HubSpot Marketing Hub vs SAS Marketing Automation comparison

HubSpot and SAS are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.3, while SAS is ranked #18. HubSpot holds a 10.0% mindshare in MA, compared to SAS’s 1.5% mindshare. Additionally, 91% of HubSpot users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

HubSpot Marketing Hub

Read 39 HubSpot Marketing Hub reviews

2,197 Views
2,109 Comparison Views

91% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

524 Views
409 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

SAS Marketing Automation

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Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and HubSpot Marketing Hub are competing products in the marketing automation category. HubSpot Marketing Hub seems to have the upper hand due to its comprehensive features and user satisfaction.

Features: SAS Marketing Automation provides advanced analytics, segmentation tools, and detailed insights for data-driven strategies. HubSpot Marketing Hub offers an intuitive platform with integrated CRM, social media tools, and a highly adaptive content management system. SAS is suitable for data-heavy requirements, while HubSpot offers broader tool integration and simplicity.

Ease of Deployment and Customer Service: SAS Marketing Automation requires a more complex deployment process and may need technical support for sophisticated data requirements. HubSpot Marketing Hub has a user-friendly deployment and comprehensive customer service for smoother transitions and quicker onboarding.

Pricing and ROI: SAS Marketing Automation involves higher setup costs but provides a significant return on investment for large-scale operations. HubSpot Marketing Hub offers flexible pricing tiers, making it accessible for smaller businesses with a considerable ROI through its all-in-one marketing system.

To learn more, read our detailed HubSpot Marketing Hub vs. SAS Marketing Automation Report (Updated: February 2026).

Buyer's Guide

HubSpot Marketing Hub vs. SAS Marketing Automation

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

SAS Marketing Automation

Ranking in Marketing Automation

18th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.0%, up from 9.6% compared to the previous year. The mindshare of SAS Marketing Automation is 1.5%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
HubSpot Marketing Hub	10.0%
SAS Marketing Automation	1.5%
Other	88.5%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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reviewer1549071

Senior Solution Architecht at a comms service provider with 10,001+ employees

Highly customizable but should have more out-of-the-box features

The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"HubSpot Marketing Hub has positively impacted our organization by getting our message out there, having the designs look nice, and also just increasing our brand awareness."

"The product's initial setup phase was pretty easy."

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."

"Customer support is helpful and responsive."

"The tool is very stable and very reliable."

"As a CRM tool, it looks good."

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

More HubSpot Marketing Hub pros

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Cons

"The solution is not recommended for launching investment."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."

"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."

"They're not the cheapest."

"The solution does not enable one to know with certainty if another opened an email he had sent."

"HubSpot’s scoring is not good."

More HubSpot Marketing Hub cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

Pricing and Cost Advice

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"Have sufficient content before signing up for the 30-day trial."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"The solution is cheaper than its competitors."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"I believe an individual license costs $50 per month."

More HubSpot Marketing Hub pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

13%

Outsourcing Company

Educational Organization

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...

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Comparisons

Marketo vs HubSpot Marketing Hub

Compared 35% of the time

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 30% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 9% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 3% of the time

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Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 19% of the time

Marketo vs SAS Marketing Automation

Compared 19% of the time

Act-On Software vs SAS Marketing Automation

Compared 18% of the time

SugarCRM Platform vs SAS Marketing Automation

Compared 15% of the time

Oracle Eloqua vs SAS Marketing Automation

Compared 15% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

February 2026

Download HubSpot Marketing Hub product report

Buyer's Guide

Marketing Automation

February 2026

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Staples

Buyer's Guide

HubSpot Marketing Hub vs. SAS Marketing Automation

February 2026

Free Report: HubSpot Marketing Hub vs. SAS Marketing Automation

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