Marketo vs Oracle Fusion Service vs Teradata comparison

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Marketo

Oracle Fusion Service

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketo, Oracle Fusion Service, and Teradata based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: January 2026).

Marketing Management

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Helped 881,928 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.7

Marketo's ROI varies; its value depends on business needs, setup quality, and may not suit email-focused strategies.

Sentiment score

6.9

Oracle Fusion Service boosts ROI by 30% through tailored payments, efficiency, loyalty, and streamlined operations, despite some unquantified returns.

Sentiment score

6.9

Teradata significantly boosts speed, efficiency, and ROI, with studies showing a 427% average ROI over three years.

No quotes available

For more quotes and insights, download the Marketo report

Within CRM, I have worked on B2C service and sales extensively.

For more quotes and insights, download the Oracle Fusion Service report

Consultant at Deloitte

At least fifteen to twenty percent of our time has been saved using Teradata, which has positively affected team productivity and business outcomes.

Shugoyal Shugoyal

Senior product analyst at a financial services firm with 10,001+ employees

Independent research showed that Teradata VantageCloud users achieved an average ROI of 427% across three years with payback under a year, demonstrating the platform's ability to deliver a strong financial return.

Engineers at a consultancy with 11-50 employees

We have realized a return on investment, with a reduction of staff from 27 to eight, and our current return on investment is approximately 14%.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Customer Service

Sentiment score

5.9

Marketo's customer service receives mixed reviews, with areas for improvement in technical support, response time, and communication.

Sentiment score

5.6

Oracle Fusion Service offers good support, hindered by inconsistency, but escalations often enhance service quality and response time.

Sentiment score

7.1

Teradata's support is praised for professionalism and responsiveness, but feedback on speed is mixed; training resources enhance service.

No quotes available

For more quotes and insights, download the Marketo report

Sometimes the technical support is knowledgeable and helpful.

Consultant at Deloitte

Customer service varies as sometimes I receive a good response, and other times I need to escalate issues and involve engineers from Oracle in an OWC session.

For more quotes and insights, download the Oracle Fusion Service report

Solutions Architect at Western Digital

The customer support for Teradata has been great.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

They are responsive and knowledgeable, and the documentation is very helpful.

Engineers at a consultancy with 11-50 employees

Customer support is very good, rated eight out of ten under our essential agreement.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Scalability Issues

Sentiment score

7.6

Marketo is highly scalable, handling large databases efficiently post-Adobe acquisition, despite longer Salesforce sync times and higher costs.

Sentiment score

8.3

Oracle Fusion Service efficiently scales from small teams to large enterprises, supporting diverse operational needs across locations.

Sentiment score

7.5

Teradata offers scalable cloud and on-premise solutions with strong adaptability, overcoming hardware limitations and cost challenges efficiently.

No quotes available

For more quotes and insights, download the Marketo report

Initially, we had ten ERPs, and I have added more since.

Solutions Architect at Western Digital

Regarding scalability, the solution provides useful configurations that clients can utilize effectively.

For more quotes and insights, download the Oracle Fusion Service report

Consultant at Deloitte

Whenever we need more resources, we can add that in Teradata, and when not needed, we can scale it down as well.

Shugoyal Shugoyal

Senior product analyst at a financial services firm with 10,001+ employees

This flexibility allows organizations to scale according to their needs, balancing performance, cost, and compliance requirements.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

This expansion can occur without incurring downtime or taking systems offline.

RajeshKumar25

Principal Consultant & Director at Quensulting

Stability Issues

Sentiment score

7.6

Marketo is reliable with minor disruptions, efficient syncing, and generally rated highly for stability despite occasional Salesforce delays.

Sentiment score

8.0

Oracle Fusion Service is highly stable, achieving 90% uptime with minor outages, rated 8-9/10 by organizations.

Sentiment score

8.3

Teradata's robust architecture ensures exceptional stability and reliability, with minimal downtime and high user ratings despite some integration challenges.

Stability depends on the data center.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

If work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up.

For more quotes and insights, download the Oracle Fusion Service report

Consultant at Deloitte

Its massively parallel process architecture allows the platform to distribute workload efficiently, enabling organizations to run heavy analytic queries without compromising speed or stability.

