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HubSpot Marketing Hub vs SAS Marketing Automation comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
6.0
Number of Reviews
40
Ranking in other categories
No ranking in other categories
SAS Marketing Automation
Ranking in Marketing Automation
21st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 8.7%, down from 9.8% compared to the previous year. The mindshare of SAS Marketing Automation is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
HubSpot Marketing Hub8.7%
SAS Marketing Automation1.3%
Other90.0%
Marketing Automation
 

Featured Reviews

Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
reviewer1549071 - PeerSpot reviewer
Senior Solution Architecht at a comms service provider with 10,001+ employees
Highly customizable but should have more out-of-the-box features
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I'd offer my strong endorsement."
"HubSpot Marketing Hub has positively impacted our organization by getting our message out there, having the designs look nice, and also just increasing our brand awareness."
"HubSpot Marketing Hub has positively impacted our organization by allowing us to execute more targeted campaigns, as the effort to launch these campaigns is minimal."
"HubSpot has been very useful for a startup when we didn't have marketing ops expertise."
"The contacts and the connection to sales as well as contact enrichment have been the most valuable aspects of the product."
"There are customizable templates and we can easily make the templates more dynamic."
"Even though I have worked only worked with the solution for a short time, I would recommend HubSpot to be used, as they are very reliable."
"The product's initial setup phase was pretty easy."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
 

Cons

"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"Increase the CRM size for sole proprietors before increasing the fee."
"From a reporting perspective, I wish HubSpot Marketing Hub had more ad hoc reporting ability, as there is a lot of reporting that you can do, but it does not feel as though you can just do some ad hoc reports and pull some things together."
"The product is not cheap."
"The tool could concentrate on improving the analytics and the overall user experience with AI."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"I think the customer support has been fine; I have never had a negative experience nor an extraordinarily positive one, but it has been satisfactory as we have not needed it much."
"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."
"You need to buy connectors to integrate Marketing Automation with various suppliers."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
 

Pricing and Cost Advice

"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"I believe an individual license costs $50 per month."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Construction Company
10%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise5
Large Enterprise11
No data available
 

Questions from the Community

What needs improvement with HubSpot Marketing Hub?
One way HubSpot Marketing Hub can be improved is through the ability to integrate with the AI of choice. From a reporting perspective, I wish HubSpot Marketing Hub had more ad hoc reporting ability...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is email marketing, landing pages, and lead generation. We use it as our CRM so all activity associated with a record that is tracked within HubSpot Marke...
What advice do you have for others considering HubSpot Marketing Hub?
I do not have anything else to add about the features of HubSpot Marketing Hub, including integrations or reporting. HubSpot Marketing Hub has a lot of great features and benefits, it is very easy ...
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Also Known As

No data available
SAS Campaign Management
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Staples
Find out what your peers are saying about HubSpot Marketing Hub vs. SAS Marketing Automation and other solutions. Updated: August 2026.
910,564 professionals have used our research since 2012.