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Google Cloud Identity Reviews

Vendor: Google
3.8 out of 5
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What is Google Cloud Identity?

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

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Google Cloud Identity is the #5 ranked solution in top Cloud Resource Access Management solutions, #6 ranked solution in top Identity and Access Management as a Service providers, and #10 ranked solution in top Enterprise Mobility Management (EMM) solutions. PeerSpot users give Google Cloud Identity an average rating of 7.6 out of 10. Google Cloud Identity is most commonly compared to Microsoft Intune: Google Cloud Identity vs Microsoft Intune. Google Cloud Identity is popular among the large enterprise segment, accounting for 51% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 18% of all views.
Buyer's Guide
Google Cloud Identity
December 2025
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Google Cloud Identity mindshare

Product category:
Enterprise Mobility Management (EMM)
As of December 2025, the mindshare of Google Cloud Identity in the Enterprise Mobility Management (EMM) category stands at 1.3%, down from 1.9% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Google Cloud Identity1.3%
Microsoft Intune29.6%
Workspace ONE UEM11.4%
Other57.699999999999996%
Enterprise Mobility Management (EMM)

PeerResearch reports based on Google Cloud Identity reviews

TypeTitleDate
CategoryEnterprise Mobility Management (EMM)Dec 29, 2025Download
ProductReviews, tips, and advice from real usersDec 29, 2025Download
ComparisonGoogle Cloud Identity vs Microsoft IntuneDec 29, 2025Download
ComparisonGoogle Cloud Identity vs Workspace ONE UEMDec 29, 2025Download
ComparisonGoogle Cloud Identity vs ManageEngine Endpoint CentralDec 29, 2025Download
Suggested products
TitleRatingMindshareRecommending
Microsoft Intune4.129.6%94%305 interviewsAdd to research
Microsoft Entra ID4.3N/A95%266 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Google Cloud Identity offers centralized user management through a web-based portal. Its valuable features include unified identity access, single sign-on, endpoint management, and seamless integration with Google Workspace. It provides multi-factor authentication, context-aware access, and organization units for targeted policy management. The platform's user-friendly interface, ease of deployment, and zero-trust policy enhance administrative efficiency without on-premises infrastructure. Integration with modern applications using OAuth protocols further simplifies identity management.
  • "The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
  • "The most beneficial feature for enhancing security is context-aware access."
  • "I have not experienced any serious problem with stability."

Room for Improvement

Google Cloud Identity has room for improvement in integration with Mac OS and third-party products, price competitiveness, interface usability, and support services. Security measures, such as password vaulting and monitoring, need enhancement. Integration with external systems like Active Directory, easier migration from other providers, and more flexible management of mobile devices and applications would be beneficial. Licensing and user management, along with automation and storage options, require attention to attract a wider customer base.
  • "Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
  • "Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
  • "Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

Pricing

Google Cloud Identity pricing varies with some users spending about $50,000 annually on licensing. Costs can be monthly or yearly, with options for free usage up to 100 identities, after which charges per user apply. Discounts may be available based on partnerships. Opinions on affordability differ; some find it expensive while others consider it reasonable. Compared to competitors, especially Microsoft Entra, Google Cloud Identity is seen as having competitive pricing with no extra costs beyond standard licensing.
  • "On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
  • "I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
  • "The solution is not expensive."

Popular Use Cases

Organizations primarily use Google Cloud Identity for access control and user management, integrating it with systems like MDM and Google Workspace. It facilitates authentication, single sign-on, and multi-factor authentication. Businesses synchronize user identities from directories, manage accounts, and implement access policies for cloud resources. It supports collaboration, productivity, and security across devices and platforms, often used alongside Google Cloud Platform and BeyondCorp Enterprise for seamless account management and enhanced security measures.

Service and Support

Google Cloud Identity's customer service and support are generally courteous and professional, with rapid responses compared to Microsoft. Technical support is helpful, though not always knowledgeable, leading to delays. Some users find documentation useful, while others experience long wait times and reliance on partners. There are mixed experiences, with satisfaction varying based on location and expertise levels. Certain entities find support slow and lacking in trained personnel, while others report assistance as satisfactory but require escalation for resolution.

