Google Cloud Identity vs ManageEngine Endpoint Central comparison

Google and ManageEngine are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #11 with an average rating of 7.8, while ManageEngine is ranked #6 with an average rating of 8.3. Google holds a 1.7% mindshare in EMM, compared to ManageEngine’s 4.9% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 93% of ManageEngine users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

ManageEngine Endpoint Central and Google Cloud Identity provide different endpoint management solutions. ManageEngine Endpoint Central stands out in pricing and support, whereas Google Cloud Identity excels in features and user satisfaction.

Features: ManageEngine Endpoint Central offers patch management, software deployment, and remote troubleshooting. Google Cloud Identity provides identity management, single sign-on (SSO), and multi-factor authentication (MFA).

Room for Improvement: ManageEngine Endpoint Central needs better mobile device management (MDM) capabilities, improved scalability, and more user-friendly interfaces. Google Cloud Identity requires better integration with non-Google ecosystems, more granular user role management, and additional reporting features.

Ease of Deployment and Customer Service: ManageEngine Endpoint Central deployment is straightforward with helpful customer support but may need initial configurations. Google Cloud Identity offers cloud-based deployment with quick implementation and efficient customer service.

Pricing and ROI: ManageEngine Endpoint Central has reasonable setup costs, making it a cost-effective solution with justified ROI. Google Cloud Identity offers advanced features worth the higher pricing tier, making it a valuable investment for cloud infrastructure.

To learn more, read our detailed Google Cloud Identity vs. ManageEngine Endpoint Central Report (Updated: June 2026).

Buyer's Guide

Google Cloud Identity vs. ManageEngine Endpoint Central

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of ManageEngine Endpoint Central is 4.9%, down from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	21.1%
ManageEngine Endpoint Central	4.9%
Google Cloud Identity	1.7%
Other	72.3%

Enterprise Mobility Management (EMM)

Featured Reviews

OluwashileAdeniyi

Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees

Centralized endpoint security has improved and supports hybrid work and BYOD policies

Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.

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Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

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Mohammed-Samir

Solutions Consultant at Team Computers

Experience improves with intuitive setup and comprehensive features but needs enhancements for Apple integration

From a ManageEngine perspective, there is room for improvement regarding the Platform SSO technology introduced by Apple, which allows you to integrate your hardware with your identity providers. It used to be only a few selected ones via OIDC protocols or some other protocols, which are not necessary anymore. If a customer is already using Microsoft 365, they can integrate with any MDM for Platform SSO, which essentially hardens their device identity with the person logging in for the first time. It also helps automate enrollment and provide a zero-touch experience. Currently, while some MDM tools InTune and Jamf support this feature, ManageEngine still does not fully support Platform SSO via Microsoft or Google. I have customers using ManageEngine who are looking forward to this solution, and if ManageEngine can provide it, it would enhance the overall product value. For enterprise users, the solution needs improvement. For SMB, it is straightforward; if it is a small company of 100 to 500 users, anything below 1,000, they do not have much of a compliance or security requirement—they just want to manage their devices and push applications. Simple tasks are easier to accomplish. However, when it comes to enterprise-grade deployment, many complex configurations need to be considered, such as Wi-Fi configurations, network configurations, VPN configurations, and advanced certification deployment, such as ACME certification deployment practice introduced by Apple. These are a few things that can be improved on that side, but from a basic user perspective, if someone is in the SMB market or a company just starting off pre-IPO, without going into compliance, they typically find Zoho and ManageEngine to fit their needs. For enterprise-grade deployments, it is more than enough for Windows, but for Apple, it is still in development and not up to the mark.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I can control applications, and I can secure applications by using the MAM policy, which is very effective and very helpful in protecting our users' data on mobile devices such as iPhones and Android phones."

"Microsoft Intune is cost-effective and easy to use, so I can recommend it."

"The dashboards, the security, and the customization capabilities work very well for us."

"The solution has significantly improved managing a diverse range of devices. We have observed enhancements across Android, iOS, and Windows devices."

"We have not had any issues with the scalability."

"We saw approximately forty to fifty percent reduction in manual device setup time with Microsoft Intune as onboarding became fully automated."

"I would rate the overall solution as a 10."

