Google Cloud Identity vs SOTI MobiControl comparison

Google and SOTI are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #10 with an average rating of 7.9, while SOTI is ranked #7 with an average rating of 7.9. Google holds a 1.1% mindshare in EMM, compared to SOTI’s 5.7% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 92% of SOTI users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 1, 2024

Both SOTI MobiControl and Google Cloud Identity compete in mobile device management and identity services. Users favor Google Cloud Identity for its features and overall experience, though SOTI MobiControl has strengths in specific areas.

Features: Users value SOTI MobiControl for remote control, software distribution, and location tracking. Google Cloud Identity is praised for its integration with G Suite, robust security, and simplified user provisioning. Google Cloud Identity provides an integrated, cloud-first experience, whereas SOTI MobiControl offers detailed device management.

Room for Improvement: SOTI MobiControl users seek better performance speed, a more intuitive management process, and enhanced usability. Google Cloud Identity users want improved documentation, advanced reporting, and richer analytics. SOTI MobiControl needs to streamline management tasks, while Google Cloud Identity should focus on documentation and analytics.

Ease of Deployment and Customer Service: SOTI MobiControl’s deployment is more complex, often requiring additional support, but its customer service is responsive. Google Cloud Identity is noted for straightforward deployment and efficient customer service, although some users desire better support resolution times.

Pricing and ROI: SOTI MobiControl is more expensive, with users finding higher costs challenging to justify. Google Cloud Identity is considered cost-effective, offering strong ROI through its scalable cloud infrastructure. Users feel Google Cloud Identity provides better value for money despite SOTI MobiControl's premium support costs.

To learn more, read our detailed Google Cloud Identity vs. SOTI MobiControl Report (Updated: September 2025).

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of October 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 31.3%, down from 36.6% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.2% compared to the previous year. The mindshare of SOTI MobiControl is 5.7%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	31.3%
SOTI MobiControl	5.7%
Google Cloud Identity	1.1%
Other	61.9%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Shailesh S. Moogi

Regional Manager Presales & Training at QodeNext India Private Limited

Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control

One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The compliance and configuration policies in Microsoft Intune are the most valuable features, saving significant time compared to manual implementation."

"The most valuable features in Microsoft Intune for me are application deployment, Defender deployment, and asset management."

"Easy to use."

"I would rate Microsoft Intune a nine out of ten."

"If you need only to load a specific profile and you don't have deep security functionalities, et cetera, Intune is very nice and good."

"Microsoft Intune is very stable due to its cloud-based infrastructure and its reliability in performance."

"The biggest asset is the range of device management options available with Intune, whether it is a Windows device, a Linux device, a Mac device, or mobile devices."

"The initial setup is not complex."

More Microsoft Intune pros

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The most valuable feature of Google Cloud Identity is its stability."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"It's easy to set up."

"The most valuable feature is that you can manage users from one central location."

More Google Cloud Identity pros

"The most valuable features are remote control and geo-fencing."

"The integration and deployment of features in SOTI MobiControl are very easy and user-friendly."

"The keywords menu is better than other MDM. They have an Out of Contact policy, which other MDMs don't have."

"The feature I find most valuable within Soti is the ability to reset or unlock a device. A lot of the devices that we use are in the field. We have locations in Dallas, San Diego, Seattle, Washington, and Phoenix, Arizona and there isn't always someone, within our company, who is managing these devices. Sometimes it's the doctors' offices that we partner with where they use these devices. Having the ability to remotely reset a device or unlock a device has been super-crucial for me."

"The ease of access was awesome. The guys helping us out were pretty fluent in the product. I currently have two devices in a dashboard that we're testing, but the solution that they have is awesome. I like that it's a cloud-based based solution, and I think there will be some significant cost savings."

"The licensing is simple."

"The most valuable feature is the remote support because there are plants here where IT staff is not present. We can use it to provide support remotely."

"It has a user-friendly menu that helps manage special purpose devices for security."

More SOTI MobiControl pros

Cons

"I assess the stability of the product as low. I have faced downtime crashes and performance issues with Microsoft Intune."

"The documentation about the custom image setup could be better. Although Microsoft provides the steps to configure Intune or set up or deploy Intune, it doesn't have much information related to custom images. If you ask, "how can we deploy the custom image?" There is no information. The steps they mention ask you to connect to your on-premises environment or create your own image on the cloud itself once there is connectivity. But I needed to go to multiple websites to get all this information. I had to figure out how to upload the custom image if you want to use the on-premise custom image for Cloud PC. If you have the proper subscription, you must have the right access, like global admin or owner. Then you can add your custom image to that. There are no steps mentioned over there. Microsoft Intune doesn't have Chrome browser support. I would like to have that support because they will want it if we pitch the product to clients."

"Historically, Group Policy has simplified the management of various items, such as printer and drive mappings and while Intune offers workarounds, it lacks native support for these functionalities. This is an area I believe needs improvement."

"Lacking in features such as Wi-Fi and network security."

