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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 25, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
Google Cloud Identity1.7%
Other77.2%
Enterprise Mobility Management (EMM)
 

Featured Reviews

SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."
"Everything is relatively good and overall, the product itself is good."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"It is a very stable solution. I would rate it a ten out of ten."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"The initial setup is easy."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The integration with conditional access is great."
"There are so many features, but Windows Autopilot is one of the features that are very valuable for most customers."
"I have had a positive experience with Microsoft Intune; it simplifies device management, improves security, and saves time."
"By using Microsoft Intune we can control which websites the users can go to and it provides a secure environment for our employees using their laptops that are having access from home. We have installed Intune to control the user's environment minimizing the chances of any hacking."
"The user experience is good; we could work and deploy many controls through Microsoft Intune."
"I find Microsoft Intune valuable primarily for its Windows management capabilities, along with its Android Enterprise and Apple device management for mobile devices."
"The Microsoft Windows Autopilot and Defender policies are the most valuable features of this solution."
"The features of Microsoft Intune that I appreciate the most are its user-friendly interface and robust security options."
 

Cons

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"The customer service and support team is not so good."
"The solution's storage capacity could be increased."
"The interface could be improved by simplifying it further."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"We cannot manage the attributes of SSPR."
"The interface could be more user-friendly."
"Each feature has a separate license, making logistics and cost management difficult if not strategically bundled together."
"Intune doesn't provide much control over Windows servers. It's something we struggle with."
"For macOS devices, we use the Jamf portal. I understand that the Jamf portal and server are more secure than Microsoft Intune for macOS."
"Improvements can be made by allowing server integrations since it is an area where the product currently has shortcomings."
"Setting up Intune Autopilot can be a little complicated."
"One area for improvement is app deployment. Another is the Windows update rollout. If you're rolling out an object to a device that's offline, Intune stops trying to reach this device after it sits idle for a bit. We are forced to find a workaround that could help manage that."
"We are facing issues with Apple products. With macOS and iOS, there are some difficulties with the updates because we cannot get full control of Apple products. In the case of Windows, it is fine, but in the case of Apple, we have some difficulties. We cannot control everything through Intune."
"There is always a noise when you are going to manage any endpoint devices, and noise is definitely there with this solution."
 

Pricing and Cost Advice

"The licensing cost depends on the partners and the relationship between the company and the partners."
"The solution is not expensive."
"The product is billed on a monthly basis depending on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"The purchase of the product was handled by someone else."
"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."
"The licensing costs we leave up to the customer and these vary from one to another."
"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."
"Existing E5 license holders for M365, Intune, and Azure, receive a free license."
"The price could be better."
"Microsoft Intune is available for individual purchase at a low per-device cost."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
9%
Comms Service Provider
8%
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise186
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: August 2026.
908,877 professionals have used our research since 2012.