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Google Cloud Identity vs Microsoft Entra ID vs Okta Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.7%, down from 11.4% compared to the previous year. The mindshare of Microsoft Entra ID is 18.5%, down from 29.0% compared to the previous year. The mindshare of Okta Platform is 9.0%, down from 14.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID18.5%
Okta Platform9.0%
Google Cloud Identity10.7%
Other61.8%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
SN
Identity and Access Management Specialist at a university with 10,001+ employees
Automated lifecycle management has cut onboarding times and now drives secure, clean access
Although I am a fan of Okta Platform overall, there are areas where it could improve security outcomes and reduce admin friction. My top improvement areas include the system log and analytics upgrade, which are great for point troubleshooting, but trending and root cause analysis across large tenants still require exporting to SIEM. Verbose queries and long-range retention costs can add up. Additionally, while certificate rotations are better than most, the process is still manual for busy portfolios, especially concerning multi-SP SAML certificate rotations and app metadata drift. Two more buckets of potential improvements for Okta Platform involve user experience and security. There is the issue of push fatigue and prompt sprawl, where users receive multiple prompts across different apps and sessions. I arrived at the rating of eight because the core controls are strong and reliable, but a few operational UX and UI gaps prevent it from being rated higher. The reasons for not giving it a nine or ten include ongoing issues concerning safety and change safety, the complexity of group rules and mappings, and the lack of robustness in policy management. Additionally, there remains a need for more manual involvement than necessary, especially for large portfolios and dual certificate rotation, along with proactive SP data metadata validation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is that you can manage users from one central location."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"It's easy to set up."
"The most valuable feature is the performance."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The most valuable feature for us is the B2C functionality of Microsoft Entra ID, which is essential due to our need for external and internal users to log into our system."
"This product is easy to use."
"We haven't implemented permission identity management, but we plan to use it. Entitlement management and dynamic grouping of Microsoft 365 groups are features I enjoy. From an administrative perspective, we can now manage users from a single pane of glass, which enhances efficiency. MFA will improve the user experience and increase organizational efficiency."
"Microsoft Entra ID Protection and Microsoft Sentinel are both excellent monitoring features for Microsoft Entra ID."
"We use it for authentication where we have cloud services, it syncs with Active Directory on-prem, and we have about 1,800 people using it."
"It's user-friendly and easy to understand."
"Conditional Access, Geofencing, and Azure Multi-Factor Authentication are the major security features to secure resources."
"The most valuable feature is the ability to deploy and make changes to every workstation that I need to. We use it to control policy and I can apply the right policies to all our 1,500 workstations, notebooks, et cetera."
"The solution so far has been very stable."
"The most valuable features of Okta Customer Identity are there is no infrastructure cost, integrated, has plenty of documentation, and is user-friendly."
"Account creation and disabling people on time has made our team more productive."
"There is no password hash saved on the cloud, which is the part that I like the most."
"As an integrator, I find Okta Platform user-friendly with a good number of connectors, making it easy to integrate with applications, and it is easy for SSO implementation and MFA implementation."
"Okta Workforce Identity has helped our organization by allowing us to work remotely in a secure environment."
"Ease of use and the ability to trust the product are what I value most."
"Stability-wise, I rate the solution a ten out of ten."
 

Cons

"The solution needs to better integrate with Mac's OS."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"Technical support is slow."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"The interface could be more user-friendly."
"The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"Microsoft Entra ID's impact on access and identity management is relatively limited."
"The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions."
"However, if you use Exchange Online or with Microsoft 365, then your ability to make modifications is limited."
"When you fix the rules and permissions, working directly on the manifest, you really need to have in-depth knowledge. If there were a graphical user interface to update the manifest, that would be good."
"The Cloud Provisioning Agent cannot provision a lot of the information that AD Connect does. For starters, the lightweight version cannot synchronize device information. If you have computers on-premises, the information about them will not be synchronized by the Cloud Provisioning Agent. In addition, if you have a user on the cloud and he changes his password, that information should be written back to the on-premises instance. But that workflow cannot be done with the lightweight agent. It can only be done with the more robust version."
"In my opinion, Microsoft sometimes releases products too early without providing enough documentation."
"The solution was difficult to scale because the group's configuration was complex. I would rate the scalability level of Azure Active Directory a five out of ten."
"It would be an improvement if Authenticator made it easier to recover the app if you reboot your cellphone and lose access."
"Okta Workforce Identity could improve provisioning; it can be made simpler."
"What I'd like to see improved in Okta Customer Identity is the process of exporting users."
"They are far from perfect, so Okta has the worst implementation."
"The solution’s policies are difficult to understand due to the policy methods. They use authentication. The solution’s workflow is also difficult and not very active. They need to have proper documentation on it. In the next release, I would like to see the workflows being more digestible."
"It only facilitates provisioning and not de-provisioning."
"UD attribute mapping, Okta group rules, and dynamic usage could use improvement. It also needs more in-depth functionality and features to integrate with RADIUS solutions."
"There is an access request system that is very limited access to the systems available for end-users."
"The solution is very expensive."
 

