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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 13, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (6th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
301
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of September 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.1%, down from 2.4% compared to the previous year. The mindshare of Microsoft Intune is 31.8%, down from 37.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune31.8%
Google Cloud Identity1.1%
Other67.1%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"It is a very stable solution. I would rate it a ten out of ten."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The most beneficial feature for enhancing security is context-aware access."
"The most valuable feature of Google Cloud Identity is its stability."
"I have not experienced any serious problem with stability."
"The user experience is good; we could work and deploy many controls through Microsoft Intune."
"Conditional access has helped us tailor and enforce our security policies in the mobile space."
"It's not working perfectly, but Microsoft's Autopilot offers great visibility into automated deployment solutions."
"It is helpful for managing devices anytime and any place without requiring dependency on the local networks."
"Intune simplifies compliance. The ability to manage software updates and policies on endpoints has helped us meet contract requirements."
"Microsoft Intune simplifies device management by replacing the traditional method of installing OS, joining a domain, and configuring everything manually."
"Autopilot is the most valuable feature."
"The management control feature is the most valuable."
 

Cons

"The interface could be improved by simplifying it further."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"The interface could be more user-friendly."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The solution needs to better integrate with Mac's OS."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"Microsoft Intune could be improved by adding short video tutorials or direct links to Microsoft articles in the information button."
"Reporting can be better. Only global administrators can see detailed reports at the moment, and I don't want to use the global admin."
"Microsoft Intune is not as fast and extensive as traditional solutions such as SCCM and others."
"For autopilot, there should be more granularity on the settings that they offer at this stage."
"Intune could add more Linux security features and more integration with on-prem devices. The application deployments can also be improved."
"Integration with Mac devices requires some improvement."
"Automatic updating is pretty rough. It doesn't give me as much control as I had in the past."
"The interoperability or communication with a different platform can be better. It is a two-way street. It is not only about Microsoft. The other platforms also have to be willing to share some information, but that absolutely can be improved."
 

Pricing and Cost Advice

"The product is billed on a monthly basis depending on the number of users."
"The solution is not expensive."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"We probably spend about $50,000 a year on licensing."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The pricing is a bit expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"We work in the charity sector, so a lot of our clients get Microsoft Premium licenses or Business Premium for free. They get ten licenses free, and a lot of our clients do not have more than ten staff members. They are getting the tool for free, so its cost is not an issue."
"Our enterprise agreement includes Microsoft Intune at no additional cost."
"The clients pay for a license and each can have a different type of license, such as an E3 or E5."
"With our standard E5 agreement with Microsoft, there have been no pricing concerns. Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs."
"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."
"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."
"If you're subscribing to Premium or E3, there are no additional costs for Intune, it's included."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
Computer Software Company
12%
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business116
Midsize Enterprise46
Large Enterprise152
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: September 2025.
867,676 professionals have used our research since 2012.