Google Cloud Identity vs Microsoft Intune comparison

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Comparison Buyer's Guide
Executive Summary
Updated on May 2, 2022

We performed a comparison between Google Cloud Identity and Microsoft Intune based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: All Google Cloud Identity users and most Microsoft Intune users report that the initial setup of the two platforms is straightforward.
  • Features: Users of both products are happy with their stability and scalability. Google Cloud Identity users say it has a wide variety of features and especially like its single-sign-on option. Several Google Cloud Identity users say that the user interface needs improvement. Microsoft Intune users like its auto-pilot feature and say it is secure, reliable, and easy to use. Some Microsoft Intune users note that it lacks flexibility.
  • Pricing: Users of both solutions are satisfied with their prices.
  • ROI: Google Cloud Identity users do not mention ROI. Microsoft Intune users report a significant ROI.
  • Service and Support: Most Google Cloud Identity reviewers are satisfied with the level of support they receive. Some, however, mention a slow response time. Many Microsoft Intune users find the support lacking.

Comparison Results: Microsoft Intune has a slight edge over Google Cloud Identity in this comparison, mainly because it is the more user-friendly solution.

To learn more, read our detailed Google Cloud Identity vs. Microsoft Intune Report (Updated: March 2023).
690,226 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually.""One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users.""Google is always on its own. Google Cloud Identity is pretty good on every point.""It's easy to set up.""Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization.""The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

More Google Cloud Identity Pros →

"We are using the mobile feature, and we are also using MDM to lock the devices, to push restrictions, et cetera""I like that it's very good and very simple. I found that we just needed to have a proper subscription for an Intune tenant, and from the subscription, if we have the right role assigned, like the global admin role or the owner role, we can use Microsoft cloud resources. With the help of that, we can do many things like setting up Microsoft Intune in the cloud to create our virtual machines. All these can be done, and the steps are very simple. I really liked it. I like features like Windows Auto-Enrollment. I like it very much because whenever you supply it to the end-user, it will be ready to use immediately. The end-user only needs to provide the user credentials, and then they are good to go. I also really like Cloud PC, which was recently launched on Azure.""The solution is stable.""There are so many features, but Windows Autopilot is one of the features that are very valuable for most customers.""Its security is most valuable. It gives us a way to secure devices, not only those that are steady. We do have a few tablets and other devices, and it is a way for us to secure these devices and manage them. We know they're out there and what's their status. We can manage their life cycle and verify that they're updated properly.""Intune's most valuable features are the device, compliance, and configuration policies.""Microsoft Endpoint Manager is not expensive overall, especially for small environments.""The ability to manage devices with different sets of policies is most valuable."

More Microsoft Intune Pros →

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly.""The interface could be more user-friendly.""If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either.""The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate.""Technical support is slow.""Google Cloud Identity the UI could improve."

More Google Cloud Identity Cons →

"It's only good for a Microsoft environment.""Could benefit from user having more control over devices.""The synchronization could be improved.""There are a lot of small use cases where we realized that some technical solution was missing in Microsoft in comparison to other products. For example, it lacks something similar to sensing or location-based rules and configurations.""From a new user's perspective, it may be a little overwhelming because there are quite a few things to look at in the console, however, once you are sort of acclimated and are familiar with your core functions, it's fairly simple and straightforward.""They need to add more group policies. Intune currently does not have many group policies that you can deploy. Its reporting, which is very limited at the moment, also needs improvement. It will be great if they can add report customization. Its stability needs to be improved. Sometimes, when you register a device in Intune, it doesn't show up instantly on the engine portal on the admin side. They need to provide better support for complicated issues. They also have a long turnaround time.""It should be easier to define policies and comply with those policies.""The solution can have some compliance problems in general and the end-point user can bypass easily the company policies in Intune."

More Microsoft Intune Cons →

Pricing and Cost Advice
  • "When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
  • More Google Cloud Identity Pricing and Cost Advice →

  • "Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."
  • "The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."
  • "There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."
  • "The licensing costs we leave up to the customer and these vary from one to another."
  • "The pricing needs improvement."
  • "Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."
  • "They have categorized the licenses according to the size of the business. So, if it's a smaller organization, we can choose the license accordingly. If it's a big organization, then we can choose accordingly. Everything is clearly mentioned, and we can decide. It's suitable for all kinds of infrastructure, and that's very goo"
  • "If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."
  • More Microsoft Intune Pricing and Cost Advice →

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    Questions from the Community
    Top Answer: Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer… more »
    Top Answer:The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually.
    Top Answer:Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a… more »
    Top Answer:Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you… more »
    Top Answer:Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manage… more »
    Average Words per Review
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    Also Known As
    Cloud Identity, Cloud Identity Premium
    Intune, MS Intune, Microsoft Endpoint Manager
    Learn More

    Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

    Microsoft Intune is a comprehensive cloud-based service that allows you to remotely manage mobile devices and mobile applications without worrying about the security of your organization’s data. Device and app management can be used on company-owned devices as well as personal devices.

