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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 19, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (6th), Cloud Resource Access Management (5th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
305
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of December 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.3%, down from 1.9% compared to the previous year. The mindshare of Microsoft Intune is 29.6%, down from 36.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune29.6%
Google Cloud Identity1.3%
Other69.1%
Enterprise Mobility Management (EMM)
 

Featured Reviews

BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's easy to set up."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"I have not experienced any serious problem with stability."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"It is a very stable solution. I would rate it a ten out of ten."
"The most valuable feature of Google Cloud Identity is its stability."
"The compliance and configuration policies in Microsoft Intune are the most valuable features, saving significant time compared to manual implementation."
"The most important thing for me is the autopilot feature."
"Stable solution at a good price."
"Intune's integration with Defender and other security solutions is valuable because it offers a view into different security vulnerabilities and enables us to secure them more effectively."
"The user experience with Microsoft Intune is excellent because we can manage users and maintain security and policies anywhere they are."
"I have been using the Enterprise Application Management feature of Microsoft Intune, which enhances abilities when it comes to app discovery, deployment, and automatic updating."
"It has helped with compliance. It has helped to ensure that devices comply with the organization's policy. If they are not compliant and secure, they cannot access the resources."
"The Advanced Endpoint Analytics in Microsoft Intune has improved and helps us proactively detect and remediate anomalies in endpoints."
 

Cons

"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The solution needs to better integrate with Mac's OS."
"The integration should be made easier."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"Technical support is slow."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"I would like to see more integration in future releases."
"Reporting can be better. Only global administrators can see detailed reports at the moment, and I don't want to use the global admin."
"Regarding mobile devices, Intune is good, but there are other services that I would say are ahead of Intune from an administration and reporting point of view."
"Intune's areas for improvement revolve around security and certificate management."
"In terms of the admin experience, it is straightforward, but the Windows enrollment experience could be improved. Sometimes, for enrollment, we have to reset devices and re-enroll them."
"There could be some kind of feature that supports a workgroup environment or a separate environment without the Entra ID."
"The documentation about the custom image setup could be better. Although Microsoft provides the steps to configure Intune or set up or deploy Intune, it doesn't have much information related to custom images. If you ask, "how can we deploy the custom image?" There is no information. The steps they mention ask you to connect to your on-premises environment or create your own image on the cloud itself once there is connectivity. But I needed to go to multiple websites to get all this information. I had to figure out how to upload the custom image if you want to use the on-premise custom image for Cloud PC. If you have the proper subscription, you must have the right access, like global admin or owner. Then you can add your custom image to that. There are no steps mentioned over there. Microsoft Intune doesn't have Chrome browser support. I would like to have that support because they will want it if we pitch the product to clients."
"It should be easier to define policies and comply with those policies."
"It would be better if they can reduce the cost of the license."
 

Pricing and Cost Advice

"The solution is not expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The product is billed on a monthly basis depending on the number of users."
"We probably spend about $50,000 a year on licensing."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."
"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."
"The clients pay for a license and each can have a different type of license, such as an E3 or E5."
"Licensing depends on how you are providing support to your enterprise, whether it's device-based or user-based."
"The cost is somewhat on the higher side, particularly when considering certain price points, especially in markets like India."
"Microsoft licenses are costly."
"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."
"I have no comment on pricing of the solution."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
9%
Comms Service Provider
8%
Computer Software Company
12%
Manufacturing Company
10%
Financial Services Firm
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise46
Large Enterprise152
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: December 2025.
879,310 professionals have used our research since 2012.