Google Cloud Identity vs SOTI MobiControl comparison

Google and SOTI are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #11 with an average rating of 7.8, while SOTI is ranked #10 with an average rating of 8.0. Google holds a 1.7% mindshare in EMM, compared to SOTI’s 4.7% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 92% of SOTI users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both SOTI MobiControl and Google Cloud Identity compete in mobile device management and identity services. Users favor Google Cloud Identity for its features and overall experience, though SOTI MobiControl has strengths in specific areas.

Features: Users value SOTI MobiControl for remote control, software distribution, and location tracking. Google Cloud Identity is praised for its integration with G Suite, robust security, and simplified user provisioning. Google Cloud Identity provides an integrated, cloud-first experience, whereas SOTI MobiControl offers detailed device management.

Room for Improvement: SOTI MobiControl users seek better performance speed, a more intuitive management process, and enhanced usability. Google Cloud Identity users want improved documentation, advanced reporting, and richer analytics. SOTI MobiControl needs to streamline management tasks, while Google Cloud Identity should focus on documentation and analytics.

Ease of Deployment and Customer Service: SOTI MobiControl’s deployment is more complex, often requiring additional support, but its customer service is responsive. Google Cloud Identity is noted for straightforward deployment and efficient customer service, although some users desire better support resolution times.

Pricing and ROI: SOTI MobiControl is more expensive, with users finding higher costs challenging to justify. Google Cloud Identity is considered cost-effective, offering strong ROI through its scalable cloud infrastructure. Users feel Google Cloud Identity provides better value for money despite SOTI MobiControl's premium support costs.

To learn more, read our detailed Google Cloud Identity vs. SOTI MobiControl Report (Updated: June 2026).

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of June 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.7%, down from 33.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of SOTI MobiControl is 4.7%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	22.7%
SOTI MobiControl	4.7%
Google Cloud Identity	1.7%
Other	70.9%

Enterprise Mobility Management (EMM)

Featured Reviews

OluwashileAdeniyi

Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees

Centralized endpoint security has improved and supports hybrid work and BYOD policies

Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Shailesh S. Moogi

Regional Manager Presales & Training at QodeNext India Private Limited

Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control

One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It saves time, money, and resources; when there was a local liaison, managing everything was a significant challenge, but with Microsoft Intune, it has become much easier—around 60% to 70% easier—and in terms of reliability and ease of use, it excels."

"Microsoft Intune is cost-effective, providing ROI through the time saved for support teams and people working with computers."

"I have been using the Enterprise Application Management feature of Microsoft Intune, which enhances abilities when it comes to app discovery, deployment, and automatic updating."

"With on-premises Active Directory, the main challenge was that we had no control when a user was working from home. We didn't know what exactly a user was doing and whether the AV was up to date or not. Intune provides better control of their machines."

"Microsoft Intune brings all our endpoint and security management tools into one place, acting as a comprehensive solution where we can manage numerous devices and configuration profiles, and block specific URLs, among many other capabilities."

"It's normally able to meet 100% expectations of our customers."

"Intune's integration with Defender and other security solutions is valuable because it offers a view into different security vulnerabilities and enables us to secure them more effectively."

"We already use a lot of Microsoft products in our company, and therefore, it made sense to also use this product."

More Microsoft Intune pros

"The most valuable feature of Google Cloud Identity is its stability."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"It's easy to set up."

"Following the steps made it very easy to use."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

More Google Cloud Identity pros

"Device location and the ability to remote into the devices is the most valuable feature."

"Among the valuable features are managing configurations of all devices and being able to remote into devices... We send out configurations for each site that has its devices. Each site has a different configuration, and SOTI manages each configuration for each site"

"I've really enjoyed the use of the file sync when I'm administrating version control in my program."

"The company's support is the best. That'd be the number one thing."

"It's really a time-saver. It allows our plant to keep moving. If we have an issue, I don't have to recall all the devices. It allows things to keep flowing, whereas before, everything had to stop, wasting time and money."

"It saves us time for expensive labor representatives and in pushing out applications and updates and getting what our customers need to them quicker."

"SOTI MobiControl is the right solution for customers who want a reliable and low-cost MDM solution."

"When we use SOTI for SAP, if there is an issue where the user cannot connect, we can work on it by remoting to the device, getting some logs and finding if the problem is with the software, SAP, with the network, or maybe the end-user is doing something wrong with his scanner."

More SOTI MobiControl pros

Cons

"I switched away from Microsoft Intune because it cannot manage the MacBook very well."

"The security aspect could be more effective."

"For an existing customer who has an SCCM, it would need to be upgraded to an MECM first before I can introduce Microsoft Intune."

"While Intune works perfectly well, the only potential downside is that the deployment could be a bit complex for some users."

"In the past, I raised some tickets for the enhancement feature, which was missing in Intune."

"I would like to see Intune improve its handling of hybrid domain joins. We continue to experience issues with machines losing their hybrid domain join status."

"Data leak prevention can be integrated into it. Currently, it does not have data leak prevention."

"Microsoft Intune's support for Mac devices is lacking and could be improved."

More Microsoft Intune cons

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"The integration should be made easier."

"The customer service and support team is not so good."

"I would like to see more integration in future releases."

"Technical support is slow."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"To improve the product, the integration with third-party products could always be smoother."

More Google Cloud Identity cons

"I would like to see some SMS integration so people can send data directly from a mobile phone through SMS when there's no internet."

"Support for Windows Phone 8.1 Improve time to market"

"I have used Microsoft Intune but it is more complicated than SOTI MobiControl."

