Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #9 with an average rating of 7.9, while Omnissa is ranked #3 with an average rating of 7.4. Google holds a 1.1% mindshare in EMM, compared to Omnissa’s 11.1% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 84% of Omnissa users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: July 2025).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of July 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.2%, down from 37.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.8% compared to the previous year. The mindshare of Workspace ONE UEM is 11.1%, down from 12.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Ajit Pratap Kundan

PreSales Lead- Government & Defense at Accops Systems Pvt Ltd

A tool that needs to improve scalability but is useful to manage user

There is a need for better user lifecycle management within VMware Identity Manager, along with better user governance, including the separation of duties of the users. In my company, we are not able to create a policy for the separation of duties of the users, so it is an area where improvement is required. The official authentication and fingerprint authentication should be part of VMware Identity Manager, and I feel these areas are currently missing. The scalability of the product needs to improve. The product should be tightly integrated with the third-party products because it's not like a customer is going to purchase all the VMware products, as they might have different solutions for different purposes.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We use a local Active Directory, but we weren't able to manage all our on-site systems without a solution like Intune, and we needed to deploy software like VPNs and other things. It's seamless now to to this through Intune."

"For the price, the features included with Microsoft are appealing."

"There are so many features, but Windows Autopilot is one of the features that are very valuable for most customers."

"A valuable feature is user enrollment, where users can enroll their devices in their organizations themselves."

"Since implementing this solution, our company has grown substantially, and our talent pool has significantly expanded."

"The solution is easy to use."

"It is a helpful tool to manage BYOD policies."

"The security-related tools are excellent; these features allow us to secure devices, lock them down, and ensure compliance."

More Microsoft Intune pros

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The most valuable feature of Google Cloud Identity is its stability."

"It is a very stable solution. I would rate it a ten out of ten."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

More Google Cloud Identity pros

"Among the most important improvements is the ability to set up different groups with different deployment policies."

"It was easy to use."

"I found the initial setup to be easy."

"VMware Workspace ONE has been stable so far."

"VMware Workspace ONE is scalable."

"VMware Workspace ONE is a platform that's really good at monitoring and managing mobile endpoints. It can be set up quickly and implemented easily. Technical support for this solution has always been good."

"It helps the end users to work on the road without needing to set up all kinds of VPN connections"

"Stability-wise, I rate the solution a ten out of ten."

More Workspace ONE UEM pros

Cons

"In terms of the admin experience, it is straightforward, but the Windows enrollment experience could be improved. Sometimes, for enrollment, we have to reset devices and re-enroll them."

"There are a few security features that are not available in Microsoft Intune, when compared to other products."

"Intune could be improved by expanding its third-party patching capabilities for a more comprehensive solution."

"Cost is the biggest factor for us right now. Microsoft Intune and AD P1 together in a bundle is a good thing to have, but it is very costly compared to other products in the market. Otherwise, Microsoft Intune is the best."

"The UI is not user-friendly and has room for improvement."

"The solution requires Mac support."

"It would be interesting to integrate the server side of Intune. Some group policy updates we have on the Windows Server side and possibly some on the client side could also be included."

"The most significant challenge is reporting and monitoring. The reporting accuracy for deploying applications and all aspects of Intune needs to be improved."

More Microsoft Intune cons

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"Google Cloud Identity the UI could improve."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"We cannot manage the attributes of SSPR."

More Google Cloud Identity cons

"VMware Workspace ONE for the new users or the new clients that they try to procure and learn it, there can have difficulties. It does not have user-friendly portals. The portal seems to be more user-friendly in Microsoft solutions."

"Its performance is quite good on Apple phones or even mid-range phones. If you install an AirWatch on a phone that is not too powerful, you will have performance issues. That's only because the phone is not too powerful, and there is not enough memory, etc. They could do a lighter version for a less powerful phone. It would also be useful for very small companies that don't want to spend money on expensive phones. Having said that, I don't think that is their target market. If their target market is enterprise, all enterprises perhaps have an agreement with Google or Apple, and they would get a phone that has already been tested, and they know that AirWatch will work on that phone."

"Cost of licensing is quite high."

"They need a more flexible pricing model."

"I prefer to work with Jamf Pro because it is more specific to working with the iPad features."

"The database gets corrupted when used in the cluster. Sometimes it works, sometimes it doesn't."

"There could be ease of integration within the environment. I didn't have any issues when using it, but the integration part was a bit difficult for the other team."

"Feature-wise, it is fine, but its pricing could be better, given that Microsoft is on a bundling spree. AirWatch would benefit from reducing the license pricing per user per month."

More Workspace ONE UEM cons

Pricing and Cost Advice

"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."

