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Dynamics 365 Sales vs SAP CRM comparison

Microsoft and SAP are both solutions in the CRM category. Microsoft is ranked #12 with an average rating of 8.5, while SAP is ranked #3 with an average rating of 7.6. Microsoft holds a 0.5% mindshare in CRM, compared to SAP’s 9.6% mindshare. Additionally, 100% of Microsoft users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.
Dynamics 365 Sales
Read 15 Dynamics 365 Sales reviews
  • 248 Views
  • 98 Comparison Views
100% willing to recommend
SAP CRM
Read 44 SAP CRM reviews
  • 3,525 Views
  • 1,984 Comparison Views
84% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

SAP CRM and Dynamics 365 Sales are contenders in the CRM software market. Based on the comparisons, Dynamics 365 Sales generally seems to have the upper hand due to its flexibility and seamless Microsoft integration.

Features: SAP CRM is known for its integration with SAP ERP, making it robust for lead management and analytics. It offers customizable reporting features and provides stability and scalability with real-time data access. Dynamics 365 Sales offers strong integration with Microsoft platforms and third-party tools, ensuring flexibility and effective workflow management. It provides mobile access and ease of use, facilitating seamless operations.

Room for Improvement: SAP CRM faces challenges with its outdated user experience and complex integration. Users suggest improvements in customization and mobile interface enhancements and the introduction of modern features like machine learning. Dynamics 365 Sales needs to improve its customization in reporting and enhance integration with non-Microsoft systems. Streamlining administrative tasks and offering better cost-effectiveness could also be beneficial.

Ease of Deployment and Customer Service: SAP CRM offers deployment in diverse environments, including on-premises and private clouds, but often requires significant vendor support and comes with mixed customer service reviews. Dynamics 365 Sales primarily supports deployment in public or hybrid cloud environments, praised for its responsive support and straightforward implementation process.

Pricing and ROI: SAP CRM is perceived as expensive and suited for large enterprises, requiring an annual license and significant long-term investment for ROI. Dynamics 365 Sales, while still on the higher side in certain markets, is regarded as having more accessible pricing structures, providing favorable ROI over time compared to SAP CRM.

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Buyer's Guide
Dynamics 365 Sales vs. SAP CRM
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.2
Dynamics 365 Sales improved productivity, achieved ROI in 18 months, and enhanced reporting and forecasting capabilities with proper usage.
Sentiment score
6.6
Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.
Every solution claims to save time, money, and provide productivity savings.
Our company reached the return on investment in just one and a half years after implementation, with improvements in productivity, efficiency, and overall outcomes.
For more quotes and insights, download the Dynamics 365 Sales report
No quotes available
For more quotes and insights, download the SAP CRM report
 

Customer Service

Sentiment score
7.3
Dynamics 365 Sales support is praised for response speed but faces criticism for ticket creation and timely assistance issues.
Sentiment score
7.0
Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.
My experience with them has been positive; they are always available to help when challenges arise during implementation.
The overall technical support of Microsoft deserves a rating of 10 out of 10.
For more quotes and insights, download the Dynamics 365 Sales report
I am satisfied with their response time and quality.
For more quotes and insights, download the SAP CRM report
BN
SG
FA
 

Scalability Issues

Sentiment score
7.5
Dynamics 365 Sales scales efficiently for various user bases, though large data movements face API-related throughput challenges.
Sentiment score
8.1
SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.
Dynamics 365 Sales is more scalable compared to Salesforce.
We have a global deployment across our organization in approximately 180 countries through Microsoft Azure cloud.
Because of the API limits, the throughput is not good.
For more quotes and insights, download the Dynamics 365 Sales report
We handle a huge amount of data in our CRM without any problems.
For more quotes and insights, download the SAP CRM report
BN
SG
FC
FA
 

Stability Issues

Sentiment score
8.6
Dynamics 365 Sales is praised for stability and reliability, with users noting minimal issues and efficient critical information access.
Sentiment score
8.1
SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.
I usually do not face any bugs and would give it a high rating.
Its stability rate is 99.9998%, which is crucial as any instability could disrupt access to vital information.
It is definitely stable and scalable.
For more quotes and insights, download the Dynamics 365 Sales report
No quotes available
For more quotes and insights, download the SAP CRM report
reviewer1398846 - PeerSpot reviewer
BN
reviewer2710545 - PeerSpot reviewer
 

Room For Improvement

Dynamics 365 Sales struggles with usability and integration, needing enhancements in AI, tutorials, and streamlined features for better performance.
SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.
When running in production, it is more suitable for mid-size and small companies, not for large-scale scenarios where you deploy a solution for a big company.
If Microsoft could provide direct integration, it would better support customers, especially in the Indian market.
The biggest challenge that people had was the simplicity that something like Salesforce offers, which Dynamics 365 Sales didn't really have.
For more quotes and insights, download the Dynamics 365 Sales report
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
For more quotes and insights, download the SAP CRM report
FC
BN
reviewer2710545 - PeerSpot reviewer
FA
 

