Google Cloud Identity vs Microsoft Intune comparison

Why PeerSpot?

Google and Microsoft are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #14 with an average rating of 7.8, while Microsoft is ranked #1 with an average rating of 8.3. Google holds a 2.0% mindshare in EMM, compared to Microsoft’s 19.5% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 95% of Microsoft users who would recommend it.

Google Cloud Identity

Read 26 Google Cloud Identity reviews

11,638 Views
1,164 Comparison Views

92% willing to recommend

Microsoft Intune

Read 384 Microsoft Intune reviews

43,587 Views
21,358 Comparison Views

95% willing to recommend

Google Cloud Identity

Microsoft Intune

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 25, 2026

Microsoft Intune and Google Cloud Identity compete in the area of identity and device management within their respective ecosystems. Microsoft Intune has the upper hand due to its deeper integration with Windows devices and extensive device management capabilities.

Features: Microsoft Intune offers seamless integration with Microsoft's ecosystem, Azure Active Directory for identity management, and strong conditional access policies. It manages Windows devices effectively, provides mobile device management, and supports co-management with System Center Configuration Manager. Google Cloud Identity offers solid integration within Google's ecosystem and fundamental identity management features but lacks comprehensive device management capabilities.

Room for Improvement: Microsoft Intune could enhance its reporting and extend support to Linux devices. Its reliance on Microsoft's ecosystem can be limiting, as can its mobile device management, which needs broader compatibility and better reporting tools. Google Cloud Identity lacks depth and customization in device management, such as real-time tracking and advanced security integrations.

Ease of Deployment and Customer Service: Microsoft Intune, often bundled with Office 365, integrates well with Microsoft services, offering a smooth deployment experience but has inconsistent technical support. Google Cloud Identity within Google Workspace is simple to set up and offers robust free-tier options; however, technical support varies with service level.

Pricing and ROI: Microsoft Intune is often included in Microsoft 365 packages, presenting a cost-effective choice for organizations within the Microsoft stack, attributing to a high ROI. Google Cloud Identity is competitively priced, particularly with its free tier, but can become costly with additional features, making it less appealing to small businesses but valuable to enterprises within the Google ecosystem.

To learn more, read our detailed Google Cloud Identity vs. Microsoft Intune Report (Updated: November 2026).

Buyer's Guide

Google Cloud Identity vs. Microsoft Intune

November 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Identity

Ranking in Enterprise Mobility Management (EMM)

14th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (7th)

Microsoft Intune

Ranking in Enterprise Mobility Management (EMM)

1st

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

384

Ranking in other categories

Configuration Management (3rd), Remote Access (3rd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)

Mindshare comparison

As of November 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 2.0%, up from 1.1% compared to the previous year. The mindshare of Microsoft Intune is 19.5%, down from 29.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	19.5%
Google Cloud Identity	2.0%
Other	78.5%

Enterprise Mobility Management (EMM)

Featured Reviews

Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

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Anumula Hitesh

Senior Business Development Executive at Digitaltrack

Centralized device management has automated onboarding and improves remote security compliance

One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is user-friendly."

"It's easy to set up."

"The most valuable feature is the performance."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

More Google Cloud Identity pros

"The mobile device management is very useful."

"Microsoft Intune brings all of my endpoint and security management tools into one place because endpoint management is very vast."

"The main advantage is that Intune performs its intended functions effectively."

"Microsoft Intune is a great product, and you should use it."

"I would rate the stability of Microsoft Intune nine out of ten."

"Autopilot is definitely the most valuable feature for me, because as an MSP supporting some clients with 300 to 400 users, once it is configured correctly we use Microsoft Intune so that when a laptop is sent directly to a remote user they just log in with their email address and password and their machine is ready to go with Wi-Fi, SharePoint access, OneDrive backup, Outlook, and all the applications they need automatically configured and deployed."

"We have ROI because we are retiring AirWatch, so we're spending less and making the most of the free stuff."

"It has a useful device management feature."

More Microsoft Intune pros

Cons

"The solution needs to better integrate with Mac's OS."

"The integration should be made easier."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"We cannot manage the attributes of SSPR."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"The interface could be more user-friendly."

"Google Cloud Identity the UI could improve."

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

More Google Cloud Identity cons

"When we raise a question or issue, it takes a longer time to resolve."

"Microsoft Intune could be improved by enhancing its reporting functionalities (for entry level license)."

"Its configuration is fairly complicated. You have to do quite a bit of discovery to be able to deploy it for a customer. You have to ask them a lot of questions. So, its initial deployment is the biggest challenge. They should make it easier to deploy with the use of Wizards or something else. During the deployment stage, there could be profiles for the customers who are particularly wanting to use certain feature sets of Intune."

"I'd like to see an ability to deploy more ways of management, managing devices and processing the policies."

"The mobile management is good for iPhone and iPad, but the Apple Mac management needs improvement. That is probably because Microsoft does not have low-level access to Apple Mac hardware. If you are doing basic things, it is okay, but if you want to image Apple Macs and do things like that, then Jamf is much better."

"We are not satisfied with technical support. Some improvements might be required."

"There is room for improvement, particularly in terms of compatibility, extending beyond the well-known major brands."

"Microsoft Copilot in Microsoft Intune is absolutely useless for protecting my environment."

More Microsoft Intune cons

Pricing and Cost Advice

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The product is billed on a monthly basis depending on the number of users."

"The solution is not expensive."

"The pricing is a bit expensive."

"Licensing fees are on a yearly basis."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

More Google Cloud Identity pricing and cost advice

"There are licenses required for this solution. We enable licenses on the devices we need to manage."

"The solution is cost-efficient."

"It's reasonable. They're not giving it away, but it's reasonable."

"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."

"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."

"Based on the features that it gives, it is cost-efficient. It is not necessarily on the expensive side of the scale. It provides a hefty number of features that any organization would want. It is in a good price range."

"While I can't provide insights from a business perspective, it's worth noting that the pricing may differ significantly, and the discount we received might not be reflective of standard business rates."

"It is reasonable for the features it has."

More Microsoft Intune pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

10%

Comms Service Provider

10%

Manufacturing Company

10%

Manufacturing Company

10%

Financial Services Firm

10%

Outsourcing Company

10%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	195
Midsize Enterprise	64
Large Enterprise	190

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...

See all answers

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...

See all answers

Microsoft Intune vs IBM MaaS360 - which to choose?

Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...

See all answers

Comparisons

Microsoft Entra ID vs Google Cloud Identity

Compared 68% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

JumpCloud vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin by One Identity vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

IBM MaaS360 vs Microsoft Intune

Compared 13% of the time

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 5% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 3% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 2% of the time

More Microsoft Intune Competitors

Product Reports

Buyer's Guide

Google Cloud Identity

October 2026

Download Google Cloud Identity product report

Buyer's Guide

Microsoft Intune

October 2026

Download Microsoft Intune product report

Also Known As

Cloud Identity, Cloud Identity Premium

Intune, MS Intune, Microsoft Endpoint Manager

Overview

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Sample Customers

ExtraHop Networks, HealthChannels

Mitchells and Buzzers, Callaway

Buyer's Guide

Google Cloud Identity vs. Microsoft Intune

November 2026

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