Microsoft Dynamics CRM vs Sales Creatio comparison

Microsoft and Creatio are both solutions in the CRM category. Microsoft is ranked #2 with an average rating of 8.1, while Creatio is ranked #22 with an average rating of 9.0. Microsoft holds a 11.1% mindshare in CRM, compared to Creatio’s 0.7% mindshare. Additionally, 93% of Microsoft users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Microsoft Dynamics CRM

Read 78 Microsoft Dynamics CRM reviews

3,948 Views
3,846 Comparison Views

93% willing to recommend

Sales Creatio

Read 8 Sales Creatio reviews

365 Views
270 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Microsoft Dynamics CRM and Sales Creatio compete in the CRM market. Microsoft Dynamics CRM has an upper hand due to its comprehensive integration features appealing to enterprises, while Sales Creatio excels in offering ease of deployment and customization, advantageous for businesses seeking flexibility.

Features: Microsoft Dynamics CRM offers a robust suite of integration tools, analytics, and automation features, providing seamless processes for businesses. It integrates effectively with the Microsoft ecosystem, ensuring scalability. Sales Creatio provides advanced customization options and intuitive design, enabling tailored workflows and user-defined processes.

Room for Improvement: Microsoft Dynamics CRM could improve its deployment speed to accommodate businesses with restricted tech support and simplify customization to match alternatives on the market. A better user interface orientation might enhance new user experiences. Sales Creatio might improve in scaling for larger businesses, strengthen integration with non-CRM platforms, and expand advanced analytics offerings while ensuring better cost-effectiveness in larger deployments.

Ease of Deployment and Customer Service: Sales Creatio stands out for its quick deployment, user-friendly interface, and responsive customer support, making it accessible for businesses lacking extensive IT resources. In contrast, Microsoft Dynamics CRM, despite its comprehensive support, can require longer deployment periods due to in-depth features, posing challenges for companies with limited tech support.

Pricing and ROI: Microsoft Dynamics CRM may involve higher initial setup costs due to extensive configuration requirements, potentially leading to significant ROI for enterprises with complex needs. Sales Creatio, with lower setup costs and rapid deployment, offers quicker ROI for small to medium businesses. It provides a cost-effective customized solution, while Microsoft Dynamics CRM justifies the investment for businesses needing deep integrations.

To learn more, read our detailed Microsoft Dynamics CRM vs. Sales Creatio Report (Updated: April 2025).

Buyer's Guide

Microsoft Dynamics CRM vs. Sales Creatio

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Dynamics CRM

Ranking in CRM

2nd

Ranking in Sales Force Automation

2nd

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd)

Sales Creatio

Ranking in CRM

22nd

Ranking in Sales Force Automation

8th

Average Rating

9.0

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of Microsoft Dynamics CRM is 11.1%, down from 13.7% compared to the previous year. The mindshare of Sales Creatio is 0.7%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Rishabh Chhajer

Head IT at Dhani

Intuitive APIs, customizable design, but dashboards could improve

The most advantageous aspect of Microsoft Dynamics CRM is its periodic updates. Every quarter, Microsoft releases upgrades that address bugs and vulnerabilities. As a company governed by the Reserve Bank of India and SAP security regulations for our stock operations, we conduct periodic reviews of our applications, including Microsoft Dynamics CRM. Whenever we submit an audit report and identify bugs, we reach out to the Microsoft team for assistance. They assure us that the issues will be fixed in the next quarterly release. As a result, we have not experienced any outstanding bugs that have not been recorded or addressed.

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HaroldBusby

Senior Sales Manager at Sales Informatics

Offers agility and how quickly it can be modified to meet the workflows of any organization

The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution's return on investment is worth it."

"Microsoft Dynamics is user-friendly and intuitive. It's easy to understand how it works."

"Microsoft Dynamics CRM has a very nice UI, and is very easy to use. It's easy to install, has a lot of features, and provides good technical support."

"The solution is scalable."