Setup Cost

Dynamics 365 Sales offers robust features, generally priced at $150 monthly, with discounts, preferred by SMEs despite regional cost challenges.
SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.
It is affordable, and what I've seen is a lot of SME customers, small and medium enterprises, tend to go with Dynamics 365 Sales over anything else, which indicates that it's more affordable than some other solutions in the market.
The list price is $150 per user per month, though my company pays $105 per user per month for 20 users.
For more quotes and insights, download the Dynamics 365 Sales report
SAP CRM is not suitable for small companies because of the cost.
For more quotes and insights, download the SAP CRM report
reviewer2710545 - PeerSpot reviewer
BN
FA
 

Valuable Features

Dynamics 365 Sales offers robust lead management, Microsoft integration, automation, AI insights, customization, and enhances productivity with third-party flexibility.
SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.
In SAP, filling 20 fields required visiting 10 different pages sequentially, whereas now everything can be done on a single page.
This CRM system is more scalable than Salesforce, and its stability rate is 99.9998%.
A lot of customers are asking for integration with CoPilot, which is probably the biggest feature of all.
For more quotes and insights, download the Dynamics 365 Sales report
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
For more quotes and insights, download the SAP CRM report
SG
BN
reviewer2710545 - PeerSpot reviewer
FA
 

Categories and Ranking

Dynamics 365 Sales
Ranking in CRM
12th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
15
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of Dynamics 365 Sales is 0.5%, up from 0.3% compared to the previous year. The mindshare of SAP CRM is 9.6%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

IlyasAhmad - PeerSpot reviewer
A versatile and scalable CRM solution that streamlines business processes with its user-friendly interface and seamless integration with Microsoft platforms
The support they provide is quite commendable. When I was exploring various features of Office 365, being relatively new to it, I encountered a few challenges. Upon raising a support ticket on the Microsoft platform, I not only received prompt emails but also phone calls and engaging sessions. The Microsoft support engineers proved to be very helpful, and I appreciated their structured escalation metrics. Starting with basic assistance, they escalate the ticket to senior technicians if needed, ensuring comprehensive problem resolution. Another notable aspect is the abundance of Microsoft support resources, including videos, articles, and documentation, providing ample guidance for users. The support system offers a wealth of information, making it a valuable resource for problem-solving. I would rate it nine out of ten.
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ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.
Read full review
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
11%
Computer Software Company
10%
Financial Services Firm
9%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Dynamics 365 Sales?
It integrates well with other Microsoft products, enhancing sales workflow.
See all answers
What needs improvement with Dynamics 365 Sales?
This is my opinion about Microsoft: their products are good, but they put substantial investment in sales to show it is a good product. However, when you try to access the documentation, it is high...
See all answers
What is your primary use case for Dynamics 365 Sales?
I am trying to compare solutions for one of my customers. I am already dealing with something by Microsoft, as my customer is using Azure. It is a scenario of cost reduction, so I'm trying to find ...
See all answers
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
See all answers
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
See all answers
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
See all answers
 

Comparisons

No data available
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Compared 23% of the time
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Compared 14% of the time
Oracle CRM vs SAP CRM Logo
Oracle CRM vs SAP CRM
Compared 9% of the time
Siebel CRM vs SAP CRM Logo
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Compared 9% of the time
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Product Reports

Buyer's Guide
Dynamics 365 Sales
June 2025
Dynamics 365 Sales reportDownload Dynamics 365 Sales product report
Buyer's Guide
SAP CRM
June 2025
SAP CRM reportDownload SAP CRM product report
 

Overview

Dynamics 365 Sales empowers teams with capabilities in lead management, scheduling, and workflow organization. Its Office 365 integration and comprehensive ERP features enhance productivity and control.

Dynamics 365 Sales offers powerful tools for managing leads and customer interactions. Its integration with third-party apps and REST APIs simplifies workflows, providing comprehensive visibility and reliable performance. Teams benefit from its robust documentation and Power Platform compatibility, enhancing productivity with flexible pricing and a user-friendly interface. Despite some complexities, improvements in Outlook integration, AI features, and affordability are areas for enhancement.

What are the key features of Dynamics 365 Sales?
  • Lead Management: Simplifies tracking and organizing potential sales opportunities.
  • Office 365 Integration: Seamlessly works with Office applications for increased efficiency.
  • Customization Options: Allows for tailored solutions to meet business processes.
  • Third-party Integration: Connects with external apps to streamline operations.
  • Power Platform Compatibility: Enhances development and functionality.
What benefits should users expect from Dynamics 365 Sales?
  • Increased Productivity: Enhances efficiency with streamlined workflows and tools.
  • Enhanced Visibility: Provides comprehensive insights into sales activities.
  • Reliable Performance: Offers stability with robust platform support.
  • Cost-effectiveness: Flexible pricing options cater to varying business needs.
  • Improved Collaboration: Facilitates teamwork through seamless integrations.

Companies in industries like retail and sales management implement Dynamics 365 Sales to track opportunities and manage customer interactions. It helps in generating customized offers, managing orders, and supports sales reporting and CRM capabilities. Teams utilize it for sales management, lead follow-ups, and aligning targets with objectives, making it essential for daily operations.

Microsoft

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP
 

Sample Customers

Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Buyer's Guide
Dynamics 365 Sales vs. SAP CRM
June 2025
Free Report: Dynamics 365 Sales vs. SAP CRM
Find out what your peers are saying about Dynamics 365 Sales vs. SAP CRM and other solutions. Updated: June 2025.
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