What is our primary use case?
My main use case for Studio Creatio is defining values and creating automated workflows, with a focus on customization and configuration of the environment based on business needs.
A specific example of a workflow I have automated with Studio Creatio involves customer lead routing using the round-robin methodology. In this process, I create schemas in the system, then return to Studio Creatio where I build logic using workflows to select a particular agent based on reason or other criteria that the business defines. The workflow then processes, and I analyze it by checking the logs and reviewing the results.
From my experience in the banking sector, a unique challenge has been automating processes such as card processing and loan processing. I use Studio Creatio for creating those processes, linkages, and schemas, and analyzing them. Studio Creatio is where I need to manage these aspects.
What is most valuable?
The best features Studio Creatio offers are the Process Designer, process logs and analysis capabilities, and all the lookups, dropdowns, and system settings that I can configure. With the combination of these features, I can create applications independently for my business needs that may not be available within Studio Creatio by default. That is the beauty of the system.
I use the Process Designer extensively, and I would say 70% to 80% of my work is done in the Process Designer. In banking projects, if I need to consume an API, I can use the API low-code, no-code, or source code options. However, ultimately, utilizing or consuming data from the API requires the Process Designer. Additionally, if I need to automate workflows, configure automation rules for outbound communication such as emails or text messages, or send prompts or notifications based on system requirements, I use the Process Designer. The Process Designer is fundamental to nearly all my work.
Studio Creatio has impacted my organization positively overall. In one project, using Studio Creatio, I created payroll management and inventory management systems where features such as notifications, low stock alerts, assignments, and tracking were implemented using Studio Creatio. In another project involving multiple products serviced through different email channels, the system creates cases with assignment logic, all configured through Studio Creatio. In scenarios with custom-built stages or pipelines for leads and opportunities, automation rules have been configured for each customer. All of this has been achieved through Studio Creatio. Businesses see the benefit, but it depends on how they adapt and adopt the system. If they embrace it, it makes a significant difference.
Studio Creatio is hosted on Creatio's servers in my organization. I do not use a cloud provider for hosting Studio Creatio since Creatio has its own hosting infrastructure and all necessary services. I only need to purchase the license, and hosting and all services are provided by Creatio. I do not need to pay extra for AWS or other cloud providers.
What needs improvement?
Based on my six years of experience, I see that Studio Creatio is continuously improving its workflows, materials, and capabilities. I still see potential improvements in certain areas. For example, some capabilities that the system does not have need to be identified so that customers are aware of what is not possible. The system should be designed to allow customers to connect with any system seamlessly rather than just through marketplace applications. It should have the capability to connect with any other system without limitation, as in some projects, while it was able to connect with 100 other systems, there were one, two, or a few that were not compatible.
Regarding needed improvements, with respect to use cases and documentation, more comprehensive use cases and in-depth scenarios covering real business situations and solutions are definitely needed.
Mobile users are quite frustrated, so the system needs more modern features, modern user interfaces, and an independent development module for the mobile app. The current mobile app is outdated, and I cannot customize it accordingly. Something new in this area is necessary.
For how long have I used the solution?
I have been using Studio Creatio for almost six-plus years.
What do I think about the stability of the solution?
Studio Creatio is stable in my experience.
What do I think about the scalability of the solution?
The scalability of Studio Creatio is great. I have seen many organizations depend on Studio Creatio and work with it for almost two to three years while continuously improving their system.
How are customer service and support?
Customer support is quite good, and I would rate it 4.5 out of 5.
Which solution did I use previously and why did I switch?
I have not previously used a different solution before Studio Creatio. I have worked with multiple organizations as a service provider for Creatio.
How was the initial setup?
My experience with pricing, setup cost, and licensing for Studio Creatio is that it is average around the world. Compared to the competition, Studio Creatio is still in the average line because the pricing that others offer is quite high, but Studio Creatio is average. It is not suitable for small companies; it is designed for large companies.
What was our ROI?
I have seen a return on investment with Studio Creatio. The average ROI is around two and a half years when the first-time implementation cost is added to the platform and license costs. I have a customer from Australia who was paying around 150,000 dollars yearly on three different systems: Salesforce, Mailchimp, and Freshdesk. When I switched them to Studio Creatio, their overall cost was reduced to approximately 70,000 dollars yearly. They had a three-year commitment with a first-time implementation cost of around 30,000 dollars. In the first year alone, they saved 50,000 dollars, and moving forward, their platform expense was 210,000 dollars versus 500,000 dollars, along with other support and costs that were significant, resulting in a substantial difference.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing for Studio Creatio is that it is average around the world. Compared to the competition, Studio Creatio is still in the average line because the pricing that others offer is quite high, but Studio Creatio is average. It is not suitable for small companies; it is designed for large companies.
Which other solutions did I evaluate?
Before choosing Studio Creatio, my clients evaluated multiple systems including Salesforce, Zoho, Pipedrive, monday.com, HubSpot, and many others.
What other advice do I have?
Regarding the features, there are both positive and negative aspects about the environment. Studio Creatio also contains some areas that could be improved. However, if I focus only on the negative aspects and do not recognize the capability of the system, then people will definitely miss out. I would suggest taking advantage of all the functionality that is available in the system. Organizations should examine the possibilities that the system can provide and attempt to utilize it to achieve the best results. This is my recommendation because utilizing what the system can do makes a substantial difference. For example, in the banking sector, I optimized a system that was processing 50 applications per day to be 100% automated, with only delivery requiring human intervention. The rest was completely automated and connected with different systems. The turnaround time for each application was around two minutes, with complete card processing ready within two minutes. Although it took time, effort, and resources, I ultimately achieved processing 500 to 600 cards per day, up from 50 to 60 applications, fully automated with minimal human intervention except when delivery was needed. The remaining human work focused on defining the process, defining tasks, and related activities. That is the beauty of Studio Creatio.
I would rate Studio Creatio an 8 on a scale of 1 to 10. My advice to others looking into using Studio Creatio is to try it, learn it, and if the organization can recognize the value of it, then they can improve their organizational structure, working processes, and overall operations. Organizations should examine what Studio Creatio can offer.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other