| Product | Market Share (%) |
|---|---|
| HootSuite | 18.0% |
| Brandwatch | 23.5% |
| Other | 58.5% |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 2 |
| Large Enterprise | 2 |
Brandwatch is the world’s leading enterprise social intelligence company, allowing users to analyze and utilize conversations from across the social web.
It is the perfect platform to make sense of the chatter about your brand online.
We crawl the internet, archiving social media data from over 90 million sources in 27 languages. Users are then offered the chance to search this data in Brandwatch's web-based interface, both proactively and retroactively for mentions of their brand or keyword, using a sophisticated and powerful query creation process.
The app includes an advanced suite of features that allows the data to be chopped and sliced to provide useful insights, through graphing, categorization, geolocation, metadata and countless other components.
Understanding and monitoring your brand is just the start: Brandwatch also lets users engage with the communities they have isolated, responding to, assigning workflow and managing social media mentions with ease.
Hootsuite is a social media management platform that allows organizations to efficiently manage and analyze their social media presence. Its primary use case is to streamline social media marketing efforts by providing a centralized dashboard for scheduling, publishing, and monitoring content across multiple social media platforms.
The most valuable functionality of Hootsuite is its ability to schedule and publish posts in advance, saving time and effort for organizations. With its intuitive interface, users can easily create and schedule content for various social media channels, ensuring consistent and timely messaging. Additionally, Hootsuite's content calendar provides a comprehensive overview of scheduled posts, allowing users to plan and organize their social media strategy effectively.
Hootsuite also offers powerful monitoring and analytics features, enabling organizations to track and measure the impact of their social media efforts. Users can monitor mentions, comments, and messages across different platforms, allowing for quick and efficient engagement with their audience. The analytics dashboard provides valuable insights into key metrics such as reach, engagement, and audience demographics, helping organizations make data-driven decisions to optimize their social media strategy.
Hootsuite helps organizations streamline their social media management, saving time and resources. By providing a centralized platform for scheduling, publishing, and monitoring content, it ensures consistent messaging and efficient engagement with the audience. The robust analytics capabilities further enable organizations to measure the effectiveness of their social media efforts and make informed decisions to drive better results. Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn, and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security, and comprehensive analytics for end-to-end measurement and reporting.
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