Dynamics 365 Sales vs SAP CRM comparison

Microsoft and SAP are both solutions in the CRM category. Microsoft is ranked #14 with an average rating of 8.5, while SAP is ranked #3 with an average rating of 7.8. Microsoft holds a 0.5% mindshare in CRM, compared to SAP’s 10.7% mindshare. Additionally, 100% of Microsoft users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Dynamics 365 Sales

Read 12 Dynamics 365 Sales reviews

163 Views
88 Comparison Views

100% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

3,697 Views
3,245 Comparison Views

83% willing to recommend

Dynamics 365 Sales

SAP CRM

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Executive SummaryUpdated on Dec 19, 2024

SAP CRM and Dynamics 365 Sales are contenders in the CRM software market. Based on the comparisons, Dynamics 365 Sales generally seems to have the upper hand due to its flexibility and seamless Microsoft integration.

Features: SAP CRM is known for its integration with SAP ERP, making it robust for lead management and analytics. It offers customizable reporting features and provides stability and scalability with real-time data access. Dynamics 365 Sales offers strong integration with Microsoft platforms and third-party tools, ensuring flexibility and effective workflow management. It provides mobile access and ease of use, facilitating seamless operations.

Room for Improvement: SAP CRM faces challenges with its outdated user experience and complex integration. Users suggest improvements in customization and mobile interface enhancements and the introduction of modern features like machine learning. Dynamics 365 Sales needs to improve its customization in reporting and enhance integration with non-Microsoft systems. Streamlining administrative tasks and offering better cost-effectiveness could also be beneficial.

Ease of Deployment and Customer Service: SAP CRM offers deployment in diverse environments, including on-premises and private clouds, but often requires significant vendor support and comes with mixed customer service reviews. Dynamics 365 Sales primarily supports deployment in public or hybrid cloud environments, praised for its responsive support and straightforward implementation process.

Pricing and ROI: SAP CRM is perceived as expensive and suited for large enterprises, requiring an annual license and significant long-term investment for ROI. Dynamics 365 Sales, while still on the higher side in certain markets, is regarded as having more accessible pricing structures, providing favorable ROI over time compared to SAP CRM.

To learn more, read our detailed Dynamics 365 Sales vs. SAP CRM Report (Updated: April 2025).

Buyer's Guide

Dynamics 365 Sales vs. SAP CRM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Dynamics 365 Sales

Ranking in CRM

14th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of Dynamics 365 Sales is 0.5%, up from 0.2% compared to the previous year. The mindshare of SAP CRM is 10.7%, up from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

IlyasAhmad

Manager IT infrastrcture at Sapphire Group

A versatile and scalable CRM solution that streamlines business processes with its user-friendly interface and seamless integration with Microsoft platforms

The support they provide is quite commendable. When I was exploring various features of Office 365, being relatively new to it, I encountered a few challenges. Upon raising a support ticket on the Microsoft platform, I not only received prompt emails but also phone calls and engaging sessions. The Microsoft support engineers proved to be very helpful, and I appreciated their structured escalation metrics. Starting with basic assistance, they escalate the ticket to senior technicians if needed, ensuring comprehensive problem resolution. Another notable aspect is the abundance of Microsoft support resources, including videos, articles, and documentation, providing ample guidance for users. The support system offers a wealth of information, making it a valuable resource for problem-solving. I would rate it nine out of ten.

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GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Dynamics 365 Sales has a sales feature that is easy to use. It is easy to understand and use."

"Dynamics 365 Sales is a stable solution with good documentation."

"Dynamics 365 Sales assists in streamlining the sales cycle by reducing it by 30%."

"It stands out as an exceptional choice for businesses seeking a comprehensive ERP solution that offers a range of features, including finance, payroll, and HR modules, making it more than just a retail tool."

"The solution is fast."

"The most valuable features of Dynamics 365 Sales for us are the standard functional power platform applications for business processes."

"It allows effective management of the follow-ups of leads and potential opportunities."

"Microsoft 365, in its entirety, provides a collaborative environment that allows me to connect to multiple tools, including email, drive, and cloud hosting folders."

More Dynamics 365 Sales pros

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."

"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."

"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."

"We get very good support from SAP."

"SAP CRM is a scalable solution."

