Google Cloud Identity vs ManageEngine Endpoint Central comparison

Google Cloud Identity vs. ManageEngine Endpoint Central

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. The mindshare of ManageEngine Endpoint Central is 6.2%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
ManageEngine Endpoint Central	6.2%
Google Cloud Identity	1.3%
Other	65.0%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Mohammed-Samir

Solutions Consultant at Team Computers

Experience improves with intuitive setup and comprehensive features but needs enhancements for Apple integration

From a ManageEngine perspective, there is room for improvement regarding the Platform SSO technology introduced by Apple, which allows you to integrate your hardware with your identity providers. It used to be only a few selected ones via OIDC protocols or some other protocols, which are not necessary anymore. If a customer is already using Microsoft 365, they can integrate with any MDM for Platform SSO, which essentially hardens their device identity with the person logging in for the first time. It also helps automate enrollment and provide a zero-touch experience. Currently, while some MDM tools InTune and Jamf support this feature, ManageEngine still does not fully support Platform SSO via Microsoft or Google. I have customers using ManageEngine who are looking forward to this solution, and if ManageEngine can provide it, it would enhance the overall product value. For enterprise users, the solution needs improvement. For SMB, it is straightforward; if it is a small company of 100 to 500 users, anything below 1,000, they do not have much of a compliance or security requirement—they just want to manage their devices and push applications. Simple tasks are easier to accomplish. However, when it comes to enterprise-grade deployment, many complex configurations need to be considered, such as Wi-Fi configurations, network configurations, VPN configurations, and advanced certification deployment, such as ACME certification deployment practice introduced by Apple. These are a few things that can be improved on that side, but from a basic user perspective, if someone is in the SMB market or a company just starting off pre-IPO, without going into compliance, they typically find Zoho and ManageEngine to fit their needs. For enterprise-grade deployments, it is more than enough for Windows, but for Apple, it is still in development and not up to the mark.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's not working perfectly, but Microsoft's Autopilot offers great visibility into automated deployment solutions."

"My favorite feature of Microsoft Intune is the dashboard; the dashboard is very simple and user-friendly, and any person, even without prior knowledge, can understand it easily by seeing the interface dashboard."

"Intune's integration with Defender and other security solutions is valuable because it offers a view into different security vulnerabilities and enables us to secure them more effectively."

"It has helped with compliance. It has helped to ensure that devices comply with the organization's policy. If they are not compliant and secure, they cannot access the resources."

"What I like the most about Microsoft Intune is its ability to manage mobile devices. Through integration with System Center, it can also manage desktops and laptops."

"We were able to deploy about 65 computers in under two weeks to a completely remote user base without touching any of the machines."

"The most useful features in Microsoft Intune are the policy enforcement and conditional access. These features make our operations easier from a company perspective."

"Microsoft Intune does a great job of helping protect our environment."

More Microsoft Intune pros

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"The most beneficial feature for enhancing security is context-aware access."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"It's easy to set up."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

More Google Cloud Identity pros

"What is great about the patch management solution, is that it patches OS, applications, browsers, plug-ins, and firmware updates."

"The setup is pretty simple."

"Well, what we like is that it catch actually a lot of features constantly upgrading. So all the three maybe there there were some features as the tenant on the earliest version. Now it's it's almost everything that we we need. So managing security ManageEngine configuration. It's we are very satisfied because it has the Telstra that's what we we need."

"In terms of technical capability, it is doing very well. It is doing better than other industry products. It is at a place where we can compare it with Microsoft products. Its scalability is also good."

"It's a complete product that allows you to remote troubleshoot, has an inventory of systems."

"The ability to run event viewer, task manager, services, command, file browser, certificate all remotely without interrupting users is the most valuable aspect. Software deployment and prohibiting, allowing us to standardize on the software that has been deployed through the environment and then prohibiting illegal software such as torrent applications has been valuable."

"Software distribution and remote access services are the most useful functions and features in ManageEngine Endpoint Central that I really appreciate."

