Domo Reviews

Name: Domo
Brand: Domo
Rating: 3.9 (46 reviews)

Vendor: Domo

3.9 out of 5

46 reviews
85% willing to recommend

What is Domo?

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

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Domo is the #6 ranked solution in top Business Intelligence Tools, #7 ranked solution in top Data Visualization solutions, #8 ranked solution in top Reporting Tools, #10 ranked solution in top Business Performance Management solutions, and #24 ranked solution in top Data Integration Tools. PeerSpot users give Domo an average rating of 7.8 out of 10. Domo is most commonly compared to Microsoft Power BI: Domo vs Microsoft Power BI. Domo is popular among the large enterprise segment, accounting for 53% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a university, accounting for 11% of all views.

Helped 870,701 peers since 2012

Featured Domo reviews

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees

There's room for improvement in their focus on enterprise clients. As a small business owner, there's nothing as powerful as Domo available for smaller organizations. I understand it's a business focus for them as they're looking to expand in that direction, but there's an opportunity to capture the SMB market by creating more capabilities. It's not necessarily about technical capabilities, but rather pricing that's geared towards the small business market. Capability-wise, it's very robust. If I had to stretch, I would suggest more integrations to other common tools, such as Zapier and operational tools like Mailchimp, where you can build and extend ETL in a no-code environment. While there are capabilities you can build from Domo's open APIs, having more native integrations in a no-code, low-code environment would be beneficial. Domo has many native integrations, but better tools for the SMB operational pipeline would be valuable.

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Samuel Adeyemo

Founder & CEO at AI-OT

In the past, most of the complaints about using Domo were about the pricing structure being more expensive than regular ones. Some complained that it's too elaborate and too intricate. The major downside for Domo is the pricing structure, which is a big turnoff for everyone. Domo has been existing since 2010 and became popular around 2017-2018. If they actually work on their pricing structure, more people would be inclined to use Domo. They could improve their AI capabilities. AI agents and many AI-based platforms are now using voice commands. In Domo you could use SQL, but they haven't really harnessed the full capabilities of AI. There are many ways to interact with AI that could be added to new updates.

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Balaraju B

Power BI developer at Unemployed

To optimize the report or dashboard, I have used methods to limit the cards and data sets. If we have unwanted data in our data set as raw data, we need to cleanse and structure it first. I have limited the data as per the requirement because having excessive data in Domo will increase loading time and occupy large amounts of space. By limiting the data and cards on the dashboard, it optimizes the dashboard and improves performance. Since I haven't used AI in Domo while using it, I need to improve my skills in AI and integrate AI knowledge into Domo, which I think will save time and give accurate data. AI as a feature can be improved or enhanced in Domo.

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Domo mindshare

Product category:

As of October 2025, the mindshare of Domo in the BI (Business Intelligence) Tools category stands at 3.9%, down from 6.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Domo	3.9%
Microsoft Power BI	14.1%
Tableau Enterprise	10.3%
Other	71.7%

BI (Business Intelligence) Tools

PeerResearch reports based on Domo reviews

Type	Title	Date
Category	BI (Business Intelligence) Tools	Oct 20, 2025	Download
Product	Reviews, tips, and advice from real users	Oct 20, 2025	Download
Comparison	Domo vs Microsoft Power BI	Oct 20, 2025	Download
Comparison	Domo vs Tableau Enterprise	Oct 20, 2025	Download
Comparison	Domo vs Amazon QuickSight	Oct 20, 2025	Download

Title	Rating	Mindshare	Recommending
Microsoft Power BI	4.0	14.1%	93%	326 interviews Add to research
Tableau Enterprise	4.2	10.3%	89%	307 interviews Add to research

Valuable Features

Domo users appreciate its powerful data connectors allowing integration from diverse sources like SQL and Excel. The drag-and-drop ETL simplifies data transformation, enabling real-time insights. Magic ETL and Beast Mode offer customization without complex coding. Domo's UI, ease of use, and fast data visualization streamline report creation. Users value features like dashboarding, mobile access, and collaboration. Domo's cloud-based flexibility and AI integration enhance analytics for non-technical users.

"The one thing that stands out in case of Domo is that you have everything under the same tool; you don't have to log in into any particular cloud services to have access to that platform as it's just a web-hosted platform and everything related to data engineering, data science, ETL, everything comes under the same umbrella."
"The one thing that stands out in case of Domo is that you have everything under the same tool; you don't have to log in into any particular cloud services to have access to that platform as it's just a web-hosted platform and everything related to data engineering, data science, ETL, everything comes under the same umbrella."
"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."

Room for Improvement

Domo requires improvements in data handling, visualization options, and pricing structure. Users find ETL processes and data integration limited, leading to complications with large datasets. They experience challenges with dashboard aesthetics and customization, making it feel restricted compared to other tools. The pricing model is seen as steep, discouraging adoption. Furthermore, enhancing AI capabilities and interoperability with other tools like Google Slides and broader APIs could alleviate some concerns. Users express frustration over limited real-time updates and report-generation constraints. Increased focus on flexibility and user-friendliness is also desired.

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."
"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."
"If we have unwanted data in our data set as raw data, we need to cleanse and structure it first because having excessive data in Domo will increase loading time and occupy large amounts of space."

ROI

Some found ROI from Domo to exceed expectations, achieving impressive returns and improved efficiency. Others experienced negative returns, citing high costs. Many reported enhanced data management, decision-making, and automation benefits. Some reduced manpower and improved financial forecasting. Customer satisfaction and competitiveness increased despite mixed cost concerns.

