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Microsoft Dynamics CRM vs Sales Creatio comparison

Microsoft and Creatio are both solutions in the CRM category. Microsoft is ranked #1 with an average rating of 8.2, while Creatio is ranked #19 with an average rating of 8.8. Microsoft holds a 4.4% mindshare in CRM, compared to Creatio’s 0.9% mindshare. Additionally, 93% of Microsoft users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.
Microsoft Dynamics CRM
Read 79 Microsoft Dynamics CRM reviews
  • 5,816 Views
  • 3,780 Comparison Views
93% willing to recommend
Sales Creatio
Read 10 Sales Creatio reviews
  • 777 Views
  • 637 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Microsoft Dynamics CRM and Sales Creatio compete in the CRM market. Microsoft Dynamics CRM has an upper hand due to its comprehensive integration features appealing to enterprises, while Sales Creatio excels in offering ease of deployment and customization, advantageous for businesses seeking flexibility.

Features: Microsoft Dynamics CRM offers a robust suite of integration tools, analytics, and automation features, providing seamless processes for businesses. It integrates effectively with the Microsoft ecosystem, ensuring scalability. Sales Creatio provides advanced customization options and intuitive design, enabling tailored workflows and user-defined processes.

Room for Improvement: Microsoft Dynamics CRM could improve its deployment speed to accommodate businesses with restricted tech support and simplify customization to match alternatives on the market. A better user interface orientation might enhance new user experiences. Sales Creatio might improve in scaling for larger businesses, strengthen integration with non-CRM platforms, and expand advanced analytics offerings while ensuring better cost-effectiveness in larger deployments.

Ease of Deployment and Customer Service: Sales Creatio stands out for its quick deployment, user-friendly interface, and responsive customer support, making it accessible for businesses lacking extensive IT resources. In contrast, Microsoft Dynamics CRM, despite its comprehensive support, can require longer deployment periods due to in-depth features, posing challenges for companies with limited tech support.

Pricing and ROI: Microsoft Dynamics CRM may involve higher initial setup costs due to extensive configuration requirements, potentially leading to significant ROI for enterprises with complex needs. Sales Creatio, with lower setup costs and rapid deployment, offers quicker ROI for small to medium businesses. It provides a cost-effective customized solution, while Microsoft Dynamics CRM justifies the investment for businesses needing deep integrations.

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To learn more, read our detailed Microsoft Dynamics CRM vs. Sales Creatio Report (Updated: September 2025).
Buyer's Guide
Microsoft Dynamics CRM vs. Sales Creatio
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Microsoft Dynamics CRM enhances operations and efficiency, outweighing high costs with improved sales, automation, and data collection.
Sentiment score
4.2
Sales Creatio users benefited from improved efficiency and communication within eight months, citing positive business impact and enhanced team interactions.
I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.
For more quotes and insights, download the Microsoft Dynamics CRM report
No quotes available
For more quotes and insights, download the Sales Creatio report
 

Customer Service

Sentiment score
5.6
Microsoft Dynamics CRM service receives mixed reviews; praised for responsiveness but criticized for delays and varying technical expertise.
Sentiment score
7.4
Sales Creatio's customer service is praised for being responsive, professional, and effective in resolving issues efficiently.
I would rate customer support as ten out of ten.
Microsoft is supportive of any problems they encounter.
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
For more quotes and insights, download the Microsoft Dynamics CRM report
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
For more quotes and insights, download the Sales Creatio report
reviewer2305767 - PeerSpot reviewerNavinJacob - PeerSpot reviewer
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reviewer2756031 - PeerSpot reviewer
 

Scalability Issues

Sentiment score
7.4
Microsoft Dynamics CRM offers strong scalability and adaptability, despite challenges with customization and costs, enhancing sales and marketing departments.
Sentiment score
6.9
Sales Creatio is highly scalable for businesses of all sizes, supporting cloud platforms and easy user management.
Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.
I would give it a ten out of ten for scalability.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
For more quotes and insights, download the Microsoft Dynamics CRM report
No quotes available
For more quotes and insights, download the Sales Creatio report
NavinJacob - PeerSpot reviewer
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reviewer2305767 - PeerSpot reviewer
 

Stability Issues

Sentiment score
7.8
Microsoft Dynamics CRM is stable and reliable, handling workloads well, with Azure integration enhancing resilience despite occasional peak load issues.
Sentiment score
7.5
Sales Creatio is highly reliable, boasting no downtime in six years, with occasional slowness due to external factors.
There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.
I would rate it ten out of ten.
For more quotes and insights, download the Microsoft Dynamics CRM report
No quotes available
For more quotes and insights, download the Sales Creatio report
 

