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Google Cloud Identity vs SOTI MobiControl comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
356
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
SOTI MobiControl
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
8.2
Reviews Sentiment
8.0
Number of Reviews
52
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. The mindshare of SOTI MobiControl is 4.8%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
SOTI MobiControl4.8%
Google Cloud Identity1.7%
Other69.7%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
Collaboration Support Engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
Shailesh S. Moogi - PeerSpot reviewer
Regional Manager Presales & Training at QodeNext India Private Limited
Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control
One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Intune's feature that I have found most valuable is its auto-pilot feature."
"What I appreciate about Microsoft Intune is that it is easy for me to deploy software to an environment with 600 laptops."
"The security-related tools are excellent; these features allow us to secure devices, lock them down, and ensure compliance."
"We were trying to solve many issues, mainly the lack of centralized management. Before Microsoft Intune, we had to manually support devices one by one, installing applications and configuring policies individually. When we implemented the tool, it became much easier to manage our devices. We enroll them in Microsoft Intune and can manage all devices with a few clicks. For application management, it's the same process. If we want to deploy applications to hundreds or thousands of devices, we can do it easily with just a few clicks. This also applies to policies."
"It's easy to manage."
"It's not working perfectly, but Microsoft's Autopilot offers great visibility into automated deployment solutions."
"Stable product that's easy to set up compared to other MDM products."
"The solution is scalable. We currently have tens of thousands of users within our organization using the solution."
"The initial setup is easy."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The most valuable feature of Google Cloud Identity is its stability."
"I have not experienced any serious problem with stability."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"The menu is very user-friendly, and SOTI helps manage special purpose devices for security."
"SOTI's most valuable feature has to be mobile device management and visibility through the main console. There's a central dashboard that you can use to monitor the devices and keep track of usage, battery consumption, and battery life."
"The most valuable feature is the remote support because there are plants here where IT staff is not present. We can use it to provide support remotely."
"Mobicontrol offers hundreds, if not thousands, of features on the same platform, everything is available and on the platform and covers so many possible use cases."
"The most valuable features are remote control and geo-fencing."
"It is very reliable, and their support is excellent."
"In my opinion, what makes SOTI better than the others is their support."
"If a company wants to manage the devices in their stores or industry then SOTI MobiControl would be a good choice."
 

Cons

"We do not utilize Microsoft customer service and technical support since it is generally a waste of time."
"Management of Linux devices from Microsoft Intune would be great. Then we can manage any device and not only Windows and Apple."
"Intune's server management could be better. If it could incorporate more features from System Center into Intune's Configuration Manager, it would be beneficial."
"The reporting and troubleshooting experience for Microsoft Intune could be more detailed and easier to navigate, especially when diagnosing policy sync or device compliance issues across large environments."
"The current Intune reporting functionality could benefit from some improvements."
"Enrollment into the Microsoft Intune service can still get easier, especially for legacy-managed systems, such as how we get it from a GPO or an SCCM configuration into Intune."
"It should be simplified. I've worked with many different mobile device management solutions, and Intune is one of the more complex ones."
"There is always a noise when you are going to manage any endpoint devices, and noise is definitely there with this solution."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"The solution needs to better integrate with Mac's OS."
"The interface could be more user-friendly."
"The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"We cannot manage the attributes of SSPR."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The solution's storage capacity could be increased."
"SOTI MobiControl can improve itself in its Reporting module, as while it has a lot of pre-built reports, making custom reports can be quite cumbersome and the addition of a Report Building wizard would be ideal."
"In the next release, they should make it easier to migrate."
"The quality of the support service is poor. The headquarters are not very responsive. And, the actual quality of the software has its drawbacks."
"The main feature that we would like to have with Soti is the ability to push an iOS update without having people come to my office. That is the main reason why we went with Soti. And that feature is not working on my version."
"Adding more features for iOS devices would be an improvement."
"Its user interface needs to be improved."
"The UI could be improved to be more user-friendly."
"For the most part, the application deployment works well; occasionally, when moving a gun, we have to manually intervene when working with the setup."
 

Pricing and Cost Advice

"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."
"It's affordable for the protection it gives. There are no additional costs."
"The price of Intune is included with the license for Office 365, so we don't have to pay anything extra for it."
"I would rate the price a four out of ten with ten being the most expensive."
"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."
"Licensing depends on how you are providing support to your enterprise, whether it's device-based or user-based."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"The pricing is a bit expensive."
"The product is billed on a monthly basis depending on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"Licensing fees are on a yearly basis."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"SOTI MobiControl is a budget-friendly solution."
"You need to secure a license on a per-device basis."
"Pricing is okay, but when you buy your renewal of licenses - at the end of the period or the year - if you have a lot of devices, obviously, it's going to increase. In the end, it's kind of expensive."
"The product is reasonably priced at the moment."
"Its pricing policy is not stable. The licensing is on a one-yearly, two-yearly, or three-yearly basis. There is no monthly fee."
"I thought pricing was kind of high, but I believe that Soti is probably the best out there for this type of software, so there's not much I can do about that. The licensing is annual, per device."
"It makes sense to have scanners on SOTI MobiControl, but it makes less sense to have printers because there are fewer features for them, while the price is the same for both."
"There are no costs in addition to the standard licensing fees."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
Manufacturing Company
15%
Computer Software Company
9%
Retailer
8%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business153
Midsize Enterprise59
Large Enterprise180
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise23
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
What do you like most about SOTI MobiControl?
The most valuable features of the solution are containerization and app control.
What is your experience regarding pricing and costs for SOTI MobiControl?
I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...
What needs improvement with SOTI MobiControl?
The improvements can depend on various factors. Since I handle the technical side, I'm not concerned about the costin...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
MobiControl
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines
Find out what your peers are saying about Google Cloud Identity vs. SOTI MobiControl and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.