.

We are service providers for different customers. We provide them with our services such as managing their campaigns, creating email templates, and lining page templates.

We are using this solution for email templates, API-based work, custom integrations, and campaign management.

We are also using it for live events, webinars, roadshows, and life cycle management as well.

The most valuable features are the Marketo emails, both sending and tracking. 

Marketo provides detailed tracking. For example, it shows you who has clicked on which link, who has opened the email, and when it was received. 

They are improving it and have launched a new version, called Micro Sky, and it seems very good.

Its APIs need to be more flexible because there are some things that are not available in the API. They should work in that area and improve it.

I have been using Marketo for approximately five years.

This solution is stable.

We have not yet scaled this solution. We have approximately five users in our organization who are using it.

We have approximately 2000 customers at this time.

Technical support is good. 

We can call our technical support and we can open our case in the community.

The initial setup is straightforward and it is quick to deploy.

We have a team in our organization who install the service and the Marketo team to maintain this solution.

We get the log-in details, we set up a domain for the emails and pages. Then we set it up so that our emails are whitelisted.

The licensing cost usually depends on the users. There are different factors to it. For example, how much of a database do you need, and which features do you want to have enabled. 

You can contact the customer relationship manager to provide you with the cost.

There are no additional costs for this solution.

We evaluated Pardot and HubSpot, but Marketo seems much better.

I would recommend Marketo to others who are interested in using this solution.

I would rate this product a nine out of ten.                                                   

Marketo is used for creating landing pages and sending email newsletters. It is mostly used for engaging the leads more and sending invitations and offers. There is also a program where region-wise, people get a notification whenever there is a new lead. I work with Salesforce integration with customs fields in the backend.

I mainly work on the entire thing, that is, from designing to coding to implementation. I have one or two members who provide support in designing assets just in case if I need support. I focus on the designing aspects through Design Studio of Marketo, where I plan for the design of the email that will get us more leads and fills ups of the forms. I also use it for tracking customers from social media such as Facebook, setting up UTM parameters, customizing forms, and customizing designs for the landing pages, emails, variables, etc.

I work on the latest as well as the earlier versions of this solution. Some of my clients are using the earlier versions, and some of them are using the latest version. Most of my clients are global enterprises, and it is deployed in the cloud.

You can hold up to your leads and customers and send them offers. You can get the repeating leads. It has definitely been helpful in holding up the leads and converting them to customers.

It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.

I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form.

There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.

I have been using Marketo for eight years.

It is stable. The only issue is that it is slow because it has a lot of features. Other than that, it is a very stable automation process.

It is definitely scalable. After Adobe acquired it, they have scaled it and implemented a lot of features in it. It is definitely more scalable now. Most of my clients are global companies.

Their technical support gives you just the basic support. If you need more or in-depth information, you can approach the community. The community is great, and a lot of solutions are available in the community forum.

I used a lot of other solutions before using Marketo. MailChimp was the first product that I used. I then moved to ActiveCampaign and a lot of other solutions and started learning Marketo. I prefer working on Marketo because it has a lot of features and a lot of value for money. It is a niche solution, and many people will not get the opportunity to work on it. 

Marketo differs from ActiveCampaign in terms of how it integrates with CRM such as Salesforce and how you create programs. It is very unique and different from ActiveCampaign. I would give a ten out of ten for Marketo and a three out of ten for ActiveCampaign.

The initial setup was mostly straightforward. You just need to know the steps and follow the procedure. It was easy for me because of my experience in working with a lot of projects. The deployment took a couple of hours. It was quick.

My clients have definitely seen a return on investments by using Marketo. Their product's growth has definitely increased.

I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.

I would definitely recommend this solution. The confidence that I got from working on Marketo is tremendous. Many people do not get the opportunity to work on it. It is a very important solution for any developer where your competition is less, and you learn new things. You will not be able to get out without purchasing the software.

We plan to increase its usage. It is the most used automation software in global MNCs. The cost could be the only issue why some small companies move away to some other software, but considering the features it offers, it provides value for money.

I would rate Marketo a ten out of ten. 

