Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #8 with an average rating of 7.6, while Omnissa is ranked #2 with an average rating of 7.6. Google holds a 1.1% mindshare in EMM, compared to Omnissa’s 11.0% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 84% of Omnissa users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: May 2025).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of June 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.5%, down from 37.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.8% compared to the previous year. The mindshare of Workspace ONE UEM is 11.0%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

Featured Reviews

Joseph Merusi

Collaborations engineer at a financial services firm with 1,001-5,000 employees

Everything has worked better since we started using it

Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

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EkoNugroho

Cloud Support Manager at PointStar

Enhanced security and simplicity in deployment for a holistic protection

The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

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Emthias Abdul Salam

Technical Manager at Emirates Business Machines (EBM)

Offers a valuable single sign-on feature and a user-friendly interface with outstanding scaling capabilities

The single sign-on feature, which integrates with the Identity Manager is one of the most vital features. The VMware Workspace ONE Tunnel is another crucial aspect of the solution. Authentication processes become seamless with the single sign-on feature of VMware Workspace ONE. Whether the application resides within the premises or outside, the users don't need to reenter the credentials, VMware Workspace ONE auto authenticates using scripts. The solution can also integrate the app catalog with the Intelligent Hub, which acts as the agent. Applications catalogs and similar aspects can be accessed through one single interface, whether it's from an Android, iOS, or Windows device. It's a very user-friendly tool in terms of accessibility.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It helps us manage user certificates."

"I would rate the overall solution as a 10."

"I believe that the solution is actually in Gartner's top quadrant at the moment for mobile device management."

"I can reach devices or computers over the internet. I don't need to worry about the network connectivity between the offices. I can manage any device. That is the most important part."

"The solution is easy to use and it has good performance."

"We work completely in a Microsoft environment. Its interface is similar to other Microsoft solutions that we are using such as Microsoft Defender. So far, for our administrators, it is easy to use."

"The tool's most valuable feature is Autopilot."

"I like the fact that it's integrated with the rest of the Microsoft products, so customers can manage it from their Office 365 portal or Azure portal."

More Microsoft Intune pros

"The most beneficial feature for enhancing security is context-aware access."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"The most valuable feature is the performance."

"The solution is user-friendly."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"The most valuable feature of Google Cloud Identity is its stability."

More Google Cloud Identity pros

"VMware Workspace ONE has been stable so far."

"It is a stable solution. I would rate the stability a ten out of ten."

"The most valuable features in VMware Identity Manager for me are the control groups and rules."

"It has all of the features that we need to use and that we want to use."

"Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."

"Stability-wise, I rate the solution a ten out of ten."

"Zero Trust implementation is a great feature."

"When we publish the applications, getting the credentials to log in and keep the application up or running is easy."

More Workspace ONE UEM pros

Cons

"One big problem with Microsoft is that they're changing the names of the products quite often, or they're quite consistently doing so. Intune is now Endpoint administration. Constantly switching the user interface or the administrative interface makes it quite hard to keep pace. If you are on a two-week holiday and you come back and look at the same screen you have looked at for the last couple of months, it looks different, which is annoying. Changing things around all the time doesn't make it easy."

"I would like to see micro VPN. I like the way that some of the other providers have done something similar where, as you open that app on an end-point device, it creates a micro VPN straight into your device, which is quite a nice little feature. Also, Microsoft Intune relies heavily on its fellow products in the suite. It would be nice if Microsoft Intune could stand on its own two feet."

"The time we have to wait to deploy policies has room for improvement."

"When Microsoft Intune is used with different android devices it does not always work as it is supposed to."

"I would like to see Intune improve its handling of hybrid domain joins. We continue to experience issues with machines losing their hybrid domain join status."

"The reporting functionality of Microsoft Intune is limited compared to Microsoft System Center, which offers many more reporting options."

"They need to integrate more with security options."

"Improvements are needed in Microsoft Intune's enterprise app management, including support for more applications in app patching, boot batching, and discovery. I also hope the cost of Remote Help will decrease because it's a much-needed Intune function. Our customers need that capability, or they will buy it from a third party at a premium."

More Microsoft Intune cons

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"Technical support is slow."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"The solution needs to better integrate with Mac's OS."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"We cannot manage the attributes of SSPR."

More Google Cloud Identity cons

"There is a need for better user lifecycle management within VMware Identity Manager, along with better user governance...The scalability of the product needs to improve."

"VMware Workspace ONE platform offers support for Mac Books and we see that there is some room for improvement in that area versus all the products out there."

"The license could be better."

"I tried to use the tool on an encrypted disk, but it was inconvenient."

"The reverse proxy is not intuitive and it takes time to get it right, so this is something that can be improved."

