HubSpot Marketing Hub vs SAS Marketing Automation comparison

HubSpot and SAS are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.3, while SAS is ranked #18. HubSpot holds a 9.5% mindshare in MA, compared to SAS’s 1.5% mindshare. Additionally, 91% of HubSpot users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

HubSpot Marketing Hub

Read 38 HubSpot Marketing Hub reviews

1,198 Views
1,174 Comparison Views

91% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

336 Views
242 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

SAS Marketing Automation

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and HubSpot Marketing Hub are competing products in the marketing automation category. HubSpot Marketing Hub seems to have the upper hand due to its comprehensive features and user satisfaction.

Features: SAS Marketing Automation provides advanced analytics, segmentation tools, and detailed insights for data-driven strategies. HubSpot Marketing Hub offers an intuitive platform with integrated CRM, social media tools, and a highly adaptive content management system. SAS is suitable for data-heavy requirements, while HubSpot offers broader tool integration and simplicity.

Ease of Deployment and Customer Service: SAS Marketing Automation requires a more complex deployment process and may need technical support for sophisticated data requirements. HubSpot Marketing Hub has a user-friendly deployment and comprehensive customer service for smoother transitions and quicker onboarding.

Pricing and ROI: SAS Marketing Automation involves higher setup costs but provides a significant return on investment for large-scale operations. HubSpot Marketing Hub offers flexible pricing tiers, making it accessible for smaller businesses with a considerable ROI through its all-in-one marketing system.

To learn more, read our detailed HubSpot Marketing Hub vs. SAS Marketing Automation Report (Updated: September 2025).

Buyer's Guide

HubSpot Marketing Hub vs. SAS Marketing Automation

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

5.8

Number of Reviews

Ranking in other categories

No ranking in other categories

SAS Marketing Automation

Ranking in Marketing Automation

18th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 9.9% compared to the previous year. The mindshare of SAS Marketing Automation is 1.5%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	9.5%
SAS Marketing Automation	1.5%
Other	89.0%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"HubSpot is a very helpful solution."

"As a CRM tool, it looks good."

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."

"The product's initial setup phase was pretty easy."

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"The most valuable features are the reports, overall usability, and ease of use."

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."

More HubSpot Marketing Hub pros

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Cons

"The solution is not recommended for launching investment."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

"The solution does not enable one to know with certainty if another opened an email he had sent."

"Increase the CRM size for sole proprietors before increasing the fee."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

"The tool could concentrate on improving the analytics and the overall user experience with AI."

More HubSpot Marketing Hub cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

Pricing and Cost Advice

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"The solution is cheaper than its competitors."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

More HubSpot Marketing Hub pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Manufacturing Company

13%

Educational Organization

Performing Arts

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	27
Midsize Enterprise	6
Large Enterprise	11

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

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What needs improvement with HubSpot Marketing Hub?

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What is your primary use case for HubSpot Marketing Hub?

Use cases for HubSpot Marketing Hub start with gathering data that you have, warm leads, cold leads, and adding that to HubSpot. You make sure you're hitting the right target with the data set that...

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Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 44% of the time

Marketo vs HubSpot Marketing Hub

Compared 27% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 7% of the time

Pardot vs HubSpot Marketing Hub

Compared 6% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 59% of the time

Right On Interactive vs SAS Marketing Automation

Compared 41% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

October 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Marketing Automation

October 2025

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Staples

Buyer's Guide

HubSpot Marketing Hub vs. SAS Marketing Automation

September 2025

Free Report: HubSpot Marketing Hub vs. SAS Marketing Automation

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