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Google Cloud Identity vs SOTI MobiControl comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
SOTI MobiControl
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
8.2
Reviews Sentiment
8.0
Number of Reviews
52
Ranking in other categories
Mobile Device Management (MDM) (9th), Unified Endpoint Management (UEM) (11th)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of SOTI MobiControl is 4.6%, down from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
SOTI MobiControl4.6%
Google Cloud Identity1.7%
Other72.6%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
Shailesh S. Moogi - PeerSpot reviewer
Regional Manager Presales & Training at QodeNext India Private Limited
Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control
One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like how Intune brings everything into one place. For example, you can set up conditional access to applications and devices inside Intune. I also like the segregation inside the Intune devices. You can segregate them by Windows, iOS, iPadOS, macOS, and Android. You can sort it by platform, so you don't need to go into the devices section."
"The most valuable feature is the policy CSPs."
"It provides control over all mobile devices that are being connected to the corporate network."
"My advice for those implementing Microsoft Intune is to proceed with it; there is no other software that can perform the job better, and Microsoft offers extensive experience with a mature ecosystem, so I recommend going for it."
"We are getting good compliance and we are able to save time, with workload reduction between 40 to 60 percent, and we are also getting very good security, which represent significant time-saving and money-saving aspects for the organization."
"By using Microsoft Intune, I can control my Outlook on my phone, and whenever I try to open any file attachment, it will be more secure."
"Among the most valuable features are the Company Portal that is built into Intune, and the update rings so that we can manage what types of future updates the devices get."
"The ability to manage devices with different sets of policies is most valuable."
"I have not experienced any serious problem with stability."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"It is a very stable solution. I would rate it a ten out of ten."
"It's easy to set up."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The solution is user-friendly."
"The most valuable feature is that you can manage users from one central location."
"If you want total control over the device, then this solution is a good option."
"The most valuable features are visibility and remote access."
"Overall, this is a good product and I recommend it."
"The installation is very straightforward."
"For us, having a 40-person sales team, it's definitely helped improve efficiency."
"In my opinion, what makes SOTI better than the others is their support."
"The solution helps us streamline our deployments and troubleshooting, saving a lot of time by avoiding downtime."
"The keywords menu is better than other MDM. They have an Out of Contact policy, which other MDMs don't have."
 

Cons

"Sometimes, the process is unsuccessful when we attempt to reset a device and wipe the data using Intune."
"I would like some integration with the Microsoft reporting platform Power BI."
"There are a few security features that are not available in Microsoft Intune, when compared to other products."
"Sometimes, updating a client policy is very difficult. This needs to be improved."
"I am not involved in the day-to-day with Intune, but we have gone with a different product for updating mobile device software. We do not integrate many of our mobile devices that are not Microsoft-based devices, such as Dell laptops, with Intune."
"One area where Microsoft Intune could be improved is troubleshooting, as it sometimes takes time to identify the exact cause when application deployments or policy assignments do not work as expected."
"There's a significant discrepancy in Intune pricing between tenants."
"Some enrollment features could be improved."
"Technical support is slow."
"In Google, if we want support they are very slow to respond."
"The solution's storage capacity could be increased."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"Customer service is good, but sometimes it is challenging to reach them promptly during urgent situations."
"For improvement, maintaining pace with updates from operating systems such as Android and Windows would be sufficient."
"I wish that I had some more tutorials and educational resources on how to use the product."
"There is a limitation if you want to migrate from the AirWatch to SOTI."
"They should improve the lockdown feature."
"Identity integration."
"I would like them to improve the process of enrolling Android devices. It's much more difficult to enroll Android devices than it is Windows CE devices. There are a lot more steps required."
"In future releases, I would like to see a better configuration of the dashboard."
 

Pricing and Cost Advice

"Microsoft Intune's pricing is reasonable."
"It's reasonable. They're not giving it away, but it's reasonable."
"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."
"Microsoft Intune is available for individual purchase at a low per-device cost."
"It is reasonable for the features it has."
"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"It is expensive. The cost depends on the license that we choose."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"Licensing fees are on a yearly basis."
"The pricing is a bit expensive."
"The solution is not expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The price of this solution is high when you compare it with Microsoft Intune. This is mainly because Microsoft Intune is included with some packages, such as Microsoft Office 365. It makes it difficult to sell SOTI MobiControl because of the pricing against Microsoft Intune."
"It makes sense to have scanners on SOTI MobiControl, but it makes less sense to have printers because there are fewer features for them, while the price is the same for both."
"I thought pricing was kind of high, but I believe that Soti is probably the best out there for this type of software, so there's not much I can do about that. The licensing is annual, per device."
"It is an expensive product."
"SOTI MobiControl is a cheap solution."
"SOTI is fairly priced. It's not super expensive. If you have a thousand devices that are licensed, it's going to start climbing up in price. Typically, it's like 25 bucks a seat for a year."
"SOTI's pricing seems to be competitive."
"It's a little bit expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
8%
Outsourcing Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
9%
Comms Service Provider
8%
Manufacturing Company
14%
Financial Services Firm
8%
Computer Software Company
8%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise186
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise24
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
What is your experience regarding pricing and costs for SOTI MobiControl?
I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...
What needs improvement with SOTI MobiControl?
The improvements can depend on various factors. Since I handle the technical side, I'm not concerned about the costin...
What is your primary use case for SOTI MobiControl?
The typical use case for SOTI MobiControl is to manage mobile devices.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
MobiControl
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines
Find out what your peers are saying about Google Cloud Identity vs. SOTI MobiControl and other solutions. Updated: August 2026.
908,858 professionals have used our research since 2012.