Room For Improvement

Microsoft Dynamics CRM needs better integration, user-friendliness, expanded AI, customization, and cost-effective options for small business adaptability.
Sales Creatio needs improved mobile functionality, interface consistency, and enhanced integration, customization, and documentation for better usability.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
For more quotes and insights, download the Microsoft Dynamics CRM report
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
For more quotes and insights, download the Sales Creatio report
reviewer2305767 - PeerSpot reviewerNavinJacob - PeerSpot reviewer
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reviewer2756031 - PeerSpot reviewer
 

Setup Cost

Microsoft Dynamics CRM is considered pricey, with flexible licensing but possible high costs for small to medium businesses.
Sales Creatio offers cost-effective enterprise solutions at $60 per user monthly, undercutting competitors like Salesforce, appealing to budget-conscious businesses.
Although it is a good tool, it is costly.
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
For more quotes and insights, download the Microsoft Dynamics CRM report
No quotes available
For more quotes and insights, download the Sales Creatio report
NavinJacob - PeerSpot reviewerreviewer2305767 - PeerSpot reviewer
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Valuable Features

Microsoft Dynamics CRM offers customizable, user-friendly features with seamless Microsoft integration, robust security, and enhances customer management and operational efficiency.
Sales Creatio offers flexible, low-code workflow customization, ease of use, and diverse integration, appealing to users with competitive pricing.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
With the Microsoft suite of products, they work together logically and well.
For more quotes and insights, download the Microsoft Dynamics CRM report
We had to integrate multiple systems for one client, and the process was straightforward.
For more quotes and insights, download the Sales Creatio report
reviewer2305767 - PeerSpot reviewer
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NavinJacob - PeerSpot reviewerreviewer2756031 - PeerSpot reviewer
 

Categories and Ranking

Microsoft Dynamics CRM
Ranking in CRM
1st
Ranking in Sales Force Automation
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
79
Ranking in other categories
CRM Customer Engagement Centers (2nd), Local Government CRM (1st), Marketing Management (2nd)
Sales Creatio
Ranking in CRM
19th
Ranking in Sales Force Automation
10th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
10
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Microsoft Dynamics CRM is 4.4%, down from 13.4% compared to the previous year. The mindshare of Sales Creatio is 0.9%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM4.4%
Sales Creatio0.9%
Other94.7%
CRM
 

Featured Reviews

NavinJacob - PeerSpot reviewer
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.
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Debharshi Bhattacharya - PeerSpot reviewer
A highly stable solution that is GDPR compliant and can be used for the lead generation cycle
I use Sales Creatio for the lead generation cycle With Sales Creatio, you can have a customer service review, and it is GDPR compliant. Sales Creatio is one of the few solutions that can be hosted on-premises and on the cloud. Sales Creatio should include better customizations. Sales Creatio is…
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Financial Services Firm
10%
Government
9%
Manufacturing Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise22
Large Enterprise19
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
See all answers
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be tricky. On the reporting side, while there are various tools for reporting, they ...
See all answers
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics CRM include task management and sales.
See all answers
What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
See all answers
What is your experience regarding pricing and costs for Sales Creatio?
My experience with the pricing and licensing or setup costs for Sales Creatio was very favorable. On a scale of one to ten for pricing, Sales Creatio is approximately a two or three, since they pro...
See all answers
What needs improvement with Sales Creatio?
There was an issue with loading time when handling large amounts of data. For fast-moving products or clients who receive numerous records throughout the day, the handling was slower. We had a clie...
See all answers
 

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Product Reports

Buyer's Guide
Microsoft Dynamics CRM
October 2025
Microsoft Dynamics CRM reportDownload Microsoft Dynamics CRM product report
Buyer's Guide
Sales Creatio
October 2025
Sales Creatio reportDownload Sales Creatio product report
 

Also Known As

Dynamics CRM, MS Dynamics CRM
No data available
 

Overview

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio
 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Buyer's Guide
Microsoft Dynamics CRM vs. Sales Creatio
September 2025
Free Report: Microsoft Dynamics CRM vs. Sales Creatio
Find out what your peers are saying about Microsoft Dynamics CRM vs. Sales Creatio and other solutions. Updated: September 2025.
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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.