"The application itself individuals are getting annoyed with it. They are looking to integrate with ABB applications regardless of whether it is Android or iOS based. We are wanting to shift from this application because of the integration issues we are facing."

"Windows 10 management is there, but VMware only recently developed that part, and it's not fully mature. Patch management and other integrations are there as well as the application-pushing part, command line, mandatory commands, etc. Some out-of-the-box solutions should be available to better integrate a broader range of applications and handle application push. That's the roadmap we should look at."

"There is room for improvement in customer service and support."

More Workspace ONE UEM cons

Pricing and Cost Advice

"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."

"Our enterprise agreement includes Microsoft Intune at no additional cost."

"Microsoft Intune has been incorporated into our Microsoft E5 licenses."

"I liked the tool's pricing until P2 came into effect. I am unsure about the current value versus the cost of the new licensing model."

"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."

"Previously the price was $4 per month per user. Now it's $2.25 per user per month."

"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."

"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."

More Microsoft Intune pricing and cost advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The pricing is a bit expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The product is billed on a monthly basis depending on the number of users."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"Licensing fees are on a yearly basis."

"We probably spend about $50,000 a year on licensing."

More Google Cloud Identity pricing and cost advice

"The solution is more expensive than Intune."

"We are paying about $145,000 a year on a three-year subscription with no ability to scale up or scale down within that class model."

"VMware Workspace ONE can fit any organization because if you need more devices there are only additional fees."

"We've purchased various licenses for VMware Workspace ONE, including premium and gold tiers. These licenses include security measures and support for managing telecom expenses like data and voice usage."

"If you purchase it for one year, it is very expensive. If you get it for three years or up to five years, then you can bargain a better price."

"A person should pay towards the licensing costs of VMware Identity Manager on a yearly or monthly basis, but government and public sector units cannot for a perpetual licensing model."

"There is a separate cost for technical support and extra premium features. The pricing should be simplified."

"The tool is expensive."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

13%

Computer Software Company

12%

Financial Services Firm

Manufacturing Company

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Computer Software Company

17%

Financial Services Firm

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form...

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How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

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What do you like most about VMware Workspace ONE?

The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...

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What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 12% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 5% of the time

Samsung Knox vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 68% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 14% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

Cisco Meraki Systems Manager (MDM+EMM) vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Horizon 8 vs Workspace ONE UEM

Compared 7% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 7% of the time

Jamf Pro vs Workspace ONE UEM

Compared 6% of the time

ManageEngine Endpoint Central vs Workspace ONE UEM

Compared 5% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 4% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

May 2025

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

June 2025

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

May 2025

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

VMware Workspace ONE is an intelligence-driven digital workspace platform that delivers any app on any device. It integrates access control, multi-platform endpoint management, and application management. With the VMware Workspace ONE platform, IT teams can deliver a digital workspace that includes the devices and apps of the company’s choice, but with security and control.

VMware Workspace ONE is available:

As a cloud service
On-premises
Hybrid

VMware Workspace ONE Key Features

Simple app authentication: VMware Workspace ONE allows end-users to have password-less single sign-on, giving them access to virtually any app (mobile apps, web apps, cloud apps, and Windows apps).
Unified Endpoint Management options: VMware Workspace ONE aims to support all devices, offering convenience, access, security, and management that will work for any business.
Conditional access: VMware Workspace ONE provides a powerful policy engine to help you make dynamic decisions regarding end-user access rights and to protect sensitive information.
Automated app management: With VMware Workspace ONE the application delivery process can be automated, which improves security and compliance. Software packages can be automatically installed, updated, and removed, and automated workflows can also be created.

VMware Workspace ONE Benefits

Some of the benefits of using VMware Workspace ONE include:

Less IT intervention necessary: Because VMware Workspace ONE has simple app authentication, end-users can help themselves by selecting the applications they need rather than having IT intervene.
Smoother employee onboarding: Transform employee onboarding by enabling self-service access to the apps your end-users need to complete their job duties.
Compliance: VMware Workspace ONE helps end-users reach compliance by using advanced device restrictions.
Real-time visibility: You can have real-time visibility with application, device, and console events that provide detailed information for system monitoring. You can also view logs in the console or export pre-defined reports.

Workspace ONE Components

Workspace ONE Access
Workspace ONE UEM
VMware Workspace ONE® Intelligence
VMware Unified Access Gateway
Workspace ONE Intelligent Hub

Reviews from Real Users

Below is some feedback from our PeerSpot users who are currently using the solution:

PeerSpot user Patrick B., Cybersecurity Architect at a tech services company, says, "Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."

Roshan T., Partner Manager North America at a tech company, mentions how satisfied he is with the product, saying, "You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

May 2025

Free Report: Google Cloud Identity vs. Workspace ONE UEM

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