Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #11 with an average rating of 7.8, while Omnissa is ranked #2 with an average rating of 8.0. Google holds a 1.7% mindshare in EMM, compared to Omnissa’s 10.9% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 84% of Omnissa users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: April 2026).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. The mindshare of Workspace ONE UEM is 10.9%, up from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	23.8%
Workspace ONE UEM	10.9%
Google Cloud Identity	1.7%
Other	63.599999999999994%

Enterprise Mobility Management (EMM)

Featured Reviews

Varun Mehra

Collaboration Support Engineer at a retailer with 11-50 employees

Centralized device management has transformed security and streamlined remote provisioning

One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Vishal Bhatia

Trainer/Consultant at Koenig Solutions Pvt. Ltd.

Effective product tracking and monitoring enhances daily operations despite needing documentation improvement

The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I am easily able to manage devices and assets, especially laptops and desktops."

"On the cloud, you can manage everything; you can push policies, maintain patches, and maintain security because everything interacts on the cloud and a VPN is not required."

"The insights, even though we're talking about charts and graphs, are super valuable to customers who might not otherwise know what's in their ecosystem or the current state of things within their ecosystem."

"We have seen a clear ROI with Microsoft Intune; time saved has reduced device setup from three to five hours to thirty minutes, and there is a workload reduction of around twenty to thirty percent less manual effort from the IT team."

"Microsoft Intune is a very effective solution from my understanding, and I definitely would recommend it."

"The solution is easy to use, simple to understand for those new to using it, and combined with the other Microsoft products it makes for an overall good package."

"Its direct integration with all the other products that we have from Microsoft is valuable. We're using the E5 license, and we have a whole wealth of different products available. It just makes it easier to have everything from one provider."

"From a solution perspective, I always recommend that you go for it."

More Microsoft Intune pros

"Google is always on its own, and Google Cloud Identity is pretty good on every point."

"The initial setup is easy."

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution."

More Google Cloud Identity pros

"Right now we don't see there's an MDM solution out there that's better than VMware Workspace ONE."

"The most valuable feature of this solution is the multi-platform support."

"What I found most valuable in VMware Workspace ONE is that it's user-friendly."

"The platform makes the mobile device management process straightforward to handle."

"AirWatch has one of the best User Interfaces and it's quite easy to figure out where particular items are within the menu system."

"It is a stable solution. I would rate the stability a ten out of ten."

"The technical support is very good, the agent was always helpful and responsive."

"The bigger vendors like VMware, Insight, and MobileIron can assign engineers to customers. You can work with them to develop the right competency to use the product."

More Workspace ONE UEM pros

Cons

"Intune should improve its software inventory to provide better metering of which software is used throughout the company. This is especially needed for reporting third-party software solutions."

"Sometimes, customers compare it with AirWatch, but the concept of Intune is different from other solutions. It's an application management app. It gets a bit difficult to explain it to customers, but it's not a product limitation. It takes a presale document or presentation to explain it to customers."

"There could be more features added. For me, as I mentioned, one area is the reporting. If the reporting became better, I think you would not need to use more RMMs."

"Customer support can be improved and simpler policy management can be implemented."

"In the future, I would like to see improvements in Microsoft Intune, especially related to policies and GPU."

"Intune does not provide real-time visibility."

"I'd suggest adding more features for macOS in Intune. There should be more functionality for managing macOS. There should be a better capability for pushing things down on macOS. Currently, Intune is not capable of managing macOS at the same level as Windows."

"Intune could be enhanced by automating application upgrades, similar to how it automates operating system upgrades."

More Microsoft Intune cons

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"Their stock management and remote computer management can be improved."

"The interface could be improved by simplifying it further."

"To improve the product, the integration with third-party products could always be smoother."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"The solution needs to better integrate with Mac's OS."

"We cannot manage the attributes of SSPR."

More Google Cloud Identity cons

"Sometimes, we have challenges with remote patching and remote version upgrades."

"We have had a need to move the database, and that was fairly difficult as documentation was sparse, and the first support technican said AirWatch would need re-installed."

"VMware Workspace ONE platform offers support for Mac Books and we see that there is some room for improvement in that area versus all the products out there."

"Windows 10 management is there, but VMware only recently developed that part, and it's not fully mature. Patch management and other integrations are there as well as the application-pushing part, command line, mandatory commands, etc. Some out-of-the-box solutions should be available to better integrate a broader range of applications and handle application push. That's the roadmap we should look at."

"Pricing is the only challenge right now. The licensing fee should be simplified a little bit."