Engineers at a consultancy with 11-50 employees

I find the stability to be almost a ten out of ten.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The workload management and software maturity provide a reliable system.

RajeshKumar25

Principal Consultant & Director at Quensulting

Room For Improvement

Marketo users request improvements in UI, pricing, integration, analytics, support, scalability, and features for better efficiency and functionality.

Oracle Fusion Service needs enhancements in B2B customization, UI/UX, technical support, and improving mobile application functionality and attractiveness.

Teradata requires improvements in transaction processing, scalability, UI, cost-effectiveness, analytics features, integration capabilities, and security measures.

Having some calculated formulas in a default format would enhance functionality.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

The user interface could be improved.

reviewer9625309

CEO at a tech vendor with 51-200 employees

When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them.

Solutions Architect at Western Digital

Simpler integration capabilities.

Prasan Edirisinghe

Associate Architect-Technology at Virtusa Global

It is currently restricted to Groovy scripting.

For more quotes and insights, download the Oracle Fusion Service report

Consultant at Deloitte

I want to highlight two features for improvement: first, storing data in various formats without requiring a tabular structure, accommodating unstructured data; and second, adding AI ML features to better integrate Gen AI, LLM concepts, and user-friendly experiences such as text-to-SQL capabilities.

Ganesh Verma

Data Engineer at Tredence Inc.

Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The most challenging aspect is finding Teradata resources, so we are focusing on internal training and looking for more Teradata experts.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Setup Cost

Marketo's pricing varies by size and features, proving costly for small businesses but relatively affordable compared to some competitors.

Oracle Fusion Service is costly with variable pricing, depending on users, data, integrations, and geographical location.

Teradata offers high-value analytics with flexible pricing, excelling in performance and ROI, ideal for large enterprises and data-intensive sectors.

The solution is cheaper than Alacor.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Regarding licensing cost, according to each country's conditions, for Egypt, it's so expensive.

GeorgeShokry

Oracle HCM Manager at PwC

I think it's expensive, yet it does not pose a threat, making it costly for my enterprise.

For more quotes and insights, download the Oracle Fusion Service report

Solutions Architect at Western Digital

Teradata is much more expensive than SQL, which is well-performed and cheaper.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.

RajeshKumar25

Principal Consultant & Director at Quensulting

Role-based access control (RBAC), strong audit and compliance features, high availability, fault tolerance, and encrypted data at rest and in-transit are key features.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

Valuable Features

Marketo excels in automation, Salesforce integration, user interface, analytics, support, integrations, and community training, enhancing marketing efficiency.

Oracle Fusion Service enhances customer engagement with omni-channel communication, AI tools, and scalable cloud-based architecture for seamless integration.

Teradata excels in parallel processing, scalability, and performance, offering robust data management, security, and integration for efficient data warehousing.

Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.

reviewer9625309

CEO at a tech vendor with 51-200 employees

We are scoring based on behavior without pressure, and it keeps producing excellent results.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

The company has invested in ERP Cloud, and the seeded APIs and VIP features allow for customization using Groovy script.

Solutions Architect at Western Digital

Based on utilizing Groovy scripts and JavaScript, we can integrate with other external systems.

For more quotes and insights, download the Oracle Fusion Service report

Consultant at Deloitte

For HCM, it makes the life of users easier for self-service, payroll run, and applying tax according to the country, where different tax laws according to the country are very easy in Fusion.

GeorgeShokry

Oracle HCM Manager at PwC

Teradata's security helps our organization meet compliance requirements such as GDPR and IFRS, and it is particularly essential for revenue contracting or revenue recognition.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

It facilitates data integration, where we integrate and analyze data from various sources, making it a powerful and high-quality reliable solution for the company.

reviewer2783274

Senior Data Engineer at a media company with 1,001-5,000 employees

Mindshare comparison

As of February 2026, in the Marketing Management category, the mindshare of Marketo is 9.6%, down from 10.5% compared to the previous year. The mindshare of Oracle Fusion Service is 2.9%, up from 0.6% compared to the previous year. The mindshare of Teradata is 2.6%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Marketo	9.6%
Teradata	2.6%
Oracle Fusion Service	2.9%
Other	84.9%

Marketing Management

Featured Reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

Have faced persistent configuration issues and performance delays that slow down large workflows