"Microsoft Intune has positively impacted our organization by improving our overall security posture through enforcing compliance policies and reducing access from unmanaged devices."

More Microsoft Intune pros

"Everything is relatively good and overall, the product itself is good."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"The most valuable feature is that you can manage users from one central location."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"The most beneficial feature for enhancing security is context-aware access."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"It's easy to set up."

"Following the steps made it very easy to use."

More Google Cloud Identity pros

"The product works perfectly for patch management and software deployments."

"The most valuable feature of ManageEngine Endpoint Central is the central management console. Additionally, inventory tracking is helpful for knowing where our assets are."

"We have almost 2500 computers inside our private network, and managing those computers from a single console meant a dream come true for us."

"Software distribution and remote access services are the most useful functions and features in ManageEngine Endpoint Central that I really appreciate."

"The mobile functionality is very easy."

"The most valuable feature of this solution is the Patch Management."

"From a sys admin point of view, it now requires less effort and time to perform these administrative tasks."

"ManageEngine Endpoint Central is straightforward to use and implement."

More ManageEngine Endpoint Central pros

Cons

"I am not involved in the day-to-day with Intune, but we have gone with a different product for updating mobile device software. We do not integrate many of our mobile devices that are not Microsoft-based devices, such as Dell laptops, with Intune."

"The difficulty of the the roll out is surprisingly difficult considering this product is supposed to be an integrated part of the 365 suite."

"It's only good for a Microsoft environment. While it works very well for Microsoft users but if you have other kinds of operating systems, it's very painful to use."

"The most significant challenge is reporting and monitoring. The reporting accuracy for deploying applications and all aspects of Intune needs to be improved."

"Sometimes, the process is unsuccessful when we attempt to reset a device and wipe the data using Intune."

"Each feature has a separate license, making logistics and cost management difficult if not strategically bundled together."

"At the moment, we need more flexibility. We have some offices migrating to Windows 11 remotely. Sometimes, it is difficult to manage image installation because we have to collect some information before starting image deployment. Currently, Intune cannot collect the information needed for deploying new images."

"An issue we have run into with Microsoft Endpoint Manager is that we cannot patch third-party products like Adobe and Chrome with it."

More Microsoft Intune cons

"The solution's storage capacity could be increased."

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The customer service and support team is not so good."

"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."

"The interface could be improved by simplifying it further."

More Google Cloud Identity cons

"I really feel like asset explorer should be a component of desktop central."

"The stability of ManageEngine Desktop Central could improve. We have found that at times it can become a bit unstable."

"ManageEngine Desktop Central is very limited."

"The user interface could be improved because it's quite hardware based."

"At one time, they delivered an agent that ate up your CPU and your memory."

"I would like to see them include the ability to find out the network usage but I believe that might be a feature of it already."

"The only problem with it is that the setup isn't very intuitive."

"The team should work on improving the stability, particularly with massive patches deployment, clients are not 100% getting patches and the information provided by the system does not help; more detailed report would be very useful."

More ManageEngine Endpoint Central cons

Pricing and Cost Advice

"We have the business premium licenses for the solution."

"I have no comment on pricing of the solution."

"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."

"The pricing for Intune and the competitor products are all within the same range, there is no true advantage when it comes to cost."

"Intune's pricing is reasonable considering its benefits and the high costs it helps avoid."

"Its price is quite okay. I wish they provide certain additional features with the same license."

"Even if they charge a premium, they aim to provide equal value."

"Intune is included with our F3 and E5 licenses."

More Microsoft Intune pricing and cost advice

"The solution is not expensive."

"The pricing is a bit expensive."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"Licensing fees are on a yearly basis."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The licensing cost depends on the partners and the relationship between the company and the partners."

More Google Cloud Identity pricing and cost advice

"The pricing is very low, compared to other products. Compared to Intune or SCCM, it's much less. I can say it's a good product for less of a price."

"The product is not expensive."

"Compared to other products, ManageEngine Endpoint Central is a very cheap solution."

"The price could be cheaper."

"Could provide more services on the standard license"

"I have been using the free version and am in the stage where I have to decide if I will proceed with the paid license, or instead choose another product."

"We pay about $250 a year for our license."