"Dynamics is easy to use. There are several fields I can filter."

"Microsoft Dynamics CRM is easy to use, the UI is very good, and it has many capabilities."

"For me, the most helpful functionalities in Microsoft Dynamics CRM are customer engagement, contact management, opportunity management, and order management. The service management features, including ticket management and handling complaints from the call center, are also very useful. One of the key benefits is the faster time to market, as it allows for quicker product delivery and better customer management. The tool also improves customer interaction through the service center, leading to better adherence to KPIs."

"Microsoft Dynamics CRM brings the most value in terms of its ease of implementation."

More Microsoft Dynamics CRM pros

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

Cons

"The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments."

"The UI could definitely be improved."

"The tool should be micro-services-based. If it's not already implemented, the architecture could be enhanced by transitioning to a microservices-based model. This would allow each module to be managed independently, reducing downtime and enabling teams to work autonomously on specific services."

"The product is very old."

"The solution could have better dashboards and the Microsoft operating system could be more intuitive."

"The main issue with Microsoft Dynamics CRM is that its GUI isn't very attractive. Overall, the solution has the same functionalities as other CRMs such as Salesforce, but Salesforce is much simpler to use. Microsoft Dynamics CRM is complicated to use, and this is another area for improvement. It was also more difficult to set up the solution, so its setup could still be improved. What I'd like to see in the next version of Microsoft Dynamics CRM is a cleaner user interface because currently, it looks messy to me. Salesforce CRM has a better, more simplified user interface that makes it easier for you to get what you need, while in Microsoft Dynamics CRM, you have to put in a lot of effort to get things done."

"In terms of the performance, when it comes to loading a large volume of data, it's slow at times, so the system could be optimized."

"Microsoft Dynamics CRM is operational enough, in terms of frequency, but an area for improvement would be its dashboard. Currently, it's widget-like, so hopefully, it could be improved, particularly to allow you to create a custom dashboard using a query. A custom dashboard would make the solution better and is an additional feature I'd like to see in the next release of Microsoft Dynamics CRM because right now, it only has a default dashboard, but maybe my account has limited access, so I can only see the default version of the dashboard."

More Microsoft Dynamics CRM cons

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"Sales Creatio should include better customizations."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"Creatio's mobile app could be more intuitive."

"There is still some room for improvement in the overall look and feel of the software."

Pricing and Cost Advice

"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."

"Dynamics CRM's pricing is fair."

"Microsoft Dynamics CRM is an expensive solution."

"Licensing fees are paid on a monthly basis."

"It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap."

"Microsoft Dynamics CRM is an expensive solution. However, most good CRMs are expensive."

"I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."

"We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."

More Microsoft Dynamics CRM pricing and cost advice

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Government

11%

Financial Services Firm

10%

Manufacturing Company

22%

Computer Software Company

18%

Comms Service Provider

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

See all answers

What needs improvement with Microsoft Dynamics CRM?

Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly. It is one area where the com...

See all answers

What is your primary use case for Microsoft Dynamics CRM?

We use Microsoft Dynamics CRM ( /products/microsoft-dynamics-crm-reviews ) for opportunity management and a traditional CRM approach for managing customer and client relationships. Although we have...

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...

See all answers

What needs improvement with Sales Creatio?

See all answers

Comparisons

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Compared 10% of the time

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Compared 100% of the time

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Product Reports

Buyer's Guide

Microsoft Dynamics CRM

April 2025

Download Microsoft Dynamics CRM product report

Buyer's Guide

Sales Creatio

April 2025

Download Sales Creatio product report

Also Known As

Dynamics CRM, MS Dynamics CRM

No data available

Overview

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Microsoft Dynamics CRM vs. Sales Creatio

April 2025

Free Report: Microsoft Dynamics CRM vs. Sales Creatio

Find out what your peers are saying about Microsoft Dynamics CRM vs. Sales Creatio and other solutions. Updated: April 2025.

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