"Intune is cost-effective as it is included in some of the Office 365 packages."

"Intune is included in the Microsoft 365 licensing package that we have."

"Intune's pricing is competitive. For example, the license of Blackberry's Enterprise Mobility Suite was costly, but Intune is affordable. It is included as an additional feature when you buy security enhancements for your organization. For example, let's say I have fifty users in my organization and all of them are using Microsoft cloud services, like Teams, Office 365, and OneDrive."

"The pricing for Intune and the competitor products are all within the same range, there is no true advantage when it comes to cost."

"I am satisfied with the pricing."

"The solution is cost-efficient."

"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."

More Microsoft Intune pricing and cost advice

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"Licensing fees are on a yearly basis."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The product is billed on a monthly basis depending on the number of users."

"The pricing is a bit expensive."

"The solution is not expensive."

More Google Cloud Identity pricing and cost advice

"It is quite expensive, but I think large companies have agreements with these organizations that provide remote monitoring for phones, and they get massive discounts. The public price does not reflect what they pay. You won't get the same pricing if you're buying for 10 employees versus 1,000 employees. On the public price, you get perhaps a 10% discount, but if you're buying 1,000, the discount could be really massive, especially if you signed a contract for a number of years."

"There is a licensing fee for the users, and we pay a low amount for our support costs."

"We pay approximately thirty to thirty-five euros per device per month for the complete suite, and this is a fixed cost with one, three, or five-year licensing in advance. I would rate the pricing a four out of ten, making it affordable."

"The license is paid annually."

"For most of the projects, we use the standard license but for complex ones, we use the older type of processes, integrations, and licenses inside the solution."

"It's an expensive tool."

"Its pricing was okay for our company."

"I rate the product price a five on a scale of one to ten, where one is cheap and ten is expensive."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

Manufacturing Company

Government

Computer Software Company

18%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

Computer Software Company

16%

Financial Services Firm

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

See all answers

How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

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What do you like most about VMware Workspace ONE?

The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...

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What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 11% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 7% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 5% of the time

Samsung Knox vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 66% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 15% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

Cisco Meraki Systems Manager (MDM+EMM) vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Horizon 8 vs Workspace ONE UEM

Compared 6% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 6% of the time

Jamf Pro vs Workspace ONE UEM

Compared 6% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 4% of the time

ManageEngine Endpoint Central vs Workspace ONE UEM

Compared 4% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

July 2025

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

July 2025

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

July 2025

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

VMware Workspace ONE is an intelligence-driven digital workspace platform that delivers any app on any device. It integrates access control, multi-platform endpoint management, and application management. With the VMware Workspace ONE platform, IT teams can deliver a digital workspace that includes the devices and apps of the company’s choice, but with security and control.

VMware Workspace ONE is available:

As a cloud service
On-premises
Hybrid

VMware Workspace ONE Key Features

Simple app authentication: VMware Workspace ONE allows end-users to have password-less single sign-on, giving them access to virtually any app (mobile apps, web apps, cloud apps, and Windows apps).
Unified Endpoint Management options: VMware Workspace ONE aims to support all devices, offering convenience, access, security, and management that will work for any business.
Conditional access: VMware Workspace ONE provides a powerful policy engine to help you make dynamic decisions regarding end-user access rights and to protect sensitive information.
Automated app management: With VMware Workspace ONE the application delivery process can be automated, which improves security and compliance. Software packages can be automatically installed, updated, and removed, and automated workflows can also be created.

VMware Workspace ONE Benefits

Some of the benefits of using VMware Workspace ONE include:

Less IT intervention necessary: Because VMware Workspace ONE has simple app authentication, end-users can help themselves by selecting the applications they need rather than having IT intervene.
Smoother employee onboarding: Transform employee onboarding by enabling self-service access to the apps your end-users need to complete their job duties.
Compliance: VMware Workspace ONE helps end-users reach compliance by using advanced device restrictions.
Real-time visibility: You can have real-time visibility with application, device, and console events that provide detailed information for system monitoring. You can also view logs in the console or export pre-defined reports.

Workspace ONE Components

Workspace ONE Access
Workspace ONE UEM
VMware Workspace ONE® Intelligence
VMware Unified Access Gateway
Workspace ONE Intelligent Hub

Reviews from Real Users

Below is some feedback from our PeerSpot users who are currently using the solution:

PeerSpot user Patrick B., Cybersecurity Architect at a tech services company, says, "Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."

Roshan T., Partner Manager North America at a tech company, mentions how satisfied he is with the product, saying, "You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

July 2025

Free Report: Google Cloud Identity vs. Workspace ONE UEM

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