"Its cross-platform capabilities and the ability to do both OS-level patching and third-party patching are valuable. It is difficult to find a software product that will do all that for you out of the box, and you don't have to do any configuration other than your initial setup. Once you do that, there is a very minimalistic approach to getting it operational. You can have it up and running within a 20-minute time span."

More ManageEngine Endpoint Central pros

Cons

"In the future, I would like to see improvements in Microsoft Intune, especially related to policies and GPU."

"Lacking in features such as Wi-Fi and network security."

"Intune has some limitations when it comes to application updates for third-party applications. You can schedule an update, but when it's a package setup, you need to supercede and replace it each time."

"However, due to access limitations, we are unable to deploy certain security features on end-user devices."

"Currently, Microsoft Intune's focus is mainly on Windows, but they can make much more improvement in terms of other platforms."

"Automations in Microsoft Intune can be more elaborated; KQL (Kusto Query Language) is available, but if multiple automation options were readily available, which would include PowerShell, KQL, JSON, and different interpreters like VS Code or Python readily available from Microsoft Intune, it would help administration and management much better."

"There are some issues using the solution with macOS and iOS, and it offers limited granular control with them. Intune works better on Windows and Android."

"It needs incorporation of Knox, ZeroTouch, etc."

More Microsoft Intune cons

"The interface could be improved by simplifying it further."

"I would like to see more integration in future releases."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"The integration should be made easier."

"Technical support is slow."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

More Google Cloud Identity cons

"The Deployment scheduler needs updating to support various methods for deployment."

"The pricing is lower than other well-respected solutions in this category."

"It might be helpful if they offered a simpler way to use the OS deployment function. It's a bit complicated for most of the customers."

"Its licensing should be improved."

"Sometimes computers fail to receive patches, and we need to investigate why."

"ManageEngine Endpoint Central setup is a little bit complex at the beginning, but that is normal because we have to set up different aspects of the solution and clean up our organization."

"The support could be faster."

"In relation to ManageEngine Endpoint Central, ManageEngine NGAV seems to be completely useless right now."

More ManageEngine Endpoint Central cons

Pricing and Cost Advice

"I don't have any problem as far as cost is concerned. It is bundled with our license."

"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."

"The price of Microsoft Intune is reasonable."

"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."

"Microsoft Intune is expensive."

"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."

"Microsoft Intune is a cost effective choice. It is less expensive than other products on the market."

"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."

More Microsoft Intune pricing and cost advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"Licensing fees are on a yearly basis."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The product is billed on a monthly basis depending on the number of users."

"The solution is not expensive."

"We probably spend about $50,000 a year on licensing."

"The pricing is a bit expensive."

More Google Cloud Identity pricing and cost advice

"The pricing of the product is not bad compared to the other similar solutions in the market."

"The initial purchase was around $6,000 or $7,000. We most probably are not on an annual subscription. We bought it, and then we pay for the maintenance. I'm not 100% sure how that's working out."

"The price could be cheaper."

"Choose wisely between the Professional and Enterprise editions, based on your needs."

"The product is not costly. The product is properly priced, especially for SMBs."

"I have been using the free version and am in the stage where I have to decide if I will proceed with the paid license, or instead choose another product."

"Affordable for any customer."

"The solution is very affordable."

More ManageEngine Endpoint Central pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

Government

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Computer Software Company

11%

Financial Services Firm

10%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	124
Midsize Enterprise	53
Large Enterprise	167

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	25
Midsize Enterprise	15
Large Enterprise	35

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

How to choose between ManageEngine Desktop Central and Microsoft Endpoint Configuration Manager (formerly SCCM)?

ManageEngine Desktop Central is very easy to set up, is scalable, stable, and also has very good patch management. Wh...

What do you like most about ManageEngine Endpoint Central?

Well, what we like is that it catch actually a lot of features constantly upgrading. So all the three maybe there the...

What is your experience regarding pricing and costs for ManageEngine Endpoint Central?

I would rate the pricing as seven; it is quite expensive from my point of view for ManageEngine Endpoint Central.

