Google Cloud Identity Reviews

Name: Google Cloud Identity
Brand: Google
Rating: 3.8 (25 reviews)

3.8 out of 5

25 reviews
91% willing to recommend

200 followers

What is Google Cloud Identity?

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

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Google Cloud Identity is the #4 ranked solution in top Identity and Access Management as a Service providers and #8 ranked solution in top Enterprise Mobility Management (EMM) solutions. PeerSpot users give Google Cloud Identity an average rating of 7.6 out of 10. Google Cloud Identity is most commonly compared to Microsoft Intune: Google Cloud Identity vs Microsoft Intune. Google Cloud Identity is popular among the large enterprise segment, accounting for 54% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 18% of all views.

Buyer's Guide

Google Cloud Identity

June 2025

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Featured Google Cloud Identity reviews

Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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EkoNugroho

Cloud Support Manager at PointStar

The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

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Coste Razvan

Founder at Costevo

We use Google Cloud Identity for user management and administration The most valuable feature of Google Cloud Identity is its stability. The solution's multi-factor authentication (MFA) capability is good. The solution's storage capacity could be increased. I have been using Google Cloud…

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Google Cloud Identity mindshare

Product category:

As of June 2025, the mindshare of Google Cloud Identity in the Enterprise Mobility Management (EMM) category stands at 1.1%, down from 2.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

PeerResearch reports based on Google Cloud Identity reviews

Type	Title	Date
Category	Enterprise Mobility Management (EMM)	Jun 29, 2025	Download
Product	Reviews, tips, and advice from real users	Jun 29, 2025	Download
Comparison	Google Cloud Identity vs Microsoft Intune	Jun 29, 2025	Download
Comparison	Google Cloud Identity vs Workspace ONE UEM	Jun 29, 2025	Download
Comparison	Google Cloud Identity vs Jamf Pro	Jun 29, 2025	Download

Title	Rating	Mindshare	Recommending
Microsoft Intune	4.1	33.5%	93%	276 interviews Add to research
Microsoft Entra ID	4.3	N/A	95%	234 interviews Add to research

Valuable Features

Google Cloud Identity offers centralized user management through a web-based portal. Its valuable features include unified identity access, single sign-on, endpoint management, and seamless integration with Google Workspace. It provides multi-factor authentication, context-aware access, and organization units for targeted policy management. The platform's user-friendly interface, ease of deployment, and zero-trust policy enhance administrative efficiency without on-premises infrastructure. Integration with modern applications using OAuth protocols further simplifies identity management.

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The most beneficial feature for enhancing security is context-aware access."
"I have not experienced any serious problem with stability."

Room for Improvement

Google Cloud Identity has room for improvement in integration with Mac OS and third-party products, price competitiveness, interface usability, and support services. Security measures, such as password vaulting and monitoring, need enhancement. Integration with external systems like Active Directory, easier migration from other providers, and more flexible management of mobile devices and applications would be beneficial. Licensing and user management, along with automation and storage options, require attention to attract a wider customer base.

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

Pricing

Google Cloud Identity pricing varies with some users spending about $50,000 annually on licensing. Costs can be monthly or yearly, with options for free usage up to 100 identities, after which charges per user apply. Discounts may be available based on partnerships. Opinions on affordability differ; some find it expensive while others consider it reasonable. Compared to competitors, especially Microsoft Entra, Google Cloud Identity is seen as having competitive pricing with no extra costs beyond standard licensing.

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The solution is not expensive."

Popular Use Cases

Organizations primarily use Google Cloud Identity for access control and user management, integrating it with systems like MDM and Google Workspace. It facilitates authentication, single sign-on, and multi-factor authentication. Businesses synchronize user identities from directories, manage accounts, and implement access policies for cloud resources. It supports collaboration, productivity, and security across devices and platforms, often used alongside Google Cloud Platform and BeyondCorp Enterprise for seamless account management and enhanced security measures.

Service and Support

Google Cloud Identity's customer service and support are generally courteous and professional, with rapid responses compared to Microsoft. Technical support is helpful, though not always knowledgeable, leading to delays. Some users find documentation useful, while others experience long wait times and reliance on partners. There are mixed experiences, with satisfaction varying based on location and expertise levels. Certain entities find support slow and lacking in trained personnel, while others report assistance as satisfactory but require escalation for resolution.

Deployment

Google Cloud Identity's initial setup varies in complexity depending on user numbers and organizational needs. While some find it straightforward and manageable by one person, others with extensive users have encountered longer deployments. It integrates well with existing services, requiring domain verification. Medium-sized deployments report quick execution, whereas larger setups face challenges due to user volume. Most users note its ease in a SaaS model, benefitting from a unified console for maintenance.

Scalability

Google Cloud Identity is highly scalable, effectively accommodating thousands of users across different organizations. Many note its ease of expansion and user addition. While scalability is praised, some point out the need to acquire business licenses for larger user bases. Ratings for scalability often fall between seven and nine out of ten. Despite positive remarks, some users highlight areas for improvement in bulk actions and user-friendliness.

Stability

Google Cloud Identity exhibits reliable stability with most describing it as very stable and even offering observations of 24/7 availability. Few report any issues, noting that any initial ones were resolved within weeks. Stability ratings generally range from eight to ten out of ten, with no bugs or crashes observed. Users indicate no problems with application performance, showing satisfaction since implementation. Their satisfaction suggests they find reliability in their experience with the platform.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Google Cloud Identity Buyer's Guide for additional reliable information.