With Marketo as the core strength, I have led numerous Marketing Automation projects from end to end. I have analyzed business requirements for MAP implementation, configured database setup, worked on SSL implementation, handled system integration, coded Email and Landing Page Templates, configured analytics setup, and led more than five hundred campaign projects.

Marketo is the backbone for our company's Digital Marketing operations.

The most valuable feature of this solution is Smart Campaigns. It is very easy to use and very powerful too.

Marketo should give more power to the users for data manipulation. Marketo sees data in terms of Leads and Campaigns, which is fine, but there are other perspectives of data too that can and should actually be utilized. I compare this to Adobe Campaign which allows the manipulation of data from different angles.

My organization uses Marketo since around 2013 - 2019, 6 years in total. I myself contributed since 2016, so that's around 3.5 years.

Very stable and solid.

Very scalable and easy to use.

They are very helpful and supportive, but at times I found some communication troubles.

Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable.

With the increasing sophistication of anti-phishing and filtering software, we have seen a number of messages that return link clicks – even though links were not actually clicked.  A simple indicator of this, is when Marketo analytics show that every individual at a particular company has clicked on a link (usually the same one) in an email.  These “phantom clicks” can make it difficult to estimate the effectiveness of a particular email or piece of content.

This issue has been discussed extensively in the Marketo community, and the larger ESP community as well.  While there are several temporary works arounds, I would like to see a more proactive attempt at a long-term solution.  I do recognize that this problem is not limited to Marketo, and it certainly has not been a deal-breaker for our continued use of the platform.

Three years

I joined the organization after deployment, but am told it was a relatively smooth process. As with any automation solution, the real hurdle isn't in the deployment, it's in optimizing processes to take advantage of the product's unique capabilities.

Marketo is a solid automation platform with fantastic stability.

The scalability of the solution is virtually unmatched. We've expanded our operations (and database) greatly over the past few years without a hitch.

Customer service is prompt, friendly, and generally helpful.

Pricing depends on the size of your database and feature set.  Our experience with the renewal process has been frustrating.  Marketo bakes a substantial price increase into each contract which has required renegotiation every year.

I like the integration with Salesforce.

We have a better alignment of sales and marketing. It allows me to do things in Salesforce without an admin.

• Speed to sync if you have lots of leads
• Attribution reporting

We have been using this solution for six years.

In terms of stability, it takes longer to sync with Salesforce than it should at times.

In terms of scalability, the more leads you have, the longer it takes to sync with Salesforce.

I would give technical support a rating of 5/10.

I have used Act-On, HubSpot, and Infusionsoft. Many clients switch due to cost.

To make the initial setup better, brush up on best practices and come up with a naming convention that starts with the year, month, and date in order to keep things consistent.

We evaluated Pardot, HubSpot, and Act-On.

Map out your processes and customer journey before you start building.

• Can segment the database in a number of ways. We can target leads based on where they came from, what they did in the emails, and what they did on the website.
• Automation ability: Allows us to build marketing flows that send automated emails based on user actions.
• Lead scoring: Helps us find the most relevant leads based on source and behavior.

We have a large database that targets many different types of users for many different types of events. Marketo helps us easily segment and target the appropriate users for the relevant events. Automation also helps us to instantly send relevant offers to registered participants.

• Marketo is still very slow. Despite promises over the years to improve this, we are still waiting for a reality when it takes a few seconds to load large lists of data.
• The landing page building is still a very non-intuitive and a non-user friendly process. Marketo would be wise to adopt an easier approach, similar to what unbounce offers.
• More proactive support from account managers would be nice, especially in problem-solving.

We have been using this solution for three years.

There were no issues with deployment.

There were no issues with stability.

There were no issues with scalability.

I would give customer service a rating of three out of 10.

I would give technical support a rating eight out of 10.

I was not involved in the initial setup.

We have found it very challenging to measure our ROI through Marketo.

Great ease of use creation for campaigns. Marketo enables the use of templated landing pages and emails to make it easy to create messages and landing pages.

The available analytics are sub-par.

No.

No.

This is where Marketo falls short. Their customer service is awful.

OK>

Yes. Switched with a new company.

Straightforward.

In-house and vendor.

Yes.