Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #8 with an average rating of 7.5, while Omnissa is ranked #3 with an average rating of 7.8. Google holds a 1.2% mindshare in EMM, compared to Omnissa’s 10.8% mindshare. Additionally, 90% of Google users are willing to recommend the solution, compared to 83% of Omnissa users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: April 2025).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of May 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.8%, down from 37.9% compared to the previous year. The mindshare of Google Cloud Identity is 1.2%, down from 3.0% compared to the previous year. The mindshare of Workspace ONE UEM is 10.8%, down from 13.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

Featured Reviews

Joseph Merusi

Collaborations engineer at a financial services firm with 1,001-5,000 employees

Everything has worked better since we started using it

Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

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EkoNugroho

Cloud Support Manager at PointStar

Enhanced security and simplicity in deployment for a holistic protection

The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

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Joel Amate

Project Engineer at CTC

The solution is stable, scalable, and offers single sign-on

I give the solution a nine out of ten. I suggest if a person wants to start using Workspace ONE, they should make use of the cloud instance instead of the on-premise instance. There is an on-premise instance available, but the cloud instance is a better option now. I advise them to make use of the cloud instance. This is because management-wise, there is no need to manage a server. For example, we don't need to buy a server, and we don't need to buy network switches, which are required for the on-premise. At the same time, I can advise setting up all the functionalities or whatever functionalities are available for the trial version. We need to check if the Workspace ONE integration includes Azure AD or other identity providers. A lot of applications are using these providers for authentication, such as Ping, Okta, and others. If the Workspace ONE integration doesn't include these providers, the company might have to find a different solution. Security projects should also be considered. Specifically, if the solution can integrate with local security solutions to secure mobile devices.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Implementing Microsoft Intune has provided a more streamlined and consistent method for device management across our multiple domains, effectively consolidating our administrative efforts."

"Previously, we used on-prem SCCM to deploy applications we built manually. After migrating to Intune, we automated and streamlined the process of deploying applications with autopilot. I can do more with my day. I can manage more applications and ensure that they're updated without monitoring and manually starting that process all over again."

"It's easy to manage."

"Being able to manage the devices remotely is most valuable. We can push security requirements through Microsoft Intune."

"The automatic patching is the most valuable feature of Intune."

"Our configuration profiles used to be all over the place. For example, there's a lot of legacy stuff in Active Directory. Going through Intune has helped us enforce settings, which has improved device security and functionality. When you apply something through Intune, you know it works. You don't have to worry about a legacy setting from Active Directory that was uploaded by somebody seven years ago. With Intune, you can see that a device has a setting, and you can be confident that the device is configured how you want."

"The best part of Intune is device control. If we need to block a user from opening something in their organization's system, we can do it from Intune. If we want to restrict the movement of an organization's data to prevent users from copying the data into Outlook, WhatsApp, or their personal Gmail, we can limit that via Intune. It secures all corporate data."

"Autopilot is the most valuable feature."

More Microsoft Intune pros

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"I have not experienced any serious problem with stability."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

More Google Cloud Identity pros

"It was easy to use."

"It's all about centralizing your data and making sure that your data is centralized and secure."

"The solution is stable."

"We can impose cybersecurity requirements."

"The solution includes support for remote work. It also features identity management. This setup supports our users remotely by providing default monitoring and tunneling into our environment, eliminating the need for additional VPN software to access backend applications and staff resources."

"The solution can scale."

"No issues with scalability."

"The most valuable feature of this solution is the tracking of the devices."

More Workspace ONE UEM pros

Cons

"Regarding mobile devices, Intune is good, but there are other services that I would say are ahead of Intune from an administration and reporting point of view."

"While Intune works perfectly well, the only potential downside is that the deployment could be a bit complex for some users."

"There are a few security features that are not available in Microsoft Intune, when compared to other products."

"In an upcoming release, I would like to see some kind of analytics report."

"There are challenges with Intune, specifically in reporting. Many third-party companies offer single-pane-of-glass reporting that shows you what your update environment looks like, how your patch is doing, application status, etc., but Intune's reporting is not intuitive."

"What would make this product better is adding more security policies and features in the next upgrade."

"Intune should improve the management of non-Microsoft devices. It would be better to manage Mac, Android, and other non-Microsoft operating system devices within the same Intune interface."

"There are a lot of small use cases where we realized that some technical solution was missing in Microsoft in comparison to other products. For example, it lacks something similar to sensing or location-based rules and configurations."

More Microsoft Intune cons

"The customer service and support team is not so good."

"Technical support is slow."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"I would like to see more integration in future releases."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"The solution's storage capacity could be increased."

"The integration should be made easier."

More Google Cloud Identity cons

"VMware Workspace ONE should allow certain common settings and restrictions across multiple operating systems."

"The database gets corrupted when used in the cluster. Sometimes it works, sometimes it doesn't."

