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Dynamics 365 Sales vs Microsoft Dynamics 365 Customer Service comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.2
Dynamics 365 Sales enhances productivity and forecasting, yielding ROI in 1.5 years with proper use case alignment.
Sentiment score
7.2
Microsoft Dynamics 365 Customer Service enhances efficiency, reducing staffing costs, boosting satisfaction, and offering significant time savings for users.
Every solution claims to save time, money, and provide productivity savings.
Our company reached the return on investment in just one and a half years after implementation, with improvements in productivity, efficiency, and overall outcomes.
 

Customer Service

Sentiment score
7.0
Dynamics 365 Sales support is generally responsive and effective, though some users experience delays and seek more knowledgeable assistance.
Sentiment score
4.9
Microsoft Dynamics 365 Customer Service is satisfactory but needs improvement in handling complex issues with faster response times.
My experience with them has been positive; they are always available to help when challenges arise during implementation.
We are using local Microsoft partners, not Microsoft themselves.
 

Scalability Issues

Sentiment score
7.4
Dynamics 365 Sales is highly scalable, but API limits can affect data migration and high-volume operations.
Sentiment score
7.5
Microsoft Dynamics 365 Customer Service is scalable for medium-large organizations, though experiences vary due to integration and licensing challenges.
Dynamics 365 Sales is more scalable compared to Salesforce.
Because of the API limits, the throughput is not good.
 

Stability Issues

Sentiment score
8.6
Dynamics 365 Sales is highly stable and reliable, offering excellent uptime and smooth integration with few issues.
Sentiment score
8.4
Microsoft Dynamics 365 Customer Service is praised for stability, with rare issues mainly due to broader Microsoft outages.
I usually do not face any bugs and would give it a high rating.
Its stability rate is 99.9998%, which is crucial as any instability could disrupt access to vital information.
It is definitely stable and scalable.
 

Room For Improvement

Dynamics 365 Sales users seek better integration, affordability, customization, and user-friendly features with improved tutorials and reporting capabilities.
Microsoft Dynamics 365 Customer Service needs enhanced customization, improved integration, better support, and clearer pricing for user satisfaction.
If Microsoft could provide direct integration, it would better support customers, especially in the Indian market.
They advise about using Power Automate, but it is not suitable for large scale operations.
The biggest challenge that people had was the simplicity that something like Salesforce offers, which Dynamics 365 Sales didn't really have.
The solution could improve by providing internal scorecards for agents and much better staff ratings.
The main area for improvement is the pricing model.
 

Setup Cost

Dynamics 365 Sales is mid-range priced, costly in budget-limited regions, yet offers features appealing to SMEs.
Microsoft Dynamics 365 Customer Service offers competitive pricing with user-based licenses, balancing cost and features, despite some complexity.
The list price is $150 per user per month, though my company pays $105 per user per month for 20 users.
It is affordable, and what I've seen is a lot of SME customers, small and medium enterprises, tend to go with Dynamics 365 Sales over anything else, which indicates that it's more affordable than some other solutions in the market.
We did our integration with sales automation and other tools internally, which incurred no additional costs beyond the standard licensing fees.
The pricing is within the market range, but there is room for improvement.
 

Valuable Features

Dynamics 365 Sales enhances productivity with AI, seamless integrations, mobile access, and customizable workflows, ensuring comprehensive business visibility.
Microsoft Dynamics 365 Customer Service offers seamless integration, advanced tools, cloud-based convenience, and customizable features for efficient business support.
This CRM system is more scalable than Salesforce, and its stability rate is 99.9998%.
The AI provides insights about the customer.
A lot of customers are asking for integration with CoPilot, which is probably the biggest feature of all.
It has a workflow feature and offers excellent automation capabilities that streamline our customer service.
It is fully integrated and easily scalable with other Microsoft tools like Power BI, which is a great advantage.
 

Categories and Ranking

Dynamics 365 Sales
Ranking in CRM
13th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
14
Ranking in other categories
No ranking in other categories
Microsoft Dynamics 365 Cust...
Ranking in CRM
12th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of Dynamics 365 Sales is 0.4%, up from 0.2% compared to the previous year. The mindshare of Microsoft Dynamics 365 Customer Service is 0.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

IlyasAhmad - PeerSpot reviewer
A versatile and scalable CRM solution that streamlines business processes with its user-friendly interface and seamless integration with Microsoft platforms
The support they provide is quite commendable. When I was exploring various features of Office 365, being relatively new to it, I encountered a few challenges. Upon raising a support ticket on the Microsoft platform, I not only received prompt emails but also phone calls and engaging sessions. The Microsoft support engineers proved to be very helpful, and I appreciated their structured escalation metrics. Starting with basic assistance, they escalate the ticket to senior technicians if needed, ensuring comprehensive problem resolution. Another notable aspect is the abundance of Microsoft support resources, including videos, articles, and documentation, providing ample guidance for users. The support system offers a wealth of information, making it a valuable resource for problem-solving. I would rate it nine out of ten.
Gary Cook - PeerSpot reviewer
Enables seamless customer communication and improves satisfaction
Microsoft Dynamics 365 Customer Service ( /products/microsoft-dynamics-365-customer-service-reviews ) stands out for its superb product functionality, price performance, flexibility, and integration with other Microsoft products like Office. I especially value the complaint management feature, which allows for much more unified communication. It has a workflow feature and offers excellent automation capabilities that streamline our customer service.
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Dynamics 365 Sales?
It integrates well with other Microsoft products, enhancing sales workflow.
What needs improvement with Dynamics 365 Sales?
This is my opinion about Microsoft: their products are good, but they put substantial investment in sales to show it is a good product. However, when you try to access the documentation, it is high...
What is your primary use case for Dynamics 365 Sales?
I am trying to compare solutions for one of my customers. I am already dealing with something by Microsoft, as my customer is using Azure. It is a scenario of cost reduction, so I'm trying to find ...
What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
What needs improvement with Microsoft Dynamics 365 Customer Service?
The main area for improvement is the pricing model. While it is competitive within the market, there is room for improvement, as is the case with most software vendors.
 

Overview

Find out what your peers are saying about Dynamics 365 Sales vs. Microsoft Dynamics 365 Customer Service and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.