We performed a comparison between HubSpot Marketing Hub and SAS Marketing Automation based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."As a CRM tool, it looks good."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"Customer support is helpful and responsive."
"The product has the most valuable enterprise features."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"There are customizable templates and we can easily make the templates more dynamic."
"Very user-friendly."
"HubSpot Marketing Hub has kept me updated with alerts."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"The solution is not recommended for launching investment."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while SAS Marketing Automation is ranked 7th in Marketing Automation with 2 reviews. HubSpot Marketing Hub is rated 8.2, while SAS Marketing Automation is rated 7.6. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, IBM Watson Campaign Automation and Zeta Marketing Platform, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, SAP CRM and Siebel Marketing Resource Management. See our HubSpot Marketing Hub vs. SAS Marketing Automation report.
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