"The most valuable feature for me is the flexibility to consolidate the products."

"The stability is good."

More SAP CRM pros

Cons

"The solution needs an improved connection to AI."

"The product's pricing needs improvement."

"An area for improvement is the integration with WhatsApp. Currently, it is available only through a third party, which incurs additional costs."

"I have not noticed anything that I would recommend for improvement so far."

"Making it more budget-friendly would be beneficial."

"The solution’s stability could be improved."

"I found it significantly complex and not user-friendly."

"The pricing must be improved."

More Dynamics 365 Sales cons

"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

"There is no scope for integration because SAP does not allow any personal integration."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

"SAP CRM should create a more user-friendly graphical user interface (GUI)."

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

"There could be some specific configurable options on the UI level to improve visibility."

"SAP must provide a demo system for the customers."

More SAP CRM cons

Pricing and Cost Advice

"The pricing is challenging, which is particularly relevant for countries like Pakistan and others with limited budgets."

"The platform is expensive."

"Dynamics 365 Sales' pricing is in the middle. It's not expensive like SAP and Oracle."

"Dynamics 365 Sales operates on an annual licensing basis."

"The cost of the solution is very similar to that of other solutions like Salesforce CRM."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"SAP CRM is an expensive product."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"Every user needs to have a license."

"The solution is expensive."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"There is a license required to use SAP CRM."

"The licensing model for SAP CRM is customer-based."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Dynamics 365 Sales?

It integrates well with other Microsoft products, enhancing sales workflow.

See all answers

What needs improvement with Dynamics 365 Sales?

An area for improvement is the integration with WhatsApp. Currently, it is available only through a third party, which incurs additional costs. If Microsoft could provide direct integration, it wou...

See all answers

What is your primary use case for Dynamics 365 Sales?

The usual use cases for Dynamics 365 Sales involve managing leads from various sources to define the entire customer journey, starting from lead to closure. This process includes leads, opportuniti...

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Microsoft Dynamics 365 Customer Service vs Dynamics 365 Sales

Compared 100% of the time

More Dynamics 365 Sales Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 24% of the time

Zoho CRM vs SAP CRM

Compared 13% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Oracle CRM vs SAP CRM

Compared 10% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Dynamics 365 Sales

April 2025

Download Dynamics 365 Sales product report

Buyer's Guide

SAP CRM

April 2025

Download SAP CRM product report

Overview

Dynamics 365 Sales empowers teams with capabilities in lead management, scheduling, and workflow organization. Its Office 365 integration and comprehensive ERP features enhance productivity and control.

Dynamics 365 Sales offers powerful tools for managing leads and customer interactions. Its integration with third-party apps and REST APIs simplifies workflows, providing comprehensive visibility and reliable performance. Teams benefit from its robust documentation and Power Platform compatibility, enhancing productivity with flexible pricing and a user-friendly interface. Despite some complexities, improvements in Outlook integration, AI features, and affordability are areas for enhancement.

What are the key features of Dynamics 365 Sales?

Lead Management: Simplifies tracking and organizing potential sales opportunities.
Office 365 Integration: Seamlessly works with Office applications for increased efficiency.
Customization Options: Allows for tailored solutions to meet business processes.
Third-party Integration: Connects with external apps to streamline operations.
Power Platform Compatibility: Enhances development and functionality.

What benefits should users expect from Dynamics 365 Sales?

Increased Productivity: Enhances efficiency with streamlined workflows and tools.
Enhanced Visibility: Provides comprehensive insights into sales activities.
Reliable Performance: Offers stability with robust platform support.
Cost-effectiveness: Flexible pricing options cater to varying business needs.
Improved Collaboration: Facilitates teamwork through seamless integrations.

Companies in industries like retail and sales management implement Dynamics 365 Sales to track opportunities and manage customer interactions. It helps in generating customized offers, managing orders, and supports sales reporting and CRM capabilities. Teams utilize it for sales management, lead follow-ups, and aligning targets with objectives, making it essential for daily operations.

Microsoft

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Information Not Available

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Dynamics 365 Sales vs. SAP CRM

April 2025

Free Report: Dynamics 365 Sales vs. SAP CRM

Find out what your peers are saying about Dynamics 365 Sales vs. SAP CRM and other solutions. Updated: April 2025.

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