Jamf Pro vs Microsoft Intune

Comparisons

Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 8% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 7% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

Samsung Knox vs Microsoft Intune

Compared 3% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 80% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 1% of the time

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Microsoft Configuration Manager vs ManageEngine Endpoint Central

Compared 10% of the time

Tanium vs ManageEngine Endpoint Central

Compared 4% of the time

Jamf Pro vs ManageEngine Endpoint Central

Compared 4% of the time

Workspace ONE UEM vs ManageEngine Endpoint Central

Compared 4% of the time

Ivanti Endpoint Manager vs ManageEngine Endpoint Central

Compared 3% of the time

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Product Reports

Microsoft Intune

Download Microsoft Intune product report

Google Cloud Identity

Download Google Cloud Identity product report

ManageEngine Endpoint Central

Download ManageEngine Endpoint Central product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

ManageEngine Desktop Central, Desktop Central, ManageEngine Desktop Management MSP

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

ManageEngine Endpoint Central is a unified endpoint management (UEM) solution offered by ManageEngine, a division of Zoho Corporation. It is designed to help organizations efficiently manage and secure their endpoints from a centralized platform. Endpoint Central provides a comprehensive set of features and capabilities to streamline endpoint management and enhance security across diverse devices and operating systems.

ManageEngine Endpoint Central Features:

Device Management: Endpoint Central enables IT administrators to manage a wide range of endpoints, including desktops, laptops, servers, mobile devices, and IoT devices. It offers features such as device discovery, inventory management, configuration management, and software deployment, allowing administrators to efficiently control and monitor devices from a single console.

Patch Management: The solution helps organizations keep their endpoints up to date and protected by automating the patching process. Endpoint Central provides patch management capabilities to deploy security updates and patches to endpoints, ensuring they are patched against vulnerabilities and reducing the risk of security breaches.

Security and Compliance: Endpoint Central focuses on strengthening security measures for endpoints. It offers features such as antivirus and anti-malware protection, firewall management, encryption, and data loss prevention (DLP). These capabilities help organizations safeguard their sensitive data and adhere to industry regulations and compliance standards.

Remote Control and Troubleshooting: With remote control capabilities, Endpoint Central allows IT administrators to access and control endpoints remotely, facilitating troubleshooting and issue resolution. It enables administrators to remotely troubleshoot software or hardware problems, install applications, and provide technical support to end-users, improving efficiency and minimizing downtime

Reporting and Analytics: Endpoint Central provides comprehensive reporting and analytics capabilities, offering insights into endpoint performance, security status, software usage, and compliance levels. These features help organizations assess the health and security of their endpoints, identify potential risks or issues, and make data-driven decisions for improved endpoint management.

ManageEngine Endpoint Central Benefits:

Centralized endpoint management for diverse devices.
Improved operational efficiency through automation.
Enhanced security with antivirus, firewall, encryption, and data loss prevention.
Automated patch management for timely updates and security.
Remote control and troubleshooting for efficient issue resolution.
Comprehensive reporting and analytics for insights and informed decision-making.
Scalability and flexibility to accommodate organizational growth.
Cost-effectiveness by reducing manual management efforts and security risks.

Reviews from Real Users

PeerSpot user, Sr Engineer Administrator at a university, says that "Its cross-platform capabilities and the ability to do both OS-level patching and third-party patching are valuable. It is difficult to find a software product that will do all that for you out of the box, and you don't have to do any configuration other than your initial setup. Once you do that, there is a very minimalistic approach to getting it operational. You can have it up and running within a 20-minute time span."

Park Armstrong, Chief Technical and Solution Architect at Vertigo Inc., writes that ManageEngine Endpoint Central is “Helpful for identifying and filling the gaps and meeting compliance needs, but each of their product works as an independent product and lacks integration”.

ManageEngine

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Vrije Universiteit Brussel, Strathallan School, BMI Healthcare, Comercial Kywi, First Priority Federal Credit Union, Gerab National Enterprises

Google Cloud Identity vs. ManageEngine Endpoint Central