We performed a comparison between SAS Marketing Automation and SugarCRM Platform based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"The most valuable aspect of this solution is its low cost."
"It works well with Jira. You can customize it to fit your needs."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"You cannot include all your entities under one instance at the moment."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"I would like to see more integration on a mobile platform in the next release."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
SAS Marketing Automation is ranked 7th in Marketing Automation with 2 reviews while SugarCRM Platform is ranked 9th in Marketing Automation with 11 reviews. SAS Marketing Automation is rated 7.6, while SugarCRM Platform is rated 7.0. The top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". On the other hand, the top reviewer of SugarCRM Platform writes "User-friendly and allows for creating your own modules". SAS Marketing Automation is most compared with Salesforce Marketing Cloud, SAP CRM and Siebel Marketing Resource Management, whereas SugarCRM Platform is most compared with Salesforce Sales Cloud. See our SAS Marketing Automation vs. SugarCRM Platform report.
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