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Google Cloud Identity vs SOTI MobiControl comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
SOTI MobiControl
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
8.2
Reviews Sentiment
8.0
Number of Reviews
52
Ranking in other categories
Mobile Device Management (MDM) (9th), Unified Endpoint Management (UEM) (10th)
 

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of SOTI MobiControl is 4.6%, down from 5.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune20.1%
SOTI MobiControl4.6%
Google Cloud Identity1.7%
Other73.6%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
Shailesh S. Moogi - PeerSpot reviewer
Regional Manager Presales & Training at QodeNext India Private Limited
Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control
One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have used conditional access policies to prevent users from copying internal resources or internal data to external devices, which has helped protect our organizations from being compromised."
"The automatic patch management feature in the Intune Suite is helpful."
"The interface is user-friendly, and the reporting tool works in real-time."
"I have had a positive experience with Microsoft Intune; it simplifies device management, improves security, and saves time."
"I would rate Microsoft Intune a nine out of ten."
"We are a Microsoft 365 E5 customer and the product promises the capabilities that we need and is available without additional cost."
"It is quite policy-enabled, so you can build pretty much any policy to manage remote endpoints."
"Overall, Microsoft Intune is genuinely built for growth, catering well to both small teams and large enterprises with the same foundation and scaling smoothly without requiring a significant overhaul."
"Following the steps made it very easy to use."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"Everything is relatively good and overall, the product itself is good."
"SOTI MobiControl has greatly benefited the Information Services department of our organisation, as well as the users of the device."
"It saves us time for expensive labor representatives and in pushing out applications and updates and getting what our customers need to them quicker."
"It gives us the ability to manage our mobile fleets and push out updates quickly for all of our internal applications to keep the business running. We can push an app update out in minutes..."
"One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available, with features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more."
"The remote control technology and screen-sharing absolutely help us resolve issues faster. If there is a remote user who has difficulties or does not understand an error or a problem or a crash, the support team can remote control the phone and see right away what is on the screen and act on the problem. We can debug, we can help, we can reboot the phone."
"Also, although they're Apple products, we don't use the Find My iPhone feature because that would require us to use so many fake numbers or come up with a list of numbers. SOTI has been super-helpful in helping us track where an iPad is and knowing that we can remote-access it."
"The SOTI MobiControl Assist tool is very good for remote controlling devices for troubleshooting. SOTI MobiControl is very helpful."
"The remote control we have helps us a lot."
 

Cons

"Intune could add more Linux security features and more integration with on-prem devices. The application deployments can also be improved."
"There is room for improvement in Microsoft Intune's understanding and user experience as the interface is easy to navigate for deploying applications and finding user information, but I think there should be a reduction in dependency on on-premises infrastructure and focus on artificial intelligence and automation to improve further."
"Since GMS is unavailable in China, we currently rely on device administrator enrollment for managing Android devices there."
"Intune has no remote control function for mobile phones to solve issues remotely for users."
"I would like to see Intune improve its handling of hybrid domain joins. We continue to experience issues with machines losing their hybrid domain join status."
"Its configuration is fairly complicated. You have to do quite a bit of discovery to be able to deploy it for a customer."
"Regarding mobile devices, Intune is good, but there are other services that I would say are ahead of Intune from an administration and reporting point of view."
"Customer service is not really good. I would give it a six out of ten. The main issue is the time it takes to get someone involved who truly understands what the product does."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"I would like to see more integration in future releases."
"To improve the product, the integration with third-party products could always be smoother."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"We cannot manage the attributes of SSPR."
"In Google, if we want support they are very slow to respond."
"Where they need improvement is not as much on the technical side but, rather, on their communication. In general, that has been poor. Account management and communication could be greatly improved..."
"The documentation could be improved in SOTI MobiControl."
"The pricing policy of SOTI is not stable. You buy it today at one price, and the following year, it becomes something like 5% or 7% higher. From my point of view, SOTI is a little bit weak in terms of implementation on the new Windows 10 devices, and they have to work on this. It can't compete with Intune and other solutions when it comes to Windows implementation. It almost doesn't work with iOS. It works well with Android."
"In future releases, I would like to see a better configuration of the dashboard."
"Companies like SOTI and Mobile Iron are working with Google to help them manage these devices and eliminate the use of bar code scanner sales and mobile device sales. That's kind of crazy."
"The previous version, for example, had the networking signal and that feature was great. When we were troubleshooting, we could find the level of the network I/O. If the worker was working in a corner of the warehouse where the signal was not as strong as in another part of the warehouse, we could tell, "Just move a little and you will have coverage for your device." That was great. I don't know why they removed it from the newer version."
"The main feature that we would like to have with Soti is the ability to push an iOS update without having people come to my office. That is the main reason why we went with Soti. And that feature is not working on my version."
"We're deploying an application upgrade. We can't do more than three or four devices at once, and we don't know if the device actually received the upgrade. There's no indicator saying it's 100 percent complete until everything is done. Let's say I work East to West. I work on the East Coast and I want to confirm it was done with the upgrades in that region. I wouldn't know until I actually went into it. There's no indicator telling me that it's complete."
 

