HubSpot Marketing Hub vs SAS Marketing Automation comparison

HubSpot and SAS are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while SAS is ranked #12. HubSpot holds a 9.5% mindshare in MA, compared to SAS’s 1.9% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,903 Views
1,073 Comparison Views

90% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

217 Views
172 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

SAS Marketing Automation

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Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and HubSpot Marketing Hub are competing products in the marketing automation category. HubSpot Marketing Hub seems to have the upper hand due to its comprehensive features and user satisfaction.

Features: SAS Marketing Automation provides advanced analytics, segmentation tools, and detailed insights for data-driven strategies. HubSpot Marketing Hub offers an intuitive platform with integrated CRM, social media tools, and a highly adaptive content management system. SAS is suitable for data-heavy requirements, while HubSpot offers broader tool integration and simplicity.

Ease of Deployment and Customer Service: SAS Marketing Automation requires a more complex deployment process and may need technical support for sophisticated data requirements. HubSpot Marketing Hub has a user-friendly deployment and comprehensive customer service for smoother transitions and quicker onboarding.

Pricing and ROI: SAS Marketing Automation involves higher setup costs but provides a significant return on investment for large-scale operations. HubSpot Marketing Hub offers flexible pricing tiers, making it accessible for smaller businesses with a considerable ROI through its all-in-one marketing system.

To learn more, read our detailed HubSpot Marketing Hub vs. SAS Marketing Automation Report (Updated: April 2025).

Buyer's Guide

HubSpot Marketing Hub vs. SAS Marketing Automation

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

SAS Marketing Automation

Ranking in Marketing Automation

12th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 11.6% compared to the previous year. The mindshare of SAS Marketing Automation is 1.9%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"Technical support is helpful and responsive."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"It's my understanding that the initial setup is a straightforward process."

"Ease of editing and creating templates after initial development with the Design Manager."

"HubSpot is a very helpful solution."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

More HubSpot Marketing Hub pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"There are issues with the consistency of notifications."

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."

"Increase the CRM size for sole proprietors before increasing the fee."

"They're not the cheapest."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

More HubSpot Marketing Hub cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"The solution is cheaper than its competitors."

"Have sufficient content before signing up for the 30-day trial."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub is less expensive than one of its competitors."

More HubSpot Marketing Hub pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Educational Organization

75%

Computer Software Company

Manufacturing Company

Financial Services Firm

25%

Computer Software Company

21%

Comms Service Provider

16%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...

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What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...

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Comparisons

Marketo vs HubSpot Marketing Hub

Compared 37% of the time

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 37% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 8% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 100% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

April 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Marketing Automation

April 2025

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Staples

Buyer's Guide

HubSpot Marketing Hub vs. SAS Marketing Automation

April 2025

Free Report: HubSpot Marketing Hub vs. SAS Marketing Automation

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