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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
8th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
23
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
254
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of May 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.2%, down from 3.0% compared to the previous year. The mindshare of Microsoft Intune is 33.8%, down from 37.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

EkoNugroho - PeerSpot reviewer
Enhanced security and simplicity in deployment for a holistic protection
The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.
Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"The most valuable feature is that you can manage users from one central location."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The solution is user-friendly."
"The most valuable feature of Google Cloud Identity is its stability."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The best part of Intune is application deployment. We can deploy an application to several users with a single click. We can use conditional access, granting access to users based on certain conditions, such as location, platform, etc."
"As an IT administrator, I appreciate Intune's ability to implement granular device-level policies for our organization's employees."
"The ability to work from all over the planet is valuable. You just need a functioning and working Internet connection."
"I like Intune's ability to install software to a device remotely and push policy through the Azure portal."
"The Microsoft Windows Autopilot and Defender policies are the most valuable features of this solution."
"The initial setup is not complex."
"Configuration profiles, remediation, scripts, and auto-pilot features are very good."
"The biggest benefits of Intune are the ability to push changes and the added security. When we moved forward with Defender, we onboarded all those machines automatically. That helps dramatically. For a while, we were left with machines that weren't protected. We could see where people had done things they shouldn't have done, and Defender saved our skins a few times. It didn't happen a lot, but it happened enough that it made us glad we made that decision."
 

Cons

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The solution needs to better integrate with Mac's OS."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"Google Cloud Identity the UI could improve."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"The interface could be more user-friendly."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The configuration could be better by consolidating options and making it simpler."
"They can improve their MAM policies a little bit more and make them more granular. They should include more granular group policies. They are there, but they need to be more granular. Its stability should also be improved. It is not very stable. Sometimes, it shows some inconsistencies across tenants."
"At this time, I do not have any areas for improvement. I have heard about some downtime, but I am not in the local IT team."
"Reporting could be improved. It needs to be more expensive and robust."
"Enhancements for managing MacOS more comprehensively would be beneficial."
"In the next release, I would like a feature to be able to properly lock down the device. For example, if an attacker or somebody steals the phone, you can be sure that the pin cannot be broken."
"Microsoft Intune could improve by being more user-friendly and having it geared toward device management. The graphic interface is not very good."
"There's a significant discrepancy in Intune pricing between tenants."
 

Pricing and Cost Advice

"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The pricing is a bit expensive."
"The solution is not expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"It comes as a bundle, so you do not really know what the prices are. Microsoft does not break it down to the user cost for us. It is just bundled with our E5 license."
"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."
"The pricing needs improvement."
"Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"With our standard E5 agreement with Microsoft, there have been no pricing concerns. Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs."
"We use Defender ATP and E5 licenses."
"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
7%
Educational Organization
20%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.