Pricing

Enterprise users find Domo pricing relatively high compared to some competitors, yet justifiable due to its comprehensive features. Pricing structures are customizable, involving both per-user and subscription models, and may vary by organization size and location. Users appreciate flexibility in negotiations but note costs can increase with added functionality. Although perceived as expensive, Domo’s end-to-end capabilities often offset the need for additional tools, which some users consider worthwhile for larger enterprises.

"The solution is expensive compared to one of its competitors."
"The pricing differs from customer to customer, depending on the package."
"I think it is reasonable."

Popular Use Cases

Organizations primarily use Domo to centralize diverse data sources and enhance analytics capabilities. It facilitates data consolidation, visualization, and interaction for improved decision-making. Users integrate, transform, and blend data to create dashboards and reports, monitoring performance across various business metrics like sales, employee performance, financial reporting, and marketing effectiveness. Domo is employed in sectors like retail, finance, and healthcare for both operational and strategic insights, streamlining data-driven strategies and competing effectively in their respective markets.

Service and Support

Domo's customer service is frequently responsive but sometimes slow, especially for smaller clients. Customers find technical support to be knowledgeable and quick to respond, though issues can arise if technical complexity increases. Some users report difficulty receiving effective customer support after initial implementation. Communication is generally praised, but improvement is needed in clearly identifying issues and streamlining resolutions. Clients appreciate chat functionality within the platform and find premium support particularly effective.

Deployment

Many found Domo's initial setup straightforward, especially with documentation and support. IT expertise eased the process, though some encountered complexity with integration. Deployment time ranged from days to months, influenced by existing data structures and organizational readiness. Early adjustments included using the Workbench over SQL connectors. Cloud-based setup, requiring no server, sped up implementation. Users praised its scalability, while noting lower ease compared to some alternatives.

Scalability

Domo is highly scalable, supporting both small and large organizations. Many users add thousands of entries without issues, while others find data limitations with larger files. Most mention expanding user access effortlessly, while some highlight the need for more extensive training resources. Although some report technical challenges, Domo's flexibility, cloud capabilities, and ability to handle extensive data sets make it adaptable for various business sizes and roles. Technical support is appreciated, though response times vary.

Stability

Many users find Domo stable, with consistent uptime and minimal downtime. Some users experienced issues with data refresh and server performance, particularly in the past, but improvements seem to have been made. Maintenance windows are communicated in advance. Occasional outages and bugs occur but are typically resolved quickly. Good internet connection enhances performance, and while new users may face connectivity challenges, experienced users manage effectively.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Domo Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	11
Large Enterprise	18

By reviewers

By visitors reading reviews
Company Size	Count
Small Business	218
Midsize Enterprise	95
Large Enterprise	352

By visitors reading reviews

Top industries

By visitors reading reviews

University

11%

Computer Software Company

10%

Financial Services Firm

Manufacturing Company

Educational Organization

Healthcare Company

Retailer

Media Company

Insurance Company

Government

Comms Service Provider

Legal Firm

Real Estate/Law Firm

Construction Company

Non Profit

Wholesaler/Distributor

Outsourcing Company

Performing Arts

Energy/Utilities Company

Transportation Company

Hospitality Company

Pharma/Biotech Company

Recreational Facilities/Services Company

Marketing Services Firm

Sports Company

Consumer Goods Company

Compare Domo with alternative products

Learn more about Domo

Find more information on The Business Cloud Here.

Domo was previously known as corda.

Domo customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Author info	Rating	Review Summary
Assistant Manager at a tech services company with 10,001+ employees	4.0	I've used Domo for three years across multiple projects, valuing its Beast Mode and Insights features. While it's powerful, high costs, data format issues, and occasional server downtimes are drawbacks that could be improved.
Data Analyst at Anonymous	4.5	I've used Domo for over two years for ETL, dashboarding, and forecasting; it's feature-rich, user-friendly, and integrates everything under one platform, though it sometimes lags with large datasets and can be costlier than other solutions.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees	4.5	I've used Domo for over a decade across various organizations and now in my small business; it's flexible, scalable, and powerful, though pricing and SMB integrations could improve. I rate it 8.5 out of 10.
Senior Engineer at a tech services company with 10,001+ employees	4.0	As a long-time Domo user, I appreciate its collaborative dashboard features, intuitive UI, and App Studio customization, though it’s pricey and has technical bugs; overall, I find it effective and would recommend it with some reservations.
Founder & CEO at AI-OT	3.5	I've used Domo for about six years, valuing its integrations, AI features, and ease of data visualization, but we've shifted to CRM platforms due to high pricing and limited AI capabilities despite its past ROI.
Power BI developer at Unemployed	4.5	I used Domo for end-to-end dashboard development and appreciated its integrated platform, though excessive raw data slowed performance. Transitioning from Power BI was challenging, but training and resources like Domo University helped me rate it 9 out of 10.
Analytics Manager at KOKO Networks	4.0	I've found Domo to be a versatile, easy-to-learn BI tool with strong data integration and pipeline features, though its aesthetics and AI capabilities need improvement; overall, it's stable, scalable, and supports self-service analytics well.
Product Analyst at ASBL	4.0	I've used Domo for two years and found it simple, effective, and easy to adopt, with solid visualization and collaboration features, though data upload can be slow; overall, it's justified despite being pricey.

Domo Reviews

What is Domo?

Featured Domo reviews

Domo mindshare

PeerResearch reports based on Domo reviews

Valuable Features

Room for Improvement

ROI

Pricing

Popular Use Cases

Service and Support

Deployment

Scalability

Stability

Review data by company size

Top industries

Compare Domo with alternative products

Learn more about Domo

Domo customers

Related questions

Product Categories

Popular Comparisons