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Dynamics 365 Sales vs Sales Creatio comparison

Microsoft and Creatio are both solutions in the CRM category. Microsoft is ranked #12 with an average rating of 8.5, while Creatio is ranked #22 with an average rating of 9.0. Microsoft holds a 0.5% mindshare in CRM, compared to Creatio’s 0.8% mindshare. Additionally, 100% of Microsoft users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.
Dynamics 365 Sales
Read 15 Dynamics 365 Sales reviews
  • 248 Views
  • 98 Comparison Views
100% willing to recommend
Sales Creatio
Read 8 Sales Creatio reviews
  • 397 Views
  • 238 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and Dynamics 365 Sales are competing CRM platforms in the sales automation category. Dynamics 365 Sales often holds an advantage because of its comprehensive features, despite Sales Creatio's favorable pricing and support options.

Features: Sales Creatio offers robust workflow automation, high customization flexibility, and effective lead management. Dynamics 365 Sales provides seamless integration with Microsoft platforms, advanced AI-driven analytics, and comprehensive ERP features including finance, payroll, and HR modules.

Room for Improvement: Sales Creatio could benefit from enhancing its mobile capabilities, expanding third-party integration options, and refining its reporting features. Dynamics 365 Sales might improve by simplifying its user interface, reducing deployment complexity, and lowering its overall cost for small businesses.

Ease of Deployment and Customer Service: Sales Creatio offers a straightforward deployment process with strong support services, minimizing setup hurdles. Dynamics 365 Sales involves a more complex implementation but provides extensive resources and support through Microsoft's network.

Pricing and ROI: Sales Creatio presents an attractive cost structure with quicker ROI due to lower initial investment. Dynamics 365 Sales may involve higher setup costs but provides strong ROI through its powerful capabilities and long-term benefits.

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To learn more, read our detailed Dynamics 365 Sales vs. Sales Creatio Report (Updated: June 2025).
Buyer's Guide
Dynamics 365 Sales vs. Sales Creatio
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Dynamics 365 Sales
Ranking in CRM
12th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Sales Creatio
Ranking in CRM
22nd
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
8
Ranking in other categories
Sales Force Automation (10th)
 

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of Dynamics 365 Sales is 0.5%, up from 0.3% compared to the previous year. The mindshare of Sales Creatio is 0.8%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

IlyasAhmad - PeerSpot reviewer
A versatile and scalable CRM solution that streamlines business processes with its user-friendly interface and seamless integration with Microsoft platforms
The support they provide is quite commendable. When I was exploring various features of Office 365, being relatively new to it, I encountered a few challenges. Upon raising a support ticket on the Microsoft platform, I not only received prompt emails but also phone calls and engaging sessions. The Microsoft support engineers proved to be very helpful, and I appreciated their structured escalation metrics. Starting with basic assistance, they escalate the ticket to senior technicians if needed, ensuring comprehensive problem resolution. Another notable aspect is the abundance of Microsoft support resources, including videos, articles, and documentation, providing ample guidance for users. The support system offers a wealth of information, making it a valuable resource for problem-solving. I would rate it nine out of ten.
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HaroldBusby - PeerSpot reviewer
Offers agility and how quickly it can be modified to meet the workflows of any organization
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The AI provides insights about the customer."
"What makes Dynamics 365 Sales interesting is the new AI capabilities through CoPilot, which can help write in NLP and look through what's happening on the opportunities without getting into the details."
"The solution is fast."
"Dynamics 365 Sales has a sales feature that is easy to use. It is easy to understand and use."
"Microsoft 365, in its entirety, provides a collaborative environment that allows me to connect to multiple tools, including email, drive, and cloud hosting folders."
"It allows effective management of the follow-ups of leads and potential opportunities."
"Dynamics 365 Sales is a stable solution with good documentation."
"Dynamics 365 Sales assists in streamlining the sales cycle by reducing it by 30%."
More Dynamics 365 Sales pros
"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."
"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."
"Intuitive, low-code CRM platform that's easy to integrate and use."
"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."
"There's not a single CRM out there that is quite as flexible as Creatio CRM."
"I like Creatio's workflows, automation, and no-code features that we can update as we wish."
"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."
 

