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Pros & Cons summary

Buyer's Guide

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Prominent pros & cons

PROS

Users appreciate Domo's ability to handle data end-to-end on a single cloud platform, supporting multiple data sources without needing to depend on multiple tools.
Domo excels in ETL processes, allowing data transformations without extensive coding, and offers flexibility through custom connectors.
The real-time insights, customizable alerts, and the Magic ETL feature enable smooth expression, transformation, and loading activities.
Domo's comprehensive dashboard and self-service BI availability empower users to generate, customize, and share their own reports effortlessly.
Its flexibility and usability are notable, integrating AI capabilities quickly and efficiently within data analytics and traditional ETL processes.

CONS

Preconfigured apps in Domo lack relevance for out-of-the-box data loading and pre-set reports.
Domo's drag-and-drop Magic ETL tool struggles with large data amounts, impacting performance.
There are limitations in visualization options compared to competitors like Tableau.
Domo's pricing structure, including consumption pricing, is considered too high by users.
Data integration in Domo could be improved, as issues arise despite multiple data sources.
 

Domo Pros review quotes

it_user817749 - PeerSpot reviewer
Business Intelligence Manager at a retailer with 51-200 employees
Feb 11, 2018
Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity.
AP
Manager of Data Analytics & CRM Operations at a tech company with 201-500 employees
Dec 19, 2018
The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources.
FS
Managing Director at TokenMarket Capital
Jan 20, 2019
The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things.
Learn what your peers think about Domo. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
880,490 professionals have used our research since 2012.
GD
Solutions Architect at a tech services company with 11-50 employees
Jan 22, 2019
I mostly see it as an ETL which has many system connectors. It does a good job of ETL.
Jan 28, 2019
Domo has a lot of connections using APIs where you can use data from different databases, such as NoSQLs, SQL databases, and other connections. These connections exist to obtain data and transform whatever that you want.
IK
Project Manager at a marketing services firm with 51-200 employees
Jan 31, 2019
The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places.
RC
Software Developer at CapitalVia Global Research Limited
Feb 12, 2019
We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts.
KG
Manager - Talent Acquisition Analytics at a wholesaler/distributor
May 9, 2019
What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc.
KB
Application Engineer at Automation Anywhere
Nov 1, 2019
This solution allows us to change our performance metrics and tracks our goals in real-time.
LR
Manager of Program Operations at a manufacturing company with 1,001-5,000 employees
Dec 16, 2019
The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature.
 

Domo Cons review quotes

it_user817749 - PeerSpot reviewer
Business Intelligence Manager at a retailer with 51-200 employees
Feb 11, 2018
The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views.
AP
Manager of Data Analytics & CRM Operations at a tech company with 201-500 employees
Dec 19, 2018
They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options.
FS
Managing Director at TokenMarket Capital
Jan 20, 2019
Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit.
Learn what your peers think about Domo. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
880,490 professionals have used our research since 2012.
GD
Solutions Architect at a tech services company with 11-50 employees
Jan 22, 2019
Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo.
Jan 28, 2019
If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet.
IK
Project Manager at a marketing services firm with 51-200 employees
Jan 31, 2019
It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time.
RC
Software Developer at CapitalVia Global Research Limited
Feb 12, 2019
It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case.
KG
Manager - Talent Acquisition Analytics at a wholesaler/distributor
May 9, 2019
In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side.
KB
Application Engineer at Automation Anywhere
Nov 1, 2019
I would like to see more dashboard creation options.
LR
Manager of Program Operations at a manufacturing company with 1,001-5,000 employees
Dec 16, 2019
I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure.