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HubSpot Marketing Hub vs SAS Marketing Automation comparison

HubSpot and SAS are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.1, while SAS is ranked #17. HubSpot holds a 9.6% mindshare in MA, compared to SAS’s 1.7% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.
HubSpot Marketing Hub
Read 37 HubSpot Marketing Hub reviews
  • 1,414 Views
  • 543 Comparison Views
90% willing to recommend
SAS Marketing Automation
Read 2 SAS Marketing Automation reviews
  • 220 Views
  • 55 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and HubSpot Marketing Hub are competing products in the marketing automation category. HubSpot Marketing Hub seems to have the upper hand due to its comprehensive features and user satisfaction.

Features: SAS Marketing Automation provides advanced analytics, segmentation tools, and detailed insights for data-driven strategies. HubSpot Marketing Hub offers an intuitive platform with integrated CRM, social media tools, and a highly adaptive content management system. SAS is suitable for data-heavy requirements, while HubSpot offers broader tool integration and simplicity.

Ease of Deployment and Customer Service: SAS Marketing Automation requires a more complex deployment process and may need technical support for sophisticated data requirements. HubSpot Marketing Hub has a user-friendly deployment and comprehensive customer service for smoother transitions and quicker onboarding.

Pricing and ROI: SAS Marketing Automation involves higher setup costs but provides a significant return on investment for large-scale operations. HubSpot Marketing Hub offers flexible pricing tiers, making it accessible for smaller businesses with a considerable ROI through its all-in-one marketing system.

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To learn more, read our detailed HubSpot Marketing Hub vs. SAS Marketing Automation Report (Updated: June 2025).
Buyer's Guide
HubSpot Marketing Hub vs. SAS Marketing Automation
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
3rd
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
37
Ranking in other categories
No ranking in other categories
SAS Marketing Automation
Ranking in Marketing Automation
17th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.6%, down from 11.1% compared to the previous year. The mindshare of SAS Marketing Automation is 1.7%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Useful for drip campaigns, social media, and marketing automation
I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4 The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.
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Trini Olivan - PeerSpot reviewer
It's good at visualizing large amounts of data
You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"The product has the most valuable enterprise features."
"Customer support is helpful and responsive."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"The tool is very stable and very reliable."
"The solution helps me to structure and track marketing and sales emails."
"Very user-friendly."
More HubSpot Marketing Hub pros
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
 

Cons

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."
"HubSpot’s scoring is not good."
"The tool could concentrate on improving the analytics and the overall user experience with AI."
"The way the staff uses the system sometimes leads to processes not being followed."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."
More HubSpot Marketing Hub cons
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
 

Pricing and Cost Advice

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"HubSpot Marketing Hub is less expensive than one of its competitors."
More HubSpot Marketing Hub pricing and cost advice
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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Top Industries

By visitors reading reviews
Educational Organization
56%
Computer Software Company
11%
Manufacturing Company
5%
Real Estate/Law Firm
3%
Financial Services Firm
25%
Computer Software Company
15%
Comms Service Provider
15%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
See all answers
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...
See all answers
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...
See all answers
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Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub Logo
Salesforce Marketing Cloud vs HubSpot Marketing Hub
Compared 34% of the time
Marketo vs HubSpot Marketing Hub Logo
Marketo vs HubSpot Marketing Hub
Compared 34% of the time
Oracle Eloqua vs HubSpot Marketing Hub Logo
Oracle Eloqua vs HubSpot Marketing Hub
Compared 13% of the time
Zeta Marketing Platform vs HubSpot Marketing Hub Logo
Zeta Marketing Platform vs HubSpot Marketing Hub
Compared 9% of the time
Pardot vs HubSpot Marketing Hub Logo
Pardot vs HubSpot Marketing Hub
Compared 6% of the time
More HubSpot Marketing Hub Competitors
Salesforce Marketing Cloud vs SAS Marketing Automation Logo
Salesforce Marketing Cloud vs SAS Marketing Automation
Compared 100% of the time
More SAS Marketing Automation Competitors
 

Product Reports

Buyer's Guide
HubSpot Marketing Hub
June 2025
HubSpot Marketing Hub reportDownload HubSpot Marketing Hub product report
Buyer's Guide
Marketing Automation
June 2025
SAS Marketing Automation reportDownload SAS Marketing Automation product report
 

Also Known As

No data available
SAS Campaign Management
 

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
HubSpot

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS
 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Staples
Buyer's Guide
HubSpot Marketing Hub vs. SAS Marketing Automation
June 2025
Free Report: HubSpot Marketing Hub vs. SAS Marketing Automation
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