"Choose wisely between the Professional and Enterprise editions, based on your needs."

More ManageEngine Endpoint Central pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Outsourcing Company

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

11%

Manufacturing Company

Computer Software Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	192
Midsize Enterprise	62
Large Enterprise	186

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	26
Midsize Enterprise	15
Large Enterprise	35

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

How to choose between ManageEngine Desktop Central and Microsoft Endpoint Configuration Manager (formerly SCCM)?

ManageEngine Desktop Central is very easy to set up, is scalable, stable, and also has very good patch management. Wh...

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What is your experience regarding pricing and costs for ManageEngine Endpoint Central?

I would rate the pricing as seven; it is quite expensive from my point of view for ManageEngine Endpoint Central.

See all answers

What needs improvement with ManageEngine Endpoint Central?

It would be great to see some additional options within ManageEngine Endpoint Central. A better monitoring tool to an...

See all answers

Comparisons

IBM MaaS360 vs Microsoft Intune

Compared 11% of the time

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 3% of the time

Red Hat Ansible Automation Platform vs Microsoft Intune

Compared 2% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Platform vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

OneLogin by One Identity vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Microsoft Configuration Manager vs ManageEngine Endpoint Central

Compared 7% of the time

Tanium vs ManageEngine Endpoint Central

Compared 5% of the time

Jamf Pro vs ManageEngine Endpoint Central

Compared 4% of the time

Workspace ONE UEM vs ManageEngine Endpoint Central

Compared 4% of the time

BlackBerry Enterprise Mobility Suite vs ManageEngine Endpoint Central

Compared 4% of the time

More ManageEngine Endpoint Central Competitors

Product Reports

Buyer's Guide

Microsoft Intune

July 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

July 2026

Download Google Cloud Identity product report

Buyer's Guide

ManageEngine Endpoint Central

July 2026

Download ManageEngine Endpoint Central product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

ManageEngine Desktop Central, Desktop Central, ManageEngine Desktop Management MSP

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

ManageEngine Endpoint Central focuses on patch management, remote control, and asset management. It offers centralized management to facilitate software deployment and mobile device administration across various operating systems, consolidating functionalities for improved usability and streamlined processes.

ManageEngine Endpoint Central integrates multiple capabilities like remote troubleshooting and cross-platform updates, supporting Windows, Linux, and macOS. Its seamless integration with ManageEngine tools enhances usability while users appreciate its remote access, configuration management, and reporting instruments. The intuitive interface promotes easy training and adaptation in different environments. Though welcomed for its capabilities, users suggest improvements in software QA, interface intuitiveness, and customizable reporting. Desires also include better Linux patch management, quicker deployment times, enhanced security, and simpler support channels. Managing macOS effectively and comparing its management with Windows shows some disparity.

What are the most essential features?

Patch Management: Efficient patching for OS and applications, ensuring system security.
Remote Control: Easy access and support for troubleshooting and maintenance.
Asset Management: Comprehensive tracking and management of IT assets.
Software Deployment: Streamlined deployment across diverse platforms.
Cross-platform Updates: Simplifies updates across Windows, Linux, and macOS.

What should be considered for ROI and benefits?

Improved Efficiency: Speeds up troubleshooting and maintenance tasks.
Cost-effectiveness: Reduces labor costs with centralized management.
Scalability: Adapts as organizational needs grow and change.
Security Enhancement: Ensures robust protection against threats.
Integration: Works seamlessly with existing ManageEngine tools.

ManageEngine Endpoint Central finds application across diverse sectors, particularly for IT operations that require managing patches, software deployment, and asset oversight. It supports IT teams in maintaining compliance and security policies. By easing software deployment and enabling effective remote troubleshooting, it enhances IT support workflows without impacting productivity.

ManageEngine

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Vrije Universiteit Brussel, Strathallan School, BMI Healthcare, Comercial Kywi, First Priority Federal Credit Union, Gerab National Enterprises

Buyer's Guide

Google Cloud Identity vs. ManageEngine Endpoint Central

June 2026

Free Report: Google Cloud Identity vs. ManageEngine Endpoint Central

Find out what your peers are saying about Google Cloud Identity vs. ManageEngine Endpoint Central and other solutions. Updated: June 2026.

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