HubSpot Marketing Hub vs SAS Marketing Automation comparison

HubSpot and SAS are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.3, while SAS is ranked #18. HubSpot holds a 8.9% mindshare in MA, compared to SAS’s 1.5% mindshare. Additionally, 91% of HubSpot users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

HubSpot Marketing Hub

Read 39 HubSpot Marketing Hub reviews

1,497 Views
1,452 Comparison Views

91% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

392 Views
294 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

SAS Marketing Automation

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and HubSpot Marketing Hub are competing products in the marketing automation category. HubSpot Marketing Hub seems to have the upper hand due to its comprehensive features and user satisfaction.

Features: SAS Marketing Automation provides advanced analytics, segmentation tools, and detailed insights for data-driven strategies. HubSpot Marketing Hub offers an intuitive platform with integrated CRM, social media tools, and a highly adaptive content management system. SAS is suitable for data-heavy requirements, while HubSpot offers broader tool integration and simplicity.

Ease of Deployment and Customer Service: SAS Marketing Automation requires a more complex deployment process and may need technical support for sophisticated data requirements. HubSpot Marketing Hub has a user-friendly deployment and comprehensive customer service for smoother transitions and quicker onboarding.

Pricing and ROI: SAS Marketing Automation involves higher setup costs but provides a significant return on investment for large-scale operations. HubSpot Marketing Hub offers flexible pricing tiers, making it accessible for smaller businesses with a considerable ROI through its all-in-one marketing system.

To learn more, read our detailed HubSpot Marketing Hub vs. SAS Marketing Automation Report (Updated: December 2025).

Buyer's Guide

HubSpot Marketing Hub vs. SAS Marketing Automation

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

SAS Marketing Automation

Ranking in Marketing Automation

18th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 8.9%, down from 9.3% compared to the previous year. The mindshare of SAS Marketing Automation is 1.5%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	8.9%
SAS Marketing Automation	1.5%
Other	89.6%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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reviewer1549071

Senior Solution Architecht at a comms service provider with 10,001+ employees

Highly customizable but should have more out-of-the-box features

The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"HubSpot Marketing Hub should definitely be on your shortlist."

"The product has the most valuable enterprise features."

"Technical support is helpful and responsive."

"The best feature of HubSpot Marketing Hub is that it's pretty easy to understand and easy to onboard."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

"As a CRM tool, it looks good."

"It's my understanding that the initial setup is a straightforward process."

"The solution helps me to structure and track marketing and sales emails."

More HubSpot Marketing Hub pros

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Cons

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."

"The solution does not enable one to know with certainty if another opened an email he had sent."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"There are issues with the consistency of notifications."

"HubSpot’s scoring is not good."

More HubSpot Marketing Hub cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

More HubSpot Marketing Hub pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Manufacturing Company

13%

Educational Organization

Outsourcing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...

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Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 38% of the time

Marketo vs HubSpot Marketing Hub

Compared 34% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 6% of the time

Pardot vs HubSpot Marketing Hub

Compared 6% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 4% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 43% of the time

Right On Interactive vs SAS Marketing Automation

Compared 31% of the time

Marketo vs SAS Marketing Automation

Compared 26% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

December 2025

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Buyer's Guide

Marketing Automation

December 2025

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Also Known As

No data available

SAS Campaign Management

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Staples

Buyer's Guide

HubSpot Marketing Hub vs. SAS Marketing Automation

December 2025

Free Report: HubSpot Marketing Hub vs. SAS Marketing Automation

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