Pricing and Cost Advice

"Existing E5 license holders for M365, Intune, and Azure, receive a free license."
"Intune is included in the Microsoft 365 licensing package that we have."
"There is a license required to use the solution. If you're core users in Office 365, for example, you have Outlook email and E3 license, this is only email. You have to buy an EMS license to have Microsoft Intune. It is expensive."
"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."
"Microsoft Intune is a cost effective choice. It is less expensive than other products on the market."
"With one user base license, we can use Intune for up to five devices. However, with Soti MobiControl, each license is tied to a single device, meaning one license is dedicated to one device only."
"The price could be better."
"There are licenses required for this solution. We enable licenses on the devices we need to manage."
"Licensing fees are on a yearly basis."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The product is billed on a monthly basis depending on the number of users."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The price is average. SOTI manages the price according to the type of client they have. I would rate the cost as five out of ten."
"It makes sense to have scanners on SOTI MobiControl, but it makes less sense to have printers because there are fewer features for them, while the price is the same for both."
"SOTI is fairly priced. It's not super expensive. If you have a thousand devices that are licensed, it's going to start climbing up in price. Typically, it's like 25 bucks a seat for a year."
"SOTI MobiControl is a cheap solution."
"It is an expensive product."
"There are solutions that can be more aggressively priced, but they may not provide all that SOTI does. It's a matrix regarding what feature you use. You need to compare the features you use and what you are willing to pay for them... SOTI's pricing is okay. It's in the middle... They can provide more aggressive pricing once you start to have a lot of licenses."
"They've been pretty flexible with us, because we've changed the way we do our licensing a few times. We did a yearly, and then we went back and we did a quarterly, and I think we're back to yearly right now. We've been able to work stuff out and pricing has gone down since the onset. We've got a better rate per device and it's reasonable. The licensing cost from SOTI usually doesn't scare anybody, away once it's explained."
"Pricing is okay, but when you buy your renewal of licenses - at the end of the period or the year - if you have a lot of devices, obviously, it's going to increase. In the end, it's kind of expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
Manufacturing Company
13%
Financial Services Firm
9%
Outsourcing Company
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise24
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
What is your experience regarding pricing and costs for SOTI MobiControl?
I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...
What needs improvement with SOTI MobiControl?
The improvements can depend on various factors. Since I handle the technical side, I'm not concerned about the costin...
What is your primary use case for SOTI MobiControl?
The typical use case for SOTI MobiControl is to manage mobile devices.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
MobiControl
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines
Find out what your peers are saying about Google Cloud Identity vs. SOTI MobiControl and other solutions. Updated: September 2026.
914,109 professionals have used our research since 2012.