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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 25, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
356
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. The mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
Google Cloud Identity1.7%
Other74.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
Varun Mehra - PeerSpot reviewer
collaboration support engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution."
"The most valuable feature is that you can manage users from one central location."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The initial setup is easy."
"Following the steps made it very easy to use."
"The solution is easy to use and it has good performance."
"By using Microsoft Intune, I can control my Outlook on my phone, and whenever I try to open any file attachment, it will be more secure."
"The initial setup is not overly complex or difficult."
"Microsoft Intune is best for Windows devices and security in Office 365 and Microsoft-related enterprise environments. It's a nice platform for endpoint management."
"Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow."
"I like the tool's integration with Apple. Anyone who creates an ID in Intune will get an Apple ID."
"Microsoft Intune simplifies device management by replacing the traditional method of installing OS, joining a domain, and configuring everything manually."
"Intune's most valuable features are the device, compliance, and configuration policies."
 

Cons

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"In Google, if we want support they are very slow to respond."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"Google Cloud Identity the UI could improve."
"The solution's storage capacity could be increased."
"To improve the product, the integration with third-party products could always be smoother."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The add-ons must be integrated into the solution."
"One area where Microsoft Intune could improve is policy troubleshooting and reporting. Identifying why a device is non-compliant or why a deployment failed can sometimes require longer than expected."
"Intune doesn't provide much control over Windows servers. It's something we struggle with."
"I have been trying to contact technical support but haven't been able to reach anyone."
"Currently, BitLocker does not support BYOD enrollment, which is a product limitation."
"Microsoft Intune is currently overpriced."
"Improvements can be made by allowing server integrations since it is an area where the product currently has shortcomings."
"Microsoft Intune could improve by being more user-friendly and having it geared toward device management. The graphic interface is not very good."
 

Pricing and Cost Advice

"The pricing is a bit expensive."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The product is billed on a monthly basis depending on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The solution is not expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"We probably spend about $50,000 a year on licensing."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is good because customers are not complaining about it."
"The price of Intune is included with the license for Office 365, so we don't have to pay anything extra for it."
"Microsoft Intune is included in the E5 license at no additional cost."
"Microsoft Intune is expensive."
"The tool is cheaper than our company's other MDM tools."
"Microsoft Intune is a cost effective choice. It is less expensive than other products on the market."
"The price could be better."
"There are licenses required for this solution. We enable licenses on the devices we need to manage."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business153
Midsize Enterprise59
Large Enterprise180
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: April 2026.
893,311 professionals have used our research since 2012.