    In an increasingly mobile workforce, Microsoft Intune keeps your sensitive data safe while on the move. Microsoft Intune makes it possible for your team members to work anywhere using their mobile devices. Microsoft Intune provides both the flexibility and the control needed for securing all your data on the cloud, no matter where the device with the data is located.

    Microsoft Intune Device Management Key Features

    With Microsoft Intune Device Management you can:

    • Ensure devices and apps are compliant with your security requirements.
    • Rapidly deploy and authenticate apps on all company devices.
    • Remotely access devices to troubleshoot issues or to remove data from them.
    • Generate reports for all devices in the system.
    • Monitor the way users access and share information to protect company information.
    • Set rules and configure settings on personal and organization-owned devices to access data and networks.
    • Create user groups and device groups, allowing you to rapidly access many users and devices simultaneously.

    Mobile Application Management

    Mobile application management in Intune is designed to protect your organization’s data at the application level.

    With Microsoft Intune Application Management you can:

    • Configure apps to run with specific settings enabled.
    • Update existing apps that are already on the device.
    • See reports on which apps are used and monitor their usage.
    • Selectively wipe organization data from apps.
    • Add mobile apps to user groups and devices.

    As part of Microsoft's Enterprise Mobility + Security (EMS) suite, Intune integrates with Azure Active Directory (Azure AD) for access control and with Azure Information Protection for data protection. It also integrates with Microsoft 365 Applications.

    Reviews from Real Users

    Microsoft Intune stands out among its competitors for a number of reasons. Two major ones are its ability to secure all devices under its management and the flexibility that the solution offers its users.

    A computing services manager notes, "Its security is most valuable. It gives us a way to secure devices, not only those that are steady. We do have a few tablets and other devices, and it is a way for us to secure these devices and manage them. We know they're out there and what's their status. We can manage their life cycle and verify that they're updated properly."

    The head of IT engineering at a financial services company writes, "The one feature we find most useful is the Mobile Application Manager. There are two types: we have the complete MDM and the Mobile Application Manager (MAM). We don't give our users phones, it is their own personal phone, and we need to allow them to have access to the company details on their phone. We need to create a balance between their own personal data and the company data. We deploy the Mobile Application Manager for them so that we won't be able to interfere with their own personal data."

    Learn more about Google Cloud Identity
    Learn more about Microsoft Intune
    Sample Customers
    ExtraHop Networks, HealthChannels
    Mitchells and Buzzers, Callaway
    Top Industries
    Computer Software Company21%
    Comms Service Provider11%
    Financial Services Firm6%
    Computer Software Company21%
    Financial Services Firm16%
    Comms Service Provider10%
    Manufacturing Company7%
    Computer Software Company16%
    Educational Organization10%
    Financial Services Firm7%
    Company Size
    Small Business36%
    Midsize Enterprise9%
    Large Enterprise55%
    Small Business29%
    Midsize Enterprise14%
    Large Enterprise56%
    Small Business32%
    Midsize Enterprise12%
    Large Enterprise55%
    Small Business24%
    Midsize Enterprise21%
    Large Enterprise56%
    Buyer's Guide
    Google Cloud Identity vs. Microsoft Intune
    March 2023
    Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: March 2023.
    690,226 professionals have used our research since 2012.

    Google Cloud Identity is ranked 7th in Enterprise Mobility Management (EMM) with 6 reviews while Microsoft Intune is ranked 1st in Enterprise Mobility Management (EMM) with 76 reviews. Google Cloud Identity is rated 7.8, while Microsoft Intune is rated 8.2. The top reviewer of Google Cloud Identity writes "You don't need much expertise or previous experience to work with it". On the other hand, the top reviewer of Microsoft Intune writes "Enables you to use MDM to lock devices and push restrictions, but isn't as stable as other solutions". Google Cloud Identity is most compared with Azure Active Directory (Azure AD), Okta Workforce Identity, VMware Workspace ONE, JumpCloud and OneLogin by One Identity, whereas Microsoft Intune is most compared with VMware Workspace ONE, Jamf Pro, ManageEngine Endpoint Central, IBM MaaS360 and SOTI MobiControl. See our Google Cloud Identity vs. Microsoft Intune report.

    See our list of best Enterprise Mobility Management (EMM) vendors.

    We monitor all Enterprise Mobility Management (EMM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.