Google Cloud Identity vs Microsoft Intune comparison


Comparison Buyer's Guide

Executive SummaryUpdated on May 2, 2022

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
Average Rating
Number of Reviews
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
Average Rating
Number of Reviews
Ranking in other categories
Configuration Management (3rd), Remote Access (4th), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (3rd)

Mindshare comparison

As of June 2024, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.6%, down from 2.9% compared to the previous year. The mindshare of Microsoft Intune is 36.2%, down from 39.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
Unique Categories:
Identity and Access Management as a Service (IDaaS) (IAMaaS)
Configuration Management
Remote Access

Featured Reviews

Nov 21, 2019
Good manageability and easy to scale but needs more automation
The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network The solution needs to better integrate with Mac's OS. The solution should offer a bit more…
Gaurav Chandola - PeerSpot reviewer
Dec 22, 2022
We can manage all aspects of our devices from a single console, easy to scale, and quick to deploy
Intune has many benefits from the Microsoft perspective. This solution can manage Windows 10 devices, app management, and provide security solutions. We don't need to worry about our network connection, and we'll be more secure with regular security patches and compliance. Since everything will be deployed through the internet and users will log in using the internet only, the risks have been mitigated. Security updates, security patching, and the application will be targeted from Intune. The location tracker will be available to track where the device is and the user's location. The user will be restricted from accessing certain applications using compliance policies. Conditional access policies will be based on the reason why the user needs access to the application. Microsoft Intune is one of the best products in the industry for managing Windows devices. The solution has more feature restrictions. The conditional access policies also eliminate the dependency on the on-prem network for the devices. The solution also manages our security settings and a lot of other beneficial features such as Microsoft Purview which gives us the compliance portion. We can manage all aspects of our device from a single console, including M365 services. This allows us to configure data classification types, such as public, private, internal, confidential, and highly confidential.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:


"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The most valuable feature of Google Cloud Identity is its stability."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The initial setup is easy."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"It is a very stable solution. I would rate it a ten out of ten."
"The stability is good."
"It is a very stable and scalable cloud-only solution."
"The central administration con dashboard is very easy to use and provides very good oversight on all that needs to be monitored."
"The most valuable feature for us is the security, including risk analysis and patch management."
"Intune provides full endpoint visibility and IT control across device platforms. You can individualize it for your company with the Intune Company Portal app."
"Intune device restriction policies enable me to enforce limitations on the device, like blocking the mobile camera or restricting the employees from using and inserting USB devices, including thumb drives and flash drives."
"At the moment, Autopilot is the most valuable feature."
"The solution is scalable. We currently have tens of thousands of users within our organization using the solution."


"The customer service and support team is not so good."
"The integration should be made easier."
"The solution's storage capacity could be increased."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Technical support is slow."
"Its configuration is fairly complicated. You have to do quite a bit of discovery to be able to deploy it for a customer. You have to ask them a lot of questions. So, its initial deployment is the biggest challenge. They should make it easier to deploy with the use of Wizards or something else. During the deployment stage, there could be profiles for the customers who are particularly wanting to use certain feature sets of Intune."
"China blocks Google and Google Play Store, which makes installation challenging. Microsoft Intune is a company software, which has to be installed to the app portal or Microsoft Software Center."
"The installation is very easy. However, to be able to configure it you will need special knowledge, such as training or self-studies to have a proper level of security. There are many settings one has to understand before being able to implement Microsoft Intune."
"The policies we had in SCCM and AD offered features that are missing from Microsoft Intune."
"The feature that allows us to import the business application from the configuration manager to Intune is not very good at this time."
"I think there should be a better tracking of the cell phones used on the Intune."
"The reporting could be improved, as it's pretty poor compared to other products of this type."
"The technical support could be improved."

Pricing and Cost Advice

"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The product is billed on a monthly basis depending on the number of users."
"The solution is not expensive."
"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"Pricing can be improved."
"This cost is approximately $30 USD per user per month."
"The clients pay for a license and each can have a different type of license, such as an E3 or E5."
"Consider the Microsoft Enterprise Mobility Suite rather than choosing specific sub-components, e.g. only Microsoft Intune."
"The price could be better."
"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."
"Microsoft Intune is available for individual purchase at a low per-device cost."
"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."
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Top Industries

By visitors reading reviews
Computer Software Company
Financial Services Firm
Manufacturing Company
Comms Service Provider
Educational Organization
Computer Software Company
Financial Services Firm

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
Google Cloud Identity has a yearly licensing fee, but I had some discounts from the hosting provider. On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pric...
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager

Learn More




Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: June 2024.
789,728 professionals have used our research since 2012.