Consultant at Deloitte

From a developer's perspective, it could be more open for programming language configurations. It is currently restricted to Groovy scripting. While UI and UX designs are open to JavaScript configurations, there are restrictions on certain functions that can be used. The solution could be enhanced to better serve customers when dealing with complex programs. The customer's websites face issues with loading properly, and response time gets longer when implementing larger workflows. This could be improved to achieve lower response times even with larger workflows involving multiple system integrations and complex architecture. The agent decay capabilities need improvement in future releases. Currently, there are some agent decay configurations available for developers to implement, but this area needs enhancement. Performance issues exist in the Sandbox area. The Sandbox is a trial area for configurations, but if work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up. This has caused significant rework and effort multiple times. Technical support can be challenging to work with. When facing product-related issues or configuration problems, the support experience varies. Sometimes the technical support is knowledgeable and helpful, but often they redirect problems elsewhere and cause delays in resolution.

Delivers consistent performance and enables advanced analytics across complex data environments

Engineers at a consultancy with 11-50 employees

Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

What do you like most about Marketo?

Top Industries

By visitors reading reviews

Financial Services Firm

11%

Manufacturing Company

11%

Computer Software Company

10%

Insurance Company

Manufacturing Company

12%

Financial Services Firm

11%

Wholesaler/Distributor

University

Financial Services Firm

23%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	6
Large Enterprise	22

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	13
Large Enterprise	52

Questions from the Community

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

What do you like most about Oracle Service Cloud?

The solution is easy to learn.

What needs improvement with Oracle Service Cloud?

Oracle Fusion Service has many challenges, as it's not easy in customization and for adding features; there's no acce...

What is your primary use case for Oracle Service Cloud?

The typical use cases for Oracle Fusion Service involve many products and services such as HCM, Supply Chain, Finance...

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may d...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if ...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if ...

HubSpot Marketing Hub vs Marketo

Comparisons

Compared 29% of the time

Salesforce Marketing Cloud vs Marketo

Compared 19% of the time

Oracle Eloqua vs Marketo

Compared 11% of the time

Pardot vs Marketo

Compared 7% of the time

Act-On Software vs Marketo

Compared 1% of the time

More Marketo Competitors

Siebel CRM vs Oracle Fusion Service

Compared 9% of the time

Oracle CX Sales vs Oracle Fusion Service

Compared 8% of the time

Salesforce Sales Cloud vs Oracle Fusion Service

Compared 6% of the time

ServiceNow Customer Service Management vs Oracle Fusion Service

Compared 6% of the time

Odoo vs Oracle Fusion Service

Compared 3% of the time

More Oracle Fusion Service Competitors

Snowflake vs Teradata

Compared 6% of the time

Oracle Exadata vs Teradata

Compared 5% of the time

Oracle Database vs Teradata

Compared 5% of the time

SQL Server vs Teradata

Compared 5% of the time

IBM Db2 Database vs Teradata

Compared 4% of the time

More Teradata Competitors

Product Reports

Marketo

Download Marketo product report

Oracle Fusion Service

Download Oracle Fusion Service product report

Download Teradata product report

Also Known As

No data available

Oracle Service Cloud, Oracle RightNow

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.

Oracle

Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.

Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.

What are the key features of Teradata?

Parallel Processing Architecture: Enables efficient handling of substantial data volumes.
Cloud and On-Premise Deployment: Offers seamless adaptability across environments.
Query Tuning: Improves speed and performance of data retrieval processes.
Workload Management: Ensures optimal resource allocation for enhanced performance.
Robust Security: Provides high levels of data protection and system integrity.
Data Integration: Facilitates cohesive data management from multiple sources.
Automation for Real-time Reporting: Enhances timely data insights and decision-making.
Optimizer and Intelligent Partitioning: Further increase query speed and system efficiency.
Multi-Temperature Data Management: Optimizes the handling and retrieval of data.

What benefits and ROI do users look for?

Efficient Data Management: Facilitates smooth integration and processing of diverse data sets.
Scalability: Easy adjustment to increasing or decreasing data requirements.
Improved Performance: Fast query speeds and optimized resource use.
Comprehensive Security: Safeguards data integrity and accessibility.
Ease of Use: Simplifies data handling and operational processes.

In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.