"I know that their AI pieces are at the infancy stage, but allowing users to do more tagging for information would be an interesting thing because Intune also directly integrates with Azure. Because a lot of the devices are hosted with that, you also get a lot of tagging of user data and other things like that."

"You can have a bad day where 80% of the enrollments failed. The next day it's running with the same devices without any changes, and you don't know why."

"The solution could improve by having better integration with Apple."

"The solution could improve its flexibility."

More Microsoft Intune cons

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"The interface could be more user-friendly."

"Technical support is slow."

"To improve the product, the integration with third-party products could always be smoother."

"We cannot manage the attributes of SSPR."

"I would like to see more integration in future releases."

"The solution's storage capacity could be increased."

More Google Cloud Identity cons

"For the most part, the application deployment works well. Occasionally, when moving a gun, we'll see that we have to manually intervene, when working with the setup."

"The scalability is horizontal, not vertical. One machine has to have all the accounts. That's one of the issues that we have found with scalability: You always have to keep the same machine. If you want to add a second machine, you need to split the account and that removes flexibility of management."

"The remote screen of the solution gets stuck at times. So, that needs to be improved."

"For improvement, maintaining pace with updates from operating systems such as Android and Windows would be sufficient."

"It would be helpful if the product offered more integration and more features around the iOS and macOS platforms."

"There could be a feature for user ID management."

"The area that could be improved is the reporting services or application usage. They need to integrate more with local resellers so they can fetch information from ISP providers and allow for a more detailed overview of device usage, such as internet packages."

"The main feature that we would like to have with Soti is the ability to push an iOS update without having people come to my office. That is the main reason why we went with Soti. And that feature is not working on my version."

More SOTI MobiControl cons

Pricing and Cost Advice

"It is reasonable for the features it has."

"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."

"It's a part of Microsoft 365 and E5 licenses. Microsoft's strategy of making every feature in Microsoft Intune paid needs optimization. Remote control is one of the basic features, not a luxury feature, yet we must pay for it. I"

"Microsoft Intune is not cost-effective as a standalone product."

"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."

"Every customer used to purchase licenses based on their needs."

"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."

"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."

More Microsoft Intune pricing and cost advice

"We probably spend about $50,000 a year on licensing."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"Licensing fees are on a yearly basis."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The product is billed on a monthly basis depending on the number of users."

"The solution is not expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

More Google Cloud Identity pricing and cost advice

"The pricing is reasonable and the licensing model is very reasonable when compared to some of the competitors in the market. I can speak directly regarding Intune, which is very expensive compared to SOTI."

"SOTI MobiControl is a budget-friendly solution."

"The price is average. SOTI manages the price according to the type of client they have. I would rate the cost as five out of ten."

"You need to secure a license on a per-device basis."

"There are no costs in addition to the standard licensing fees."

"Pricing is okay, but when you buy your renewal of licenses - at the end of the period or the year - if you have a lot of devices, obviously, it's going to increase. In the end, it's kind of expensive."

"There are solutions that can be more aggressively priced, but they may not provide all that SOTI does. It's a matrix regarding what feature you use. You need to compare the features you use and what you are willing to pay for them... SOTI's pricing is okay. It's in the middle... They can provide more aggressive pricing once you start to have a lot of licenses."

"The product is reasonably priced at the moment."

More SOTI MobiControl pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

10%

Manufacturing Company

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Manufacturing Company

16%

Computer Software Company

13%

Retailer

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	116
Midsize Enterprise	46
Large Enterprise	152

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	12
Large Enterprise	23

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

See all answers

What do you like most about SOTI MobiControl?

The most valuable features of the solution are containerization and app control.

See all answers

What is your experience regarding pricing and costs for SOTI MobiControl?

I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...

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What needs improvement with SOTI MobiControl?

The improvements can depend on various factors. Since I handle the technical side, I'm not concerned about the costin...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 7% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 6% of the time

BigFix vs Microsoft Intune

Compared 2% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 84% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 6% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 1% of the time

Workspace ONE UEM vs Google Cloud Identity

Compared 1% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

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42Gears SureMDM vs SOTI MobiControl

Compared 18% of the time

Workspace ONE UEM vs SOTI MobiControl

Compared 18% of the time

Jamf Pro vs SOTI MobiControl

Compared 7% of the time

Samsung Knox vs SOTI MobiControl

Compared 5% of the time

ManageEngine Endpoint Central vs SOTI MobiControl

Compared 2% of the time

More SOTI MobiControl Competitors

Product Reports

Buyer's Guide

Microsoft Intune

October 2025

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

October 2025

Download Google Cloud Identity product report

Buyer's Guide

SOTI MobiControl

October 2025

Download SOTI MobiControl product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

MobiControl

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

SOTI MobiControl, our award-winning mobility management solution provides the ability to securely manage mobile devices and connected peripherals, applications, content, and email. With MobiControl's advanced security and management features, businesses have granular control of how mobile devices are used for business, and how data is accessed to ensure sensitive corporate information is kept in authorized hands only.

SOTI

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

September 2025

Free Report: Google Cloud Identity vs. SOTI MobiControl

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