"The previous version, for example, had the networking signal and that feature was great. When we were troubleshooting, we could find the level of the network I/O. If the worker was working in a corner of the warehouse where the signal was not as strong as in another part of the warehouse, we could tell, "Just move a little and you will have coverage for your device." That was great. I don't know why they removed it from the newer version."

"I can't speak to any improvements to my organization right now because I don't have a functioning MDM."

"I wish I had the ability to select an app singly and install or refresh it, instead of having to go into the application controls and assign it to a group. I wish there was a spot that listed all my applications. I could go into a single one and refresh or update. It's not very easily accessible, per application."

"They could make it easier to configure. While setting it up from scratch, I find many networking issues, and I have to call our network people for them, but our network people don't understand. It's a nightmare to try to communicate to them that this port needs to be open, or this needs to be opened here or there. Networking people are very security conscious, and they're wary of doing anything. So, if you can't tell them exactly why they need to do something, they get really paranoid. SOTI could do a better job of making the configuration of their software easier to understand and more clear. The prerequisites should be clear. They should clearly specify what is required to get this software working. There should be a list of prerequisites that is easier to understand and trust."

"I wish that I had some more tutorials and educational resources on how to use the product."

More SOTI MobiControl cons

Pricing and Cost Advice

"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."

"Microsoft Intune costs about $7 per user per month, which is somewhat on the pricier end. That said, it's a reliable product, so it's fair."

"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."

"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."

"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."

"All security solutions worldwide are expensive. Microsoft has allowed a small scale of features within Microsoft Intune for cost-efficient solutions. If you want the full suite, you need to invest more to gain better security features."

"Microsoft Intune is moderately priced. There is a monthly license required to use the solution and it is approximately eight dollars per month."

"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."

More Microsoft Intune pricing and cost advice

"The solution is not expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"Licensing fees are on a yearly basis."

"The product is billed on a monthly basis depending on the number of users."

"We probably spend about $50,000 a year on licensing."

More Google Cloud Identity pricing and cost advice

"We have annual licenses to use this solution."

"There are no costs in addition to the standard licensing fees."

"You need to secure a license on a per-device basis."

"SOTI's pricing seems to be competitive."

"There are additional costs if you want to use extra features."

"They've been pretty flexible with us, because we've changed the way we do our licensing a few times. We did a yearly, and then we went back and we did a quarterly, and I think we're back to yearly right now. We've been able to work stuff out and pricing has gone down since the onset. We've got a better rate per device and it's reasonable. The licensing cost from SOTI usually doesn't scare anybody, away once it's explained."

"There are solutions that can be more aggressively priced, but they may not provide all that SOTI does. It's a matrix regarding what feature you use. You need to compare the features you use and what you are willing to pay for them... SOTI's pricing is okay. It's in the middle... They can provide more aggressive pricing once you start to have a lot of licenses."

"It makes sense to have scanners on SOTI MobiControl, but it makes less sense to have printers because there are fewer features for them, while the price is the same for both."

More SOTI MobiControl pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

10%

Computer Software Company

Government

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

11%

Comms Service Provider

Manufacturing Company

15%

Financial Services Firm

Computer Software Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	192
Midsize Enterprise	62
Large Enterprise	185

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	12
Large Enterprise	24

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

What is your experience regarding pricing and costs for SOTI MobiControl?

I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...

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What needs improvement with SOTI MobiControl?

The improvements can depend on various factors. Since I handle the technical side, I'm not concerned about the costin...

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What is your primary use case for SOTI MobiControl?

The typical use case for SOTI MobiControl is to manage mobile devices.

See all answers

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Compared 69% of the time

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OneLogin vs Google Cloud Identity

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Workspace ONE UEM vs SOTI MobiControl

Compared 17% of the time

42Gears SureMDM vs SOTI MobiControl

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BlackBerry Enterprise Mobility Suite vs SOTI MobiControl

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Jamf Pro vs SOTI MobiControl

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Scalefusion vs SOTI MobiControl

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Product Reports

Buyer's Guide

Microsoft Intune

June 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

June 2026

Download Google Cloud Identity product report

Buyer's Guide

SOTI MobiControl

May 2026

Download SOTI MobiControl product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

MobiControl

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

SOTI MobiControl efficiently manages devices, offering remote control, geofencing, and secure content distribution, supporting Android, Windows, Linux, and IoT devices.

SOTI MobiControl streamlines device management with features like app deployment, file sync, and remote configurations. It supports comprehensive device security and enhanced operational efficiency, crucial for diverse platforms including mobile and IoT devices. However, its interface and documentation could improve, and challenges in custom reporting and containerization exist. Enhancements in integration with iOS, Windows, and training materials could increase value for users.

What are the most important features of SOTI MobiControl?

Remote Device Control: Allows management of devices from any location.
Geofencing: Creates virtual boundaries to manage devices geographically.
App Deployment: Simplifies deployment of applications across devices.
File Sync: Ensures synchronization of files seamlessly.
Device Configuration Management: Manages and adjusts device settings remotely.

What benefits and ROI should users expect from SOTI MobiControl?

Device Security: Provides robust protection for managed devices.
User-friendly Interface: Simplifies device management tasks.
Cost-effectiveness: Reduces expenses by optimizing device usage.
Remote Management: Enhances operational efficiency by allowing control from anywhere.

SOTI MobiControl is implemented in sectors like transportation, retail, and logistics for device management, software deployment, and security. It facilitates communication and inventory management, significantly aiding companies in application control, patch management, and reducing manual processes. Supporting both on-premise and cloud deployment, it caters to medium to large enterprises.

SOTI

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

June 2026

Free Report: Google Cloud Identity vs. SOTI MobiControl

Find out what your peers are saying about Google Cloud Identity vs. SOTI MobiControl and other solutions. Updated: June 2026.

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