"I tried to use the tool on an encrypted disk, but it was inconvenient."

"The console comes bunched together as a package and inbuilt. Its called Workspace ONE. Whenever we have an issue, we contact the service provider, and instead of a fix, we are just getting the next version of Workspace ONE."

"There are some bugs that our team needs to work around. It required some API integration required because visitor integration was not there. For example, we are currently working on a tunnel issue, and VMware doesn't have this solution."

More Workspace ONE UEM cons

Pricing and Cost Advice

"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."

"Microsoft Intune costs about $7 per user per month, which is somewhat on the pricier end. That said, it's a reliable product, so it's fair."

"I have no comment on pricing of the solution."

"With one user base license, we can use Intune for up to five devices. However, with Soti MobiControl, each license is tied to a single device, meaning one license is dedicated to one device only."

"The Intune license model is costly."

"Its price is fair. It's a normal price. It isn't too expensive or too cheap."

"Its price is in the medium range. It is acceptable because you're paying for the features. I am not aware of any additional costs."

"There is a license required to use this solution. However, it was part of a bundle package. Microsoft Intune is far less expensive than other solutions, such as Workspace ONE."

More Microsoft Intune pricing and cost advice

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The pricing is a bit expensive."

"The solution is not expensive."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

"For the moment, we have a multi-year contract, meaning that we cannot go with a different solution at this time even if the price should prove more favorable."

"My guess is that its licensing was yearly. There was probably no fee in addition to the standard licensing fee."

"We pay approximately $6.50 per user for the standard version. If you are paying for an enterprise license that includes VDI then it will cost approximately $25 per user on a monthly basis."

"I think the pricing of the product needs advisement. It would be great to bundle the VM products together. I think the actual box itself should be included in the license. At present, it is not paired with the mobile device."

"The solution can be costly when the customer is dealing with multiple platforms. If a customer is only dealing with iOS, Windows, and Android then Intune is the better choice because there are free licenses."

"The price of the solution is costly for the number of users I am using it for."

"The license is paid annually."

"We are paying about $145,000 a year on a three-year subscription with no ability to scale up or scale down within that class model."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Government

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

11%

Comms Service Provider

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	149
Midsize Enterprise	60
Large Enterprise	177

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	22
Large Enterprise	58

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

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What do you like most about VMware Workspace ONE?

The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...

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What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

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Comparisons

Jamf Pro vs Microsoft Intune

Compared 9% of the time

IBM MaaS360 vs Microsoft Intune

Compared 9% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 4% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

Samsung Knox vs Microsoft Intune

Compared 3% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 73% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 3% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

Ping Identity Platform vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Jamf Pro vs Workspace ONE UEM

Compared 6% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 5% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 4% of the time

Horizon 8 vs Workspace ONE UEM

Compared 3% of the time

Samsung Knox vs Workspace ONE UEM

Compared 2% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

April 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

April 2026

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

April 2026

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Workspace ONE UEM is a comprehensive platform for centralized device management offering advanced security and seamless integration. It's ideal for managing mobile and IoT devices, providing centralized administration capabilities for businesses.

Workspace ONE UEM stands out due to its user-friendly interface and extensive multi-platform support. It provides policy-driven device control, advanced application and content management, and secure remote access. Its excellent third-party integration and strong security measures make it particularly beneficial for managing devices across different platforms. The platform is tailored for businesses looking for scalable solutions that support BYOD policies, application deployment, and user authentication. While praised for stability and comprehensive features like email management, there are calls for improved integration with Active Directory and better pricing strategies.

What are the most important features?

Easy-to-use interface: Simplifies device management for diverse platforms.
Policy-driven control: Enables automated compliance and security enforcement.
Multi-platform support: Manages iOS, Android, Windows, and Mac devices efficiently.
Advanced app and content management: Facilitates smooth deployment and regulation of applications.
Secure remote access: Ensures security for remote device management.
Single sign-on: Simplifies authentication processes.
Third-party tool integration: Expands functionality with external tools.

What key ROI factors to consider?

Device security: Protects sensitive data on mobile devices.
Centralized management: Streamlines operations for device monitoring and compliance.
Scalability: Supports growing business needs with ease.
User experience: Offers intuitive management tools for minimal training requirements.

Organizations across industries implement Workspace ONE UEM for its sophisticated management strategies, critical in sectors like healthcare for secure patient data management, finance for compliance, and education for supporting diverse device policies. Its integration capabilities make it essential for sectors requiring stringent security and seamless operational workflows.

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

April 2026

Free Report: Google Cloud Identity vs. Workspace ONE UEM

Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: April 2026.

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