"I tried to use the tool on an encrypted disk, but it was inconvenient."

"The solution needs to adapt to the cloud based reality of the current world model. Some customers may have reluctance to this, but it is the next level for all of the big providers. Azure, AWS and Google are all on the forefront of cloud-based solutions."

"Feature-wise, it is fine, but its pricing could be better, given that Microsoft is on a bundling spree. AirWatch would benefit from reducing the license pricing per user per month."

"We'd like to see a better connection to Microsoft Azure and a better connection with Check Point."

"VMware Workspace ONE sometimes has bugs that prevent it from working as intended or expected. Generally, these bugs can lead to unexpected results and hinder effectiveness."

"There are other solutions that might be better for certain use cases. This is not an all-purpose solution."

More Workspace ONE UEM cons

Pricing and Cost Advice

"Our enterprise agreement includes Microsoft Intune at no additional cost."

"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."

"It's affordable for the protection it gives. There are no additional costs."

"This cost is approximately $30 USD per user per month."

"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."

"The price is very reasonable."

"I rate Intune five out of 10 for pricing. It's expensive."

"Existing E5 license holders for M365, Intune, and Azure, receive a free license."

More Microsoft Intune pricing and cost advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"We probably spend about $50,000 a year on licensing."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing is a bit expensive."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

"The price of VMware Workspace ONE is reasonable."

"VMware Workspace ONE is not cheap; it's quite expensive. However, in the end, they gave us a reasonable price."

"If you have a host of custom requirements (including licensing), make sure to set aside enough time for the initial setup because it can take up to a few weeks depending on how complex your environment is."

"The pricing currently is higher than the competition."

"In terms of pricing, this solution is definitely much more expensive compared to other solutions, like MobileIron or MaaS360 or any other product in the market. This solution is more expensive by 30 or 40 percent."

"I rate the product price a five on a scale of one to ten, where one is cheap and ten is expensive."

"I think that the price is reasonable."

"My guess is that its licensing was yearly. There was probably no fee in addition to the standard licensing fee."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

20%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Computer Software Company

17%

Financial Services Firm

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

They should improve their customer support. The fact that the only way to get customer support is for paid customers ...

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How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

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What do you like most about VMware Workspace ONE?

The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...

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What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 13% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 5% of the time

Samsung Knox vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 65% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 15% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

Jamf Pro vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Horizon 8 vs Workspace ONE UEM

Compared 7% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 7% of the time

Jamf Pro vs Workspace ONE UEM

Compared 6% of the time

ManageEngine Endpoint Central vs Workspace ONE UEM

Compared 5% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 4% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

April 2025

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

April 2025

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

April 2025

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

VMware Workspace ONE is an intelligence-driven digital workspace platform that delivers any app on any device. It integrates access control, multi-platform endpoint management, and application management. With the VMware Workspace ONE platform, IT teams can deliver a digital workspace that includes the devices and apps of the company’s choice, but with security and control.

VMware Workspace ONE is available:

As a cloud service
On-premises
Hybrid

VMware Workspace ONE Key Features

Simple app authentication: VMware Workspace ONE allows end-users to have password-less single sign-on, giving them access to virtually any app (mobile apps, web apps, cloud apps, and Windows apps).
Unified Endpoint Management options: VMware Workspace ONE aims to support all devices, offering convenience, access, security, and management that will work for any business.
Conditional access: VMware Workspace ONE provides a powerful policy engine to help you make dynamic decisions regarding end-user access rights and to protect sensitive information.
Automated app management: With VMware Workspace ONE the application delivery process can be automated, which improves security and compliance. Software packages can be automatically installed, updated, and removed, and automated workflows can also be created.

VMware Workspace ONE Benefits

Some of the benefits of using VMware Workspace ONE include:

Less IT intervention necessary: Because VMware Workspace ONE has simple app authentication, end-users can help themselves by selecting the applications they need rather than having IT intervene.
Smoother employee onboarding: Transform employee onboarding by enabling self-service access to the apps your end-users need to complete their job duties.
Compliance: VMware Workspace ONE helps end-users reach compliance by using advanced device restrictions.
Real-time visibility: You can have real-time visibility with application, device, and console events that provide detailed information for system monitoring. You can also view logs in the console or export pre-defined reports.

Workspace ONE Components

Workspace ONE Access
Workspace ONE UEM
VMware Workspace ONE® Intelligence
VMware Unified Access Gateway
Workspace ONE Intelligent Hub

Reviews from Real Users

Below is some feedback from our PeerSpot users who are currently using the solution:

PeerSpot user Patrick B., Cybersecurity Architect at a tech services company, says, "Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."

Roshan T., Partner Manager North America at a tech company, mentions how satisfied he is with the product, saying, "You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

April 2025

Free Report: Google Cloud Identity vs. Workspace ONE UEM

Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: April 2025.

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