Cons

"It's very structured, and the out-of-the-box functionality is very limited, meaning you have to do a lot of customizations."
"I found it significantly complex and not user-friendly."
"Making it more budget-friendly would be beneficial."
"However, having more dashboards and customizable templates, specifically tailored for sales in Dynamics 365, would enhance its usability even further. Being able to create custom dashboards would be particularly beneficial."
"The product's pricing needs improvement."
"The pricing must be improved."
"At the start of the project, we made this mistake by relying on Power Automate. We discovered latency issues and problems related to the limits exist."
"The solution needs an improved connection to AI."
More Dynamics 365 Sales cons
"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."
"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."
"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."
"Creatio's mobile app could be more intuitive."
"There is still some room for improvement in the overall look and feel of the software."
"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."
"Sales Creatio should include better customizations."
"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."
 

Pricing and Cost Advice

"The pricing is challenging, which is particularly relevant for countries like Pakistan and others with limited budgets."
"Dynamics 365 Sales operates on an annual licensing basis."
"The platform is expensive."
"The cost of the solution is very similar to that of other solutions like Salesforce CRM."
"Dynamics 365 Sales' pricing is in the middle. It's not expensive like SAP and Oracle."
"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."
"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."
"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."
"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
19%
Comms Service Provider
11%
Manufacturing Company
9%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Dynamics 365 Sales?
It integrates well with other Microsoft products, enhancing sales workflow.
See all answers
What needs improvement with Dynamics 365 Sales?
This is my opinion about Microsoft: their products are good, but they put substantial investment in sales to show it is a good product. However, when you try to access the documentation, it is high...
See all answers
What is your primary use case for Dynamics 365 Sales?
I am trying to compare solutions for one of my customers. I am already dealing with something by Microsoft, as my customer is using Azure. It is a scenario of cost reduction, so I'm trying to find ...
See all answers
What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
See all answers
What is your experience regarding pricing and costs for Sales Creatio?
Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...
See all answers
What needs improvement with Sales Creatio?
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the ...
See all answers
 

Comparisons

No data available
Oracle CX Sales vs Sales Creatio Logo
Oracle CX Sales vs Sales Creatio
Compared 63% of the time
Microsoft Dynamics CRM vs Sales Creatio Logo
Microsoft Dynamics CRM vs Sales Creatio
Compared 37% of the time
More Sales Creatio Competitors
 

Product Reports

Buyer's Guide
Dynamics 365 Sales
June 2025
Dynamics 365 Sales reportDownload Dynamics 365 Sales product report
Buyer's Guide
Sales Creatio
June 2025
Sales Creatio reportDownload Sales Creatio product report
 

Overview

Dynamics 365 Sales empowers teams with capabilities in lead management, scheduling, and workflow organization. Its Office 365 integration and comprehensive ERP features enhance productivity and control.

Dynamics 365 Sales offers powerful tools for managing leads and customer interactions. Its integration with third-party apps and REST APIs simplifies workflows, providing comprehensive visibility and reliable performance. Teams benefit from its robust documentation and Power Platform compatibility, enhancing productivity with flexible pricing and a user-friendly interface. Despite some complexities, improvements in Outlook integration, AI features, and affordability are areas for enhancement.

What are the key features of Dynamics 365 Sales?
  • Lead Management: Simplifies tracking and organizing potential sales opportunities.
  • Office 365 Integration: Seamlessly works with Office applications for increased efficiency.
  • Customization Options: Allows for tailored solutions to meet business processes.
  • Third-party Integration: Connects with external apps to streamline operations.
  • Power Platform Compatibility: Enhances development and functionality.
What benefits should users expect from Dynamics 365 Sales?
  • Increased Productivity: Enhances efficiency with streamlined workflows and tools.
  • Enhanced Visibility: Provides comprehensive insights into sales activities.
  • Reliable Performance: Offers stability with robust platform support.
  • Cost-effectiveness: Flexible pricing options cater to varying business needs.
  • Improved Collaboration: Facilitates teamwork through seamless integrations.

Companies in industries like retail and sales management implement Dynamics 365 Sales to track opportunities and manage customer interactions. It helps in generating customized offers, managing orders, and supports sales reporting and CRM capabilities. Teams utilize it for sales management, lead follow-ups, and aligning targets with objectives, making it essential for daily operations.

Microsoft

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio
 

Sample Customers

Information Not Available
ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Buyer's Guide
Dynamics 365 Sales vs. Sales Creatio
June 2025
Free Report: Dynamics 365 Sales vs. Sales Creatio
Find out what your peers are saying about Dynamics 365 Sales vs. Sales Creatio and other solutions. Updated: June 2025.
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