Pricing and Cost Advice

"Licensing fees are on a yearly basis."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The solution is not expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The product is billed on a monthly basis depending on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"Azure AD comes with Office 365, so we are just paying for the Office 365 license."
"We have an agreement with Microsoft, and my company pays yearly."
"Entra ID is not too bad, but Microsoft licensing generally is insane. Most customers normally buy a bundle license with Microsoft 365, E3, or E5. Out of our 2,000 customers, for 99.9% of our customers, the Entra ID license that they are getting through the part of that would be sufficient. There are some more advanced ones that give you a bit more functionality, but we probably have not had a customer for that. We do not even internally use that ourselves. When you buy the Entra ID license on its own, it is probably three or four pounds. You just get it included in the license."
"The pricing for companies and businesses is okay, it's fair. But if you are trying to teach someone about Azure AD, there is no licensing option for that... It would be nice to have a 'learning' license, one that is cheaper for a single person."
"We pay an annual subscription fee."
"I think we're on the E3 — I think it was about 35 dollars per user."
"The licensing model is straightforward. I don't think there are any issues with the E3 license or E5 license."
"I'm not totally aware of the pricing and licensing, but I do know that the pricing and licensing must be quite balanced. We are a pretty old client of Microsoft, and MSA is just one of the services we use from Microsoft. There's a whole Microsoft 365 suite that's implemented as well. I'm sure it is something that is acceptable to both parties."
"The cost per user for this solution is really high and could be reduced."
"The solution’s pricing needs to be reasonable. You are dealing with a lot of components and the pricing is component-based."
"The solution is not the cheapest but not the most expensive. They are in the middle rating."
"The price of the solution is fair for what it offers."
"It could be a bit too pricey for small companies. Okta Workforce Identity can add a lot of benefits, but smaller companies may not have a lot of applications that need to be managed by Okta Workforce Identity. In larger organizations, there are more departments, applications, and users to manage. Okta Workforce Identity adds a bit more value to those bigger organizations. In addition to standard licensing fees, there are also additional costs for things"
"The licensing model is fine for general service usage. However, the charges for API features and API tokens can be quite high."
"Workforce Identity is well-priced."
"Okta Customer Identity is not an expensive solution."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
11%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
8%
Government
8%
Manufacturing Company
10%
Financial Services Firm
10%
Computer Software Company
7%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise39
Large Enterprise160
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise23
Large Enterprise50
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
What do you like most about Okta Workforce Identity?
Okta has introduced the Universal Directory. It has custom attribute capability and user permissions to read/write on...
What is your experience regarding pricing and costs for Okta Workforce Identity?
Pricing for Okta is reasonably not that much, however, I don't have access to the commercial aspect.
What needs improvement with Okta Workforce Identity?
Currently, in Okta Workforce Identity we get the two-digit authentication code. Instead of getting the two-digit auth...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Okta Customer Identity, Workforce Identity
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FedEx, Zoom, Takeda, Lululemon Athletica, GrunHub, jetBlue, McKensson, Bain & Company, Engie, Peloton, Sonos, T-Mobile, Hewlett Packard, MGM Resorts, Ally Financial, Priceline, Albertsons, Itercom, Classy, FICO, Kensho, Live Nation, Drata, Rotary, and others.
Find out what your peers are saying about Microsoft, Okta, SailPoint and others in Identity and Access Management as a Service (IDaaS) (IAMaaS). Updated: February 2026.
885,789 professionals have used our research since 2012.