Deployment

Google Cloud Identity's initial setup varies in complexity depending on user numbers and organizational needs. While some find it straightforward and manageable by one person, others with extensive users have encountered longer deployments. It integrates well with existing services, requiring domain verification. Medium-sized deployments report quick execution, whereas larger setups face challenges due to user volume. Most users note its ease in a SaaS model, benefitting from a unified console for maintenance.

Scalability

Google Cloud Identity is highly scalable, effectively accommodating thousands of users across different organizations. Many note its ease of expansion and user addition. While scalability is praised, some point out the need to acquire business licenses for larger user bases. Ratings for scalability often fall between seven and nine out of ten. Despite positive remarks, some users highlight areas for improvement in bulk actions and user-friendliness.

Stability

Google Cloud Identity exhibits reliable stability with most describing it as very stable and even offering observations of 24/7 availability. Few report any issues, noting that any initial ones were resolved within weeks. Stability ratings generally range from eight to ten out of ten, with no bugs or crashes observed. Users indicate no problems with application performance, showing satisfaction since implementation. Their satisfaction suggests they find reliability in their experience with the platform.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Google Cloud Identity Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
By visitors reading reviews
Company SizeCount
Small Business166
Midsize Enterprise82
Large Enterprise263
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
9%
Comms Service Provider
8%
Retailer
6%
Educational Organization
5%
Government
4%
University
3%
Real Estate/Law Firm
3%
Healthcare Company
3%
Insurance Company
3%
Construction Company
3%
Media Company
3%
Non Profit
3%
Performing Arts
3%
Logistics Company
2%
Energy/Utilities Company
2%
Outsourcing Company
2%
Legal Firm
1%
Hospitality Company
1%
Wholesaler/Distributor
1%
Marketing Services Firm
1%
Recreational Facilities/Services Company
1%
Transportation Company
1%
Pharma/Biotech Company
1%
Museum Or Institution
1%
Consumer Goods Company
1%

Compare Google Cloud Identity with alternative products

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Learn more about Google Cloud Identity

Google Cloud Identity was previously known as Cloud Identity, Cloud Identity Premium.

Google Cloud Identity customers

ExtraHop Networks, HealthChannels

Related questions

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Product Categories

Product Categories
Enterprise Mobility Management (EMM)
Identity and Access Management as a Service (IDaaS) (IAMaaS)
Cloud Resource Access Management

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Google Cloud Identity Reviews Summary
Author infoRatingReview Summary
Head - Work Transformation at Econz4.0Google Cloud Identity simplifies management by offering zero trust policies, single sign-on, and multi-factor authentication. However, it struggles with form-based and LDAP applications, and improved mobile device management is needed for better BYOD support.
Central and Enduser Computing Manager at Infopro Business Solutions, Inc.4.0We use Google Cloud Identity as part of Google Workspace's Enterprise suite. Its ease of integration and reporting capabilities are valuable. However, the lack of integration with Active Directory limits its use, leading us to favor other solutions like Entra.
CEO and co-founder at a tech services company with 1-10 employees3.5I use Google Cloud for containers and Firebase, creating small sites and leveraging SQL servers and IoT. While Google Cloud Identity offers protections, improvements in customer support, particularly for non-paid users, are necessary. Microsoft's tenant mechanism is more user-friendly.
Cloud Support Manager at PointStar4.0I found Google Cloud Identity valuable for its easy deployment and integration with Google Workspace, offering multi-factor authentication for enhanced security. It is cost-effective, providing various services. However, improvements are needed for better compatibility and stronger data security measures.
Software Architect at a transportation company with 1,001-5,000 employees3.5My company uses Google Cloud Identity for internal applications, valuing its integration with IAP and comprehensive documentation. Although it offers a free tier for 100 users, improvements in user management and licensing for external users are needed.
Founder at Costevo4.0I use Google Cloud Identity for user management and administration, appreciating its stability and effective multi-factor authentication. Improvements could be made in storage capacity. I switched from Azure for its ease and cost-effectiveness.
Chief Technology & Product Officer at Reliance Industries Ltd4.0I use Google Cloud Identity for single control and single sign-on to enhance device security and authentication. Integration could be easier, but as our ecosystem was already on Google Cloud, it suited our needs without extensive evaluation.
Manager at Tathir5.0I use Google Cloud Identity for managing the Google Cloud Platform, and it's the best part of the Google ecosystem due to its familiarity. While it's effective, I hope future versions offer more integration options without needing Workspace.